Jaehoon (Jay) Chang (Global head and executive vice president)
Claudia Marquez ([[chief operating officer|COO]],Genesis North America)
Izzy Zhu ([[Chief executive officer|CEO]],Genesis China)"},"products":{"wt":"[[Luxury vehicle]]s"},"services":{"wt":"Automotive [[financial services]]"},"parent":{"wt":"[[Hyundai Motor Company]]"},"homepage":{"wt":"{{URL|genesis.com}}"},"predecessor":{"wt":""}},"i":0}}]}" id="mwCQ">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}
Company type | Brand |
---|---|
Industry | Automotive |
Founded | 2015 |
Headquarters | , South Korea |
Key people | Won-Hee Lee (president and CEO) Jaehoon (Jay) Chang (Global head and executive vice president) Claudia Marquez (COO, Genesis North America) Izzy Zhu (CEO, Genesis China) |
Products | Luxury vehicles |
Services | Automotive financial services |
Parent | Hyundai Motor Company |
Website | genesis |
Genesis Motor, LLC, commonly referred to as Genesis (Korean : 제네시스, romanized: Jenesiseu), is the luxury vehicle brand of the South Korean vehicle manufacturer Hyundai Motor Company. Initially envisioned along with plans for Hyundai's new luxury Genesis sedan in 2004, Genesis was officially announced as an independent brand on 4 November 2015. Its first model, the Genesis G90, was released in 2017. [1] [2] Genesis models are designed in Rüsselsheim, Namyang, and Irvine; and produced in Ulsan. [3] [4]
Hyundai conceived "Concept Genesis" in 2003 and introduced its first model in 2007 as a "progressive interpretation of the modern rear-wheel drive sports sedan". [5] The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles. [6]
There was internal debate whether to sell the Genesis as a Hyundai, or to launch a new brand for it, either as a separate retail chain, or through Hyundai dealerships. [7] Hyundai introduced the Genesis as a Hyundai model in 2008 at the North American International Auto Show. [8]
In 2015, Chris Hosford, Hyundai's United States spokesman, cited three main reasons for making Genesis a stand-alone brand: [9]
Genesis Motor announced the launch of its first model, the G90 (EQ900 in South Korea), on 9 December 2015. [10] Genesis launched in the United States in late 2016 with the G80 and G90. In the United States, Genesis vehicles are sold through certain existing Hyundai dealerships, with designated space for Genesis within the showrooms.
In May 2021, Genesis launched in the European market alongside the debut of the Genesis G70 shooting brake. [11] Genesis is now being marketed in South Korea, China, the Middle East, Russia, Canada, Australia, the United States, Europe, Japan and the rest of Asia. [2] [12] [13]
The initial Genesis vehicle was marketed in South Korea as the Genesis G90, which is the brand's flagship model. [10] In late 2016, the brand launched in the United States with two models: the G80 (previously sold as the Hyundai Genesis), and G90. On 14 September 2016 a third model, the Genesis G70, was unveiled in Namyang, South Korea. [14] The G70 was introduced to the United States market during the 2018 New York Auto Show on 28 March 2018. [15]
The brand's first SUV, the GV80, formally debuted on 14 January 2020. [16] In April 2021, Genesis unveiled its first production electric vehicle, the Electrified G80. [17] At the 2021 Shanghai International Automobile Industry Exhibition, Genesis showed three new vehicles: the Electrified G80, the Genesis X Concept, and an EV-based Gran Turismo concept car. [18] In August 2021, Genesis released images of the latest GV60, the new EV SUV for the brand. [19]
Genesis follows an alphanumeric naming convention; sedan models are named by combining the letter "G" with a number (70, 80, 90, and so on), while crossovers are named by combining the letters "GV" and a number. [20] Battery-powered versions of internal-combustion models are denoted by the word "Electrified" preceding the alphanumeric.
