Nissan Motors v. Nissan Computer

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Nissan Motors v. Nissan Computer
Seal of the United States Court of Appeals, 9th Circuit.svg
Court United States Court of Appeals for the Ninth Circuit
Full case name Nissan Motor Co., a Japanese corporation;  Nissan North America, Inc., a California corporation, Plaintiffs-Appellants, v. Nissan Computer Corporation, a North Carolina corporation;  The Internet Center Inc., a North Carolina corporation, Defendants-Appellees.
Decided6 August 2004 (2004-08-06) [1]
Court membership
Judges sitting Stephen S. Trott
Pamela Ann Rymer
Sidney Runyan Thomas

Nissan Motors v. Nissan Computer was a lengthy court case between the two parties over use of the name Nissan and the domain name nissan.com. [2] The case has received national attention in the U.S. [3] [4] [5]

Contents

Background

Nissan Motor Company

Beginning in the late 1970s, Datsun began progressively fitting its cars with small "Nissan" and "Datsun by Nissan" badges. The company eventually changed its branding at 1,100 Datsun dealerships. In autumn 1981, Datsun announced that its name would be changed in the United States. [6] Between 1982 and 1986, the company transitioned from its "Datsun, We Are Driven!" to its "The Name is Nissan" campaign. [7] Five years after the name change program was over, cars in some export markets continued to display badges bearing both names and Datsun still remained more familiar than Nissan. [7] [8]

Uzi Nissan

In 1980, Uzi Nissan founded Nissan Foreign Car, an automobile service, in Raleigh, North Carolina. [9] [10] In 1987, Uzi Nissan founded Nissan International, Ltd, an import/export company that traded primarily in heavy equipment and computers. [11] On 14 May 1991, Uzi Nissan founded Nissan Computer Corporation, which provides sales and service of personal computers, servers, and computer parts, as well as internet hosting and development. Nissan Computer registered nissan.com for its use on 4 June 1994, five years prior to Nissan Motor Corporation's interest in the domain. [10] [2]

Case

Nissan Motors considered Nissan Computer's use of the name to be trademark dilution, and laid claim to the domain by alleging cyber squatting. However, Nissan Computer was named after its owner, Uzi Nissan. [12] [13] [14] Following the outcome of the case, Nissan Motors uses the name nissanusa.com for its U.S. website. [15]

See also

Related Research Articles

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Datsun was a Japanese automobile manufacturer brand owned by Nissan. Datsun's original production run began in 1931. From 1958 to 1986, only vehicles exported by Nissan were identified as Datsun. Nissan phased out the Datsun brand in March 1986, but relaunched it in June 2013 as the brand for low-cost vehicles manufactured for emerging markets. Nissan considered phasing out the Datsun brand for a second time in 2019 and 2020, eventually discontinuing the struggling brand in April 2022.

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<span class="mw-page-title-main">Nissan Sunny</span> Car model

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<span class="mw-page-title-main">Nissan Caravan</span> Motor vehicle

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References

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  7. 1 2 What's in a name? Archived 8 May 2006 at the Wayback Machine - ZCCA
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