Print circulation is the average number of copies of a publication. The number of copies of a non-periodical publication are usually called print run. Circulation is not always the same as copies sold, often called paid circulation, since some issues are distributed without cost to the reader. Readership figures are usually higher than circulation figures because of the assumption that a typical copy is read by more than one person.
Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive, which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad.
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with the advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
The International Federation of Audit Bureaux of Circulations (IFABC) is an organisation founded in 1963 in Stockholm, Sweden.
Marketing Week is a website focused on the marketing industry, based in London, that grew out of what was a weekly, and latterly monthly, print magazine.
The Association of National Advertisers (ANA) represents the marketing community in the United States. Its headquarters is in New York City and it has another office in Washington, D.C. ANA's membership includes over 600 companies with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising.
BPA Worldwide is a United States-based not-for-profit media auditing company that provides independent, third-party audits of media including print, digital, out-of-home and events.
OJD Morocco is an audit bureau of circulations of the commercial print media in Morocco.
The Audit Bureau of Circulations (ABC) is a non-profit organisation owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events. The company also verifies data, processes and good practice to these and other industry-agreed standards.
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe.
The World Federation of Advertisers (WFA) is a global association for multinational marketers and national advertiser associations. Its membership is made up of over 140 of the world's top brands and national associations in more than 60 markets. WFA's aim is to champion effective and sustainable marketing communications worldwide.
The Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern (IVW) certifies and audits the circulations of major publications, including newspapers and magazines within Germany.
The Audit Bureau of Circulations (ABC) of India is a non-profit circulation-auditing organisation. It certifies and audits the circulations of major publications, including newspapers and magazines in India.
An Audit Bureau of Circulations is a private organization that provides industry-agreed standards for media brand measurement of print publications and other media outlets in a given country. The International Federation of Audit Bureaux of Circulations (IFABC) is an international federation of bureaux comprising member organisations in various countries. When discussed in the context of each country, the bureau may refer to:
Verified Audit Circulation was a United States company founded by Geraldine Knight in 1951 that conducts circulation audits of both free and paid print publications and of traffic figures for web sites. The company also provides custom research and verifies field delivery of products such as yellow pages, branded delivery bags, and door hangers.
The Digital Advertising Alliance of Canada (DAAC) is a Canadian non-profit trade association.
The Norwegian Audit Bureau of Circulations is a company that monitors the print runs of Norwegian newspapers, magazines, and weekly publications, and offers advice on calculating circulation numbers. It was established in 2001 and is owned by:
The Check My Ads Institute is an organization founded by Nandini Jammi and Claire Atkin. The Check My Ads Institute is a non-profit advertising watchdog organization created in October 2021, which aims to do deeper investigative research into the advertising technology industry. Jammi and Atkin also publish a newsletter called Branded. The Check My Ads Agency was a brand safety and marketing consultancy that Atkin and Jammi founded in 2020. As of February 2023, the Check My Ads Agency is no longer active.
