Hyundai Motor America began selling cars in the United States on 20 February 1986, with a single model, the Hyundai Excel, which was offered in a variety of trims and body styles. That year, Hyundai set a record of selling the most automobiles in its first year of business in the United States compared to any other car brand; total sales in 1986 were 168,882.[citation needed]
Initially well received, the Excel's faults soon became apparent; cost-cutting measures caused reliability to suffer. With an increasingly poor reputation for quality, Hyundai sales plummeted, and many dealerships either earned their profits on repairs or abandoned the product. At one point, Hyundai became the butt of many jokes (i.e. Hyundai stands for "Hope you understand nothing's driveable and inexpensive") and even made David Letterman's Top Ten Hilarious Mischief Night Pranks to Play in Space: No.8 – Paste a "Hyundai" logo on the main control panel.[1]
In response, Hyundai began investing heavily in the quality, design, manufacturing, and long-term research of its vehicles. It added free maintenance for the first 2 years or 24,000 miles for all its new cars sold, starting with the 1992 model year. It also added a 10-year or 100,000-mile (160,000km) powertrain warranty (known as the Hyundai Advantage) to its vehicles sold in the United States. By 2004, sales had dramatically increased, and the reputation of Hyundai cars improved. In 2004, Hyundai tied with Honda for initial brand quality in a survey/study from J.D. Power and Associates, for having 102 problems per 1000 vehicles. This made Hyundai second in the industry, only behind Toyota, for initial vehicle quality. The company continued this tradition by placing third overall in J.D. Power's 2006 Initial Quality Survey, behind only Porsche and Lexus.[2] Hyundai is ranked number 4 in World's Most Admired Companies under the motor vehicles section of CNN, after BMW (Bayerische Motoren Werke), Volkswagen and Daimler in 2011.[citation needed]
Hyundai continues to invest heavily in its American operations as its cars grow in popularity. In 1990, Hyundai established the Hyundai Design Center in Fountain Valley, California. The center moved to a new $30million facility in Irvine, California, in 2003, and was renamed the Hyundai Kia Motors Design and Technical Center. Besides the design studio, the facility also housed Hyundai America Technical Center, Inc. (HATCI, established in 1986), a subsidiary responsible for all engineering activities in the U.S. for Hyundai. Hyundai America Technical Center moved to its new 200,000-square-foot (19,000m2), $117million headquarters in Superior Township, Michigan (near Ann Arbor) in 2005. Later that same year, HATCI announced that it would be expanding its technical operations in Michigan and hiring 600 additional engineers and other technical employees over a period of five years. The center also has employees in California and Alabama.[citation needed]
Hyundai incorporated a new manufacturing facility, Hyundai Motor Manufacturing Alabama, in April 2002. The new plant in Montgomery, Alabama, was completed during 2004, at a cost of $1.7billion. Production started in May 2005. It employed more than 3,000 workers in 2012.[3] Currently, the plant assembles the Hyundai Elantra, the Hyundai Sonata, and the Hyundai Theta engine. It is Hyundai's second attempt at producing cars in North America since Hyundai Auto Canada Inc.'s plant in Quebec closed in 1993.[citation needed]
Hyundai Kia proving ground, Mohave
Hyundai America Technical Center completed construction of its Hyundai/Kia proving ground in California City, California, in 2004. The 4,300-acre (17km2) facility is located in the Mojave Desert and features a 6.4-mile (10.3km) oval track,[4] a Vehicle Dynamics Area, a vehicle-handling course inside the oval track, a paved hill road, and several special surface roads. A 30,000-square-foot (2,800m2) complex featuring offices and indoor testing areas is located on the premises as well. The facility was built at a cost of $50million. An aerial view can be found here.[5]
In 2003, Consumer Reports, based on complaints about 2002 model new cars that in general are less than one year usage, ranked Hyundai's reliability tied with Honda's; however, J.D. Power and Associates put Hyundai's 2002 vehicles below the industry average according to its annual Initial Quality Survey, which looks at problems in the first 90 days of ownership.[6]
In 2006, J.D. Power and Associates' quality ranking, overall the Hyundai brand ranked 3rd, just behind Porsche and Lexus, and beating longtime rival Toyota.[7] But Hyundai's ranking fell to twelfth in 2007.[8] However, in 2009, Hyundai was the Highest Ranked Non-Premium Nameplate in the J.D. Power and Associates Initial Quality Study.[9]