Model | Current generation | Note | Global sales (2021, by units) [21] | |||
---|---|---|---|---|---|---|
Image | Name | Introduction (cal. year) | Introduction (cal. year) | Model code | ||
G70 | 2017 | 2017 | IK | 19,937 | ||
G80 | 2016 | 2020 | RG3 | Successor to the Hyundai Genesis. | 64,182 | |
Electrified G80 | 2021 | 2021 | RG3 EV | 1,384 | ||
G90 | 2015 | 2021 | RS4 | Successor of the Hyundai Equus. Marketed as the Genesis EQ900 until 2019. | 7,216 | |
GV60 | 2021 | 2021 | JW | Based on the Hyundai E-GMP platform shared with Hyundai Ioniq 5 and Kia EV6. | 1,214 | |
GV70 | 2020 | 2020 | JK1 | 59,410 | ||
Electrified GV70 | 2022 | 2022 | JK1 EV | – | ||
GV80 | 2020 | 2020 | JX1 | 48,072 |
The Hyundai Vision G concept predates the official launch of Genesis as a separate marque, but it carried Genesis badges and when it was debuted, Hyundai introduced planned actions for the Genesis brand. [22]
Car | Image | Debut | Class | Show | Production |
---|---|---|---|---|---|
Vision G | 2015 | Coupe | Pebble Beach [22] | G90 | |
New York | 2016 | Sedan | New York [24] | G70 | |
GV80 | 2017 | Luxury SUV | New York [25] | GV80 | |
Essentia | 2018 | Grand tourer (S) | New York [26] | — | |
Mint | 2019 | City car | New York [27] | — | |
X | 2021 | Coupe/GT | Los Angeles [28] | — | |
X Speedium Coupe | 2022 | Coupe/GT | New York [29] | — | |
X Convertible | 2022 | Convertible | Los Angeles | - | |
Genesis X Gran Berlinetta | 2023 | Coupe/GT | Gran Tursimo World Final 2023 | - | |
Neolun | 2024 | Full-size crossover SUV | New York | - | |
Genesis X Gran Racer | 2024 | Coupe/GT | Busan International Mobility Show 2024 | - | |
On 12 September 2024, Hyundai Motorsport announced that it will enter the FIA World Endurance Championship through the LMDh program using the Genesis brand. [30] [31]
On 4 December 2024, It was announced that the team will be called Genesis Magma Racing, alongside the name and first renders and large scale model of the Genesis GMR-001. Also it was announced that the team will have support from with IDEC Sport and Oreca Motorsport. The car will join the FIA World Endurance Championship in 2026 and IMSA WeatherTech SportsCar Championship in 2027. Testing is due to start in the summer of 2025 and it will be done by André Lotterer and Pipo Derani. During 2025, the partnership with IDEC Sport will be used to get Genesis team members up to scratch with the ACO rules via a LMP2 driven by Logan Sargeant, Jamie Chadwick and Mathys Jaubert in the 2025 European Le Mans Series. [32]
After the announcement, the team principal Cyril Abiteboul told journalists that the engine will be based off the one used in the sister brand Hyundai's WRC car. [33]
Jaehoon (Jay) Chang is global head and executive vice president. [34] Luc Donckerwolke, former design director of Volkswagen subsidiaries Bentley, Lamborghini and Audi, is chief creative officer. [35] Claudia Marquez, former senior director of sales operations at Infiniti, is chief operating officer of Genesis North America. [36] [37] Markus Henne, former vice-president at Mercedes-Benz, is CEO of Genesis Motor China. [38] SangYup Lee, former designer of the Bentley Continental GT and C-6 Chevrolet Corvette, is head of design. [39] Filippo Perini, former Lamborghini head of design, is chief designer. [40] Albert Biermann, former head of the BMW M performance division, oversees tuning and performance as executive vice president of performance development and high performance vehicles. [41] [42] Fayez Rahman, former development leader at BMW, is vice-president of architecture development. [43] Andrea Jensen, former designer at Škoda and Volkswagen, heads colour and trim.
