HSV (TV station)

Last updated

Melbourne, Victoria
Channels Digital: 6 (VHF)
Virtual: 7
BrandingSeven Melbourne
Slogan Bring It On
Affiliations Seven (O&O)
Owner Seven West Media
(Channel Seven Melbourne Pty Ltd)
First air date
4 November 1956;64 years ago (1956-11-04)
Former channel number(s)
Analog: 7 (VHF) (1956–2013)
Australian Television Network (1956–1963)
Call sign meaning
Technical information
ERP 200 kW (analog)
50 kW (digital)
HAAT 555 m (both) [1]
Transmitter coordinates 37°50′8″S145°20′52″E / 37.83556°S 145.34778°E / -37.83556; 145.34778 (HSV)
Website 7plus.com.au

HSV is a television station in Melbourne. It is part of the Seven Network, one of the three main commercial television networks in Australia, and its first and oldest station, having been launched in time for the 1956 Summer Olympic Games in Melbourne. HSV-7 is the home of the AFL coverage.


The HSV building (also known as 'Broadcast Centre Melbourne') was the network's operations hub, where the Master Control Room was located for all metropolitan and regional feeds to be controlled. Programming line-up, advertisement output, feed switching, time zone monitoring and national transmission output was previously delivered here. All Seven Network owned and operated studios used to have their live signals relayed here: for instance, ATN's output was fed to HSV and then transmitted via satellite or fibre optics to the towers around metropolitan Sydney. In 2019 however, this function was transferred to a new play-out centre in Sydney as part of a joint venture with the Nine Network. As with the other Melbourne terrestrial stations, its original transmission tower was atop Mount Dandenong (Victoria).


HSV-7 began test transmissions in July 1956, the first 7 station in Australia and the first TV station in Melbourne, commencing broadcasting on 4 November, [2] soon after the Commonwealth Government started issuing television licences. In the opening ceremony, Eric Pearce declared :

"We dedicate this station to the full service of the community. To Australian life – the happy families in the homes – we promise to serve you faithfully and well".

HSV-7 and rival station GTV-9 were formed in time to broadcast the Melbourne Olympics, while Sydney stations TCN-9 and ATN-7 in Sydney relayed the Melbourne coverage. HSV-7 was originally owned by The Herald and Weekly Times Ltd, owners of The Herald and The Sun (now merged as the Herald Sun ). These two newspapers gave rise to the call sign HSV (the 'V' stands for Victoria, as is the normal protocol for television call signs to have the third letter indicate the state where the station is licensed, although for publicity purposes HSV was said to stand for Herald Sun Vision just as sister station ATN became the Australian Television Network rather than New South Wales).

The station's "Melbourne's Alive" promo, which ran in 1999. HSV7 1999.jpg
The station's "Melbourne's Alive" promo, which ran in 1999.

In March 1960, the station converted an old cinema in Fitzroy into the southern hemisphere's first fully remote studio, equipped with RCA TRT video tape recorders, camera cranes and AV mixing equipment, as well as a larger stage and backstage rooms, and audience capacity for up to 600. It was called the Channel 7 Teletheatre and connected to the station's main Dorcas Street studios in South Melbourne by multiple microwave links. The teletheatre was opened with a major live show featuring the US entertainer Bob Crosby and his band and the British comedian Jimmy Edwards, among others. Many popular children’s shows and variety programs (e.g. Sunnyside Up and The Happy Show) originated from there in front of live audiences.

This station also had the distinction to commission and pioneer many of Australian TV’s earliest and longest-running courtroom and police procedural dramatic series like Crawford’s Consider Your Verdict and Homicide.

One of the longest-serving station and general managers during the transformative years into international satellite links and color transmissions was Ron Casey. By the late 1960s, Channel 7 was already demonstrating PAL color TV to crowds visiting the annual Royal Melbourne Show.

