 | |
| Country | Italy |
|---|---|
| Programming | |
| Picture format | 1080i (HDTV) |
| Ownership | |
| Owner | Paramount Networks EMEAA |
| Sister channels | Comedy Central Nickelodeon Nick Jr. Super! VH1 |
| History | |
| Launched | 1 September 1997 |
| Founder | MTV Europe |
| Closed | 1 August 2015 (DTT) |
| Replaced by | TV8 (DTT) |
| Former names | Rete A/MTV (1997–2000) MTV/TMC2 (2000–2001) MTV Next (2015–2016) |
| Links | |
| Website | www.mtv.it |
MTV is an Italian pay television network, owned by Paramount Networks EMEAA.
Prior to the launch of a 24-hour Italian speaking MTV, MTV viewers in Italy received the pan-European version of MTV. Regionalization of MTV in Europe began in March 1997 with the launch of a German-speaking MTV, followed by a UK branded channel in July of the same year. The Italian channel officially launched in London in September 1997, when its transmissions also entered into the television programming of Rete A.
In 2000, MTV Italy moved to TMC2 (acquired by Telecom Italia and formerly known as Videomusic) becoming a standalone channel the following year and getting more and more like every other "big" network in Italy, showing news, movie trailers and other things which would never have fit into the former schedules of the channel. The handover and the whole changing process was advertised with the name of "MTV Regeneration". The channel's operations moved from London to Milan.
On 5 July 2013, Telecom Italia Media announced it would be selling its 51% stake in MTV Italy to Viacom for €13.4 million. [1] Telecom Italia Media committed to waiving its financial receivables of €9.7 million as part of the deal. [2] The sale was completed on 12 September 2013. [3]
On 13 June 2015, Italian newspaper La Repubblica anticipated the purchase of channel 8 [4] occupied by MTV.
On 31 July 2015, Sky Italia took over ownership of the MTV free-to-air channel. The original MTV Italy changed its name to MTV8. On the same day, a new channel named MTV Next was launched, and then renamed MTV.
Several shows were made up locally, featuring Italian music and artists. Some of the most popular shows on the channel were the Italian version of Total Request Live , LoveLine, Brand New , other are original ones like Very Victoria, Italo-Francese, Avere Ventanni and Hitlist Italia. In 2016 MTV launched successful docu-reality Riccanza on rich kids of Italy, now on its third season, and in 2018 spinoffs Richissitudes - Riccanza Francia (co-produced with MTV France), Mamma che Riccanza! (on rich mums) and Riccanza - Vita da Cani (rich dogs).
MTV Italy also showed a variety of reality shows (mainly imported from MTV US) and TV series such as Scrubs , Less than Perfect and The Office . From 1999 to 2010, the channel has shown several Japanese anime on a regular basis on the block Anime Night.
Main Italian hosts for MTV Italy were Victoria Cabello, Alessandro Cattelan, Carlo Pastore, and Elena Santarelli. Some of the former hosts of the channel are Andrea Pezzi, Camila Raznovich and Enrico Silvestrin (who are both also former MTV Europe VJs), Kris Grove, Kris Reichert, Giorgia Surina, Marco Maccarini, Paola Maugeri, Benedetta Zonca and Daniele Bossari.
MTV has six sister channels: MTV Hits, MTV Music, MTV Classic, MTV Rocks, MTV Dance and MTV Live HD.
In the summer of 2003, MTV Italy launched two satellite channels: MTV Hits, mainly dedicated to showing chart hits and classic clips from the MTV archives and MTV Brand New, devoted to showing all the best cutting-edge, indie, electronic, metal, experimental music out there. In 2006, a fourth channel was launched: Flux, creating a whole new concept of television consisting of showing eclectic / alternative music videos 24/7 along with some artistic footages sent in by the viewers through the channel's website and other bits taken from the MTV2 US programming.
On 30 November, the Italian version of Flux, was rebranded into QOOB and on April an international website was launched. QOOB showed no commercials and was distributed through DVB-T in Italy.
In 2007, MTV Italy launched MTV Gold (hosting music from the '70s, '80s and '90s), MTV Pulse (for commercial music) and VH1 (a local version broadcast from London).
MTV+ was launched in Italy in May 2010 which broadcast a selection of music and content largely from MTV US. It was rebranded on 1 March 2011 as MTV Music, showing only music programming. The channel is exclusive to the digital terrestrial television network available in the majority of Italian homes.
