The Price Is Right is an Australian televisiongame show that has been produced in a number of different formats, based on the American concept of the same title. The most recent of these formats began airing on 7 May 2012 on Seven Network. Larry Emdur, who hosted the program on two occasions prior to 2012, was the presenter for the 2012 revival.
Two regional versions based on the original 1950s US format aired nearly concurrently – one aired on ATN-7 in Sydney, hosted by Bruce Beeby and later Keith Walshe from 1957 to 1959;[citation needed] the other was on GTV-9 in Melbourne and hosted by Geoff Manion in 1958.[1] The latter version debuted 10 August 1958,[2] airing for 16 episodes on Sundays at 5:30PM. After it ended, the timeslot was taken up by panel discussion series Face the Nation (based on the US series of the same name), which had previously aired at 5:00PM.
The first version of the modern The Price Is Right format first aired in Australia on the 0-10 Network from 1973 to 1974; this version was hosted by Garry Meadows and announcer Keith Livingston. At this time, Reg Grundy Organisation was copying many shows from Goodson-Todman Productions in the U.S.; they had a flair for making detailed copies of sets, and The Price Is Right was no exception. Grundy staffer Bill Mason went to the United States to research the show in detail.[4]
The show started in an hour-long daytime slot on 5 February 1973 (a mere five months after the original first aired in the States), and was later given a half-hour, prime time slot on the network (premiering on 30 April 1973). This version established a completely different Showcase round. In it, the day's two top winners first bid on the price of one showcase in the "Showcase Playoff", played in the style of the short-lived U.S. pricing game Double Bullseye. Both players would be given a A$50 range to bid within. After one player bid, the other player would be told whether to bid higher or lower than the other player's bid. The first contestant to bid the correct price then attempted to place the prizes in order from least to most expensive on a pricing board in the Showcase itself, similar to the later U.S. pricing game Eazy az 1 2 3. This contestant would become one of the first four contestants on the next show.
First Ian Turpie era (1981–85)
The Price Is Right later aired on Seven Network from 1981 to 1985 with host Ian Turpie[5] and announcer John Deeks as The New Price Is Right. The show introduced a "carry-over" format with returning champions. At first, the format of the show consisted of three pricing games, the Showcase Playoff, and the Showcase for a showcase of seven prizes and the biggest winner competed against the champion in the Showcase Payoff. In 1984, a new format replaced the third game with the Showcase Showdown from the American version, with $1.00 earning a bonus prize and the winner facing the champion in the Showcase Playoff. Both players alternated bidding within a $100 range and the winner advanced to the Showcase. It is not known if there was a limit as to how many times champions could return; any shows where there wasn't a returning champion involved did use a third pricing game.
During the Turpie era, an exact bid on a prize up for bids won a $50 bonus.
Pricing game lineup
The following pricing games were played on the Seven Network version from 1981 to 1985:
Any Number
Bargain Game
Bonus Game
Bullseye
Card Game
Check Game
Check Out
Cliff Hangers
Clock Game
Danger Price
Dice Game
Double Prices
Five Price Tags
Give Or Keep
Grocery Game
It's Optional
Hi-Lo
Hit Me
Hole in One
Lucky $even
Make Your Move
Money Game
Most Expensive
Mystery Price
Penny Ante
Pick a Pair
Poker Game
Race Game
Range Game
Safe Crackers
Shell Game
Squeeze Play
Switcheroo
Take Two
Trader Bob
Temptation
Ten Chances
Three Strikes
Second Ian Turpie era (1989)
The show returned on 29 July 1989 until 14 September 1989 for an hour-long version, again hosted by Turpie airing Saturday nights on 10 TV Australia as part of Network Ten's attempted revamp that year; however, it only lasted 12 episodes. The format resembled the US version to some extent, with two pricing games (as opposed to three on the US version), then a Showcase Showdown, then repeat. The two Showdown winners then competed in the Showcase Playoff, with the winner advancing to the Showcase.
Pricing game lineup
The following pricing games were played on the Network Ten version in 1989:
Any Number
Cliff Hangers
Clock Game
Credit Card
Dice Game
Double Prices
Five Price Tags
Grocery Game
Hole in One
Lucky $even
Money Game
Pathfinder
Race Game
Range Game
Safe Crackers
Squeeze Play
Switcheroo
Temptation
First Larry Emdur era (1993–98)
The Price Is Right was revived again from 13 December 1993[6] until 2 October 1998 on Nine Network, hosted by Larry Emdur with announcer Shawn Cosgrove.[7] The show used the same format as the 1981–85 edition, except that an exact bid on a prize up for bids earned a $100 bonus.
