Seventeen (American magazine)

Last updated
Seventeen Magazine
Seventeen Magazine August 2014.jpg
Demi Lovato on the cover of the August 2014 issue
EditorWilla Bennett
Categories Teen magazine
Frequency Bimonthly
Publisher Hearst Magazines (from 2003)
Total circulation
(2017)		2,020,492 [1]
First issueSeptember 1944
CountryUnited States
Based inNew York City
Language English
Website www.seventeen.com
ISSN 0037-301X

Seventeen is an American bimonthly teen magazine headquartered in New York City. The publication targets a demographic of 13-to-19-year-old females and is owned by Hearst Magazines. [2] Established in 1944, the magazine originally aimed to inspire teen girls to become model workers and citizens. [3] However, it soon shifted its focus to a more fashion- and romance-oriented approach while still emphasizing the importance of self-confidence in young women. Alongside its primary themes, Seventeen also reports the latest news about celebrities.

Contents

Seventeen's history

Seventeen was founded by publisher Walter Annenberg, owner of Triangle Publications, based upon a suggestion by editor Helen Valentine. [4] Working from New York, she provided teenaged girls with working-woman role models and information about their personality development and overall growth. Seventeen enhanced the role of teenagers as consumers of popular culture. The concept of "teenager" as a distinct demographic originated in that era. In July 1944, King Features Syndicate began running the comic strip Teena , created by cartoonist Hilda Terry, in which a typical teenager's life was examined. Teena ran internationally in newspapers for 20 years.

After Seventeen was launched in New York City in September 1944, [5] Estelle Ellis Rubenstein, the magazine's promotion director, introduced advertisers to the life of teenaged girls through Teena, selling advertising in Seventeen at the same time. From 1945 to 1946, the magazine surveyed teen girls to better understand the magazine's audience. The magazine became an important source of information to manufacturers seeking guidance on how to satisfy consumer demand among teenagers. Today, the magazine entertains and promotes self-confidence in young women. [6]

Sylvia Plath submitted nearly 50 pieces to Seventeen before her first short story, "And Summer Will Not Come Again", was accepted and published in the August 1950 issue. [7]

Joyce Walker became the first black model to be featured on the cover of Seventeen in July 1971. In 1981, Whitney Houston was also featured on the cover of the magazine.

New York City-based News Corporation bought Triangle in 1988 and sold Seventeen to K-III Communications (later Primedia) in 1991. In 1999 Linda Platzner was named Publisher and then President of the Seventeen magazine group. [8] [9] Primedia sold the magazine to New York City-based Hearst in a process led by Platzner in 2003. Seventeen remains popular on newsstands today despite greater competition.

In 2010, writer Jamie Keiles conducted "The Seventeen Magazine Project", an experiment in which she followed the advice of Seventeen magazine for 30 days. In 2012, in response to reader protests against the magazine's airbrushing its models' photos, Seventeen ended its practice of using digital photo manipulation to enhance published photographs. [10]

In August 2016, Michelle Tan was fired from her position as editor in chief while she was on maternity leave. [11] It was announced shortly thereafter that Michele Promaulayko, who was appointed editor in chief of Cosmopolitan, would also serve as Seventeen's editorial director. [12] Starting with their Dec/Jan 2017 issue, the magazine was to start publishing only six issues a year instead of ten, in order to focus on their online presence to appeal to the Generation Z market. In October 2018, it was announced that Jessica Pels would take over from Promaulayko as Editor-in-chief of Cosmopolitan, and that Kristin Koch was appointed Seventeen's new executive director, overseeing all its content. [13] In November 2018, it was announced that Seventeen's print editions would be reduced to special stand-alone issues. [14]

International editions

Seventeen in other media

Seventeen has also published books for teens, addressing such topics as beauty, style, college, and health and fitness.

America's Next Top Model

Seventeen was a sponsor of America's Next Top Model . The winners of America's Next Top Model from seasons seven through 14 have each appeared on a cover of Seventeen magazine, including CariDee English, Jaslene Gonzalez, Sal Stowers, Whitney Thompson, McKey Sullivan, Teyona Anderson, Nicole Fox, and Krista White. Originally, the magazine only planned on sponsoring the show from cycles seven through 10; however, with such a high success rate and a great opportunity the magazine provided for these women, it sponsored the cycles until the show decided to move the winners to Vogue Italia .

