Wizards of Waverly Place is an American fantasyteen sitcom created by Todd J. Greenwald that aired on Disney Channel for four seasons between October 2007 and January 2012. The series centers on Alex Russo (Selena Gomez), a teenage wizard living on Waverly Place in the Greenwich Village section of New York City, who undertakes training alongside her brothers, Justin (David Henrie) and Max (Jake T. Austin), who are also equipped with magical abilities. The three siblings are trained knowing that one day they will compete to win sole custody of their family's powers. Episodes focus on Alex's challenges in keeping her secret powers hidden while she deals with the social and personal issues of her youth. She frequently uses magic in her everyday life, sometimes irresponsibly, and develops her supernatural abilities over the course of the series. The main themes depicted include family, friendship, and adolescence; the series also contains fantasy elements.
Wizards of Waverly Place enjoyed consistently high viewership in the United States on broadcast television and tie-ins included merchandise, a soundtrack album and video game adaptations. Television critics praised the show for its humor and cast; Gomez's affiliation with the network led to a prominent musical career apart from the program. Wizards of Waverly Place won two additional Emmys for Outstanding Children's Program in 2009 and 2012, as well as two Artios Awards from the Casting Society of America for Outstanding Achievement in Casting–Children's Series Programming–between 2009 and 2012. Its series finale was the most-watched final episode of any Disney Channel series.
Selena Gomez, pictured in 2009, serves as the program's central focus during its four-season run.
Alex, Justin and Max Russo are three teenage wizards-in-training living in an apartment on Waverly Place in Greenwich Village, Manhattan, New York City.[1] In his spare time, their father Jerry Russo, a former wizard, provides his children with daily lessons in their secret lair on how to use magic responsibly.[2] Jerry and his wife Theresa run a family business, a sandwich shop designed to look like a subway station, on the ground level of their apartment building.[1] According to the rules of the "Wizard World", once they complete their training, the Russo children will compete to determine which sibling will retain their powers permanently and become the sole wizard of the family.[1] Since the other children will eventually lose their powers, Jerry tries to teach them not to become dependent on magic.[2] Jerry descends from a family of wizards and won his own family's competition as a teenager, but relinquished his powers when he married Theresa, who is a mortal. His powers were transferred to his younger brother, Kelbo.[1][2][3] Alex must keep her powers hidden from her best friend, Harper Finkle, which causes an occasional strain on their relationship.[4] Alex reveals her secret to Harper in the second season; however, the existence of wizards must remain hidden to the wider mortal world.[5][6]
In the third season Harper moves in with the Russo family and Max's efforts to win the family wizard competition become more serious.[7] Leading into the fourth and final season Alex and Justin are both tricked into exposing the existence of wizards to government officials and a group of reporters.[8][9] It is revealed that the whole scenario was a test devised as part of their training, and consequently, Alex and Justin are demoted to lower positions in the family competition. Alex is overwhelmed by her loss of progress and quits;[8] she later rejoins to continue dating her werewolf boyfriend, Mason Greyback.[10] Meanwhile, Justin becomes a tutor for a group of delinquent wizards, which assists him in recovering his position in the competition.[11] At the conclusion of the series, the siblings compete to see who will retain their supernatural abilities.[12] Alex wins the family wizard competition and is awarded full magic powers, while Justin is allowed to retain his abilities when he assumes the role of headmaster at WizTech, a boarding school for young wizards-in-training. Max loses his powers but becomes the new manager of the family's sandwich shop, also securing investments from the wizard world.[11][13]
Themes
