Company type | Subsidiary |
---|---|
Industry | Automotive |
Founded | 1966 |
Headquarters | Mulgrave, Victoria |
Area served | Australia |
Key people | Andrew Humberstone (managing director) |
Products | Automobiles |
Parent | Nissan |
Website | www |
Nissan Motor Co. (Australia) Pty. Ltd. is the Australian subsidiary of Nissan and a former automobile manufacturer currently headquartered in Mulgrave, Victoria. The company assembled passenger cars of the Japanese brand Nissan.
Nissan automobiles were imported to Australia as early as the 1930s. [1] In the early 1960s, the Australian industrialist Lawrence Hartnett became aware of the brand, took over sales and began in 1966 with the assembly of up to 20,000 Bluebirds annually for the Australian market by the Sydney-based Pressed Metal Corporation. [1]
As early as 1968, Nissan was named as a tenant of the closed Volkswagen Australia plant. [2] The Volkswagen subsidiary Motor Producers Limited manufactured Datsun vehicles there from 1968. [3] In 1971, Nissan was able to sell twice as many vehicles as Volkswagen in Australia. [4] The assembly activity was expanded further in 1972. [5]
Following the decision by the Nissan management to meet the Australian government's target of 85% local production, the Clayton plant was to be converted back to full production (instead of assembling kits). Since Volkswagen no longer wanted to invest in the plant, a full takeover of Motor Producers Limited by Nissan was agreed. [6] The local CKD assembly of Volkswagen vehicles was to be carried out under the responsibility of Nissan from April 1976 until it was finally discontinued in March 1977. [6]
Independent production in Clayton began in 1977 with the Datsun 200B. The Australian model had a different rear axle than its Japanese counterpart. [7] Other assembled models were Nissan Gazelle and Nissan Pulsar, which were supplemented by Nissan Skyline and Nissan Pintara in 1986. [1] Nissan's automobile production in Australia ended in 1992. [8] [9] Production had fallen to less than 36,000 vehicles in 1991, after nearly 58,000 were made in 1990. [9]
At Nissan Australia, cast parts are currently still mainly manufactured in a factory that was built in 1982. [10]
In 2009 Nissan launched Nissan Financial Services, a wholly owned subsidiary of Nissan Australia to provide financial services to its dealers and customers. In 2013 Nissan Financial Services Australia established a wholly owned subsiduary in New Zealand, Nissan Financial Services New Zealand Pty Ltd. Nissan Financial Services Australia Pty Ltd and Nissan Financial services New Zealand Pty Ltd are headed by their Managing Director Andrew Maeer.
Datsun was a Japanese automobile manufacturer brand owned by Nissan. Datsun's original production run began in 1931. From 1958 to 1986, only vehicles exported by Nissan were identified as Datsun. Nissan phased out the Datsun brand in March 1986, but relaunched it in June 2013 as the brand for low-cost vehicles manufactured for emerging markets. Nissan considered phasing out the Datsun brand for a second time in 2019 and 2020, eventually discontinuing the struggling brand in April 2022.
Nissan Motor Co. Ltd. is a Japanese multinational automobile manufacturer headquartered in Yokohama, Kanagawa, Japan. The company sells its vehicles under the Nissan and Infiniti brands, and formerly the Datsun brand, with in-house performance tuning products under the Nismo and Autech brands. The company traces back to the beginnings of the 20th century, with the Nissan zaibatsu, now called Nissan Group.
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Volkswagen Australia Ltd was formed in 1957 by Volkswagen AG of Germany and various Australian state Volkswagen distributors. The company acquired the vehicle assembly facilities of Martin & King at Clayton in Victoria, that site having been used for local assembly of the Volkswagen Beetle since 1954. By 1960 sheet metal panels were being pressed at Clayton and by 1967 the engine and most components were being produced there.
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