Cyberbu//y

In 2011, Seventeen worked with ABC Family to make a film about a girl who gets bullied online called Cyberbu//y . The point was to raise awareness of cyber bullying and to "delete digital drama". The film premiered July 17, 2011, on ABC Family.

Petition on image manipulation

In April 2012, 14-year-old Julia Bluhm from Waterville, Maine, created a petition on Change.org titled "Seventeen Magazine: Give Girls Images of Real Girls!' advocating for the magazine publication to vow to print at least one unaltered and Photoshop-FREE monthly photo spread". [16] As a self-proclaimed "SPARK Summit Activist", Bluhm petitioned for an end to digital photo manipulation. [17]

In May 2012 Bluhm, her mother, and a group of fellow "SPARK Summit" members were invited to the New York headquarters of Seventeen by editor-in-chief Ann Shoket. [18]

On 3 July 2012, Bluhm announced that her petition had "won" after receiving almost 85,000 signatures online, resulting in Seventeen's editorial staff pledging to always feature one photo spread per month without the use of digital photo manipulation. Furthermore, Seventeen's editor-in-chief Shoket published an editorial praising The Body Peace Treaty in the August 2012 Seventeen issue, offering the push against digital photo manipulation as an extension of the magazine's ongoing Body Peace Project. [19]

Project Runway: Threads and Project Runway: Junior

Seventeen was a sponsor of Project Runway: Threads , now a sponsor of Project Runway: Junior . The winners of Project Runway: Junior from seasons one and two have had their designs feature in a fashion spread of Seventeen, including Maya and Chelsea.

Editors

Changes in United States cover price

YearPrice (US$)Inflation adjusted price [21]
19440.15 [22] 2.60
19480.253.17
19490.303.84
19530.353.99
19580.404.22
19610.505.10
19740.654.02
19740.754.63
197715.03
19811.254.19
19841.504.40
19881.754.51
19901.954.55
19932.254.75
19952.505.00
20052.994.66
20123.995.30

Logos

From September 1944, there are four different logos for this magazine. The first and current logo was in use from September 1944 to June 1977, and has been in the use again from January 2004, the second logo was in use from June 1977 to August 1992, the third logo was in use from August 1992 to February 2002, and the fourth logo was in use from February 2002 to January 2004.

See also

Related Research Articles

<span class="mw-page-title-main">Hearst Communications</span> American multinational mass media conglomerate group

Hearst Corporation, its wholly owned subsidiary Hearst Holdings Inc., and HHI's wholly owned subsidiary Hearst Communications Inc. (usually referred to simply as Hearst) constitute an American multinational mass media and business information conglomerate based in Hearst Tower in Midtown Manhattan in New York City.

Teen magazines are magazines aimed at teenage readers. They usually consist of gossip, news, fashion tips and interviews and may include posters, stickers, small samples of cosmetics or other products and inserts.

<i>Cosmopolitan</i> (magazine) American fashion and culture magazine

Cosmopolitan is an American quarterly fashion and entertainment magazine for women, first published based in New York City in March 1886 as a family magazine; it was later transformed into a literary magazine and, since 1965, has become a women's magazine. Cosmopolitan is one of the best-selling magazines.

<i>Harpers Bazaar</i> American monthly womens fashion magazine

Harper's Bazaar is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly Harper's Bazar. Harper's Bazaar is published by Hearst and considers itself to be the style resource for "women who are the first to buy the best, from casual to couture". Since its debut in 1867, as the U.S.'s first fashion magazine, its pages have been home to talent such as the founding editor, author and translator Mary Louise Booth, as well as numerous fashion editors, photographers, illustrators and writers. Harper's Bazaar targets an audience of professional women ranging from their twenties to sixties, who are interested in culture, travel, and luxury experiences.

<i>W</i> (magazine) American fashion magazine, founded 1972

W is an American fashion magazine that features stories about style through the lens of culture, fashion, art, celebrity, and film.

<i>Mens Health</i> Magazine

Men's Health (MH), published by Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries; it is the bestselling men's magazine on U.S. newsstands.