The series deals with the theme of secret identities.[1][14] It explores the fantasy that children may experience of wanting magical powers, in the same way Hannah Montana explores the fantasy of being a pop star.[14][15][16] Series such as Sabrina the Teenage Witch and the Harry Potter franchise, and a trend towards the fantasy television genre, made stories about children with magical powers popular.[17][18][19] Episodes of Wizards of Waverly Place typically show the Russo children using magic to solve an issue in their personal lives quickly, but they learn not to become dependent on their powers, as only one of the siblings is expected to retain them following the family competition.[2] The children try to live normal lives; the show presents the idea that life can be enjoyable without magic.[11][18] Conflicts in the series arise from Alex's struggle to balance both her private and her public life; her identity is built upon the magical powers which she must keep hidden.[20] Scholar Colin Ackerman suggests that the concept of magic in the series is a form of social privilege and the Russo children are encouraged to keep their advantage hidden. He believed that the characters are influenced by consumer-driven values, for things which they are easily able to attain using magic.[13]
The program's stories center on family, friends and growing up. The Russo family is depicted as working class and they run a family business in the service industry. Jerry and Theresa teach their children the significance of family, hard work and responsibility; the characters regularly learn lessons such as the importance of staying true to one's self.[21] Academic Heidi Denzel de Tirado argued that Alex understands the depth of family values only during the wizard competition, when she and Justin decide to set aside their personal success for the benefit of family.[22] The series explores family heritage; the Russo family have a mixed background–Italian, Mexican and American–but their culture is not prominently featured in most episodes, with occasional exceptions such as Alex's quinceañera.[23] Scholar Morgan Genevieve Blue said Alex is designed to be representative of Latina-American girlhood.[24]
In the early 2000s, The Walt Disney Company found success through its pay television network Disney Channel with a pattern of original comedy series for a tween and family audience, such as Lizzie McGuire, The Suite Life of Zack & Cody and Hannah Montana.[15][25] The network planned to build on these successes with a new comedy series aimed at girls.[15][17]Wizards of Waverly Place was created by Todd J. Greenwald, who had previously worked on the first season of Hannah Montana.[26] He had also worked on a pilot for NBC; Disney hired him after seeing it.[26] Greenwald adopted the network's idea of a show centering on a family of wizards.[26] The series is set in a fictionalized version of Waverly Place in Greenwich Village.[1]Peter Murrieta had worked previously on the sitcom Hope & Faith in New York City and had moved to Los Angeles before being approached by Disney to help develop the series.[27] When Murrieta joined the project as an executive producer, it was titled The Amazing O'Malleys; he thought they would produce only a pilot.[28] He had never produced a show targeted at a youth audience and was apprehensive about being involved.[27][28] Murrieta helped guide the writing and casting throughout the development process and re-wrote the pilot.[27][29] Adam Bonnett, a Disney Channel programming executive, cited the influence of sitcoms Bewitched and I Dream of Jeannie on the series.[15]
Disney executives first became aware of Selena Gomez at an open casting call in Texas at age twelve,[a][15][30] and she went on to appear in guest roles on Disney Channel programs, including The Suite Life of Zack & Cody.[31] The network saw potential in Gomez and wanted her to star in a full series.[30] She filmed two pilots for the network, Arwin! (a spin-off of The Suite Life of Zack & Cody) and Stevie Sanchez (a spin-off of Lizzie McGuire); neither of these series were green-lit, but Gomez was ultimately cast in Wizards of Waverly Place.[32][33][34] The unaired pilot was set in a magic store and featured only two siblings, twins Jordan and Julia.[35][36][b] The show was green-lit after this pilot.[35] Gomez was attached to the series by February 2007, as well as David Henrie and Jake T. Austin; the characters were named Brooke, Sully and Max O'Malley at this stage.[37] In March 2007 the network officially announced Disney's Wizards as an upcoming comedy to premiere in the fall.[38] At the time of the announcement, the characters were named Alexa, Aaron and Max Esposito.[38] Greenwald and Murrieta served as executive producers;[38] Murrieta changed the family's surname to Russo and wrote the children as "mixed-race".[28] Gomez appeared in a guest role on Hannah Montana as cross-promotion for the new series;[39]Wizards would eventually be aired in a timeslot after its peer series.[19]
Casting
David Henrie (left, 2010) and Jake T. Austin (right, 2011) portrayed Alex Russo's siblings, Justin and Max, throughout the series.