In the 2007 Strategic Vision Total Quality Awards, Hyundai Motor leads the most vehicle segments in Strategic Vision's Total Quality Index, measuring the ownership experience. They attempt to measure more than just the number of problems per vehicle. Hyundai tops in Strategic Vision Total Quality Awards. For the first time ever, Hyundai has risen to share the position of having the most models leading a segment. three models with the top Total Quality Index (TQI) score in their segments, including the Hyundai Azera, Entourage, Santa Fe.[10][11]
In 2007 at the New York International Auto Show, Hyundai unveiled its V8 rear-drive luxury sedan called the Concept Genesis to be slotted above the Azera in the Hyundai line-up. This concept made its American debut in mid-2008. The Genesis reintroduced rear-wheel drive to the Hyundai range following a long period of only producing front-wheel drive cars.[12]
In 2007 at the Los Angeles International Auto Show, Hyundai unveiled its second rear-drive concept car, the Concept Genesis Coupe, will be Hyundai's first sports car due to make its debut in early 2009.[13]
In 2008, Hyundai Santa Fe and Hyundai Elantra were awarded 2008 Consumer Reports "top picks". The magazine's annual ratings, based on road tests and predicted safety and reliability are considered highly influential among consumers.[14] The Hyundai Elantra was Consumer Reports' top-ranked 2008 vehicle among 19 other compacts and small family cars, beating out the Honda Civic, Toyota Corolla and Toyota Prius.[15]
In 2008, at the North American International Auto Show, the production version of the luxury and performance-oriented Hyundai Genesis sedan made its debut, dealerships will have the Genesis as soon as summer 2008. In 2008, at the New York International Auto Show, Hyundai debuted its production version of the performance-oriented rear-drive Hyundai Genesis Coupe, slated to hit dealerships in early 2009.[citation needed]
On 6 January, Hyundai reported sales of December 2008 fell to 24,037, from 46,487 in previous year and sales for the year dropped 14%, a day after the company launched "Hyundai Assurance" in order to spark sales amid tough economic conditions.[16]
In 2009, Hyundai announced the five-door hatchback variant of the Elantra compact sedan will carry the name Elantra Touring when it goes on sale in the spring as a 2009 model.[17]
In 2009, the Hyundai Genesis luxury sedan was named 2009 North American Car of the Year, the first for Hyundai.[18] The Genesis has received a number of well-recognized automobile awards worldwide. It also won the 2009 Canadian Car of the Year after winning its category of Best New Luxury Car under $50,000.[19] The Hyundai's V8 Tau engine in the Genesis, which develops 375hp (280kW) on premium fuel and 368hp (274kW) on regular fuel, received 2009 Ward's 10 Best Engines award.[20]
In 2009, Hyundai/Kia vehicles were named as "least expensive vehicles to insure". Hyundai/Kia vehicles were the least expensive to insure and occupied the "top five" least expensive slots, said Insure.com.[22]
In 2009, according to a preliminary report from the Environmental Protection Agency published in November 2009, which is based on 2009 pre-model year production projections provided by automakers,[23] Hyundai, at an average of 23.4mpg‑US (10.1L/100km; 28.1mpg‑imp), is the second most fuel-efficient automaker in America, after Honda's combined U.S. fleet of Honda and Acura models at an average of 23.6mpg‑US (10.0L/100km; 28.3mpg‑imp).[24]
In 2010, a Consumer Reports reliability survey ranked Hyundai (including Kia) as the fourth-best automaker. The ratings reflect the performance, comfort, utility and reliability of more than 280 vehicles that the magazine recently tested.[25]
In a move consistent with its plans to create a performance pedigree, the upwardly mobile Hyundai announced in August 2015 that it would launch a new high-performance brand called "N."[26] The N brand is so named because Hyundai's research and development center is based in Namyang, South Korea. Though the company celebrated N's launch at the 2015 Frankfurt auto show, it did not disclose details at that time about any future performance vehicles that would wear an N badge.
Sales
Hyundai Motors America sales in the US, 1997–present
Hyundai Motor Company, often referred to as Hyundai Motors, and commonly known as Hyundai, is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea, which was founded in 1967. Currently, the company owns 33.88 percent of Kia Corporation, and fully owns two marques including its luxury cars subsidiary, Genesis, and their electric vehicle brand Ioniq. The three brands altogether make up the Hyundai Motor Group.
The Honda Insight is a hybrid electric vehicle that is manufactured and marketed by Honda. Its first generation was a two-door, two passenger liftback (1999–2006) and in its second generation was a four-door, five passenger liftback (2009–2014). In its third generation, it became a four-door sedan (2018–2022). It was Honda's first model with Integrated Motor Assist system and the most fuel efficient gasoline-powered car available in the U.S. without plug-in capability — for the length of its production run.
