|Scholastic Inc. (1981–2011)
| Nasdaq: SCHL
S&P 600 Component
|Children's literacy and education
|October 22, 1920
Wilkinsburg, Pennsylvania, U.S.
| Scholastic Building
557 Broadway, New York City, New York 10012,
|Peter Warwick, CEO, president; Kenneth Cleary, CFO
|Books, magazines, pre-K to grade 12 instructional programs, classroom magazines, films, television
|US$1.7 billion (2022)
Number of employees
|Imprints and corporate divisions
Scholastic Corporation is an American multinational publishing, education, and media company that publishes and distributes books, comics, and educational materials for schools, teachers, parents, children, and other educational institutions. Products are distributed via retail and online sales and through schools via reading clubs and book fairs. Clifford the Big Red Dog, a character created by Norman Bridwell in 1963, serves as Scholastic's official mascot.
Scholastic was founded in 1920 by Maurice R. Robinson near Pittsburgh, Pennsylvania to be a publisher of youth magazines. The first publication was The Western Pennsylvania Scholastic. It covered high school sports and social activities; the four-page magazine debuted on October 22, 1920, and was distributed in 50 high schools.In the 1940s, Scholastic entered the book club business. In the 1960s, scholastic international publishing locations were added in England 1964, New Zealand 1964, and Sydney 1968. Also in the 1960s, Scholastic entered the book publishing business. In the 1970s, Scholastic created its TV entertainment division. From 1975 until his death in 2021, Richard Robinson, who was the son of the corporation's founder, served as CEO and president. In 2000, Scholastic purchased Grolier for US$400 million. Scholastic became involved in a video collection in 2001. In February 2012, Scholastic bought Weekly Reader Publishing from Reader's Digest Association, and announced in July 2012 that it planned to discontinue separate issues of Weekly Reader magazines after more than a century of publication, and co-branded the magazines as Scholastic News/Weekly Reader. Scholastic sold READ 180 to Houghton Mifflin Harcourt in 2015. in December 2015, Scholastic launched the Scholastic Reads Podcasts. On October 22 2020, Scholastic celebrated its 100th anniversary. In 2005, Scholastic developed FASTT Math with Tom Snyder to help students with their proficiency with math skills, specifically being multiplication, division, addition, and subtraction through a series of games and memorization quizzes gauging the student's progress. In 2013, Scholastic developed System 44 with Houghton Mifflin Harcourt to help students encourage reading skills. In 2011, Scholastic developed READ 180 with Houghton Mifflin Harcourt to help students understand their reading skills. Scholastic Reference publishes reference books.
The business has three segments: Children's Book Publishing and Distribution, Education Solutions, and International. Scholastic holds the perpetual US publishing rights to the Harry Potter and Hunger Games book series.Scholastic is the world's largest publisher and distributor of children's books and print and digital educational materials for pre-K to grade 12. In addition to Harry Potter and The Hunger Games, Scholastic is known for its school book clubs and book fairs, classroom magazines such as Scholastic News and Science World , and popular book series: Clifford the Big Red Dog , Goosebumps , Horrible Histories , Captain Underpants , Animorphs , The Baby-Sitters Club , and I Spy . Scholastic also publishes instructional reading and writing programs, and offers professional learning and consultancy services for school improvement. Clifford the Big Red Dog serves as the official mascot of Scholastic.
The Scholastic Art & Writing awards was Founded in 1923 by Maurice R. Robinson, The Scholastic Art & Writing Awards,administered by the Alliance for Young Artists & Writers, is a competition which recognizes talented young artists and writers from across the United States.
The success and enduring legacy of the Scholastic Art & Writing Awards can be attributed in part to its well-planned and executed marketing initiatives. These efforts have allowed the competition to adapt to the changing times, connect with a wider audience, and continue its mission of nurturing the creative potential of the nation's youth.