Selena Gomez portrays the central character of Alex Russo. Gomez had left traditional school after the seventh grade and moved to Los Angeles.[40] She sings the series' theme song, "Everything Is Not What It Seems".[41] Her band Selena Gomez & the Scene was signed by Disney to their label, Hollywood Records; Gomez subsequently pursued a prominent solo music career.[40] Alex has been described as dark, crass and a jerk, as well as a "wisecracking underachiever".[1][11][42] She is characterized by her tomboyish, rebellious and lazy attitude.[1][11][39] Gomez asked for her character to remain edgy to resemble her own style.[39]Jennifer Aniston's portrayal of Rachel Green on Friends inspired Gomez, who adopted similar mannerisms while playing Alex.[43]
David Henrie plays Justin Russo, who is considered to be sarcastic.[17][44] Greenwald described Justin as a nerd, in comparison to Alex's "tough female character".[17][44] Henrie wrote two episodes of the series, "Alex's Logo" and "Meet the Werewolves".[44][45][46] Max Russo is portrayed by Jake T. Austin, who said the character was unintelligent, but becomes slightly smarter toward the end of the series.[12] His character was temporarily transformed into a younger female in the fourth season because of a magic spell; Bailee Madison played the female counterpart, Maxine, while Austin took a hiatus from the program.[9][12][18]Maria Canals-Barrera plays the children's mother Theresa Russo;[18]David DeLuise plays their father Jerry Russo.[5][17] The parents are described by Barry Garron of The Hollywood Reporter as loving but "slightly goofy".[5] DeLuise and Austin were not featured in the unaired pilot.[35][36]Jennifer Stone portrays Alex's best friend, Harper, who was described as "comic relief" by Boston.com's Joanna Weiss.[17][18] Stone had previously auditioned for a Disney Channel pilot called Bus Life, which was not picked up.[16] She originally planned to audition for the role of Alex on Wizards before being cast as Harper, and stated that she "fought" to become a series regular.[36] Guest stars during the course of the series include Bridgit Mendler as Juliet van Heusen, Justin's vampire girlfriend,[18] and Gregg Sulkin as Mason Greyback, Alex's werewolf boyfriend.[9][18]
Writing and filming
Murrieta chose to write the Russo family as "mixed-race", and he felt that the argumentative relationships between the Russo siblings resembled those of his childhood.[28] Greenwald believed that the brother–sister dynamic was at the heart of the show.[35] Murrieta stated that it was the intention of the creative team for Alex to be openly bisexual, but they were unable to make it explicit at the time. He referred to the guest character Stevie, played by Hayley Kiyoko, as a potential female love interest for Alex.[47]Wizards of Waverly Place was filmed at Hollywood Center Studios.[37]
The series was renewed for a third season in May 2009,[7][30] with eight episodes added to the order in September.[48] Murrieta left the program at the conclusion of the third season in April 2010.[29] He later claimed that he was not invited back as the showrunner for the fourth season due to creative differences.[49] The fourth season of Wizards of Waverly Place was ordered in June 2010.[50]Vince Cheung and Ben Montanio became the new showrunners and executive producers alongside Greenwald; Gomez announced in July that it would be the final season of the program.[50][51] Austin claimed the series ended to allow Gomez to pursue more mature roles;[52]The A.V. Club's Marah Eakin speculated that Gomez had become more popular than the show itself and it was time for her to move on.[42] The series finale aired on January6, 2012; the episode depicts the family's wizard competition.[12]
Wizards of Waverly Place has received positive reviews for its actors and their comedic skills. Marah Eakin felt that it was a positive departure from Disney's typical series, with minimal slapstick humor but still having exaggerated acting.[1] Gomez was praised for her comic timing and sarcastic delivery; the Los Angeles Times's Mary McNamara described her portrayal of Alex as "sweet and sassy".[18][53] Additionally, McNamara believed that Justin and Max did not serve as comic relief; Jake T. Austin was called "absurdly hilarious" by blogger Mark Robinson.[18][53] The central characters were described as "cute, precocious, but far from angelic" by Garron, who said child viewers would want to watch more.[5] In addition to the cast and humor, the series' concept and themes were also praised. Critics suggested that the series capitalized on the success of the Harry Potter franchise,[54][18][53] and it was also compared to Bewitched for the similarities in their magical elements.[18] It was listed as one of Disney's best sitcoms by Robinson, who wrote that the series combined fantasy and comedy "seamlessly".[53] While the fourth season was on air, Eakin said the quality of the series had not diminished, and has a lot of heart, depth and "actual feeling".[1] McNamara praised the show for not relying on shtick or its laugh track.[18]
