Company type | Subsidiary |
---|---|
Industry | Automotive |
Founded | 2004 |
Defunct | 2020 |
Headquarters | Seoul, South Korea |
Products | Automobiles |
Parent | Nissan |
Website | www |
Nissan Korea Co., Ltd. was the South Korean arm of Japanese automaker Nissan that specialized in the sales and distribution of Nissan and Infiniti automobiles in South Korea.
Nissan Korea was established in February 2004. Considering the market situation and customer preferences, in July 2005, the Infiniti brand was launched in South Korea and car sales started. After that, Nissan Korea decided to launch the Nissan brand in November 2008. In April 2015, Infiniti Korea Co., Ltd. was established, thus separating Infiniti brand from Nissan Korea. [1]
In mid-2020, Nissan announced it would exit the South Korean car market. [2] [3] They announced that the Infiniti brand would be pulled out from South Korea as well alongside the Nissan brand by December due to worsening business environment amidst the COVID-19 pandemic in South Korea and the 2019 boycott of Japanese products in South Korea. [4] Nissan announced that service centers will be managed to provide after-sales services such as vehicle quality assurance and parts management for eight years. [5]
Datsun was a Japanese automobile manufacturer brand owned by Nissan. Datsun's original production run began in 1931. From 1958 to 1986, only vehicles exported by Nissan were identified as Datsun. Nissan phased out the Datsun brand in March 1986, but relaunched it in June 2013 as the brand for low-cost vehicles manufactured for emerging markets. Nissan considered phasing out the Datsun brand for a second time in 2019 and 2020, eventually discontinuing the struggling brand in April 2022.
Nissan Motor Co. Ltd. is a Japanese multinational automobile manufacturer headquartered in Yokohama, Kanagawa, Japan. The company sells its vehicles under the Nissan and Infiniti brands, and formerly the Datsun brand, with in-house performance tuning products under the Nismo and Autech brands. The company traces back to the beginnings of the 20th century, with the Nissan zaibatsu, now called Nissan Group.
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