Milkshake!

Last updated

Milkshake!
Channel 5's Milkshake! New Logo 2017 2.jpg
LaunchedSeptember 1997;22 years ago (1997-09)
Network Channel 5
Owned by Viacom International Media Networks Europe
Picture format 1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
CountryUnited Kingdom
LanguageEnglish
Broadcast areaNationwide
Headquarters London
Website www.milkshake.tv
Availability
IPTV
YouView Programmes available
on-demand
Streaming media
Sky Go Watch live
(UK and Ireland only)
Now TV (On Demand Only) Watch On Demand (UK only)

Milkshake! is a British preschool television programming block on Channel 5, aimed at children two to five years old. The block debuted in 1997 and is broadcast on weekdays from 06:00 to 09:15 and weekends from 06:00 to 10:00. The block has a number of presenters, and features a range of children's programming. Its programmes include Thomas and Friends , Roary the Racing Car , Peppa Pig , Ben & Holly's Little Kingdom , Fireman Sam , PAW Patrol , Sunny Day , Nella the Princess Knight , Floogals , Wissper , Sheeep , Jelly Jamm, City Of Friends, Fifi And The Flowertots , Shane The Chef, Little Princess, Oswald , Top Wing and Make Way For Noddy . From 1997–2002 and 2007–2016, Milkshake! also aired programmes for older children. These programmes moved to Shake!, which used to run on weekends after Milkshake! [1] [2]

United Kingdom Country in Europe

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a sovereign country located off the north-western coast of the European mainland. The United Kingdom includes the island of Great Britain, the north-eastern part of the island of Ireland, and many smaller islands. Northern Ireland is the only part of the United Kingdom that shares a land border with another sovereign state, the Republic of Ireland. Apart from this land border, the United Kingdom is surrounded by the Atlantic Ocean, with the North Sea to the east, the English Channel to the south and the Celtic Sea to the south-west, giving it the 12th-longest coastline in the world. The Irish Sea separates Great Britain and Ireland. The United Kingdom's 242,500 square kilometres (93,600 sq mi) were home to an estimated 66.0 million inhabitants in 2017.

Preschool educational establishment offering early childhood education to children

A preschool, also known as nursery school, pre-primary school, playschool or kindergarten, is an educational establishment or learning space offering early childhood education to children before they begin compulsory education at primary school. It may be publicly or privately operated, and may be subsidised from public funds.

Channel 5 is a British free-to-air television network. It was launched in 1997, and was the fifth national terrestrial analogue network in the United Kingdom.

Contents

When Five Life launched in 2006, Milkshake! was shown on the channel between 9 am and 1 pm each day. By April 2011, the channel had reduced its broadcast hours and the block was replaced by teleshopping. On 21 August 2017, Milkshake relaunched on 5Star, where it aired from 9:15 to 11am. Milkshake! on 5 Star was later dropped and removed in 2018. [3]

5Star British digital television channel

5Star is a British free-to-air television channel owned by Viacom. It is a sister channel of Channel 5, 5Spike, 5USA and 5Select. It originally launched as the female-oriented Five Life on 15 October 2006, and was rebranded as Fiver on 28 April 2008 with a revised version of the same concept. The channel later re-branded as 5* on 7 March 2011, and later to its current name on 11 February 2016.

An infomercial is a form of television commercial, which generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), long-form infomercials are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming. This phenomenon started in the United States, where infomercials were typically shown overnight, outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off. Some channels air infomercials 24 hours. Some stations also choose to air infomercials during the daytime hours mostly on weekends to fill in for unscheduled network or syndicated programming. By 2009, most infomercial spending in the U.S. occurred during the early morning, daytime and evening hours, or in the afternoon. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.

On 6 July 2017, Channel 5 announced a rebranding of Milkshake! that launched on 24 July, including updated branding, a new studio, and the launch of a YouTube channel that will feature digital content related to the block. [4]

YouTube Video-sharing service owned by Google

YouTube is an American video-sharing website headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google's subsidiaries.