The station began to identify as Channel Seven in the late 1960s, and since the early 1970s has used the national Seven Network logos, and has followed the network's on-air presentation and programming. In 1979, Fairfax bought a substantial share of HSV-7 after many failed bids for the entire station.[ citation needed ] In December 1986, the station was purchased in its entirety by Rupert Murdoch's News Limited. In February 1987 HSV-7 was sold back to Fairfax, along with Brisbane station BTQ-7. As a result of the payback, HSV's unique faces – sports program World of Sport , news presenter Mal Walden and its Hello Melbourne campaign, Australia's contribution to Frank Gari's Hello News campaigns (which by then had spread to Seven's Adelaide and Perth stations, to Tasmania through TasTV, to New South Wales through Television New England (9-8 Television) and to Queensland through Darling Downs Television (TV10-4-5a))-were all pulled out, by 1987 its rights to Australian rules football telecasts were taken by the ABC's state station ABV-2. Walden later moved to Ten (ATV-10) as a result of this.

In late 1987, the government introduced cross-media ownership laws which forced Fairfax to choose between its print and broadcast operations. It chose print, and HSV-7 was sold to Christopher Skase's Qintex, which already owned Seven stations in Sydney, Adelaide and Perth.[ citation needed ] Skase himself pledged to revitalize the channel and its programs after years of ratings losses against Ten and Nine, as well as ABC and SBS, and to bring it back to its place among Melbourne viewers. In 1990, Qintex was sent into damage control after Skase escaped extradition proceedings, and the Seven Network became a discreet company. Entrepreneur Kerry Stokes bought the network in 1995. In November 2011, the station celebrated 55 years on air in Melbourne. At 9 am on Tuesday 10 December 2013, HSV-7 closed its analogue signal as part of the final phase of the national switchover to digital only transmissions. The event was marked on-screen with a special five-minute retrospective of the station's local and networked programming during its 57 years on air.


Broadcast Centre Melbourne, centre of programming operations for the entire Seven Network and the headquarters for HSV. Seven broadcast centre.JPG
Broadcast Centre Melbourne, centre of programming operations for the entire Seven Network and the headquarters for HSV.

HSV's production studios and headquarters were originally located at the Dorcas Street Studios in South Melbourne. HSV remained at the Dorcas Street Studios until March 2002 when news, current affairs and sport shows were moved to a new headquarters at Docklands. The main production studios in Dorcas Street were sold off to Global Television (Australia) in 2007, while the former offices and news studios were demolished in 2009. The Seven Network now chooses to hire studios facilities for its Melbourne-based entertainment, drama and reality programmes. Docklands Studios Melbourne and Global Television (Australia) is home to shows such as Dancing with the Stars (Australian TV series) and the quiz show The Chase Australia.

The facilities, known as Broadcast Centre Melbourne or BCM, are located near the Marvel Stadium in Docklands. On 11 March 2002, the first Seven News Melbourne bulletin, presented by Peter Mitchell, was broadcast from these offices for the first time. The centre consists of three studios: a theatre studio, a product studio and a news studio that opens onto the newsroom.The offices are used as the transmission control centre for Seven's owned-and-operated stations in Melbourne, Sydney, Brisbane, Adelaide, Perth and regional areas of Queensland. Approximately 200 full-time employees work in the building with an additional 100 hired casual or part-time. In 2005, BCM experienced a major power failure which resulted in a total blackout across the whole Seven Network, as well as all regional affiliates, during the programme Blue Heelers (or Home and Away in Perth due to the time difference). [3]

Currently the BCM studios produces Seven News , and are becoming the networks main play-out centre for sports broadcasting. While broadcasting on air, national news programs will often refer to BCM as 'News Centre', while 'Sports Central' (or 'Footy Central' for AFL broadcasts) is commonly used for sports programs.

Current programming

Locally produced programs by or with HSV-7 Melbourne.

HSV Studios


Seven Melbourne is also the official broadcaster for these major events in Melbourne.

Past programming

News and Current Affairs




Seven News Melbourne

Seven News logo.png
A tram in Seven News Melbourne wrap livery outside Melbourne Town Hall. D1.3527 7News tram.JPG
A tram in Seven News Melbourne wrap livery outside Melbourne Town Hall.
Wideshot of Melbourne's news studio, with Peter Mitchell presenting. Seven News Melbourne shot.jpg
Wideshot of Melbourne's news studio, with Peter Mitchell presenting.

Seven News Melbourne is directed by Shaun Menegola and presented by Peter Mitchell from Sunday to Thursday and Mike Amor on Friday and Saturday from Broadcast Centre Melbourne. Sport is presented by Tim Watson from Monday to Friday and Jacqueline Felgate from Saturday and Sunday. Weather is presented by Jane Bunn from Monday to Friday and Melina Sarris on Saturday and Sunday.

