General Motors Motorama

Last updated
Motorama
Motorama postcard 1954.jpg
The 1954 Motorama displayed in a postcard
Duration1949–1961
Location United States
Type Auto show
Organised by General Motors

The General Motors Motorama was an auto show staged by GM from 1949 to 1961. These automobile extravaganzas were designed to whet public appetite and boost automobile sales with displays of fancy concept cars and other special or halo models. Motorama grew out of Alfred P. Sloan's yearly industrial luncheons at New York City's Waldorf-Astoria Hotel, beginning in 1931. They were almost invariably held in conjunction with the New York Auto Show, that for many years was held traditionally in the first week of January.

Contents

History

1949

After World War II, the first show, "Transportation Unlimited Autorama", was staged again at the Waldorf Astoria, in January 1949. Between the New York City venue and the Boston extension, nearly 600,000 people saw the show. Seven "special" Cadillacs were exhibited including, inter alia, a Series 61 coupe and a Series 62 sedan that were standard except for a special paint finish; also shown were The Caribbean, the Embassy, and the Fleetwood Coupe de Ville, all built on the Series Sixty Special chassis.

1950

During the 1950 show, more than 320,000 visitors admired the Cadillac Debutante, a special convertible trimmed in leopard skins. There was no Autorama or Motorama in 1952. Cadillac celebrated its Golden Anniversary (50 years of production) in 1952, and two show cars were on display at various venues around the country: the Cadillac Townsman, a custom Series Sixty Special sedan, and the Cadillac Eldorado special convertible that went into limited production in 1953.

1953 and 1954

An Oldsmobile Starfire exhibited at the Waldorf-Astoria in 1953 1953 Olds Starfire Show car.jpg
An Oldsmobile Starfire exhibited at the Waldorf-Astoria in 1953

The show officially became known as Motorama when it began to travel around the country in 1953. That year more than 1.4 million visitors saw it; Motorama's opening day in New York drew 45,000 visitors. There was a revue, with orchestra, singers, and dancers. Exhibited at this venue were the Buick Wildcat, Pontiac La Parisienne, Oldsmobile Starfire, Chevrolet Corvette, Cadillac Orleans and Le Mans. More than 1.9 million visitors attended the show in 1954; it started on January 26 in the Waldorf Astoria, New York. On display were the experimental Oldsmobile F-88 and Cutlass, Buick Wildcat II, Chevrolet Nomad station wagon, General Motors Firebird XP-21 and Pontiac Bonneville Special, Cadillac El Camino, Cadillac La Espada and Cadillac Park Avenue, all featuring fiberglass bodies.

1955 and 1956

The 1955 show dates were New York (January 20–25), Miami (February 5–13), Los Angeles (March 5–13), San Francisco (March 26 to April 3), Boston (April 23 to May 1). Exhibited at these venues were the Buick Wildcat III, Chevrolet Biscayne, Pontiac Strato Star, Oldsmobile 88 Delta, LaSalle II roadster and sedan, and Cadillac Eldorado Brougham. Oldsmobile and Buick pillarless four-door hardtops were first shown at this show.

In 1956 over 2.2 million visitors attended. The dates were New York City (January 19–24), Miami (February 4–12), Los Angeles (March 3–11), San Francisco (March 24 to April 1), Boston (April 19–29). Featured cars included Buick Centurion, General Motors Firebird II, the Oldsmobile Golden Rocket, Pontiac Club de Mer, Cadillac Eldorado Brougham and Eldorado Brougham Town Car. Fans of Mystery Science Theater 3000 will recognize the 1956 show as the Motorama featured in the short film Design for Dreaming .

No shows were held for the next two years. In 1957, however, Cadillac did display a couple of show cars at various venues. These were the Cadillac Director and the Eldorado Brougham town car of the previous year. Also, in 1958, a special Cadillac Eldorado Biarritz convertible toured various automobile shows; it was equipped with a rain sensor designed to automatically raise the top and all window glass, in case of a rain shower.

1959–1961

The "1959" Motorama was held from October 1622, 1958, at the Waldorf Astoria, New York City, before moving on to Boston. Shown in these two east coast cities were General Motors Firebird III and the Cadillac Cyclone.