Cars given away on the mid-'90s version of the program were provided by Daihatsu until 1994, SEAT from 1995 to 1997 and Mazda for the 1998 run. In 1998, the show was cancelled and replaced for a period of one week with a daily version of Who Wants To Be A Millionaire? in 1999.
Pricing game lineup
The following pricing games were played during the Nine Network's first run:
Any Number
Bump
Buy or Sell
Cliff Hangers
Clock Game
Cover Up
Dice Game
Five Price Tags
Flip Flop
Grocery Game (range to win is $10–$10.50)
Hole in One
Line em Up
Magic #
Make Your Move
Money Game
One Away
One Dollar Deal (Lucky $even)
Race Game
Range Game
Safe Crackers
Side by Side
Squeeze Play
Switch?
Switcheroo
Temptation
2 for the Price of 1
Two Price Tags (Double Prices)
Second Larry Emdur era (2003–05)
The show returned on 23 June 2003 on the Nine Network, again with Emdur (earlier news reports had speculated that former A*mazing host James Sherry would be the star, but he was replaced after the previously unavailable Emdur was freed up,[8] following the cancellation of Cash Bonanza). The series carried on the same format until 2004, when it was made a one-hour programme to combat the Seven Network's hit Deal or No Deal, in the hopes that people would stay tuned to Nine for the news after watching the first half-hour. This format involved four pricing games; after the second and fourth games, a Showcase Showdown was played, with a $1,000 bonus for achieving a total score of $1. The two Showdown winners then competed in the Showcase Playoff, with the winner advancing to the Showcase. Beginning in 2004, before certain prices were revealed, the contestants were tempted with a "cash buyout" of between $1,000 and $50,000. Early in the 2003 run, Suzuki cars were used for both the pricing games and the Showcase; once the Mega Showcase was introduced, Citroën cars were used for the pricing games, while Alfa Romeo cars were used for the Showcase. Holden replaced Citroen in 2005.
The Showcase at this time also added a prize of a $499,000 condominium on the Sunshine Coast[9] in addition to eight other prizes, making the showcase worth between $500,000 and $600,000, and making it known as the "Mega Showcase". Three people won the "Mega Showcase": Marisa Tamboro (15 September 2004), Laurie Dennis (22 September 2004), and Joanne Segeviano (3 March 2005, during a special "Celebrity Week"). Another contestant did get all eight Mega Showcase prizes in correct order, but he took the cash buyout of $50,000.
Segeviano's Mega Showcase win of $664,667 (about US$612,000) was a world record for the Price franchise that stood until almost exactly three years later, in February 2008, when Adam Rose won US$1,153,908 on the U.S. primetime version of the show.
In May 2005 the show returned to a half-hour, albeit with a new format. Only two pricing games were played each day, followed by a single Showcase Showdown whose winner advanced immediately to the prize-ordering part of the Showcase. The Showcase dropped the condominium as the top prize, but a cash jackpot of over $100,000 was added to the boot of the car to entice the bidder. It was then renamed the "Monster Showcase". It was won in an episode filmed in July 2005 by Carolyn Hornsby.[10]
On 2 July 2005 it was reported that The Price Is Right had been axed.[11] The show ended on 24 November 2005, and Larry Emdur then signed with the Seven Network to revive the ailing Wheel of Fortune, which was cancelled after only a few months.
Pricing game lineup
The following pricing games were played during the Nine Network's second run:
The first episode of the revamp briefly paid tribute to[15] original host Ian Turpie, who had died of cancer earlier that month.
Speculation of an Australian revival started when Emdur, during a winter 2011 trip to Los Angeles (July), visited CBS Television City, where US version host Drew Carey had Emdur call down a contestant and host Cliff Hangers during a taping in July for an episode that aired in December 2011.[16] Furthermore, US version announcer George Gray appeared on Rove LA,[17] an Australian chat show also taped at CBS Television City (Studio 56) and has featured a Price prop on the show often.
In 2012, it was reported in various local newspapers in Melbourne and Sydney that the Seven Network were looking at reviving the franchise.[18][19] On 28 March 2012, the Seven Network confirmed that the show would return with host Larry Emdur.
On 4 April 2012, production on the game show began at Global Television Studios in Eveleigh, Sydney with its début scheduled for 7 May at 5:00pm, leading into Deal or No Deal, which remains at 5:30pm. However, the cash and prizes featured were much lower in value than the previous versions (sponsored by Big W), which disappointed many viewers. A scandal was also alleged in this version.[20]
On 22 October 2012, HSV7 (7 Melbourne) moved The Price Is Right to 3pm, with Melbourne travel show Coxy's Big Break taking over its 5pm timeslot. This move was made in an attempt to boost 7 News Melbourne ratings, but was unsuccessful.[21] The move led to speculation that the show would be axed, as it wasn't mentioned in 7's 2013 programming launch, and Emdur made comments on The Morning Show about "needing a new job".
