Elle (magazine)

Last updated

Elle Magazine 2020.jpg
April 2020 cover of Elle featuring Sophie Turner.
Editor List of editors
Categories Fashion
FrequencyWeekly (France only)
Fortnightly (China only)
Monthly (worldwide)
Circulation 366,894 (France)[ citation needed ]
PublisherCarol Smith (also Senior Vice President, Chief Revenue Officer)
First issue21 November 1945;75 years ago (1945-11-21) (France)
1969 (1969) (Japan)
1985 (1985) (U.S.)
1986 (1986) (Spain)
1987 (1987) (Italy)
1988 (1988) (China)
1993 (1993) (Mexico)
1994 (1994) (Thailand)
1996 (1996) (India)
1996 (1996) (Russia)
1999 (1999) (Turkey)
2001 (2001) (Ukraine)
2005 (2005) (Serbia)
2008 (2008) (Indonesia)
2014 (2014) (Malaysia)
CompanyCzech Media Invest
Country France
LanguageBulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Brazilian Portuguese, Romanian, Russian, Serbian, Slovene, Spanish, Swedish, Thai, Turkish, Vietnamese

Elle (stylized ELLE) is a worldwide lifestyle magazine of French origin that focuses on fashion, beauty, health and entertainment. [1] It was founded in 1945 by Hélène Gordon-Lazareff and her husband, the writer Pierre Lazareff. The title means "she" or "her" in French.



Elle was founded in Paris as an immediate aftermath of World War II and first sold as a supplement to France-Soir, edited at the time by Pierre Lazareff. Hélène Gordon-Lazareff, Elle's pioneering founder, returned to Paris from New York City to create a unique publication that grappled with the many forces shaping the lives of women in France in 1945. [2] Women won the right to vote in 1944, [3] and Elle dived immediately into long-form "newspaper-like" features on women's role in national politics and the growing feminist movement. [4]

Its 100th issue, published on 14 October 1947, [5] featured the work of Christian Dior just eight months after his debut show. Likewise, Brigitte Bardot graced her first Elle cover at age 17, on 7 January 1952, months before her screen debut in Manina, the Girl in the Bikini . By the 1960s, Elle had a readership of 800,000 across France and was said to "not so much reflect fashion as decree it." This dominance was reflected in the famous slogan: "Si elle lit, elle lit Elle (If she reads, she reads Elle)". [6]

Lagardère Group subsidiary Hachette Filipacchi Médias began pushing Elle outside of Europe in 1969, launching its Japanese publication. In 1985, Elle launched in Britain and the United States. [7] The Chinese version of the magazine was first published in 1988. It was the first four-color fashion magazine offered in China. The magazine was used as an informational and educational tool for opening of the Chinese textile market. [8] [9] By 1991, the magazine's sales were in decline in the U.S. [10]

In 1989, Hachette Filipacchi Media U.S. launched the title Elle Decor, focusing on home decor. [11] [12] Elle.com was launched in 2007. [13]

In 2011, The Hearst Corporation reached a €651M deal with Lagardére to purchase the rights to publish Elle Magazine in fifteen countries including the United Kingdom, Italy, Spain, Russia and Ukraine. [14] Lagardére, which struggled in the international market in the 2000s, retained the rights to the French edition and would collect royalties from the international editions. [15]

Elle Brazil was the first commercial magazine in the world to have a transgender model on its cover, with Lea T. in December, 2011. The Brazilian edition had also discovered transgender model Valentina Sampaio and had put her on the cover before French Vogue.Elle printed special collectors’ covers for their September 2016 issue, and one of them featured Hari Nef, which was the first time an openly transgender woman had been on the cover of a major commercial British magazine. [16]

In 2019, Lagardère sold Elle France to Czech Media Invest, parent of Czech News Center. Lagardère continues to own the Elle brand. [17]