Between November 2015 and October 2018, Genesis sold 206,882 vehicles; of the total, 127,283 were G80 models, 52,417 were G90 units, and 27,182 were G70s. [44] In 2016, Genesis sold 66,029 models in South Korea. [45]
Year | Units sold | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
10k | 20k | 30k | 40k | 50k | 60k | 70k | 80k | 90k | 100k | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Genesis Motor (since 2015) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2015 [44] | 555 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2016 [44] | 58,916 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2017 [44] | 78,889 |
Genesis is the official sponsor of the NFL, the Genesis Invitational at the Riviera Country Club, the Scottish Open, [46] and the Condé Nast International Conference. [47] [48] Architect Rem Koolhaas designed the world's first ever Genesis showroom in Seoul's Gangnam district. [49] Genesis Connected Services, a cloud-based service, features remote vehicle functions such as remote start with climate control and remote lock/unlock is available on iOS, Android and an Alexa Skill developed with Amazon. [50] The Genesis Intelligent Assistant was developed for Android and iOS, providing similar service to Genesis Connected Services. [51]
On 9 September 2016, the Genesis Studio Hanam was opened at Starfield in 750, Misa-daero, Hanam-si, Gyeonggi-do. The studio is about 476-metre square, and the vintage concrete finishing and waterproof steel plate differ from other existing exhibition halls. The studio displays real vehicle doors that allow visitors to check flagship models, new vehicles and concept cars, exterior colours and interior materials. [52]
On 6 January 2018, the Genesis Studio Gangnam opened at 410, Yeongdong-daero, Gangnam-gu. The Gangnam studio displays engine line-ups and different colours of all models. Unlike Genesis Studio Hanam, which shows the brand's sensibility and philosophy, Genesis Gangnam has constructed a space focusing on product experience. It is about 1296 metre square and has applied different materials and techniques from existing exhibition halls, such as vintage concrete finishes and hot-rolled steel plates. [53] [54]
On 19 November 2020, Genesis Studio Anseong, which opened at 3930–39, Seodong-daero, Gongdo-eup, Anseong-si, Gyeonggi-do, is the second mall-type space after Hanam and was constructed on a scale of about 664-metre square. All Genesis models can be viewed, experienced, and purchased and consists of a total of four experience zones: a brand experience zone, a product experience zone, an interior and exterior experience zone, and a test drive experience zone. [55]
In addition, Genesis Studio Chengdu was opened on 4 June 2021, including Genesis Studio Shanghai. [56]
Hyundai Motor Company, often referred to as Hyundai Motors, and commonly known as Hyundai, is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea, which was founded in 1967. Currently, the company owns 33.88 percent of Kia Corporation, and fully owns two marques including its luxury cars subsidiary, Genesis, and their electric vehicle brand Ioniq. The three brands altogether make up the Hyundai Motor Group.
A luxury car is a car that provides above-average to high-end levels of comfort, features, and equipment. Often, more expensive materials and surface finishes are used, and buyers expect better build quality. The usually higher pricing and more upscale appearance are often associated with the users' higher social status compared to low- and mid-market segment cars.
Full-size car—also known as large car—is a vehicle size class which originated in the United States and is used for cars larger than mid-size cars. It is the largest size class for cars. In the United Kingdom, this class is referred to as the executive car, while in Europe, it is known as E-segment or F-segment.
Luc Donckerwolke is a Belgian automotive designer, president, and chief creative officer of the Hyundai Motor Group and the Genesis automotive brand. Prior to joining the Hyundai Motor Group, he was the design director at Volkswagen Group's Bentley, Lamborghini, Škoda, and Audi brands. In 2022, a jury panel of 102 journalists among 33 countries named Donckerwolke the "World Car Person of the Year" for significantly impacting the automotive industry.
The Hyundai Equus was manufactured and marketed by Hyundai Motor Company from 1999 to 2016 over two generations, as a full-size car, four-door, five passenger luxury sedan with a front-engine, rear-wheel-drive layout. The nameplate derives from the Latin equus, meaning "horse."
The Hyundai Grandeur is an Full-size sedan manufactured and marketed by the South Korean manufacturer Hyundai since 1986, over seven generations.
Executive car is a British term for a large car, and is considered equivalent to the European E-segment and American full-size classifications. Executive cars are larger than compact executive cars, but smaller than luxury saloons / full-size luxury sedans.
