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A voice-user interface (VUI) enables spoken human interaction with computers, using speech recognition to understand spoken commands and answer questions, and typically text to speech to play a reply. A voice command device is a device controlled with a voice user interface.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
Mobile app development is the act or process by which a mobile app is developed for one or more mobile devices, which can include personal digital assistants (PDA), enterprise digital assistants (EDA), or mobile phones. Such software applications are specifically designed to run on mobile devices, taking numerous hardware constraints into consideration. Common constraints include CPU architecture and speeds, available memory (RAM), limited data storage capacities, and considerable variation in displays and input methods. These applications can be pre-installed on phones during manufacturing or delivered as web applications, using server-side or client-side processing to provide an "application-like" experience within a web browser.
Bing for mobile is a search tool for handheld mobile devices from Microsoft as part of their Bing search engine. It is designed for mobile device displays. Bing Mobile is built into Windows Mobile and Windows Phone as proprietary software, accessed via the Search key on Windows Phone 7 and Windows Phone 8 devices. It is also available on Windows Phone 8.1, and can be downloaded for other platforms, including and Android.
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A mobile operating system is an operating system used for smartphones, tablets, smartwatches, smartglasses, or other non-laptop personal mobile computing devices. While computers such as typical/mobile laptops are "mobile", the operating systems used on them are generally not considered mobile, as they were originally designed for desktop computers that historically did not have or need specific mobile features. This line distinguishing mobile and other forms has become blurred in recent years, due to the fact that newer devices have become smaller and more mobile unlike hardware of the past. Key notabilities blurring this line are the introduction of tablet computers, light-weight laptops, and the hybridization of the two in 2-in-1 PCs.
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An app store, also called an app marketplace or app catalog, is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the computer itself. Complex software designed for use on a personal computer, for example, may have a related app designed for use on a mobile device. Today apps are normally designed to run on a specific operating system—such as the contemporary iOS, macOS, Windows, Linux or Android—but in the past mobile carriers had their own portals for apps and related media content.
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iOS 14 is the fourteenth major release of the iOS mobile operating system developed by Apple Inc. for the iPhone and iPod touch lines. Announced at the company's Worldwide Developers Conference on June 22, 2020 as the successor to iOS 13, it was released to the public on September 16, 2020. It was succeeded by iOS 15 on September 20, 2021.
The (Google/Apple) Exposure Notification System (GAEN) is a framework and protocol specification developed by Apple Inc. and Google to facilitate digital contact tracing during the COVID-19 pandemic. When used by health authorities, it augments more traditional contact tracing techniques by automatically logging close approaches among notification system users using Android or iOS smartphones. Exposure Notification is a decentralized reporting protocol built on a combination of Bluetooth Low Energy technology and privacy-preserving cryptography. It is an opt-in feature within COVID-19 apps developed and published by authorized health authorities. Unveiled on April 10, 2020, it was made available on iOS on May 20, 2020 as part of the iOS 13.5 update and on December 14, 2020 as part of the iOS 12.5 update for older iPhones. On Android, it was added to devices via a Google Play Services update, supporting all versions since Android Marshmallow.
Apple's Identifier for Advertisers (IDFA) is a unique random device identifier Apple generates and assigns to every device. It is intended to be used by advertisers to deliver personalized ads and attribute ad interactions for ad retargeting. Users can opt-out of IDFA via the "Limit Ad Tracking" (LAT) setting.
References
- ↑ "2016 Mobile App Marketing Glossary". Interactive Advertising Bureau. Retrieved November 16, 2022.
- ↑ Tamblyn, Thomas (October 19, 2017). "You can effectively track anyone, anywhere just by the adverts they receive". Huffington Post.
- ↑ Edwards, Jim (January 27, 2014). "Google's new 'advertising ID' is now live and tracking Android phones — This is what it looks like". Business Insider. Retrieved 29 March 2021.
- ↑ Nguyen, Joanna Stern and Nicole (2021-04-07). "iPhone Apps Asking to Track You? Answers to Your iOS 14.5 Privacy Questions". Wall Street Journal. ISSN 0099-9660 . Retrieved 2021-04-11.
- ↑ "General privacy settings in Windows". Microsoft Support.