Some characters were criticized by reviewers; Paul Asay of Christian website Plugged In did not view Alex as a positive role model because of her rebellious nature, and the parents were described as foolish by Weiss.[11][17] Ackerman found fault with the show's contradictory messages, saying there are never consequences for the Russo children abusing their magical powers; he felt that the characters seem to forget the lessons they learn and continue to make the same mistakes. The lessons Jerry teaches about how to live life without magic were interpreted as pointless, as when the series ends, both Alex and Justin retain their abilities.[55] The setting of Greenwich Village was also problematic for Ackerman, as he suggested that the Russos, a working-class family, would not be financially able to live in one of the most expensive New York neighborhoods.[56] The show has been criticized for its predictable premise and supernatural elements, described as "less magical than milquetoast" by Weiss.[17] Reviewing the series finale, Eakin criticized the quality of the wizards' robe costuming and the use of a laugh track.[42] Critics have found fault with the program's special effects, such as the computer animation of a griffin.[11][17][42] Asay referred to the program's depiction of angels as "spiritually misleading".[11]
U.S. television ratings
Wizards of Waverly Place premiered on October12, 2007, on the same night as the network's premiere of Twitches Too, and attracted 5.9million viewers.[57] The one-hour series finale, "Who Will Be the Family Wizard?", aired on January6, 2012, and became the show's most-watched episode, with an audience of 9.8million.[58] It was the finale with the highest rating for any Disney Channel series.[58]
Wizards of Waverly Place season viewership in the U.S. television market
Best Performance in a TV Series – Guest Starring Young Actor 14–17
Nominated
Other media
Films and specials
Disney Channel asked the series executive team, including Murrieta and Greenwald, to adapt the series into a made-for-television film.[28][112]Wizards of Waverly Place: The Movie aired on the network on August28, 2009, and starred Gomez, Henrie, Austin, Stone, Canals-Barrera and DeLuise.[112] It was filmed on location in San Juan, Puerto Rico,[28][112] and depicts the Russo family on a Caribbean vacation.[28] In the film, which was written by Dan Berendsen, Alex unintentionally performs a magic spell which alters history so that her parents have never met.[112] The broadcast had 11.4million viewers,[113][f] and won a Primetime Emmy Award in 2010 for Outstanding Children's Program.[97] A second television film was ordered in June 2010, scheduled to enter production in 2011. In 2012, however, Austin said it had been canceled because of the maturing careers of the cast.[9][12][50] Berendsen was to write the screenplay.[50]
It was reported in September 2012 that an hour-long television special, The Wizards Return: Alex vs. Alex, would be produced for the network, with Gomez in an executive producer role alongside Cheung, Dan Cross and David Hoge.[115] Gomez, Austin, Stone, Canals-Barrera, DeLuise and Sulkin returned for the special which began filming in October in Los Angeles.[115] The special depicts the Russo family traveling to Tuscany, Italy, to meet with relatives, before Alex accidentally casts a spell which creates a good and evil version of herself.[115] Cheung, Montanio and Berendsen wrote the screenplay, and Victor Gonzalez directed.[115] The special premiered on March15, 2013, watched by 5.9million viewers.[114]
A Malaysian adaptation of the series, Wizards of Warna Walk, was produced for Disney Channel in Southeast Asia in 2019.[119] The series ran for 14episodes and was filmed at Pinewood Studios in Johor, over two months.[119] Set in Kuala Lumpur, the adaptation was designed to use local actors, music compositions, the Malaysian language and Asian values.[119] Network executives considered adapting other series such as Hannah Montana, but ultimately found that Wizards resonated the best with test audiences.[119]Wizards of Warna Walk was broadcast in Malaysia, Singapore, Indonesia, Thailand and the Philippines.[119]