In 2005, Scholastic developed FASTT Math with Tom Snyder to help students with their proficiency with math skills, specifically being multiplication, division, addition, and subtraction through a series of games and memorization quizzes gauging the student's progress.In 2013, Scholastic developed System 44 with Houghton Mifflin Harcourt to help students encourage reading skills. In 2011, Scholastic developed READ 180 with Houghton Mifflin Harcourt to help students understand their reading skills. Scholastic Reference publishes reference books.
Scholastic Entertainment (formerly Scholastic Productions and Scholastic Media) is a corporate division comprised of four main groups – Productions, Marketing & Consumer Products, Interactive, and Audio." Weston Woods is its production studio, acquired in 1996, as was Soup2Nuts (best known for Dr. Katz, Professional Therapist , Science Court and Home Movies ) from 2001 to 2015 before shutting down. Scholastic has produced audiobooks such as the Caldecott/Newbery Collection; Television adaptations such as Clifford the Big Red Dog , Clifford's Puppy Days , Clifford the Big Red Dog (2019) , Maya & Miguel , WordGirl , Turbo Dogs , Animorphs , The Magic School Bus , Voyagers! , My Secret Identity , The Baby-Sitters Club , Charles in Charge , The Magic School Bus Rides Again , I Spy , Goosebumps , His Dark Materials , Stillwater , Puppy Place, Eva the Owlet, Goosebumps (2023) , and feature films such as The Indian in the Cupboard , The Mighty , the Harry Potter film series, Tuck Everlasting , Clifford's Really Big Movie , The Golden Compass , the Hunger Games film series, Goosebumps , Captain Underpants: The First Epic Movie , Goosebumps 2: Haunted Halloween , Mortal Engines , Horrible Histories: The Movie – Rotten Romans , Clifford the Big Red Dog , and The Bad Guys . It will produce Smile , and the upcoming films Thelma the Unicorn and Dog Man . In 1985, Scholastic Productions teamed up with Karl-Lorimar Home Video, a home video unit of Lorimar Productions, to form the line Scholastic-Lorimar Home Video, whereas Scholastic would produce made-for-video programming, and became a best-selling video line for kids, and the pact expired for two years, whereas Scholastic would team up with leading independent family video distributor and a label of International Video Entertainment, Family Home Entertainment, to distribute made-for-video programming for the next three years.led by Deborah Forte since 1995. It covers "all forms of media and consumer products, and is
Scholastic Book Fairs began in 1981. Scholastic provides book fair products to schools, which then conduct the book fairs. Schools can elect to receive books, supplies and equipment or a portion of the proceeds from the book fair.
In the United States, during fiscal 2023, revenue from the book fairs channel ($553.1 millions) accounted for half of the company's revenue in the "Total Children's Book Publishing and Distribution" segment ($1,038 millions),and schools earned over $210 million in proceeds in cash and incentive program credits.
In October 2023, Scholastic created a separate category for books dealing with "race, LGBTQ and other issues related to diversity", allowing schools to opt out of carrying these types of books. Scholastic defended the move, citing legislation in multiple states seeking to ban books dealing with LGBTQ issues or race.After public backlash from educators, authors, and free speech advocacy groups, Scholastic reversed course, saying the new category will be discontinued, writing: "It is unsettling that the current divisive landscape in the U.S. is creating an environment that could deny any child access to books, or that teachers could be penalized for creating access to all stories for their students".
Scholastic book clubs are offered at schools in many countries. Typically, teachers administer the program to the students in their own classes, but in some cases, the program is administered by a central contact for the entire school. Within Scholastic, Reading Clubs is a separate unit (compared to, e.g., Education). Reading clubs are arranged by age/grade.Book club operators receive "Classroom Funds" redeemable only for Scholastic Corporation products.
Harry Potter and the Philosopher's Stone is a fantasy novel written by British author J. K. Rowling. The first novel in the Harry Potter series and Rowling's debut novel, it follows Harry Potter, a young wizard who discovers his magical heritage on his eleventh birthday, when he receives a letter of acceptance to Hogwarts School of Witchcraft and Wizardry. Harry makes close friends and a few enemies during his first year at the school and with the help of his friends, Ron Weasley and Hermione Granger, he faces an attempted comeback by the dark wizard Lord Voldemort, who killed Harry's parents, but failed to kill Harry when he was just 15 months old.
