OzTAM

Last updated

OzTAM
IndustryMarket research
Founded1999;25 years ago (1999) in Australia
Website oztam.com.au

OzTAM is an Australian audience measurement research firm that collects and markets television ratings data. It is jointly and equally owned by the Seven Network (Seven West Media), the Nine Network (Nine Entertainment) and Network 10 (Paramount ANZ), and is the official source of television ratings data for all metropolitan television in Sydney, Melbourne, Brisbane, Adelaide, and Perth, as well as subscription services (such as Foxtel) on a national basis.

Contents

OzTAM was created in 1999 after the Seven and Ten Networks led a call for a re-tendering of the contract to provide audience ratings. Executives from both networks were concerned that the previous ratings service did not accurately reflect viewing levels for their channels. [1]

Prior to OzTAM, the dominant metropolitan ratings company was Nielsen Media Research. The two companies competed for a short time, before Nielsen pulled out. Nielsen continues to be active in some regional areas.[ citation needed ]

There are ten official survey periods, of four weeks each, covering 40 weeks of the year, excluding 2 weeks over Easter and 10 weeks over summer.

In total, OzTAM measures ratings from 3,500 homes, with 950 homes in Sydney, 900 in Melbourne, 650 in Brisbane and 500 each in Adelaide and Perth, with these ratings commonly referred to as 'five city metro ratings'. [2] A further 2,000 homes outside these five cities are measured by Regional TAM, and an additional 1,200 homes monitor viewing of subscription television in Australia. [3] [4] Nielsen are contracted to provide the audience measurement services to both OzTAM and Regional TAM [2] having previously operated their own measurement service. [5]

The Nine Network, traditionally the ratings leader in Australia for many years, carried over its dominance into the OzTam era, winning six consecutive ratings seasons between 2001 and 2006 inclusive. [6] Between 2007 and 2018 inclusive, it dropped to second position behind the Seven Network, [7] [8] before again reclaiming the mantle as the most-watched television network in Australia in 2019. [9] [10]

In 2017, the metropolitan homes measured will increase to 5,250, Regional TAM homes will increase to over 3,000 and subscription viewing homes to 2,120. Additionally, OzTAM's renewed its contract with Nielsen as a sub-contractor through until 2020. [11]

See also

Related Research Articles

<span class="mw-page-title-main">Nine Network</span> Australian television network

The Nine Network is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television networks in Australia.

<span class="mw-page-title-main">Seven Network</span> Australian broadcast television network

The Seven Network is a major Australian commercial free-to-air television network. It is owned by Seven West Media Limited, and is one of the five main free-to-air television networks in Australia. The network's headquarters are located in Sydney.

Sky News Australia is an Australian conservative news channel owned by News Corp Australia. Originally launched on 19 February 1996, it broadcasts rolling news coverage throughout the day, while its prime time lineup is dedicated to opinion-based programs featuring a line-up of conservative commentators.

<span class="mw-page-title-main">Television in Australia</span>

Television in Australia began experimentally as early as 1929 in Melbourne with radio stations 3DB and 3UZ, and 2UE in Sydney, using the Radiovision system by Gilbert Miles and Donald McDonald, and later from other locations, such as Brisbane in 1934.

Nine News is the 24-hour national news service of the Nine Network in Australia. Its flagship program is the hour-long 9News bulletin at 6pm, with editions produced by Nine's owned-and-operated stations in Sydney, Melbourne, Brisbane, Adelaide, Perth and Darwin; regional editions for Northern New South Wales and the Gold Coast air under the name of NBN News and are produced in Newcastle. A supplementary regional news program for the Gold Coast in Queensland also airs each weeknight. National bulletins air throughout the day and evening, presented from Nine's headquarters in Sydney.

Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is sometimes used with regard to practices that help broadcasters and advertisers determine who is listening, rather than how many people are listening. In some parts of the world, the resulting numbers are referred to as audience share; in other places, the broader term market share is used. This broader meaning is also known as audience research. Measurements are broken down by media market, which corresponds to large and small metropolitan areas.

Television ratings in Australia are used to determine the size and composition of audiences across Australian broadcast and subscription television, primarily for the purpose of informing advertisers what programming is popular with the audience they are attempting to sell their product or service to.

The Force: Behind the Line is an Australian documentary television series about the Western Australia Police and the New South Wales Police, hosted by Simon Reeve and aired nationally on the Seven Network from 22 August 2006. Similarly to Border Security: Australia's Front Line and the American Cops series, each episode intermixes three or four investigations per episode.