Notable editors-in-chief

Elle editors have included Jean-Dominique Bauby, who became known for writing a book after suffering almost total paralysis and Robbie Myers. [18] [19] In September 2017, it was announced that Roberta Myers was stepping down from the role of editor-in-chief, position she held since 2000, stating through a memo to the staff that "I want to spend the next seasons as available to my children as I can be, and so I take my leave of Elle now". [20] A day later of the announcement, it was reported that Nina Garcia, creative director of Marie Claire was appointed as the new editor-in-chief effective 18 September. [21] Patricia Wang was the first editor of Elle China. [22]


Elle is the world's largest fashion magazine, with 46 international editions in over 60 countries. This includes region-specific editions such as Elle Hong Kong and Elle Quebec which are published in addition to Elle China and Elle Canada respectively. In Belgium, Elle is published as two magazines for the Flanders and Wallonia regions, while Elle Middle East is targeted at several countries in the region. [23] Technologically speaking, the Elle brand is a global network encompassing over 33 websites. Subscriptions account for 73 percent of readers. There are 33 Elle websites globally, which collectively attract over 25 million unique visitors and 370 million page views per month. [24] The magazine reaches over 69 million readers. The vast majority (82 percent) of Elle's audience are women between the ages of 18 and 49. Its readers have a median age of 34.7 years. [23] Forty percent of the readers are single, and the median household income is $69,973. [25] "Our readers are young enough to think about life as an adventure and old enough to have the means to live it", said Roberta Myers, editor in chief. [26]

The first international edition of Elle was launched in Japan in 1969. [27] [28] [29] Its U.S. and UK editions were launched in 1985. [28] [30] Spain followed in 1986 [31] with Italy and Hong Kong editions launching in 1987. [28] In 1988, the magazine was launched in Germany, Brazil, China, Sweden, Greece and Portugal. The next year, the Netherlands and Quebec joined the international Elle community. Australia and Taiwan versions were launched in 1990, Argentina in 1994, and a Russian edition, published monthly, launched in 1996. [32]

Elle as a brand is owned by the Lagardère Group of France. It is published in France by Czech Media Invest, in the U.S. and the UK by Hearst Magazines, in Canada by KO Média, in Brazil by Grupo Editora Abril, in Mexico by Grupo Expansión, in Argentina by Grupo Clarín, in Singapore by Mediacorp, in Serbia/Croatia by Adria Media, in Turkey by Doğan Burda Magazine, [33] in Germany by Hubert Burda Media, and in Romania by Ringier. In China, the publisher is Shanghai Translation Publishing House. [9] In India it is published by Ogaan Publications Pvt. Ltd. As an international magazine, Elle has its headquarters in Paris as well as licensed publishers in New York City, London, Toronto, Mexico City, South Africa, Istanbul, São Paulo, Rio de Janeiro, Brussels, Lisbon, Tokyo, Warsaw, Belgrade, Oslo, Helsinki, Bucharest, Athens, Delhi, Madrid, Milan, Munich, Jakarta, Kiev, Kuala Lumpur, and other cities.

In December 2013, Elle hired Randy Minor as design director. [34] In November 2016, Elle Canada promoted Vanessa Craft to Editor in Chief, making her the first black woman at the helm of an Elle magazine globally. [35]

In mid-July 2020, Elle's Australian publisher Bauer Media Australia and New Zealand, which had been acquired by Mercury Capital, terminated the magazine's Australian edition, citing declining advertising revenue and travel restrictions associated with the COVID-19 pandemic. [36] [37]


See also

Related Research Articles

Lagardère Group French media company

Lagardère is an international group with operations in more than 40 countries worldwide headquartered in the 16th arrondissement of Paris. The group was created in 1992 as Matra, Hachette & Lagardère and once covered a broad range of industries. It is now largely focused on the media sector, in which it is one of the world's leading companies. Headed by Arnaud Lagardère, it is now refocused around its two priority divisions: Lagardère Publishing and Lagardère Travel Retail. These two divisions are each among the world leaders in their respective businesses. Its book and electronic publishing division includes the major imprint Hachette Livre. The Lagardère Travel Retail unit includes store retail, largely in airports and railway stations. The Group’s business scope also comprises “Other Activities”, mainly including Lagardère News together with Lagardère Live Entertainment.