Encyclopedia Americana is a general encyclopedia written in American English. It was the first general encyclopedia of any magnitude to be published in North America. With Collier's Encyclopedia and Encyclopædia Britannica, Encyclopedia Americana became one of the three major and large English-language general encyclopedias; the three were sometimes collectively called "the ABCs of encyclopedias". Following the acquisition of Grolier in 2000, the encyclopedia has been produced by Scholastic.
Captain Underpants is an illustrated children's graphic novel series by American author and illustrator Dav Pilkey. The series revolves around two fourth graders, George Beard and Harold Hutchins, living in Piqua, Ohio, and Captain Underpants, an aptly named superhero from one of the boys' homemade comic books, who accidentally becomes real when George and Harold hypnotize their cruel, bossy, and ill-tempered principal, Mr. Krupp. From the third book onwards, Mr. Krupp also possesses superhuman strength, durability and flight as a result of drinking alien "Extra-Strength Super Power Juice".
The Haunted Mask is the eleventh book in the original Goosebumps, the series of children's horror fiction novels created and written by R. L. Stine. The book follows Carly Beth, a girl who buys a Halloween mask from a store. After putting on the mask, she starts acting differently and discovers that the mask has become her face; she is unable to pull the mask off. R. L. Stine says he got the idea for the book from his son who had put on a Frankenstein mask he had trouble getting off.
Robert Lawrence Stine, sometimes known as Jovial Bob Stine and Eric Affabee, is an American novelist, short story writer, television producer, screenwriter, and executive editor.
Goosebumps is a series of horror novels written by American author R. L. Stine. The protagonists in these stories are teens or pre-teens who find themselves in frightening circumstances, often involving the supernatural, the paranormal, or the occult. Between 1992 and 1997, 62 books were published under the Goosebumps umbrella title. R. L. Stine also wrote various spin-off series, including, Goosebumps Series 2000, Give Yourself Goosebumps, Tales to Give You Goosebumps, Goosebumps Triple Header, Goosebumps HorrorLand, Goosebumps Most Wanted and Goosebumps SlappyWorld. Additionally there was a series called Goosebumps Gold that was never released.
Study Technology, also referred to as study tech, is a teaching methodology developed by L. Ron Hubbard, founder of the Church of Scientology. Study Technology is used by Scientologists as part of their training, and is also promoted outside the church by the affiliated corporation Applied Scholastics, which presents Study Tech as a secular, universally applicable method to enhance the comprehension of any student, studying any topic. However, the method has many critics, including former teachers, claiming that the "technology" and associated schools are intrinsically linked with religious aspects of Scientology.
Mary GrandPré is an American illustrator best known for her cover and chapter illustrations of the Harry Potter books in their U.S. editions published by Scholastic. She received a Caldecott Honor in 2015 for illustrating Barb Rosenstock's The Noisy Paint Box: The Colors and Sounds of Kandinsky's Abstract Art. GrandPré, who creates her artwork with paint and pastels, has illustrated more than twenty books and has appeared in gallery exhibitions and periodicals such as The New Yorker, Atlantic Monthly, and The Wall Street Journal.
Weekly Reader was a weekly educational classroom magazine designed for children. It began in 1928 as My Weekly Reader. Editions covered curriculum themes in the younger grade levels and news-based, current events and curriculum themed-issues in older grade levels. The publishing company also created workbooks, literacy centers, and picture books for younger grades.
Grolier was one of the largest American publishers of general encyclopedias, including The Book of Knowledge (1910), The New Book of Knowledge (1966), The New Book of Popular Science (1972), Encyclopedia Americana (1945), Academic American Encyclopedia (1980), and numerous incarnations of a CD-ROM encyclopedia (1986–2003).