The final Motorama show was held in 1961 in New York, San Francisco and Los Angeles. During November 21–23, 1961, the exhibit was brought to Basel, Switzerland. [1] More than one million visitors attended. A Touch of Magic was the official film for the 1961 Motorama.

More than 100 trucks were needed to transport Motorama shows around the country, each arriving at a precise time and in a given order. Cars and simultaneous revues were displayed on lifting, revolving platforms known as "grass-hoppers".

A total of 10.5 million visitors saw Motorama shows between 1949 and 1961.

See also

Related Research Articles

<span class="mw-page-title-main">Oldsmobile</span> Former entry-level luxury division of General Motors

Oldsmobile or formally the Oldsmobile Division of General Motors was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produced over 35 million vehicles, including at least 14 million built at its Lansing, Michigan factory alone. During its time as a division of General Motors, Oldsmobile slotted into the middle of GM's five divisions, and was noted for several groundbreaking technologies and designs.

<span class="mw-page-title-main">Pontiac (automobile)</span> Defunct automobile brand owned by General Motors

Pontiac or formally the Pontiac Motor Division of General Motors, was an American automobile brand owned, manufactured, and commercialized by General Motors. Introduced as a companion make for GM's more expensive line of Oakland automobiles, Pontiac overtook Oakland in popularity and supplanted its parent brand entirely by 1933.

<span class="mw-page-title-main">Personal luxury car</span> American car classification

Personal luxury car is a North American car classification describing somewhat sporty, sophisticated mass-market coupés that emphasized comfort over performance. The North American manufacturers most often combined engineering, design, and marketing to develop upscale, distinctive "platform sharing" models that became highly profitable.

<span class="mw-page-title-main">Cadillac Eldorado</span> American personal luxury car

The Cadillac Eldorado is a luxury car manufactured and marketed by Cadillac from 1952 until 2002 over twelve generations.

<span class="mw-page-title-main">LaSalle (automobile)</span> Defunct American motor vehicle manufacturer

LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles, were shorter, and were marketed as the second-most prestigious marque in the General Motors portfolio. LaSalles were titled as LaSalles, and not as Cadillacs. Like Cadillac — named after Antoine de la Mothe Cadillac — the LaSalle brand name was based on that of another French explorer, René-Robert Cavelier, Sieur de La Salle.

<span class="mw-page-title-main">Pontiac Catalina</span> Motor vehicle

The Pontiac Catalina is a full-size, junior series automobile produced by Pontiac from 1950 to 1981. Initially, the name was a trim line on hardtop body styles, first appearing in the 1950 Chieftain Eight and DeLuxe Eight lines. In 1959, it became a separate model as the "entry-level" full-size Pontiac.

<span class="mw-page-title-main">Cadillac Cimarron</span> 1982-1988 U.S. motor vehicle from General Motors

The Cadillac Cimarron is an entry-level luxury car manufactured and marketed by the Cadillac division of General Motors for model years 1982–1988 over a single generation, with a mild facelift in 1985.

<span class="mw-page-title-main">Rebadging</span> Changing badges of the same car

In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand, a manufacturer creates a distinct automobile by applying a new "badge" or trademark to an existing product line.

<span class="mw-page-title-main">Oldsmobile Starfire</span> Motor vehicle

The Oldsmobile Starfire is an automobile nameplate used by Oldsmobile, produced in three non-contiguous generations beginning in 1954. The Starfire nameplate made its debut as a convertible concept car in 1953 followed with the 1954–1956 Ninety-Eight series convertibles that shared a "halo status" with the Buick Skylark and Cadillac Eldorado. For 1957 only, all Ninety-Eight series models were named "98 Starfire ".

<span class="mw-page-title-main">General Motors B platform</span> Motor vehicle platform

The B platform is a full-size rear-wheel drive car platform that was produced by General Motors (GM) from 1926 to 1996. Originally made for Oldsmobile and Buick, all of General Motors's five main makes would use it at some point. It was closely related to the original rear-wheel drive C and D platforms, and was used for convertibles, hardtops, coupes, sedans, and station wagons. With approximately 12,960,000 units built, divided across four marques, the 1965-70 B platform is the fourth best selling automobile platform in history after the Volkswagen Beetle, Ford Model T and the Fiat 124.