TV channel

In November 2008, Channel 5 had been set to launch a new children's channel based on its pre-school programming block. This was a response to the BBC launching the CBBC channel and CBeebies in 2002 and ITV launching the CITV channel in 2006, [5] but plans to launch a standalone pre-school channel were put on hold indefinitely while the broadcaster awaited a buyer.

CBBC (TV channel) British free-to-air childrens television channel operated by the BBC

CBBC is a British free-to-air children's television channel operated by the British Broadcasting Corporation. Launching on 11 February 2002 as a spin-off from the BBC's children's strand of the same name, CBBC broadcasts for fourteen hours per-day from 7:00 am to 9:00 pm. CBBC is primarily aimed at viewers 6 to 16 years old; a sister channel, CBeebies, serves a younger audience. CBBC was named Channel of the Year at the Children's BAFTA awards in November 2008 and 2015. The channel averages 300,000 viewers daily.

CBeebies brand used by the BBC; childrens TV channel

CBeebies is a British free-to-air television channel owned and operated by the British Broadcasting Corporation (BBC). It is aimed at young children, and was launched on 11 February 2002. It manages an international network supported by subscription services.

CITV British free-to-air television channel

CITV is a British free-to-air children's television channel from ITV Digital Channels, a division of ITV plc. It broadcasts content from the CITV archive and acquisitions, every day from 6 am to 9 pm which was previously 6 am to 6 pm until 21 February 2016 in an attempt to compete with CBBC. It is also the title of a programming block on the ITV network at weekends.

Used between November 26, 2005 and July 23, 2017. Milkshakelogo.png
Used between November 26, 2005 and July 23, 2017.

Notable presenters

In-vision continuity presenters have been utilised by Milkshake! since the show began in 1997. The original presenters were Lucy Alexander and Konnie Huq. Huq was replaced by former Nickelodeon presenter Eddie Mathews when she left the show to join the BBC as a Blue Peter presenter.

Lucy Alexander is an English television presenter, known for appearing on the BBC One property show Homes Under the Hammer.

Konnie Huq television presenter

Kanak Asha "Konnie" Huq is a British television presenter and writer. She is the longest-serving female presenter of Blue Peter, having presented it from 1 December 1997 until 23 January 2008. She presented the 2010 series of The Xtra Factor on ITV2.

The British Broadcasting Corporation (BBC) is a British public service broadcaster. Its headquarters are at Broadcasting House in Westminster, London, and it is the world's oldest national broadcasting organisation and the largest broadcaster in the world by number of employees. It employs over 20,950 staff in total, 16,672 of whom are in public sector broadcasting. The total number of staff is 35,402 when part-time, flexible, and fixed-contract staff are included.

Current presenters

The year in brackets denotes when the presenter began presenting Milkshake!.

David Ribi English actor

David Ribi is an English actor known for his roles in West End Theatre and touring productions. He trained in musical theatre at the London College of Music until 2006, and studied Drama and Theatre at Royal Holloway until 2009. As well as musical theatre, David is a keen singer/songwriter and has performed at a variety of live events around London and Surrey.

Jen Pringle is an English television presenter and actress.

Former presenters

Relief and freelance presenters have also anchored Milkshake! continuity links, including presenter Ellie Harrison.

The longest serving presenter is Kemi Majeks for almost 2 decades (20 years).

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References

  1. "Five drops Shake! block". Toy News. Retrieved 4 May 2007.
  2. Five revives Shake! with Disney Broadcast. 24 September 2009.
  3. Limited, GipsyMedia. "5* TV Listings for August 21st, 2017". digiguide.tv.
  4. "Channel 5 refreshes Milkshake! preschool block" . Retrieved 14 July 2017.
  5. "Five to launch dedicated kids' channel". MediaTel. Retrieved 11 November 2008.