 | |
| Product type | Automobile |
|---|---|
| Produced by | Oldsmobile (General Motors) [1] Lansing Car Assembly; Lansing, Michigan [1] |
| Country | U.S. |
| Introduced | 1929 |
| Discontinued | 1931 |
| Markets | U.S. |
Viking was a brand of automobiles manufactured by General Motors as a supplement to Oldsmobile division for model years 1929 to 1931 and used the GM B platform. It was shared with the Oakland Model 301 for 1930 and 1931. [1]
Viking was part of Alfred Sloan's companion make program introduced to help span gaps in General Motors’ pricing structure, and was manufactured by GM's Oldsmobile division. Viking was one of four makes introduced by General Motors, the other lines (and their GM divisions) being Pontiac (Oakland), Marquette (Buick) and LaSalle (Cadillac). Of the four makes, Viking was the only one priced higher than its "parent" make, and took the role of senior luxury sedan for Oldsmobile until replaced by the Oldsmobile L-Series. It took over the senior luxury position from the Oldsmobile Light Eight. [1]
Riding on a 125 in (3,175 mm) wheelbase with steel semi-elliptic springs and a 44.5 ft (14 m) turning circle, [2] Vikings were powered by a 90° bank angle 260 cu in (4.3 L) [3] flathead monobloc V8 engine that produced 81 hp (60 kW), [1] the first automobile using this type of engine construction, and was shared with the Oakland V8 The monobloc architecture was later adapted for use in Cadillac and LaSalle. [1] Vikings were available as a convertible coupé with rear deck seat, a 4-door sedan, and a close-coupled 4-door sedan in both standard and deluxe trim packages. [1] The front seat and the steering wheel were adjustable. [4]
Viking production for 1929 was 4,058 units and 1930 2,813, and retail prices were listed at US$1,595 ($28,302 in 2023 dollars [5] ) for any of the three body styles. [1] GM discontinued the Viking and the Marquette at the end of the 1930 model year, preferring to bet on Oldsmobile and Buick, which had better consumer awareness. However, an additional 353 units were assembled using existing parts and marketed as 1931 models. [1] Oldsmobile would not use a V8 engine until the Oldsmobile Rocket V8 in 1949.
LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles, were shorter, and were marketed as the second-most prestigious marque in the General Motors portfolio. LaSalles were titled as LaSalles, and not as Cadillacs. Like Cadillac — named after Antoine de la Mothe Cadillac — the LaSalle brand name was based on that of another French explorer, René-Robert Cavelier, Sieur de La Salle.
The Buick Special was an automobile produced by Buick. It was usually Buick's lowest-priced model, starting out as a full-size car in 1936 and returning in 1961 as a mid-size. The Special was built for several decades and was offered as a coupe, sedan and later as a station wagon. When GM modernized their entry level products in the 1960s, the Special introduced the modern Buick V6 that became a core engine for GM for several decades and lived on in upgraded form until 2006.
The Oldsmobile Series 70 is a full-size midrange automobile produced by Oldsmobile between the 1939 and 1950 model years. Oldsmobiles of this time period were in an unusual "middle" position in GM's hierarchy of automobile brands. Chevrolet and Pontiac were the budget priced models, while Buick and Cadillac were the luxury brands. GM would share their "A" body platforms between Chevrolet, Pontiac, and "B" body on Oldsmobile and Buick, while leaving Cadillac on the senior "C" platform. Oldsmobiles were then branded as "luxury level" Chevrolets and Pontiacs, while Oldsmobiles using the "B" platform were "budget priced" Buicks and Cadillacs.
The Oakland Motor Car Company of Pontiac, Michigan, was an American automobile manufacturer and division of General Motors. Purchased by General Motors in 1909, the company continued to produce modestly priced automobiles until 1931 when the brand was dropped in favor of the division's Pontiac make.
The Cadillac Series 61 was Cadillac's mainstream product model range. It was priced and equipped more modestly below the limousine, GM D platform Cadillac Series 85, Cadillac Series 90, Cadillac Series 72, Cadillac Series 67, and Cadillac Fleetwood Series 75. It was upgraded to the Series 62 in 1940 only to return to production in model year 1941, replacing the cancelled LaSalle Series 50. While production was suspended from model years 1943–1945 due to World War II, it remained as the junior level product line until 1951. The size, equipment list and quality level were the most popular with buyers who wanted a prestigious luxury car that was usually driven by the owner, while the longer cars were chauffeur driven. It combined the most popular features of the previous Series 60 and Series 65 and was priced at the same level as Buick products of the time.
The Cadillac V-63 is a large luxury automobile that was introduced in September 1923 by Cadillac as a 1924 model, replacing the previous Type 61. It used the GM C platform and was replaced by the Cadillac Series 355 in 1931. It retained the name Cadillac V8 introduced with the previous generation Cadillac Type 51.