<span class="mw-page-title-main">TVSN</span> Australian and New Zealand home shopping television network owned by Direct Group

TVSN is an Australian and New Zealand broadcast, cable television and satellite television network specialising in home shopping. It is owned by parent company Direct Group Pty Ltd, a home marketing and shopping company based in the Sydney suburb of Frenchs Forest, which also owns sister channel Expo.

AGB Nielsen Media Research Philippines, commonly called AGB Nielsen, or AGB Nielsen Philippines, under The Nielsen Company is a global leader in audience measurement, market research firms, and data analytics, with a focus on media in the Philippines. Nielsen conducts audience measurements for television ratings in specific areas of the Philippines, particularly in national urban and rural areas.

Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films, and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of August 2024, it is the primary part of Nielsen Holdings.

Television news ratings in Australia are collected by three main organisations: OzTAM in metropolitan areas, Regional TAM in regional areas serviced by three commercial television networks, and in areas with two commercial networks, Nielsen Media Research Australia. Ratings are collected for 40 weeks during the year, excluding a two-week break during Easter and ten weeks over summer. The majority of locally produced news and public affairs top the rating charts week after week.

<i>Winners & Losers</i> season 1 Season of television series

The first season of the drama television series Winners & Losers originally aired between 22 March and 23 August 2011 on the Seven Network in Australia. The season consisted of 22 episodes and aired on Tuesdays at 8:30 pm, replacing Packed to the Rafters.

9Life is an Australian free-to-air digital television multichannel owned by Nine Entertainment. The channel airs mostly foreign lifestyle and reality programs, with the channel having a licensing agreement with Discovery Inc. for the distribution of many formats.

This is a list of Australian television-related events, debuts, finales, and cancellations that are scheduled to occur in 2017, the 62nd year of continuous operation of television in Australia.

<span class="mw-page-title-main">Broadcast Audience Research Council</span> Broadcast Audience Research Council India and function

The Broadcast Audience Research Council (BARC) India is a joint industry body founded by organisations that represent Indian broadcasters (IBDF), advertisers (ISA), and advertising and media agencies (AAAI). It is the world's largest television measurement science industry body.

This is a list of Australian television-related events, debuts, finales, and cancellations that are scheduled to occur in 2018, the 63rd year of continuous operation of television in Australia.

This is a list of Australian television-related events, debuts, finales, and cancellations that are scheduled to occur in 2019, the 64th year of continuous operation of television in Australia.

References

  1. ↑ "Ratings Game; The Greens media coverage; Zimbabwe". Media Report. 22 February 2001. Radio National . Retrieved 21 December 2021.
  2. 1 2 "OzTAM extends long-term agreement with Nielsen" (PDF). OzTAM. 10 September 2012. Archived (PDF) from the original on 9 April 2013. Retrieved 3 May 2016.
  3. ↑ Walters, Conrad (23 April 2011). "Made to measure but can we trust TV ratings?". The Sydney Morning Herald . Archived from the original on 14 September 2016. Retrieved 20 July 2016.
  4. ↑ "Latest Available reports". OzTAM. Archived from the original on 10 May 2016. Retrieved 3 May 2016.
  5. ↑ "Regional Television Diary". Nielsen Media Research. 2007. Archived from the original on 14 April 2007. Retrieved 15 July 2007.
  6. ↑ Warneke, Ross (2 December 2004). "Nine wins year again". The Age. Archived from the original on 25 October 2017. Retrieved 5 August 2024.
  7. ↑ Hickman, Arvind (28 November 2016). "Ratings scorecard: Seven wins total, Nine claims demos, Ten talks up growth". AdNews. Archived from the original on 24 April 2017. Retrieved 14 April 2017.
  8. ↑ Knox, David (3 December 2018). "Seven wins 2018 ratings year". TV Tonight. Archived (PDF) from the original on 16 February 2017. Retrieved 3 December 2018.
  9. ↑ Samios, Zoe (4 January 2018). "Nine says 'We are the one' in major 2018 promotion push". Mumbrella. Archived from the original on 15 December 2018. Retrieved 15 December 2018.
  10. ↑ Cooper, Nathanael (1 December 2019). "Nine emerges from the ratings wilderness to snatch Seven's lead with a steady ship". The Sydney Morning Herald. Archived from the original on 1 December 2019. Retrieved 10 October 2020.
  11. ↑ Knox, David (20 July 2016). "OzTAM to increase homes with people meters". TV Tonight. Archived from the original on 21 July 2016. Retrieved 20 July 2016.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.