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| Founded | Detroit, U.S. June 24, 1910 |
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| Headquarters | New York City, U.S. , United States |
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| Website | www.ana.net |
The Association of National Advertisers (ANA) [2] [3] [4] represents the marketing community in the United States. [5] Its headquarters is in New York City and it has another office in Washington, D.C. [6] ANA's membership includes over 600 companies [7] with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising. [8]
The Association of National Advertisers, Inc., the U.S. advertising industry's oldest trade association, was founded on June 24, 1910, [2] in Detroit, Michigan, by 45 companies. Founding members include the Burroughs Adding Machine Company, Glidden Varnish Company, Macey Company, Sherwin-Williams, and National Lead Company. Originally known as the Association of National Advertising Managers, [4] in 1914 the association officially adopted the name it now bears.
At the time of its formation, ANA's objective was to promote cooperative relationships between regional and national advertising industries, manufacturers and dealers, and advertisers and agencies. [9] Other issues that the advertisers sought to address concerned accurate audience measurement and the establishment of national standards for measuring advertising results.
The Audit Bureau of Circulations was formed in 1914 to verify publication circulation figures and track media rates. Twenty years later the Traffic Audit Bureau was created to effectively measure outdoor media. In 1936 the Advertising Research Foundation – a spin-off of an ANA committee – came into being with the aim of increasing the effectiveness of marketing and advertising communications through advertising, marketing and media research. The War Advertising Council was formed in 1942 to bolster the sale of war bonds, later becoming The Advertising Council as it took on other public service issues.
In 1963 the ANA helped establish the Joint Policy Committee (JPC) for Broadcast Talent Union Relations, which negotiates contracts with the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the American Federation of Musicians.
The efficacy of advertising can only be maintained by responsible advertising, and for the purpose of industry self-regulation concerning matters of truth, taste, and social responsibility, the ANA, working in conjunction with the AAAA, American Advertising Federation (AAF), and BBB National Programs launched the National Advertising Review Board (NARB) [10] in 1971. The NARB acts as the appeals board for the National Advertising Division (NAD) of BBB National Programs. The NAD investigates matters of honesty and accuracy in advertising and issues of taste or social responsibility are addressed by the NARB. In 1986 the ANA, AAAA and AAF formed the State Advertising Coalition to monitor state legislative and regulatory issues that threaten advertising. Later, in 1988, ANA worked in concert with other industry trade associations to form the Advertising Tax Coalition to combat federal advertising tax proposals.
The ANA has fielded numerous studies and helped develop advertising measurement systems from its inception to the present: from the Crossley rating system, developed in 1930, which established national standards by which radio audiences could be measured, to the recently introduced Ad-ID, a system that assigns a unique and permanent code to each ad with 360-degree application.
The Family Friendly Programming Forum, whose goal is to increase prime time television programming that can be viewed by the entire family, is a member initiative begun with the support of the ANA in 1998. In addition to providing a script development fund and scholarships for students working on family friendly programming, the televised Family Television Awards are held to recognize outstanding family programming.
Developed by ANA and the American Association of Advertising Agencies, Ad-ID is a web-based system accessible 24/7 worldwide that generates a unique identifying code for each advertising asset, creating a capability to identify them across all media. Using Ad-ID, and promoting the use of its web services, greatly improves workflow between agency, advertiser, distributor and medium. Ad-ID upgrades the previous ISCI commercial coding system and replaces other methods used to identify advertising assets. Ad-ID is the industry standard identifier for all related forms of media. [11]
In 2014, ANA acquired: [2]
ANA Trade Association
ANA Educational Foundation
SAG/AFTRA Fund
Alliance for Family Entertainment
Alliance for Inclusive & Multicultural Marketing
Together with many major associations and companies, the ANA founded the Coalition for Responsible Internet Domain Oversight (CRIDO), which opposes the rollout of ICANN's top-level domain expansion program. [12] [13] CRIDO fights ICANN's proposed program, citing its "deeply flawed justification, excessive cost and harm to brand owners, likelihood of predatory cyber harm to consumers and failure to act in the public interest". [14]
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
The Alliance for Audited Media (AAM) is a North American non-profit industry organization founded in 1914 by the Association of National Advertisers to help ensure media transparency and trust among advertisers and media companies. Originally known as the Audit Bureau of Circulations (ABC), today AAM is a source of verified media information and technology platform certifications, providing standards, audit services and data for the advertising and publishing industries. It is one of more than three dozen such organizations operating worldwide, affiliated with the International Federation of Audit Bureaux of Circulations (IFABC).