The Hyundai Genesis is an executive car manufactured and marketed by Hyundai Motor Company over two generations from 2008 until 2016, before it was renamed the Genesis G80. It is a five-passenger, four-door, rear- or all-wheel-drive sedan.
Beijing Hyundai Motor Co., Ltd. is an automobile manufacturing company headquartered in Shunyi, Beijing, China, and a joint-venture between BAIC Motor and Hyundai Motor Company. Established in 2002, it manufactures in Shunyi District, a satellite city of Beijing, producing Hyundai-branded automobiles for the Chinese market.
Peter Schreyer is a German automobile designer widely known for his design contributions to the Audi TT. He has been the chief design officer at Kia Motors since 2006 and, on 28 December 2012, he was named one of three presidents of the company.
The automotive industry in South Korea is the fifth-largest in the world as measured by automobile unit production and also the five-largest by automobile export volume.
Hyundai Motor America, doing business as Hyundai Motor North America is the operating subsidiary that oversees all operations of Hyundai Motor Company in Canada, Mexico, and the United States. Along with Hyundai's USA manufacturing plant in Montgomery, Alabama called Hyundai Motor Manufacturing Alabama, Hyundai has total of 19 manufacturing plants globally. Its operations include research and development, manufacturing, sales, marketing, after sales and corporate functions, which are controlled by HMA but sometimes executed by other subsidiaries and holding companies. The company is headquartered in Fountain Valley, California.
The Genesis G80 is an executive sedan manufactured by South Korean luxury marque Genesis, which is owned by Hyundai Motor Company. The G80 model was previously introduced as the second-generation Hyundai Genesis model (DH) and then rebranded as the G80 in 2016 after Genesis Motor was established as a separate luxury division of Hyundai.
The Genesis G90 is a full-size car manufactured since 2015 by the South Korean company Genesis, the luxury division of Hyundai Motor Company. A four-door sedan, the G90 is the successor of the Hyundai Equus and was known as the Genesis EQ900 in South Korea from 2015 to 2019.
The Genesis G70 is a four-door compact executive car manufactured by the Korean luxury automaker Genesis, a luxury division of Hyundai Motor Group.
The Genesis GV80 is a mid-size luxury crossover SUV manufactured and marketed by Genesis, Hyundai's luxury division.
Ioniq is an automotive sub-brand and a division of Hyundai Motor Company with headquarters in Seoul, South Korea. The sub-brand was established in 2020 as a sub-brand for Hyundai's electric vehicle line-up. The sub-brand is slated to aid Hyundai to achieve a targeted 1 million electric vehicle sales annually by 2025, with the Ioniq brand projected to contribute 560,000 of those sales.
The Genesis X is a concept vehicle built by Genesis Motor, the luxury sub-brand of Hyundai Motor Company. The grand touring coupe is powered by a battery electric drivetrain and was first exhibited in late March 2021. Styling details reflect the marque's "athletic elegance" and "two lines" design language.
The Genesis New York is a concept car made by Hyundai Motor Company for its luxury division, Genesis Motor. It debuted at the 2016 New York International Auto Show with a hybrid gasoline-electric drivetrain, previewing the Genesis G70 production automobile.
Genesis has appointed Markus Henne as chief executive officer, Genesis Motor China. Mr. Henne will be responsible for overseeing all Genesis operations in China.
SangYup Lee has since been named head of design at Hyundai and Genesis...
It has become the title sponsor of the Scottish Open, one of Europe's most prestigious tournaments to be renamed "the Genesis Scottish Open," starting from 2022.
Hyundai Motor announced Manfred Fitzgerald, former director of brand and design at Lamborghini, to lead the Genesis brand from January 2016.
Hyundai Motor on Tuesday named its former North American chief, William Lee, to oversee its premium Genesis brand following the departure of Manfred Fitzgerald to pursue new opportunities.
Last year, Sasha joined Koenigsegg as its lead designer, stepping out from the regimen at nascent luxury automaker Genesis...