On 10 January 2011, MTV Networks Italia replaced MTV Pulse and MTV Brand New with the pan-European versions of MTV Dance and MTV Rocks. MTV Gold was also rebranded as MTV Classic.
VH1 is an American basic cable television network that launched on January 1, 1985, and is currently owned by the BET Media Group subsidiary of Paramount Global's CBS Entertainment Group based in New York City. The network was originally owned by Warner-Amex Satellite Entertainment; a division of Warner Communications, and the original owner of then-sister channel MTV at the time. It was launched in the channel space of Turner Broadcasting System's short-lived Cable Music Channel.
Paramount Media Networks is an American mass media division of Paramount Global that oversees the operations of its television channels and online brands. The division was originally founded as MTV Networks in 1984, named after the MTV cable network. It would be known under this name until 2011; when it would be thereafter known as Viacom Media Networks until 2019; and ViacomCBS Domestic Media Networks until 2022.
MTV was a 24-hour general entertainment channel specialising in music and youth culture programming which serves Australia and New Zealand. Paramount Networks UK & Australia headquartered in London with a local office at Network 10's headquarters in Sydney is responsible for marketing and advertising in Australia and New Zealand. The channel was replaced by MTV Global in August 2023.
MTV Global is the international version of the American TV channel MTV as 24-hour music video and entertainment pay television network officially launched on 1 August 1987 as part of the worldwide MTV network.
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MTV Germany is a German language free-to-air television channel operated by Paramount Global. The channel launched on 7 March 1997 as MTV Central, as part of a regionalisation strategy by MTV Networks Europe.
MTV Flux was a television channel in the United Kingdom and Ireland. The version in the UK and Ireland launched on 6 September 2006. The brand started as a website on 1 August. It used bandwidth that was originally used to broadcast VH2. There is an MTV 'Flux' channel in Japan, which launched in 2007.
MTV Japan is the Japanese version of the cable television network based in Tokyo, Japan. It is a subsidiary of Paramount Networks Japan K.K., and was launched on November 15, 1993. It can be viewed on cable television, SKY PerfecTV!, SKY PerfecTV! e2 and IPTV.
Nickelodeon is a Hispanic/Latin American pay television channel, counterpart of the American network of the same name. It is owned by Paramount Networks Americas and was launched on 20 December 1996. Aside from airing Nick and Nick Jr. content, it has produced original programming for the channel and has been sold to local distributors worldwide except for Cuba as cable television is banned in that country.
Viacom International Inc. is the international division of the Paramount Media Networks subsidiary of Paramount Global that oversees the production, broadcasting and promotion of its brands outside of the United States. These brands include Paramount Network, Comedy Central, MTV, Nickelodeon and BET, as well as CBS-branded channels co-owned with AMC Networks International. PIN also owned a 30% stake in the Rainbow S.p.A. animation studio in Italy from 2011 to 2023 and a stake in Viacom18, an Indian joint venture with domestic partner TV18, from 2007 to 2024.
QOOB was an Italian television channel owned by MTV Italy, launched in 2005 and permanently closed in 2009.
MTV Nederland en België is a Dutch speaking free-to-cable television channel broadcasting in the Netherlands. It launched as MTV NL on 12 September 2000. Before the start of country-specific channels, the Pan-European version of MTV aired in the Netherlands.
MTV Classic was a British pay television music channel from Paramount Networks UK & Australia. The channel was launched in the United Kingdom and Ireland on 1 July 1999 as VH1 Classic.
MTV is a British pay television channel focusing on reality TV and music programming operated by Paramount Networks UK & Australia.
MTV Music is a British pay television channel operated by Paramount Networks UK & Australia. The brand was first launched in the UK and Ireland before launching in Australia, New Zealand, Italy, the Netherlands and Poland. Unlike other MTV Music channels, this channel offers subtitles on selected programmes.
MTV Music is an Italian pay television music channel operated by Paramount Networks EMEAA.
Club MTV was an Australian pay television channel that broadcasts dance and urban music. It was launched on 3 December 2013.
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Club MTV was a 24-hour electronic dance music channel operated by ViacomCBS Networks UK & Australia launched on 20 April 2001. Available in the United Kingdom and Ireland on subscription satellite and digital television services. The channel played dance, EDM, trance, house, rave, club, Eurodance and sometimes urban music.
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