The American Federation of Television and Radio Artists (AFTRA) was a performers' union that represented a wide variety of talent, including actors in radio and television, radio and television announcers and newspersons, singers and recording artists, promo and voice-over announcers and other performers in commercials, stunt persons and specialty acts—as the organization itself publicly stated, "AFTRA's membership includes an array of talent". On March 30, 2012, the members of AFTRA and of the Screen Actors Guild (SAG) voted to merge and form SAG-AFTRA.
Generic top-level domains (gTLDs) are one of the categories of top-level domains (TLDs) maintained by the Internet Assigned Numbers Authority (IANA) for use in the Domain Name System of the Internet. A top-level domain is the last level of every fully qualified domain name. They are called generic for historical reasons; initially, they were contrasted with country-specific TLDs in RFC 920.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson.
The American Advertising Federation (AAF) is the nation's oldest national advertising industry trade association. It is headquartered in Washington, D.C. AAF has 15 district operations, each located in and representing a different region of the nation.
The American Association of Advertising Agencies (4A's) is a U.S. trade association for advertising agencies which was founded in 1917. It serves over 600 member agencies across 1,200 offices, which control more than 85% of total U.S. advertising spend.
BBB National Programs, an independent non-profit organization that oversees more than a dozen national industry self-regulation programs that provide third-party accountability and dispute resolution services to companies, including outside and in-house counsel, consumers, and others in arenas such as privacy, advertising, data collection, child-directed marketing, and more. The Center for Industry Self-Regulation (CISR) is BBB National Programs' 501(c)(3) non-profit foundation. CISR supports responsible business leaders in developing fair, future-proof best practices, and the education of the public on the conditions necessary for industry self-regulation.
Industry Standard Coding Identification, also known as Industry Standard Commercial Identification) was a standard created to identify commercials that aired on TV in the United States, for ad agencies and advertisers from 1970.
Ad-ID is the advertising industry standard unique identifier for all commercial assets airing in the United States similar in concept to the UPC barcode used on retail products. Previously the industry used the ISCI system until 2003. Ad-ID is used to assure that the correct assets are delivered to the media by providing a central source for identification. It is mostly used for television and radio advertisements but has been gaining traction online and in print.
Allen Steven Kay was an American advertising executive and businessman. He created a television advertisement for Xerox that aired during the 1976 Super Bowl, featuring a monk called Dominic Kay is also known for his "See Something Say Something" advertising campaign for the New York Metropolitan Transportation Authority. Kay co-founded Korey Kay & Partners advertising in 1982 and served as its Chairman and CEO for 32 years. Kay was active in several advertising industry associations.
Mower is a full-service integrated marketing communications agency that offers consumer and business-to-business marketing and public relations/public affairs.
J. Russell Findlay is an American businessman, philanthropist and an advertising and marketing executive. He is currently the global chief marketing officer at Hiscox, an international specialist insurer as well as a small business owner and a managing director of a non-profit organization.
The Screen Actors Guild-American Federation of Television and Radio Artists is an American labor union that reflects the 2012 merger of SAG and AFTRA. It represents approximately 160,000 media professionals worldwide. SAG-AFTRA is a member of the AFL-CIO, the largest federation of unions in the United States. SAG-AFTRA is also a member of the International Federation of Actors (FIA).
The Trademark Clearinghouse is a database of validated and registered trademarks established by ICANN to assist trademark holders prevent infringing behavior in the Domain Name System. In combination with the Uniform Rapid Suspension System (URS), it is the second significant attempt by ICANN to handle the "Trademark Dilemma". The first attempt was the Uniform Domain-Name Dispute-Resolution Policy.
AdChoices is a self-regulatory program for online interest-based advertising that exists in the United States, Canada and across Europe. The program calls for advertising companies to establish and enforce responsible privacy practices for interest-based advertising, aimed to give consumers enhanced transparency and control. Companies adhere to a set of principles that are enforced by accountability programs.
The Digital Advertising Alliance of Canada (DAAC) is a Canadian non-profit trade association.
UWG, also known as UniWorld Group, is a well-known advertising agency based in Brooklyn, New York. They've been around since 1969, making them the oldest multicultural ad agency in the United States. UWG has offices in Atlanta, Detroit, Miami, and Los Angeles too.
A nationwide strike by the members of the Screen Actors Guild and the American Federation of Television and Radio Artists against the American Association of Advertising Agencies began on May 1, 2000, and ended on October 30, 2000.
annual conference of the Association of National Advertisers
99th annual conference of the Association of National Advertisers
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