It was teased in December 2022 that DeLuise and Stone would begin hosting a podcast entitled Wizards of Waverly Pod.[120] The podcast premiered on February 6, 2023, through the podcast network PodCo owned by Christy Carlson Romano. Gomez was featured as a guest in an episode.[121]
The possibility of a reunion series has been mentioned by several main cast members since 2017.[122] Greenwald said in 2017 that he would like to see Wizards of Waverly Place continue with a high-budget feature film in the vein of Harry Potter.[35] He also shared an idea for a prequel series which would follow Jerry as he attended WizTech in his high school years, and would feature his siblings.[35] In August 2020, Henrie commented that all key actors were open to producing a revival of the series; he clarified that formal discussions with Disney had not yet occurred.[123] Henrie suggested that the revival could revolve around a disconnected Russo family, several years later, who are all finding success separately but must learn to come together again.[124]
Deadline Hollywood reported in January 2024 that Disney Branded Television had ordered a pilot for a sequel series starring Henrie as a series regular and Gomez as a guest star.[125] The pilot, written by Jed Elinoff and Scott Thomas, revolves around a powerful young wizard named Billie, who comes to Justin Russo in seek of training and prompts him to resume his life as a wizard, after he had chosen to live a normal life with his wife and two sons.[125] Under the working title of Wizards, the sequel received a full series order in March 2024.[126] The official title was announced as Wizards Beyond Waverly Place in May 2024, and the series premiered on October 29, 2024.[127][128]
↑ Greenwald named the characters after his children, but altered these to avoid confusion with the series Just Jordan. He named the character Justin after his own middle name.[35]
↑ This data accounts for only nine of the 21episodes of the first season.
↑ This data accounts for only 21of the 30episodes of the second season.
↑ This data accounts for only 25of the 27episodes of the fourth season.
↑ The film was credited as the second most-viewed cable TV film broadcast of all time, behind High School Musical 2.[114]
↑ McDowell, Jeanne (November 30, 2006). "A Disney Star Is Born". Time. Time USA, LLC. Archived from the original on October 25, 2020. Retrieved October 25, 2020.
1 2 3 McDowell, Jeanne (September 3, 2010). "A Starry Night At Creative Emmys". L.A. 411. Los Angeles Film & Production Directory. Archived from the original on December 31, 2020. Retrieved December 31, 2020.
1 2 Blasberg, Derek (January 8, 2020). "The Ballad of Selena Gomez". WSJ. News Corp. Archived from the original on February 8, 2020. Retrieved December 31, 2020.
↑ Finke, Nikki (January 12, 2011). "2011 NAACP Image Award Film/TV Noms". Deadline Hollywood. Penske Media Corporation. Archived from the original on July 1, 2020. Retrieved January 2, 2021.
↑ Zhao, Dandan (May 13, 2010). "第16屆"白玉蘭獎"提名揭曉 海清奪視後或將一枝獨秀"[Nominations for the 16th "White Magnolia Award" announced, Haiqing may stand out] (in Chinese). China Radio International. Archived from the original on January 3, 2021. Retrieved January 3, 2021.
Ackerman, Colin (2020). "Family, Hard Work and Magic". In Christopher E. Bell (ed.). Disney Channel Tween Programming: Essays on Shows from Lizzie McGuire to Andi Mack. McFarland & Company. pp.75–90. ISBN9781476639635. Archived from the original on August 27, 2022. Retrieved August 27, 2022.
David Clayton Henrie is an American actor, writer, and director. He is noted for playing Ted Mosby's future son Luke on How I Met Your Mother and Justin Russo in Wizards of Waverly Place, as well as starring in the films Little Boy and Walt Before Mickey.
Selena Marie Gomez is an American singer, actress, producer, and businesswoman. She began her career as a child actress, appearing on the television series Barney & Friends (2002–2004), and emerged as a teen idol for her leading role on the Disney Channel sitcom Wizards of Waverly Place (2007–2012). She signed with Hollywood Records in 2008 and formed the band Selena Gomez & the Scene, which released three albums: Kiss & Tell (2009), A Year Without Rain (2010), and When the Sun Goes Down (2011).
Jake Toranzo Austin Szymanski, known professionally as Jake T. Austin, is an American actor. Beginning his career as a child actor at the age of seven, Austin is best known for his role as Max Russo on the Disney Channel series Wizards of Waverly Place, and as the original voice of Diego on the Nickelodeon animated series Go, Diego, Go!. Austin was also the original actor who portrayed Jesus Foster on the ABC Family family/teen drama series The Fosters. His feature film credits include co-starring roles in Hotel for Dogs, New Year's Eve, Rio and The Emoji Movie.
