Geo was a joint venture between GM and Japanese automakers to compete with the growing small import market in the United States during the mid-1980s. Subcompact cars and SUVs, either badge engineered or based on Japanese models, were produced by GM at its facilities in North America or imported from Japan. Geo was discontinued after the 1997 model year and merged into Chevrolet. The Geo Metro, Prizm, and Tracker were sold as Chevrolets from the 1998 model year until their discontinuances in 2001, 2002, and 2004, respectively. In this sense, Geo existed until 2004, even with the Geo nameplate being dropped in mid-1997.
Asüna, a counterpart marque to Geo in Canada, was introduced by GM in 1992 to provide Pontiac-Buick-GMC dealers access to a similar range of import vehicles.
Manufacturing
Geo models were manufactured by GM in joint ventures with three Japanese automakers: Toyota, Isuzu, and Suzuki. The Prizm was produced at the GM/Toyota joint-venture NUMMI assembly plant in Fremont, California in the United States, and the Metro and Tracker models were produced at the GM/Suzuki joint-venture CAMI assembly plant in Ingersoll, Ontario in Canada. The exceptions, the Spectrum and Storm, were entirely manufactured by Isuzu in Japan. Geo Metro convertibles and early Geo Trackers were built by Suzuki in Japan.
Marketing
Geo's logo was based on the Chevrolet logo which was a globe outline with the Chevrolet bow tie in the middle, primarily seen on steering wheels of most Geo models. Its original slogan was "Get to know Geo" and commercials often featured the song "Getting to Know You" from the musical The King and I.
The Geo Metro is a small economy car that was based on the Suzuki Swift (Cultus) produced from 1989 to 2001 model years. The first generation was offered in three and five-door hatchback models as well as a 4-door notchbacksedan that was only sold in Canada. In 1990, a convertible was available but was phased out after 1993. The Metro came in three trim levels: XFi, base, or LSi. The XFi's engine has less horsepower than the base and LSi and achieved a gas mileage of 53 mpg (city) and 58 mpg (highway). All of the Metros at this time had three cylinder engines with a 5-speed manual or 3-speed automatic transmission. The convertible is also the only first-generation Metro to offer an airbag. In 1995, the Metro was redesigned with a more modern appearance and offered a 70hp (52kW; 71PS) four-cylinder engine, standard dual airbags and optional anti-lock brakes. A four-door sedan replaced the five-door hatchback. The XFi did not return for 1995 and only the Base and LSi models were offered. The three-cylinder engine remained in the base hatchback. In 1998 the Metro, now branded as a Chevrolet, was revamped one last time. It was given minor restyling, improved headlamps, and improved four cylinder engine, now producing 79hp (59kW; 80PS). The 2000 model year was the last for the Metro hatchback and the three cylinder engine. All 2001 models were four-door sedans that were sold to fleets only.
The Prizm is a compact four-door sedan that was based on the Toyota E90 and E100 platform Toyota Sprinter. It was the successor to the Chevrolet Nova. A five-door hatchback model was also offered through 1991. While the Prizm consistently won awards from the auto industry (including a Consumer's Digest Best Buy selection), it was always outsold by the platform twin Toyota Corolla. Additionally, the Prizm was positioned within Chevrolet's own model lineup and competed with the Cavalier for market share and dealer floor space. The Prizm was sold from 1989 through 2002 and produced at NUMMI in Fremont, California. The Prizm came in either a base model or a more upscale LSi version that had an optional 1.8 L engine and a 4-speed automatic transmission. Leather interior was also optional on the LSi model. From 1990 to 1992, the Prizm had a sporty GSi model with red and black badging. It was equivalent in power and equipment to the Corolla GT-S although the latter was a coupe. The GSi was the most powerful Prizm with 130hp (97kW; 132PS). The Prizm model line was not offered in Canada.