The Hyundai Elantra, also known as the Hyundai Avante, is a compact car produced by the South Korean manufacturer Hyundai since 1990. The Elantra was initially marketed as the Lantra in Australia and some European markets. In Australia, this was due to the similarly named Mitsubishi Magna Elante model; similarly, in other markets, the name Avante is not used due to its similarity with Audi's "Avant" designation, which is used for their line-up of station wagons. The name was standardized as "Elantra" worldwide in 2001.
The Hyundai Sonata is a mid-size car that has been manufactured by Hyundai since 1985. The first generation Sonata, which was introduced in 1985, was a facelifted version of the Hyundai Stellar with an engine upgrade, and was withdrawn from the market in two years due to poor customer reaction. While the nameplate was originally only sold in South Korea, the second generation of 1988 was widely exported.
The Chicago Auto Show is held annually in February at Chicago's McCormick Place convention center. It is the largest auto show in North America.
Hyundai Motor Manufacturing Alabama is an automobile factory in Montgomery, Alabama.
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The Kia K5, formerly known as the Kia Optima, is a mid-size car manufactured by Kia since 2000 and marketed globally through various nameplates. First generation cars were mostly marketed as the Optima, although the Kia Magentis name was used in Europe and Canada when sales began there in 2002. For the second-generation models, Kia used the Kia Lotze and Kia K5 name for the South Korean market, and the Magentis name globally, except in the United States, Canada, Malaysia and the Middle East, where the Optima name was retained until the 2021 model year. The K5 name is used for all markets since the introduction of the fifth generation in 2019.
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The Los Angeles Auto Show, also known as the LA Auto Show, is an auto show held annually at the Los Angeles Convention Center in Los Angeles, California, United States. It is open to the public for ten days, filling 760,000 square feet (71,000 m2) of exhibit space. Since 2006 the event is held in November or December.
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The Hyundai i30 is a small family car manufactured by the South Korean manufacturer Hyundai Motor Company since 2006. The i30 shares its platform with the Kia Ceed, available as a three-door hatchback (2012–2017), five-door hatchback, five-door estate and five-door liftback (2017–present), with a choice of three petrol engines and two diesel engines, either with manual or automatic transmission.
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The 2008–2010 automotive industry crisis formed part of the 2007–2008 financial crisis and the resulting Great Recession. The crisis affected European and Asian automobile manufacturers, but it was primarily felt in the American automobile manufacturing industry. The downturn also affected Canada by virtue of the Automotive Products Trade Agreement.
The automotive industry in Pakistan is one of fastest-growing industries in the country, growing by 171% between 2014 and 2018. It accounts for 7% of Pakistan's GDP and employed a workforce of over 6.8 million people as of 2024. Pakistan is the 15th largest producer of automobiles. Its contribution to the national exchequer is nearly US$5.4 billion. Pakistan's auto market is among the fastest growing in Asia. 384,000 cars were sold in 2023. In the 1990s and early 2000s, Pakistan had many Japanese cars. With the launch of the first Auto Policy in 2005, Pakistan launched its first indigenous car, Adam Revo. However, after the 2008 elections, the dollar started depreciating, and due to bad governance, many automakers began to halt production, with some exiting Pakistan. Currently, the auto market is dominated by Honda, Toyota, Hyundai, Kia and Suzuki. However, on 19 March 2016, Pakistan passed a second "Auto Policy 2016-21," which offers tax incentives to new automakers to establish manufacturing plants in the country. In response, Renault, Nissan, Proton Holdings, Kia, SsangYong, Volkswagen, FAW, and Hyundai have expressed interest in entering the Pakistani market. MG JW Automobile Pakistan has signed a memorandum of understanding (MoU) with Morris Garages (MG) Motor UK Limited, owned by SAIC Motor, to bring electric vehicles to Pakistan. NLC signed an agreement with Mercedes-Benz to manufacture Mercedes Actros trucks in Pakistan. Pakistan has not enforced any automotive safety standards or model upgrade policies. A few older vehicle models, including the Bolan and Ravi, continue to be sold by Suzuki. On 8 July 2021, Jolta Electric launched the production of electric motorcycles.
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↑ "About HMMA". Hyundai Motor Manufacturing Alabama. Hyundai Motor Company. Archived from the original on 10 September 2012. Retrieved 20 September 2012.
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