Alexandra Margarita "Alex" Russo is a fictional character and the protagonist of the Disney Channel sitcom Wizards of Waverly Place, portrayed by Selena Gomez. In 2008, AOL named her the twentieth greatest witch in television history. Selena Gomez, who plays Alex, is one of the only two cast members to appear in every single episode of the series; the only other cast member to do so is David Henrie, who plays Justin Russo. The character has also appeared in The Suite Life on Deck episode, "Double Crossed".
The Suite Life on Deck is an American teen sitcom created by Danny Kallis and Jim Geoghan, and developed by Kallis and Pamela Eells O'Connell. The series aired on Disney Channel from September 26, 2008, to May 6, 2011. It is a sequel/spin-off of The Suite Life of Zack & Cody. The series follows twin brothers Zack and Cody Martin and hotel heiress London Tipton in a new setting, the SS Tipton, where they study-abroad at Seven Seas High School and meet Bailey Pickett while Mr. Moseby manages the ship. The ship travels around the world to nations such as Italy, France, Greece, India, Sweden and the United Kingdom where the characters experience different cultures, adventures, and situations.
Sonny with a Chance is an American teen sitcom created by Steve Marmel that aired on Disney Channel for two seasons between February 2009 and January 2011. The series centers on Sonny Munroe, portrayed by Demi Lovato, a teenage comedian from Wisconsin who joins the cast of a sketch comedy television series titled So Random! after moving to Hollywood, Los Angeles. Episodes deal with Sonny's attempts to develop relationships with her castmates and establish her role within the group, focusing on her life working on the show's set, as well as coming to terms with her newfound fame. The main themes depicted include the focus on friendships and adolescence. The series also stars Tiffany Thornton, Sterling Knight, Brandon Mychal Smith, Doug Brochu and Allisyn Ashley Arm. Sonny with a Chance also contains fully-produced comedy sketches from the show-within-a-show. These elements draw inspiration from the Nickelodeon series All That, which executive producers Brian Robbins and Sharla Sumpter Bridgett previously worked on, as well as 30 Rock.
Wizards of Waverly Place: The Movie is a 2009 American fantasy comedy drama television film based on the Disney Channel Original Series Wizards of Waverly Place. It was directed by Lev L. Spiro and filmed primarily in San Juan, Puerto Rico in February and March 2009. The full cast of the series starred in the film, although Jennifer Stone only had a small role at the beginning of the film. The film focuses on Alex Russo having to reverse a wish she made that her parents never met after being grounded during a trip to the Caribbean.
Wizards of Waverly Place is the soundtrack album from the Disney Channel Original Series of the same name. The album was released as a physical CD, enhanced CD and digital on August 4, 2009, under Walt Disney Records. The album includes songs from and inspired by the television series and Wizards of Waverly Place: The Movie.
The first season of Wizards of Waverly Place aired on Disney Channel from October 12, 2007 to August 31, 2008. The season introduces the Russo children, Alex, Justin, and Max Russo as they compete to become the leading wizard in their family. Maria Canals Barrera and David DeLuise star as their parents and Jennifer Stone co-stars as Alex's best friend, Harper Finkle.
The second season of Wizards of Waverly Place aired on Disney Channel from September 12, 2008 to August 21, 2009. The season deals with the Russo children, Alex, Justin and Max Russo continuing to compete to become the leading wizard in their family. Also starring in the series are Maria Canals Barrera and David DeLuise as their parents, Theresa and Jerry, and Jennifer Stone as Alex's best friend, Harper Finkle.
The third season of Wizards of Waverly Place aired on Disney Channel from October 9, 2009, to October 15, 2010. The Russo children, Alex, Justin, and Max Russo continue to compete to become the leading wizard in their family and meet many friends and adversaries along the way. Maria Canals Barrera and David DeLuise co-star as their parents and Jennifer Stone co-stars as Alex's best friend, Harper Finkle. This is the first season of the series to be broadcast in high-definition. This is also the final season to play the original version of the series theme song.