Sugar was a British magazine for teenage girls published by Hachette Filipacchi. Its content focused on boys, fashion, celebrities, real-life stories about teenagers and other similar matters. The editor, when it closed in 2011, was Annabel Brog. The brand lived on until 2016 through the website sugarscape.com. Aimed at females 16–24, it was edited by Kate Lucey.

<i>Teen Vogue</i> American fashion and culture magazine

Teen Vogue is an American online publication, formerly in print, launched in January 2003, as a sister publication to Vogue, targeted at teenage girls and young women. Like Vogue, it included stories about fashion and celebrities. Since 2015, following a steep decline in sales, the magazine cut back on its print distribution in favor of online content, which has grown significantly. The magazine had also expanded its focus from fashion and beauty to include politics and current affairs. In November 2017, it was announced Teen Vogue would cease in print and continue online-only as part of a new round of cost cuts. Other publications would also follow and go digital, such as InStyle. The final print issue featured Hillary Clinton on the cover, and was on newsstands on December 5, 2017.

Atoosa Rubenstein is an Iranian-American former magazine editor. She was the editor-in-chief of Seventeen magazine and the founding editor of CosmoGirl. She went on to found Big Momma Productions, Inc. and Atoosa.com before becoming a stay at home mother.

<i>CosmoGirl</i> American magazine (1999–2008)

CosmoGirl, also stylized as CosmoGIRL!, was an American magazine based in New York City, published from 1999 until 2008. The teenage spin-off of Cosmopolitan magazine, it targeted teenage girls and featured fashion and celebrities. It was published ten times a year and reached approximately eight million readers before folding. The last issue was released in December 2008; thereafter, subscribers received issues of fellow Hearst publication Seventeen.

<span class="mw-page-title-main">American Society of Magazine Editors</span>

The American Society of Magazine Editors (ASME) is an industry trade group for magazine journalists and editors of magazines published in the United States. ASME includes the editorial leaders of most major consumer magazine in print and digital extensions. The group advocates on behalf of member organizations with respect to First Amendment issues and serves as a networking hub for editors and other industry employees.

Susan Schulz, who also goes by Susan Schulz Wuornos, is an American editor and communications consultant best known for being the editor-in-chief of CosmoGirl magazine, the teenage spin-off of Cosmopolitan magazine, from 2003 to 2008.

Ann Shoket is an American magazine writer and editor. She is the author of The Big Life and the former editor-in-chief of Seventeen magazine.

<i>Teen</i> (magazine) Defunct American teen and lifestyle magazine

Teen was an American teen and lifestyle magazine for teenage girls. The content of Teen included advice, entertainment news, quizzes, fashion, beauty, celebrity role models, and "real-girl stories". The magazine was published between 1954 and 2009.

<i>Womens Health</i> (magazine) Lifestyle magazine

Women's Health (WH), published by Hearst, is a lifestyle magazine centered on the health, sex, nutrition, and fitness of women. It is published 10 times per year in the United States and has a circulation of 1.5 million readers. The magazine has 13 international editions, circulates in over 25 countries, and reaches over 8 million readers globally. Before its acquisition by Hearst, it was initially founded by Rodale, Inc. in Emmaus, Pennsylvania.

Networked feminism is a phenomenon that can be described as the online mobilization and coordination of feminists in response to sexist, misogynistic, racist, and other discriminatory acts against minority groups. This phenomenon covers all possible definitions of what feminist movements may entail, as there have been multiple waves of feminist movements and there is no central authority to control what the term "feminism" claims to be. While one may hold a different opinion from another on the definition of "feminism", all those who believe in these movements and ideologies share the same goal of dismantling the current patriarchal social structure, where men hold primary power and higher social privileges above all others.

Betsy Talbot Blackwell was an editor of several women's magazines, best known for being the editor-in-chief of Mademoiselle from 1937 to 1971. Under her leadership, sales surged to nearly one million by the time she retired. In 1970, amidst the burgeoning women's liberation movement, Blackwell published an issue titled "The New Sex," paying tribute to the rise of the individualistic American woman, and she was one of the first editors to publish Gloria Steinem.

Helen Valentine (1893–1986) was the founder and editor in chief of Seventeen and Charm magazines.

