Ad-ID

Last updated
AD-ID
Native name
AD-ID
Base standards ISCI
Related standardsARPP.TV
Website ad-id.org

AD-ID is the advertising industry standard unique identifier for all commercial assets [1] airing in the United States. It is used to track and manage creative assets across various platforms and channels. It is similar in concept to the UPC barcode used on retail products. [2] AD-ID replaced the ISCI system in 2003. AD-ID stands for Advertising Digital Identification. It is a standardized system that helps advertisers, agencies, and media companies efficiently manage and distribute their advertising assets, ensuring proper tracking, rights management, and compliance with industry standards and regulations. AD-ID is used to assure that the correct assets are delivered to the media by providing a central source for identification. It is used across all mediums including linear television, digital, CTV, print, and radio advertisements (terrestrial and streaming), amongst others. Critical information about each ad and campaign, referred to as slate metadata, is managed with AD-ID. Details of the ad, what media the ad will be used in, clearance status, usage restrictions, related executions, and other vital information can be accessed by authorized users.

Contents

Origin

AD-ID was developed by the American Association of Advertising Agencies and the Association of National Advertisers, Inc., (ANA), AD-ID uses codes that are 11 digits in length (a set of four and set of eight alphanumeric characters) plus an optional 12th (to indicate HD or 3D). The first four alphanumeric characters are an identification prefix licensed to a particular company. [3] AD-ID generates codes through a secure, Web-accessible database.


Technology

The AD-ID system uses a web interface and a set of custom APIs to manage the system and integrate with customers' systems. The system uses a unique algorithm to maximize the use of the 12-character codes. AD-ID leverages APIs for clients to use in order to validate AD-IDs and retrieve slate metadata information from each creative asset.


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References

  1. "AD-ID | AD-ID is the industry standard for identifying advertising assets across all media platforms". www.ad-id.org. Retrieved 2018-07-11.
  2. ANAmarketers (2012-04-26), AD-ID and the Digital Slate, archived from the original on 2021-12-21, retrieved 2018-07-11
  3. AdIDVideo (2017-10-10), October 2017 Training Webinar , retrieved 2018-07-11[ dead YouTube link ]