The Saturn Corporation, also known as Saturn LLC, was an American automobile manufacturer, a registered trademark established on January 7, 1985, as a subsidiary of General Motors. The company was an attempt by GM to compete directly with Japanese imports and transplants, initially in the US compact car market.
The Opel Astra is a compact car/small family car (C-segment) developed and produced by the German automaker Opel since 1991, currently at its sixth generation. It was first launched in September 1991 as a direct replacement to the Opel Kadett. As of 2022, the car slots between the smaller Corsa supermini and the larger Insignia large family car.
The Opel Vectra is a mid-size car that was engineered and produced by the German automaker Opel from 1988 until 2010. Available in saloon, hatchback and estate body styles, the Vectra was also sold by the Vauxhall marque in the United Kingdom as the Vauxhall Cavalier from 1988 to 1995 and then as the Vauxhall Vectra from 1995 to 2008, and it was also sold by Holden in Australia as the Holden Vectra, by Chevrolet in Latin America as the Chevrolet Vectra.
Isuzu Motors Ltd., commonly known as Isuzu, is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. Its principal activity is the production, marketing and sale of Isuzu commercial vehicles and diesel engines.
Geo was a marque of small cars and SUVs marketed by General Motors as a subdivision of its Chevrolet division from 1989 to 1997. Formed by GM to compete with the growing small import market of the mid 1980s, the Geo nameplate continued through the 1997 model year when the brand merged with Chevrolet brand itself, after which the remaining models were marketed under the Chevrolet name; for the 1998 model year, the Metro, Prizm, and Tracker were sold as Chevrolets until their discontinuances in 2001, 2002, and 2004, respectively. In this sense, Geo existed until 2004, even with the Geo nameplate being dropped in mid-1997. Its original slogan was "Get to know Geo" and commercials often featured the song "Getting to Know You" from the musical The King and I. In the 1990s consumer interest in the economy compact market faded, and the last vehicle of the former Geo line, the Tracker, was discontinued in 2016. In Canada, another import marque, Asüna, was introduced in 1992 to provide Pontiac-Buick-GMC dealers access to a similar range of import vehicles.
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand, a manufacturer creates a distinct automobile by applying a new "badge" or trademark to an existing product line.
Captive import is a marketing term and a strategy for a vehicle that is foreign-built and sold under the name of an importer or by a domestic automaker through its own dealer distribution system.
The Pontiac LeMans is a model name that was applied to subcompact- and intermediate-sized automobiles marketed by Pontiac from 1961 to 1981 model years. Originally a trim upgrade based on the Tempest, it became a separate model. In 1964 the Tempest was available with an optional GTO package that later became a separate model, the Pontiac GTO, muscle car. 1970 introduced the GT-37 package.
The Geo Storm is a sport compact car manufactured by Isuzu that was sold in the United States by Geo from 1990 until 1993. The same vehicles, with minor variations, were sold in Canada in the 1992 and 1993 model years only. The Storm was intended to be a budget car with the look and feel of a sports car. It was sold in two-door liftback and hatchback forms.
The Isuzu Piazza is a small, sporty 3-door liftback coupé which was manufactured by Isuzu from 1981 until 1992 in two generations. The Isuzu Piazza was marketed as the Isuzu Impulse in North America and as the Holden Piazza in Australia.
The Isuzu Gemini is a subcompact car produced by the Japanese automaker Isuzu from 1974 until 2000. The same basic product was built and/or sold under several other names, sometimes by other General Motors brands, in various markets around the world. While the first generation was of a rear-wheel drive design, later versions were all front-wheel-drive, and the last two generations were no more than badge-engineered Honda Domani until the name was retired in 2000.
Asüna was a captive import automobile marque created in 1992 for sale in Canada by General Motors as a counterpart to Geo. It was one of two successors to the Passport marque, which had a similar intent.
The Suzuki Cultus is a supermini car produced by the Japanese manufacturer Suzuki from 1983 to 2016. The nameplate is currently used as a rebadged second-generation Suzuki Celerio in Pakistan since 2017. It was first presented at the 25th Tokyo Motor Show, formally introduced to Japan in 1983 and ultimately sold in seven countries across three generations and marketed worldwide as the Suzuki Swift for the first two generations. An alliance formed in 1981 between General Motors, Suzuki and Isuzu allowed GM to market the Cultus as a captive import internationally under more than a dozen nameplates including the Geo Metro, Chevrolet Sprint, Pontiac Firefly and Holden Barina. It was also known as the M-car within GM.
The Hyundai Excel, also known as the Hyundai Pony, Hyundai Pony Excel, Hyundai Presto, Mitsubishi Precis and Hyundai X2, is an automobile which was produced by Hyundai Motor Company from 1985 to 2000. It was the first front-wheel drive car produced by the South Korean manufacturer. The Excel range replaced the rear-wheel-drive Hyundai Pony.
The Daewoo LeMans is a compact car, first manufactured by Daewoo in South Korea between 1986 and 1994, and between 1994 and 1997 as Daewoo Cielo — a car mechanically identical to the LeMans, differentiated only by its modified styling cues. Like all Daewoos preceding it, the LeMans took its underpinnings from a European Opel design. In the case of the LeMans, the GM T platform-based Opel Kadett E was the donor vehicle, essentially just badge engineered into the form of the LeMans, and later as the Cielo after a second more thorough facelift.
This article is about the automotive industry in Mexico.
General Motors New Zealand Limited, is a subsidiary of General Motors that distributes GM' motor vehicles, engines, components and parts in New Zealand.
General Motors reused the T-body designation beginning in 1979 with the front-wheel drive Opel Kadett D and the Vauxhall Astra Mk I. This version of the T-body also became widespread throughout the world, including South Africa, where the rear-wheel drive version was not originally available.
Yanase & Co., Ltd. is a retailer of new European and North American vehicles and used cars in Japan. As of the year 2002, Yanase had the rights of exclusive retailer of Mercedes-Benz, Volkswagen, Audi, BMW, Volvo, Saab, Cadillac, Chevrolet, Chrysler, Jeep, Dodge and Smart vehicles to Japanese consumers. It is part of the Itochu group.