In the late 1920s, American automotive company General Motors (GM) launched four companion makes to supplement its existing lineup of five-passenger car brands, or makes. The companion makes were LaSalle, introduced for the 1927 model year to supplement Cadillac; Marquette, introduced in 1929 for 1930 to supplement Buick; Pontiac, introduced for 1926 to supplement Oakland; and Viking, introduced for 1929 to supplement Oldsmobile. GM's fifth existing brand, Chevrolet, did not receive a companion make. With the exception of Viking, each of the companion makes were slotted below their "parent make" in GM's pricing hierarchy.
Marquette was an American automobile manufacturer established by General Motors in 1909 after the purchase of the Rainier Motor Car Company. The Marquette Company did not last long and in 1912 GM announced the company would be closed.
The Buick Standard Six Series 20 was manufactured by Buick at what would later become known as the Buick City factory on Hamilton Ave. in Flint, Michigan, and was the junior model to the Buick Master Six between 1925 through 1929, and shared the GM A platform with Oldsmobile, Oakland and Chevrolet. The Standard Six evolved from the earlier Buick Six when the Buick 4-cylinder was cancelled. The Standard Six was the most popular Buick sold while being more upscale to the Oldsmobile Six. It was the senior brand to Marquette under the General Motors Companion Make Program until Marquette was cancelled one year later. It replaced the earlier Buick Six that was introduced in 1916, and was replaced with the Buick Series 50. Coachwork continued to be offered by Fisher Body who was the primary supplier of all GM products at this time, and Duco automotive lacquer paint, introduced by DuPont was the first quick drying multi-color line of nitrocellulose lacquers made especially for the automotive industry.
The Buick Master Six, also denoted Series 40 and Series 50 based on the wheelbase used, was an automobile built by Buick from 1925 to 1928 and shared the GM B platform with the Oldsmobile Model 30. Previously, the company manufactured the Buick Six that used the overhead valve six-cylinder 242 cu in (4.0 L) engine in their high-end cars, and the Buick Four for smaller, less-expensive cars. After 1924, they dropped the four-cylinder engine and designed a small six, which they called the Buick Standard Six, to replace that end of the market. They coined the name "Master Six" for the high-end cars, now powered by the 255 cu in (4.2 L) engine released the year before. The yearly changes were a result of a new business philosophy called planned obsolescence.
The Chevrolet Series AC International is an American vehicle manufactured by Chevrolet in 1929 to replace the 1928 Series AB National. In all, 1,328,605 Series ACs were manufactured in a range of ten body styles, with 73,918 from Oshawa. The Series AC was distinguished from the AB by the introduction of a new six-cylinder engine, the first Chevrolet with a six-cylinder since the 1915 Chevrolet Series C Classic Six. Advertised as "A Six for the price of a Four", it was only $10 more than the outgoing four-cylinder Series AB. To simplify production operations, each factory was designated one body style for national consumption and shipped by railroad to major American cities. The serial number of origin was relocated to the right body sill underneath the rubber floormat except for the roadster and phaeton, which were inscribed on the right side of seat frame. Prices listed started at US$525 for the roadster or phaeton to US$725 for the Landau Convertible.
The Oldsmobile Model 30, which continued to be known as the Oldsmobile Six, was built from the 1923 through 1927. Each year it was built, it was given the suffix 30-A, 30-B, 30-C, 30-D and 30-E for the last year of production, all having been manufactured in Lansing, Michigan. General Motors used the GM A platform, shared with the Buick Standard Six and the Oakland Six, and the yearly changes were the result of a new business philosophy called planned obsolescence. The Model 30 was Oldsmobile mid-level product and introduced the flathead Oldsmobile straight-6 engine, while the Oldsmobile Model 43 with a four-cylinder engine remained the entry level product. When the top level Oldsmobile Light Eight, with the flathead Oldsmobile V8 engine was cancelled in 1923, the Oldsmobile Six became the top level vehicle. It replaced the Oldsmobile Model 37 introduced in 1917, and was replaced by the Oldsmobile F-Series introduced in 1928. In 5 years, 236,474 cars were built. The growing popularity of GM's brands, like Oldsmobile, contributed to becoming the largest automobile manufacturer when sales overtook the Ford Motor Company during this time period. Coachwork for the various bodystyles were supplied by Fisher Body of Detroit, MI, and starting with the 1923 model year, all GM products adopted a shared appearance, with brand specific unique appearance features. The retail price had dropped considerably from previous years due to the popularity and affordability of the Ford Model T, with the top level sedan at US$1,095.
The Model 42 was an entry-level four seat passenger car produced by GM's Oldsmobile Division in 1914. It was offered as a replacement to the Oldsmobile Curved Dash runabout when it was discontinued in 1908, and was the junior platform to the Oldsmobile Six introduced in 1913. GM had acquired Elmore Manufacturing Company, Oldsmobile and Oakland Motor Car Company in 1908 and Cartercar and Rainier Motor Car Company in 1909 as their entry-level models, and Oldsmobile products were being repositioned in their new hierarchy as GM began to consolidate operations after William Durant had left.