The format was similar to the short-lived United States syndicated version hosted by Doug Davidson in 1994. After all three pricing games have been played, the two contestants with the highest winnings would go through to the Showcase Play-off. Only in the event where two or all three contestants are tied in value (mainly due to them losing in their pricing game), a one-bid round would be played (although with a current item, not based on a historical item, as was the case in the 1994 US version in question).
The basic Showcase format was used, but with a few changes. At first, the range was $1,000 (e.g. between $24,000 and $25,000) for the first three weeks before decreasing to its standard $100 (e.g. between $24,500 and $24,600). The Showcase itself decreased the items down to six; the car, as always, locked in last. The winner also now had 40 seconds to make all the decisions and if time expires, any item(s) left over are automatically locked in.
Its last episode aired on 7 December 2012. On 30 January 2013, the Seven Network officially cancelled the show, and has no plans to renew it.[22]
Since 2017, Network Ten holds exclusive rights to the show because of an agreement between network owner Paramount Global and show owner Fremantle. This agreement is part of an agreement in the United States between the two parties, as Paramount's broadcast network in the United States has broadcast the American version since 1972.
Pricing Game lineup
The 2012 series had 17 games on rotation, including:
3 Strikes
Check-Out
Cliff Hangers
Danger Price
Hi-Lo
Hole in One
It's in the Bag
One Away
Pick a Pair
Plinko (free chip and a chance to earn up to two more chips. Amounts were $50, $100, $250, $0, and $1,000, for up to $3,000)
Push Over
Safe Crackers
Secret X
Squeeze Play
Take Two
Walk the Line (based on the grocery product portion of the US "Let 'em Roll" game)
Wonder Wall (Australia's version of the US "Punch a Bunch" game with three small prizes and six each of $50, $100, $250, and $500, three $500 slips, and one each of $1,000, $2,000, and $5,000, and two-second chances.)
Models
The models of The Price Is Right often drew as much interest as the show itself. Many of the models have become celebrities in their own right. Some of these models include:
Fictional scenes from The Price Is Right were featured in the 1997 comedy filmThe Castle, showing the narrator's sister appearing on the show and almost winning the showcase, but leaving with the amount of $1,234 ("If only she knew the price of the luggage!").
The Australian consumer affairs program The Checkout spoofed The Price Is Right as The Consumer Price Is Right, based on the 2003 Emdur version, in 2015.
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The Price Is Right is an American television game show where contestants compete by guessing the prices of merchandise to win cash and prizes. A 1972 revival by Mark Goodson, and Bill Todman of their 1956–1965 show of the same name, the new version added many distinctive gameplay elements. Contestants are selected from the studio audience: the announcer calls their name, invoking them to "Come on down!", the show's famous catchphrase.
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There are two versions of The Price Is Right in the Philippines, aired on two networks. The first version aired every Sunday on ABC from November 25, 2001 to December 8, 2002, and was hosted by Dawn Zulueta, with voice over provided off screen by Jefferson Utanes and later Michael Knight. The second version, hosted by Kris Aquino on ABS-CBN, It premiered on February 14, 2011, replacing Shoutout!. The show concluded on August 13, 2011. It was replaced by Junior MasterChef Pinoy Edition in its timeslot. Voice over is provided by "Rich," composed of the identically-named The Amazing Race Asia 4 winners Richard Hardin and Richard Herrera; at one point, due to a prior commitment by the Richards, ABS-CBN reporter Marc Logan, known for his tongue-in-cheek reporting and comedic voice overs, filled in for the duo.
OK, Il Prezzo è Giusto! is the Italian adaptation of the American game show The Price Is Right that aired on Italia 1, Canale 5 and Rete 4. It was hosted by Gigi Sabani, Iva Zanicchi, Emanuela Folliero and Maria Teresa Ruta with the first version being hosted by a man (Sabani) then the later three versions were hosted by women with Zanicchi being the longest-running to hold the title for 13 years. It first premiered on 21 December 1983 and went off the air on 13 April 2001. With 3,466 episodes it is the third longest running quiz on Italian TV, after L'eredità and La Ruota Della Fortuna. The show used similar gameplay format to the American version, although at the two last seasons altered the format to use the British One-Player showcase format. It is the only version to feature an all female cast.
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