<span class="mw-page-title-main">Buick Roadmaster</span> Automobile

The Buick Roadmaster is an automobile that was built by Buick from 1936 until 1942, from 1946 until 1958, and then again from 1991 until 1996. Roadmasters produced between 1936 and 1958 were built on Buick's longest non-limousine wheelbase and shared their basic structure with the entry-level Cadillac Series 65, the Buick Limited, and after 1940, the Oldsmobile 98. Between 1946 and 1957 the Roadmaster served as Buick's flagship.

<span class="mw-page-title-main">Oakland Motor Car Company</span> Michigan carmaker and division of General Motors, active 1908-1931

The Oakland Motor Car Company of Pontiac, Michigan, was an American automobile manufacturer and division of General Motors. Purchased by General Motors in 1909, the company continued to produce modestly priced automobiles until 1931 when the brand was dropped in favor of the division's Pontiac make.

Linden Assembly was a General Motors automobile factory in Linden, New Jersey, United States. The plant operated from 1937 to 2005 and made cars, trucks and SUVs for various GM automotive divisions. Engine block and cylinder heads were cast at Saginaw Metal Casting Operations, internal engine components were created at Bay City Powertrain and the engines were then assembled at assembled at Tonawanda Engine and Romulus Engine.

<span class="mw-page-title-main">General Motors H platform (1986)</span> Motor vehicle platform

The H platform, or H-body designates a General Motors front-wheel-drive full-sized car platform introduced in 1986 as a derivation of the front-drive C platform introduced for model year 1985. Originally available in both 2-door and 4-door versions — the latter was much more popular and two-door models dropped by 1992. Engines were predominantly the Buick's 3.8 liter V6 engine and later, GM's Buick 3800 V6; in naturally aspirated and supercharged variants.

The GM A platform was a rear wheel drive automobile platform designation used by General Motors from 1925 until 1959, and again from 1964 to 1981. In 1982, GM introduced a new front wheel drive A platform, and existing intermediate rear wheel drive products were redesignated as G-bodies.

<span class="mw-page-title-main">General Motors companion make program</span> Automotive marques

In the late 1920s, American automotive company General Motors (GM) launched four companion makes to supplement its existing lineup of five-passenger car brands, or makes. The companion makes were LaSalle, introduced for the 1927 model year to supplement Cadillac; Marquette, introduced in 1929 for 1930 to supplement Buick; Pontiac, introduced for 1926 to supplement Oakland; and Viking, introduced for 1929 to supplement Oldsmobile. GM's fifth existing brand, Chevrolet, did not receive a companion make. With the exception of Viking, each of the companion makes were slotted below their "parent make" in GM's pricing hierarchy.

<span class="mw-page-title-main">Opera window</span> Type of small fixed window of an automobile

An opera window is a small fixed window usually behind the rear side window of an automobile. They are typically mounted in the C-pillar of some cars. The design feature was popular during the 1970s and early 1980s and adopted by domestic U.S. manufacturers, most often with a vinyl roof.

<span class="mw-page-title-main">Brougham (car body)</span>

A brougham was originally a car body style where the driver sat outside and passengers seated within an enclosed cabin, as per the earlier brougham horse-drawn carriage. Similar in style to the later town car, the brougham style was used on chauffeur-driven petrol and electric cars.

This is a list of automobiles produced for the general public in the North American market. They are listed in chronological order from when each model began its model year. If a model did not have continuous production, it is listed again on the model year production resumed. Concept cars and submodels are not listed unless they are themselves notable.

<span class="mw-page-title-main">General Motors X platform (1962)</span> Motor vehicle platform

The General Motors X platform is an automobile platform designation that was used for compact cars with rear-wheel drive. Developed by Chevrolet, the architecture was produced from the 1962 to 1979 model years. During the 1970s, the platform was used by multiple GM divisions as the company expanded its use of compact model lines.

References

  1. Widmer, Hansruedi. "Ausstellung Motorama '61 (Atelier VNC)" (Poster). General Motors. Retrieved 2022-04-21 via Galerie 123.