The Spectrum was a short-lived subcompact model based on the Isuzu Gemini and one size up from the Metro. The Spectrum was sold as a regular Chevrolet model from 1985 to 1988. The 85-86 models shared several subtle differences to their 87-89 counterparts and were still fully branded as Chevrolets for the first year of production in 1989. However, with the launch of the Geo marque in 1989, the Spectrum was rebranded as a Geo. Although the grille stayed the same (including the Chevrolet "bowtie" emblem without Geo "globe") the rear "Chevrolet" emblem was replaced with a "Geo" emblem. The Geo Spectrum was only sold in 1989 and was replaced by the Isuzu-produced Geo Storm hatchback.
The Storm was a sports car based on the Isuzu Impulse, available as a three-door fastback "Sport Coupe" and a two-door "Hatchback", the latter styled as a mini station wagon in profile, often referred to as the "Wagonback" in some markets. The Storm entered Geo's lineup in 1990 as a base model or in GSi trim, replacing the related Geo Spectrum. The base model came with a choice of either a 3-speed automatic or a 5-speed manual. The Storm line entered Canada in 1992, and the Hatchback (wagon) was offered only in base model trim. The GSi models came with either a 5-speed manual or a 4-speed automatic, better handling, a rear spoiler, bucket seats, and a more powerful DOHC engine. In 1992, the front and rear of all models were restyled, the GSi sported a bigger 1.8 liter DOHC engine, replacing the former 1.6 DOHC, and a redesigned rear spoiler. Despite strong sales the Storm was discontinued in 1993, this was due in part to Isuzu discontinuing their car lines, and refocusing on trucks and SUVs. The Geo Storm was the performance oriented vehicle of the Geo marque. The Storm and the Geo Spectrum were produced in Japan by Isuzu.
The Geo Tracker was an SUV introduced in 1989 and based on the Suzuki Sidekick. It was a low cost 4x4 vehicle, introduced as a two-door with either a convertible or fixed hard top in base or upscale LSi versions. All models between 1989 and 1990 were offered in 5-speed manual with four-wheel drive. In 1996, the two-door hard top was dropped in favor of the four-door model. The four-door offered a 95hp (71kW; 96PS) engine and an optional four-speed automatic transmission. The Tracker was produced from 1989 to 1998 under the Geo marque, and 1999 to 2004 under Chevrolet itself, making it the longest running Geo model. The Tracker was completely redesigned for the 1999 model year.
External links
Wikimedia Commons has media related to Geo vehicles.
The Holden Astra is a small car formerly marketed by Holden. The first couple of generations of Astra were made only for Australia, and was a derivative of the locally produced Nissan Pulsar. With the Button car plan coming into effect, it was replaced by the Holden Nova, a rebadged Toyota Corolla.
The Opel Vectra is a mid-size car that was engineered and produced by the German automaker Opel from 1988 until 2010. Available in saloon, hatchback and estate body styles, the Vectra was also sold by the Vauxhall marque in the United Kingdom as the Vauxhall Cavalier from 1988 to 1995 and then as the Vauxhall Vectra from 1995 to 2008, and it was also sold by Holden in Australia as the Holden Vectra, by Chevrolet in Latin America as the Chevrolet Vectra.
The Pontiac Sunbird is a model line that was manufactured and marketed by Pontiac from the 1976 to the 1994 model years. Loosely deriving its name from the Pontiac Firebird, the Sunbird was introduced as the eventual replacement for the Pontiac Astre, replacing it entirely in 1978 as the smallest Pontiac.
The Opel Kadett is a small family car produced by the German automobile manufacturer Opel from 1936 until 1940 and then from 1962 until 1991, when it was succeeded by the Opel Astra.
The Chevrolet Cavalier is a line of compact cars produced by Chevrolet. Serving as the replacement of the Chevrolet Monza, the Cavalier was the second Chevrolet model line to adopt front-wheel drive. Three versions of the Cavalier have been sold, including three generations sold in North America sold from the 1982 to 2005 model years, a version produced by SAIC-GM for China from 2016 to 2021, and a SAIC-GM version produced for Mexico since the 2019 model year.
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand, a manufacturer creates a distinct automobile by applying a new "badge" or trademark to an existing product line.
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The Holden Barina is a subcompact automobile sold between 1985 and 2018 by Holden in Australasia. Each of the six generations have been badge-engineered versions of various General Motors vehicles, namely Suzuki Cultus, Opel Corsa, and Daewoo Kalos. Barina is an Australian aboriginal word meaning "summit".