Peter Mitchell previously held the role of weekend presenter for then-title Seven Nightly News between 1987 and 2000 when he replaced the short-lived presenting duo of David Johnston and Anne Fulwood. Jennifer Keyte was appointed as main weeknight presenter in 1990, becoming Australia's first solo female primetime commercial news presenter.[ citation needed ] In a network reshuffle in 1996, Keyte terminated her employment after the Seven Network attempted to pair her with David Johnston, who went on to present solo for three years.[ citation needed ] She returned in 2003, assuming the role as weekend presenter, succeeding Jennifer Adams.

In May 2018, Network Ten announced that Jennifer Keyte would leave the Seven Network to present Ten Eyewitness News Melbourne replacing Stephen Quartermain. [5] In August 2018, it was announced that Mike Amor will move back to Australia after 17 years as United States Bureau Chief to replace Keyte as weekend presenter.

Following decades of trailing Nine News Melbourne, 10 News First Melbourne (previously Ten Eyewitness News, Ten News at Five, Ten Evening News and Ten News: First at Five) and ABC News Victoria in the ratings, Seven News Melbourne went into a tight contest to win the ratings battle from February 2005. In recent ratings reports, Seven News has gained the number one position. [6] This was subsequently followed by a series of advertisements and promos which have touted Seven News Melbourne as Melbourne's New #1 and Nine altering their promotions to simply say Melbourne's Best News – a throwback to the 1980s when National Nine News Melbourne was being beaten in the ratings by ATV-10's Ten Eyewitness News . But, it was replaced in 2009 when Nine News returned to win the Melbourne news ratings battle.

During the AFL season, Peter Mitchell and the weeknight team present from Sunday to Thursday and Mike Amor and the weekend team present on Friday and Saturday.

Afternoon news updates for Melbourne are presented by Mike Amor or Jacqueline Felgate, while Peter Mitchell presents weeknight updates. Mike Amor presents weekend news updates. Jacqueline Felgate and Blake Johnson are fill-in news presenters, with Jacqueline Felgate, Sean Sowerby and Andrew McCormack as the fill-in sport presenters and Melina Sarris and Estelle Griepink are the fill-in weather presenters.

In August 2015, Seven News Melbourne began producing a local Seven Afternoon News bulletin replacing the national bulletin. Jacqueline Felgate and Mike Amor present the bulletin on alternate days every weekday from 4.00pm-5.00pm across Melbourne and country Victoria. In 2020, owing to the COVID-19 pandemic, that bulletin temporary included news items from South Australia following the cancellation of the statewide afternoon bulletin from SAS-7 in Adelaide before the network reinstated it due to viewer opposition and the threat faced by the local Nine News team on Seven's news dominance.

Current presenters
News Peter Mitchell (2000–present) Mike Amor (2018–present)
Sport Tim Watson (2013–present)Jacqueline Felgate (2018–present)
Weather Jane Bunn (2014–present)Melina Sarris (2017–present)


Sport Reporters

Sunrise & The Morning Show Correspondent

Canberra Bureau

Overseas Bureaus

Past Presenters

Past Reporters

See also

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  1. HAAT estimated from http://www.itu.int/SRTM3/ using EHAAT.
  2. Communications – Television – Radio and telecommunications – The transmitting tower of Herald-Sun Television Pty Limited at Mount Dandenong, Victoria – Shown at the base of the tower are parabolic discs that pick up the signal transmitted by the studios in the city National Archives of Australia 1956 Retrieved 18 December 2008
  3. "Blackout leaves Heelers fans hanging". Sydney Morning Herald. AAP. 14 April 2005. Retrieved 26 April 2015.
  4. Niall, Jake (7 May 2020). "Remotely, with remote Brian: How Seven plans to cover COVID footy". The Age. Retrieved 7 May 2020.
  5. "Jennifer Keyte Joins Network Ten As Presenter – ten daily". tendaily.com.au. Retrieved 30 May 2018.
  6. "How Seven trumped Nine". The Age . Melbourne. 14 June 2007. Archived from the original on 17 June 2007. Retrieved 27 June 2007.
  7. The Age, 1 November 1956 – TelevisionAU
  8. TV Week, 28 December 1968 – TelevisionAU