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Native name | Ad-ID |
---|---|
Base standards | ISCI |
Related standards | ARPP.TV |
Website | ad-id |
Ad-ID is the advertising industry standard unique identifier for all commercial assets [1] airing in the United States similar in concept to the UPC barcode used on retail products. [2] Previously the industry used the ISCI system until 2003. Ad-ID is used to assure that the correct assets are delivered to the media by providing a central source for identification. It is mostly used for television and radio advertisements but has been gaining traction online and in print.
There is an equivalent code in France called ARPP.TV which also is the French industry standard unique identifier for all ads (and is based on ISCI [3] ).
Critical information about each ad and campaign is managed with Ad-ID. Details of the ad, what media the ad will be used in, clearance status, usage restrictions, related executions, and other vital information can be accessed by authorized users.
Ad-ID was developed by the American Association of Advertising Agencies and the Association of National Advertisers, Inc., (ANA), Ad-ID uses the TV standard, ISCI commercial coding system in its monetization model. The ISCI code is an 8 character alphanumeric code (four alpha prefix followed by four numbers) in use since 1970. The prefixes were licensed and centrally managed and the complete ISCI codes were manually created and not stored in a central repository.
Ad-ID uses ISCI codes that are a basic 11 digits in length, [4] (a set of four and set of eight alphanumeric characters) plus an optional 12th (to indicate HD or 3D). The first four alphanumeric characters are an identification prefix licensed to a particular company. [4] Ad-ID generates ISCI codes through a secure, Web-accessible database.
The Ad-ID system uses a web interface and a set of custom APIs to manage the system and integrate with customers' systems. The system uses a unique algorithm to maximize the use of the 12-character codes.
The Ad-ID system required the last 4 characters of a code to increment from the left to right, and to cycle through numbers and letters.
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International Standard Audiovisual Number (ISAN) is a unique identifier for audiovisual works and related versions, similar to ISBN for books. It was developed within an ISO TC46/SC9 working group. ISAN is managed and run by ISAN-IA.
An aircraft registration is a code unique to a single aircraft, required by international convention to be marked on the exterior of every civil aircraft. The registration indicates the aircraft's country of registration, and functions much like an automobile license plate or a ship registration. This code must also appear in its Certificate of Registration, issued by the relevant civil aviation authority (CAA). An aircraft can only have one registration, in one jurisdiction, though it is changeable over the life of the aircraft.
The Data Universal Numbering System, abbreviated as DUNS or D-U-N-S, is a proprietary system developed and managed by Dun & Bradstreet (D&B) that assigns a unique numeric identifier, referred to as a "DUNS number" to a single business entity. It was introduced in 1963 to support D&B's credit reporting practice. It is standard worldwide. DUNS users include the European Commission, the United Nations, and Apple. More than 50 global industry and trade associations recognize, recommend, or require DUNS. The DUNS database contains over 300 million entries for businesses throughout the world. DUNS numbers can be represented using ISO/IEC 6523 using ICD 0060.
GS1 is a not-for-profit, international organization developing and maintaining its own standards for barcodes and the corresponding issue company prefixes. The best known of these standards is the barcode, a symbol printed on products that can be scanned electronically.
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A circuit ID is a company-specific identifier assigned to a data or voice network connection between two locations. This connection, often called a circuit, may then be leased to a customer referring to that ID. In this way, the circuit ID is similar to a serial number on any product sold from a retailer to a customer. Each circuit ID is unique, so a specific customer having many circuit connections sold to them would have many circuit IDs to refer to those connections. As an example of a use of the circuit ID, when a subscriber/customer has an issue with a circuit, they may contact the Controlling Local Exchange Carrier telecommunications provider, identifying the circuit that has the issue by giving the LEC that circuit ID reference. The LEC would refer to their internal records for this circuit ID to take corrective action on the designated circuit.
Industry Standard Coding Identification, also known as Industry Standard Commercial Identification) was a standard created to identify commercials that aired on TV in the United States, for ad agencies and advertisers from 1970.
The Global Release Identifier (GRid) is a system to identify releases of digital sound recordings for electronic distribution. It is designed to be integrated with identification systems deployed by key stakeholders from across the music industry.
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The Health Industry Business Communications Council (HIBCC) is a primary standard-setting and educational organization for healthcare bar coding in the United States. It provides publications, trade shows, educational resources, conferences and training programs.
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The Entertainment Identifier Registry, or EIDR, is a global unique identifier system for a broad array of audiovisual objects, including motion pictures, television, and radio programs. The identification system resolves an identifier to a metadata record that is associated with top-level titles, edits, DVDs, encodings, clips, and mashups. EIDR also provides identifiers for video service providers, such as broadcast and cable networks.
The Coalition for Innovative Media Measurement (CIMM) is a trade group founded in 2009 by television content providers, media agencies and advertisers to explore ways to measure audiences across media in the United States.
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