The Geo Metro was a marketing and manufacturing variation of the Suzuki Cultus available in North America from 1989 through 2001 as a joint effort of General Motors (GM) and Suzuki. In the US, the Metro carried a Geo nameplate from 1989 through 1997, and a Chevrolet nameplate from 1998 to 2001. It evolved with the Cultus and its siblings over 13 years, three generations and four body styles: three-door hatchback, four-door sedan, five-door hatchback and two-door convertible—and was ultimately replaced in the General Motors lineup by a family of vehicles based on the Daewoo Kalos, the Chevrolet Aveo.
The Chevrolet Tracker, formerly the Geo Tracker, is a mini SUV produced for Chevrolet and Geo by CAMI Automotive in Ingersoll, Ontario. Although appearing as a compact SUV, the Tracker was actually certified as a light truck due to its off-road capabilities and body on frame construction. The Tracker was produced under many brands in several different editions and in many countries.
The Geo Prizm and Chevrolet Prizm were compact cars that were rebadged versions of the Toyota Sprinter, a vehicle that the Japanese automaker Toyota never directly sold in the North American market. The Sprinter itself was derived from the Toyota Corolla. The Prizm was marketed under the Geo nameplate until it was discontinued after the 1997 model year. After that, the vehicle was marketed under the Chevrolet nameplate. General Motors (GM) referred to this and other Toyota Corolla derived vehicles as the GM S platform. The cars were produced from 1988–2002 alongside the Corolla at NUMMI, an assembly plant operated as a joint venture of GM and Toyota. The Prizm was sold exclusively in the United States and succeeded the 1985–1988 Chevrolet Nova, which was also derived from the Sprinter and produced at NUMMI.
The Geo Storm is a sport compact car manufactured by Isuzu that was sold in the United States by Geo from 1990 until 1993. The same vehicles, with minor variations, were sold by Geo in Canada in the 1992 and 1993 model years only. The Storm was intended to be a budget car with the look and feel of a sports car. It was sold in two-door liftback and hatchback forms.
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Asüna was a captive import automobile marque created in 1992 for sale in Canada by General Motors as a counterpart to Geo. It was one of two successors to the Passport marque, which had a similar intent.
The Toyota Sprinter is a compact car manufactured by Toyota as a variant of the Toyota Corolla. Exclusively sold in the Japanese domestic market, the Sprinter was aimed to be sportier than its Corolla sibling and also using different sheet metal mostly on the C-pillar. The Sprinter was sold exclusively at the Toyota Auto Store while the Corolla was sold at the eponymous Toyota Corolla Store, which focused on economical cars compared to the more upmarket Vista store.
The Suzuki Cultus is a supermini car produced by the Japanese manufacturer Suzuki from 1983 to 2016. The nameplate is currently used as a rebadged second-generation Suzuki Celerio in Pakistan since 2017. It was first presented at the 25th Tokyo Motor Show, formally introduced to Japan in 1983 and ultimately sold in seven countries across three generations and marketed worldwide as the Suzuki Swift for the first two generations. An alliance formed in 1981 between General Motors, Suzuki and Isuzu allowed GM to market the Cultus as a captive import internationally under more than a dozen nameplates including the Geo Metro, Chevrolet Sprint, Pontiac Firefly and Holden Barina. It was also known as the M-car within GM.
The Daewoo Lacetti is a compact car manufactured and marketed globally by GM Korea since 2002. The first-generation Lacetti was available as a four-door sedan and five-door station wagon, styled by Pininfarina—and five-door hatchback styled by Giorgetto Giugiaro. The sedan and wagon were marketed as the Daewoo Nubira in some European markets and as the Suzuki Forenza in North America. The hatchback, was introduced in 2004 and marketed as Daewoo Lacetti5 in South Korea, Suzuki Reno in the United States. After the 2004 model year, it was marketed as Chevrolet Nubira and Lacetti in Europe, as the Chevrolet Optra in Canada, Latin America, Africa, Middle East, India, Japan and Southeast Asia, and as the Holden Viva in Australia and New Zealand.
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