LittleBe

Last updated

littleBe
LittleBe 2018.png
Network ITVBe
Launched3 September 2018;6 years ago (2018-09-03)
Closed31 May 2024;13 months ago (2024-05-31)
Country of originUnited Kingdom
Owner ITV Digital Channels Ltd
(ITV plc)
Original language(s)English

littleBe was a British preschool children's television programming block broadcast by ITVBe in the United Kingdom. The block was launched on 3 September 2018, [1] and ended on 31 May 2024. The block had aired from 9 am to 12 pm on weekdays, and was aimed at children aged 2 to 5.

Contents

History

On 4 July 2018, the block was announced at the Children's Media Conference [1] tentatively without a name. It was eventually named littleBe and launched on 3 September 2018.

The block is similar to the Mini CITV block that CITV used to broadcast before the network removed all pre-school TV shows from the channel.

On 30 August 2018, ITV announced that Sooty would move to the block from its original broadcaster, CITV. [2]

At 12 noon on 31 May 2024, LittleBe was quietly axed for unknown reasons and without any official announcement. However, its programming, including Sooty continues to be seen through ITVX. [3]

Development

Jason Ford from ITV Creative made coordination with Bubble to create visual effects and animation for the block's promos and brand. Greg Claridge and James Taylor are the composers of the block's music and sound effects. [4]

Jason Ford had stated for the development:

“It was an absolute pleasure to work with Greg, James and the team. From the offset, they completely understood the unique feel I wanted to achieve to complement the stripped-back animation style for littleBe.”

— Jason Ford ITV Creative, Creative Director Brand & Design

Programmes

Programmes on the block are aimed toward a preschool audience and range from acquisitions such as Pingu in the City , [5] to original series such as Sooty . [6]

References

  1. 1 2 "ITV set to reintroduce pre-school block". TBI Vision. 4 July 2018. Archived from the original on 10 May 2019. Retrieved 8 March 2019.
  2. ↑ "Sooty and Sweep are making a comeback!". Yours. Archived from the original on 22 July 2019. Retrieved 22 July 2019.
  3. ↑ "Broadcasting U-turns of 2024". RXTV. 1 January 2025. Retrieved 2 January 2025.
  4. ↑ "ITV Creative • littleBe". Bubble. Archived from the original on 22 July 2019. Retrieved 22 July 2019.
  5. ↑ "New Pingu series arrives in overseas markets". 17 April 2019. Archived from the original on 28 September 2022. Retrieved 20 November 2022.
  6. ↑ "ITV revives the Sooty Show". Archived from the original on 28 September 2022. Retrieved 20 November 2022.
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