The Oldsmobile Six, also known as the Model 53, 54 and 55 (1913-1915) then a brief cancellation until it reappeared as the Model 37, 37A and 37B (1917-1921) was a top level sedan along with the Oldsmobile Series 40 junior vehicle produced by GM's Oldsmobile Division and was manufactured at Lansing Car Assembly in Lansing, Michigan. It replaced the Series 28 also known as the "Oldsmobile Autocrat" and was replaced by the Oldsmobile Model 30 in 1927, and shared wheelbases with the Buick Six. It continued to use the T-head engine for two years. The various bodystyles were supplied by Fisher Body of Detroit, MI. It competed with the Chevrolet Series C Classic Six as Chevrolet was an independent company before becoming a division in 1917. Oldsmobile also shared technology with GMC for commercial and industrial products.
The Oldsmobile F-Series was a pre-WWII passenger car built from the 1928 through 1938 model years. The first generation continued the tradition of adding a series number for each model year; F-28, F-29, F-30 and F-31. The second generation, signified by a completely new bodystyle appearance was built from 1932 through 1938, all having been manufactured in Lansing, Michigan. 1926 saw the introduction of GM's most recognized business model, the use of common platforms shared amongst the brands, and Oldsmobile and Buick shared the GM B platform. The F-Series was shared with the Buick Master Six and was also known as the Oldsmobile Six which was introduced as a name earlier in 1913.
The Oldsmobile L-Series, or the Oldsmobile 8, was built from the 1932 through 1938. Oldsmobile hadn't offered a full-sized luxury flagship since the cancellation of the Oldsmobile Light Eight in 1923, and the Viking upscale companion brand to Oldsmobile didn't sell very well, being cancelled after two years. The 1933 model introduced a completely new body style influenced by the "streamlined" appearance, and it was shared with all GM brands due to GM's Art and Color Studio headed by Harley Earl. The appearance showed influences of Chrysler and Lincoln-Zephyr vehicles, and all Oldsmobiles were manufactured in Lansing, Michigan. Due to the popularity of the Oldsmobile F-Series, Oldsmobile recognized an opportunity to sell a similar sized alternative to the Buick Super, the Cadillac Series 355, and the "junior" companion brand LaSalle a platform the L-Series shared on the GM C platform. It was replaced by the Oldsmobile Series 90 introduced in 1938, and it was exported to Japan as a knock down kit and assembled at Osaka Assembly in Osaka, Japan.
The Oldsmobile Light Eight was an automobile produced by the Oldsmobile Division of General Motors in roadster, two-door coupe, four-door sedan from between 1916 and 1923. It was powered by a sidevalve V8 engine, the maker's first, and shared with the 1916 Oakland Model 50.
The Oakland Model A was the first four-cylinder engine offered by the Oakland Motor Company in 1907, which became a division of General Motors in 1909. The Model A was developed and manufactured from former Oakland Motor Company sources while the engine was provided by Northway Motor and Manufacturing Division of GM of Detroit. The Model A was available in several body styles and prices ranged from US$1,300 to US$2,150. Once Oakland became a division of GM, Oldsmobile and Buick shared bodywork and chassis of their four-cylinder models with Oakland. Manufacture of the Oakland was completed in Pontiac, Michigan. Oakland (Pontiac) wouldn't use another 4-cylinder engine until 1961 with the Pontiac Trophy 4 engine.
The Oakland Six was the first six-cylinder engine offered by the Oakland Motor Company in 1913 which became a division of General Motors in 1909. The Oakland Six was offered in many different model names that changed every year, along with several body styles and engine displacements until 1929, when the V8 was reintroduced, then in 1931 Oakland was renamed Pontiac. When Oakland became a division of GM and introduced the Oakland Four, Oldsmobile and Buick shared bodywork and chassis of their six-cylinder models with Oakland. When Chevrolet became part of GM in 1917, Oakland chassis and bodywork were shared with Chevrolet. Manufacture of the Oakland was completed in Pontiac, Michigan.
The Pontiac 6 was a more affordable version of its predecessor Oakland Six that was introduced in 1926, sold through Oakland Dealerships. Pontiac was the first of General Motors companion make program where brands were introduced to fill in pricing gaps that had developed between Cadillac, Buick, Oldsmobile, Oakland and Chevrolet. The original marketing approach began when GM was incorporated in 1908 was to offer a range of vehicles in various body styles based on affordable to extravagant, and the customer base would gradually trade up every few years to the next hierarchy brand. Pontiac was introduced as an affordable Oakland, followed by LaSalle for Cadillac, Marquette for Buick and Viking for Oldsmobile. Pontiac's introduction was a sales success while customers shied away from the more expensive Oakland, and once the Wall Street Crash of 1929 and the Great Depression followed, both Pontiac and Oakland were being considered for cancellation but the decision was made to keep Pontiac as the economy began to recover.
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