<span class="mw-page-title-main">Joanna Coles</span> British editor (born 1962)

Joanna Louise Coles was chief content officer for Hearst Magazines from 2016 to 2018.

Aya Kanai is the current Head of Editorial and Creative at Google Shopping. She is also an American fashion editor who formerly served as the Editor in Chief of Marie Claire and the Chief Fashion Director for Hearst Publications, and supervised the magazines Cosmopolitan,Seventeen, Redbook, Good Housekeeping, and Woman's Day. She also serves as one of the judges on the Lifetime reality TV series Project Runway: Junior. Kanai is a former Head of Content and Creator Partnerships at Pinterest.

References

  1. ↑ "eCirc for Consumer Magazines". Alliance for Audited Media. June 30, 2017. Retrieved November 20, 2017.
  2. ↑ "Seventeen Delivers Almost Twice The Audience of Teen Vogue". Seventeen Actionista. Hearst Magazines . Retrieved 7 January 2011.
  3. ↑ Massoni, Kelley (15 June 2010). History. ISBN   9781598745047.
  4. ↑ Ennis, Thomas W. (November 15, 1986). "Helen Valentine, 93; Founded Seventeen, Editor of Magazines". New York Times. Retrieved April 20, 2017.
  5. ↑ "Magazines in Alphabetical Order". Radcliffe Institute. Retrieved October 19, 2015.
  6. ↑ Massoni, Kelley (March 2006). "'Teena Goes to Market': Seventeen Magazine and the Early Construction of the Teen Girl (As) Consumer" (PDF). The Journal of American Culture. 29, Number 1 (Theme Issue). Archived from the original (PDF) on 2012-09-04.
  7. ↑ Ames Lois. A Biographical Note. The Bell Jar. by Sylvia Plath. New York: HarperCollins, 1998
  8. ↑ Bounds, Wendy (May 6, 1999). "Teen Magazines Spotlight". The Wall Street Journal.
  9. ↑ Fass, Allison (September 10, 2001). "Executive Changes at Media Firms". The New York Times .
  10. ↑ Bazilian, Emma (July 3, 2012). "Teen's Petition Leads to 'Seventeen' Body Image Pledge" . Adweek .
  11. ↑ Paiella, Gabriella (August 22, 2016). "Report: Hearst Fired Seventeen EIC Michelle Tan During Her Maternity Leave". The Cut .
  12. ↑ Steigrad, Alexandra (September 6, 2016). "Michele Promaulayko Named Editor in Chief of Cosmopolitan". Women's Wear Daily . Penske Media Corporation.
  13. ↑ Hays, Kali (October 10, 2018). "Hearst Cleans House, Forges Ahead With Bold Digital Moves". Women's Wear Daily . Penske Media Corporation.
  14. ↑ Hays, Kali (November 13, 2018). "Seventeen Magazine Cutting Print Down to 'Special' Issues". Women's Wear Daily . Penske Media Corporation.
  15. ↑ Rentjoko, Antyo (15 September 2009). "Seventeen Indonesia Tamat". Blogombal.com (in Indonesian). Retrieved 12 December 2022.
  16. ↑ Cowles, Charlotte (July 5, 2012). "Seventeen Magazine Makes 'Body Peace Treaty'". The Cut . Retrieved 23 Feb 2015.
  17. ↑ "SPARKmovement".
  18. ↑ Bazilian, E., Teen's Petition Leads to 'Seventeen' Body Image Pledge , retrieved 23 Feb 2015
  19. ↑ "Julia Bluhm, 14, Leads Successful Petition For Seventeen Magazine To Portray Girls Truthfully". HuffPost . July 5, 2012. Retrieved 23 Feb 2015.
  20. ↑ "Willa Bennett Named Editor-in-Chief of Cosmopolitan and Seventeen Magazine". The Business of Fashion. 2024-08-27. Retrieved 2024-09-17.
  21. ↑ 1634–1699: McCusker, J. J. (1997). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda (PDF). American Antiquarian Society. 1700–1799: McCusker, J. J. (1992). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States (PDF). American Antiquarian Society. 1800–present: Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–" . Retrieved February 29, 2024.
  22. ↑ Sept 1944 cover price
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.