The fourth and final season of Wizards of Waverly Place aired on Disney Channel from November 12, 2010 to January 6, 2012. The Russo children, Alex, Justin, and Max Russo continue to compete to become the leading wizard in their magical family and begin to make difficult decisions about their futures. Maria Canals Barrera and David DeLuise co-star as their parents and Jennifer Stone co-stars as Alex's best friend, Harper Finkle. This is the second season of the series to be broadcast in high-definition.
Shake It Up is an American sitcom that originally aired on Disney Channel from November 7, 2010, to November 10, 2013. Created by Chris Thompson and starring Bella Thorne and Zendaya, the show follows the adventures of CeCe Jones and Rocky Blue (Zendaya) as they star as background dancers on a local show, Shake It Up Chicago. It also chronicles their misadventures on and off-set and their troubles and rising social status at school. Davis Cleveland, Roshon Fegan, Adam Irigoyen, Kenton Duty, and Caroline Sunshine play other main characters in the series. The show's original concept was for Disney to create a female buddy comedy with a dance aspect.
The 24th Annual Nickelodeon Kids' Choice Awards was held on April 2, 2011, at the Galen Center at the University of Southern California in Los Angeles, California, US's University Park neighborhood due to renovations disallowing use of traditional venue Pauley Pavilion until at least 2013. Jack Black returned as host for the third time since 2006. The 2011 telecast was the first Kids' Choice Awards to take place in the month of April since 2006, as the previous four Kids' Choice telecasts from 2007 to 2010 were held on the last Saturday in March. Nominees were announced on February 10, 2011, for twenty categories. During the show, the Big Green Help Award was presented to Justin Timberlake, an honor given each year. More than 200 million record-breaking votes were cast for this year's 20-category awards.
Wizards Beyond Waverly Place is an American comedy television series serving as a spin-off and sequel to Wizards of Waverly Place. It premiered on October 29, 2024, on Disney Channel. The series stars Janice LeAnn Brown, Alkaio Thiele, Max Matenko, Taylor Cora, Mimi Gianopulos, and David Henrie. Henrie, Selena Gomez, Jed Elinoff, Scott Thomas, and Andy Fickman executive produce the series alongside Gary Marsh and Jonas Agin.
The Wizards Return: Alex vs. Alex is a 2013 American television special based on the Disney Channel Original Series Wizards of Waverly Place. It was directed by Victor Gonzalez and filmed primarily in Disney Studios in October and November 2012. The full cast of the series starred in the special, with the exception of David Henrie as Justin Russo, although the character was mentioned frequently. The film focuses on the Russo family, Harper, and Mason visiting Italy for a family reunion. The special premiered on March 15, 2013 on the Disney Channel in the United States, and attracted 5.9 million viewers.
Maria Rose "Mimi" Gianopulos is an American actress. She is best known for her supporting role as Molly in the 2012 film What to Expect When You're Expecting. She currently stars as Giada Russo in the Disney Channel sitcom Wizards Beyond Waverly Place (2024).
Selena Gomez is an American actress, singer, and producer. As a child, she began her acting career by appearing on the children's television series Barney & Friends (2002–2004). She rose to prominence for her lead role as Alex Russo on the Emmy Award-winning Disney Channel television series, Wizards of Waverly Place (2007–2012). It garnered positive reviews, with Gomez's being particularly praised for her comic timing and sarcastic delivery. Gomez had a leading role as an aspiring dancer in the direct-to-video film Another Cinderella Story (2008), and won the Young Artist Award for Best Performance in a TV Movie — Leading Young Actress. This was followed by lead roles in two 2009 Disney Channel films—Princess Protection Program and Wizards of Waverly Place: The Movie—the latter was cable's number-one scripted telecast of the year in total viewers and won a Primetime Emmy Award. Gomez then starred in the film adaptation of the children's novel series by Beverly Cleary, Ramona and Beezus (2010), with Gomez portraying Beezus Quimby. The following year, she played the lead role of Grace, a teenager "mistaken for a British heiress", in the comedy film Monte Carlo.
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