Harry Potter and the Half-Blood Prince is a fantasy novel written by British author J. K. Rowling and the sixth and penultimate novel in the Harry Potter series. Set during Harry Potter's sixth year at Hogwarts, the novel explores the past of the boy wizard's nemesis, Lord Voldemort, and Harry's preparations for the final battle against Voldemort alongside his headmaster and mentor Albus Dumbledore.
Harry Potter is a series of seven fantasy novels written by British author J. K. Rowling. The novels chronicle the lives of a young wizard, Harry Potter, and his friends Hermione Granger and Ron Weasley, all of whom are students at Hogwarts School of Witchcraft and Wizardry. The main story arc concerns Harry's conflict with Lord Voldemort, a dark wizard who intends to become immortal, overthrow the wizard governing body known as the Ministry of Magic, and subjugate all wizards and Muggles.
Kenn Nesbitt is an American children's poet. On June 11, 2013, he was named Children's Poet Laureate by the Poetry Foundation. He was the last one to receive this title before the Poetry Foundation changed its name to Young People's Poet Laureate.
Accelerated Reader is a website used to assist students with reading skills. It is a digital program aiming to help students and teachers manage and monitor independent reading practice in English and Spanish. Students pick a book at their own level and read it at their own pace. When a student finish their book, they take a short quiz on the computer to check their understanding. As students read and take quizzes, they receive points depending on the book's reading level. The more difficult the book is, the more points the students receive. AR also tracks the students' progress towards their individualized Accelerated Reader goals.
Weekly Reader Publishing was a publisher of educational materials in the United States that had been in existence for over 100 years. It provided teaching materials to elementary and secondary schools that was used by more than 90 percent of that country's school districts.
The Lexile Framework for Reading is an educational tool that uses a measure called a Lexile to match readers with books, articles and other leveled reading resources. Readers and books are assigned a score on the Lexile scale, in which lower scores reflect easier readability for books and lower reading ability for readers. The Lexile framework uses quantitative methods, based on individual words and sentence lengths, rather than qualitative analysis of content to produce scores. Accordingly, the scores for texts do not reflect factors such as multiple levels of meaning or maturity of themes. Hence, the United States Common Core State Standards recommend the use of alternative, qualitative methods for selecting books for students at grade 6 and over. In the US, Lexile measures are reported from reading programs and assessments annually. Thus, about half of U.S. students in grades 3rd through 12th receive a Lexile measure each year. In addition to being used in schools in all 50 states, Lexile measures are also used outside of the United States.
Deborah Forte is an American producer of family television series and movies, websites and digital media including Clifford the Big Red Dog, Clifford's Puppy Days, Maya & Miguel, WordGirl, The Magic School Bus, the series Goosebumps, Sony's films Goosebumps and Goosebumps 2: Haunted Halloween, Horrible Histories, Dragon, I Spy, The Baby-Sitters Club, The Golden Compass, and Astroblast. She created Scholastic Media, a division of Scholastic Inc. She is the founder of Silvertongue Films and under that banner is currently producing a television adaptation of His Dark Materials. She is attached to produce The 39 Clues and Spirit Animals for Universal and Clifford the Big Red Dog for Paramount. Her productions have won six Emmys, one Academy Award, the Humanitas Prize, and the Annenberg Public Policy Center Award for Outstanding Educational Program on a Commercial Broadcast Station.
As of 2018, several firms in the United States rank among the world's biggest publishers of books in terms of revenue: Cengage Learning, HarperCollins, Houghton Mifflin Harcourt, McGraw-Hill Education, Scholastic, Simon & Schuster, and Wiley.
Maurice Richard Robinson Jr. was an American business executive and educator. From 1975 until his death in 2021, Robinson was the chief executive officer of Scholastic Corporation. Robinson was noted for bringing many book franchises to younger readers, such as Harry Potter and Captain Underpants.
Where can classroom funds be spent? Classroom Funds can be spent online only at Scholastic Book Clubs (clubs.scholastic.com)