Lagardère Active SAS, also known as Lagardère Media, is the media activities arm of the French Lagardère Group.

Hachette Filipacchi Médias, S.A. (HFM) is a magazine publisher. It is a wholly owned subsidiary of Lagardère Active, a division of the media conglomerate Lagardère Group of France.

Hachette Filipacchi Media U.S., Inc., originally known as CBS Publications, was a subsidiary of Hachette Filipacchi Médias, and was based in New York City.

Jean-Luc Lagardère was a major French businessman, CEO of the Lagardère Group, one of the largest French conglomerates.

Digital Spy is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, 'DS' has focused on entertainment news related to television programmes, films, music and show business to a global audience.

Elle Girl was the largest older-teen fashion and beauty magazine brand in the world with twelve editions. Launched in August 2001, it was the younger sister version of Elle magazine, and similarly focused on beauty, health, entertainment and trendsetting bold fashion—its slogan: "Dare to be different". The magazine was published monthly and was based in New York City.

<i>Premiere</i> (magazine)

Premiere was an American film magazine based in New York City and published by Hachette Filipacchi Media U.S. between 1987 and 2010. The original version of the magazine, Première, was established in France in 1976 and continues to be published there.

Sugar was a British magazine for teenage girls published by Hachette Filipacchi. Its content focused on boys, fashion, celebrities, real-life stories about teenagers and other similar matters. The editor, when it closed, was Annabel Brog. The brand lived on until 2016 through the website sugarscape.com. Aimed at females 16–24, it was edited by Kate Lucey.

InStyle is a monthly women's fashion magazine founded in 1994. It is published in the US by Meredith Corporation.

<i>Madame Figaro</i>

Madame Figaro is a French magazine supplement to the Saturday edition of the daily newspaper Le Figaro, focusing on and catering to women.


Psychologies is a monthly women's magazine dedicated to personal development and well-being, published by Rossel.

Roberta "Robbie" Myers is the longest-serving editor-in-chief and vice president of brand content of the US edition of the fashion media brand ELLE.. Myers led ELLE for nearly eighteen years, having been named editor-in-chief in 2000. During her tenure, ELLE experienced unprecedented success, while maintaining its reputation for covering fashion, culture, beauty and social and political issues from an elevated perspective. In September, 2015, ELLE published the largest issue in parent-company Hearst's 128-year history.

Gente is a popular and long-running Italian weekly current affairs and celebrity gossip magazine.

<i>Womens Health</i> (magazine)

Women's Health, published by Hearst, is a lifestyle magazine centered on health, sex, nutrition and fitness. It is published 10 times a year in the United States and has a circulation of 1.5 million readers. The magazine has 13 international editions spanning 25 countries and reaching more than 8 million readers globally.

Gioia was an Italian language weekly fashion and women's magazine published in Milan, Italy.

Diez Minutos is a Spanish language weekly celebrity, entertainment and women's magazine published in Madrid, Spain.

Fujin Gahō is a Japanese language monthly women's magazine in Japan. Founded in 1905, it is one of the oldest magazines in the country.

Anna Jones is a British business woman and entrepreneur who lives in London, UK. Jones is the Co-Founder of AllBright, a Members Club and community that celebrates and connects women at work. She served as CEO of Hearst Magazines, UK between 2014 and 2017.

Didier Guérin

Didier Jean Guy Guérin is a Franco-Australian magazine media executive and consultant who has directed the launch and management of about 40 media products, including 30 new magazines with digital applications in Asia-Pacific. His career has taken him from Paris to New York and thence to Australia and all the major cities in East Asia.


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