Car dealership

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Typical car dealership (in this case a Jeep dealer) in the U.S. selling used cars outside, new cars in the showroom, as well as a vehicle entrance to the parts and service area in the back of the building Car dealership in Rockville Maryland Jeep.jpg
Typical car dealership (in this case a Jeep dealer) in the U.S. selling used cars outside, new cars in the showroom, as well as a vehicle entrance to the parts and service area in the back of the building
An aerial view of auto dealer's service in Kuopio, Finland Ilmakuva1 (Large).png
An aerial view of auto dealer's service in Kuopio, Finland
Service and repair entrance Car dealership in Rockville Maryland shop entrance.jpg
Service and repair entrance
Auto dealer's service and repair facility Car dealership in Rockville Maryland shop 1.jpg
Auto dealer's service and repair facility
Dealer for vintage cars Beverly Hills Heritage Classics P4060231.jpg
Dealer for vintage cars

A car dealership, or car dealer, is a business that sells new or used cars, at the retail level, based on a dealership contract with an automaker or its sales subsidiary. Car dealerships also often sell spare parts and automotive maintenance services.

Contents

In the United States, car dealerships have historically been an important source of state and local sales taxes. They have considerable political influence and have lobbied for regulations that guarantee their survival and profitability. By 2010, all US states had laws that prohibited manufacturers from side-stepping independent car dealerships and selling cars directly to consumers. By 2009, most states imposed restrictions on the creation of new dealerships to compete with incumbent dealerships.

Economists have characterized these regulations as a form of rent-seeking that extracts rents from manufacturers of cars, increases costs for consumers, and limits entry of new car dealerships while raising profits for incumbent car dealers. Research shows that as a result of these laws, retail prices for cars are higher than they otherwise would be. [1]

Car dealerships in the United States

The early cars were sold by automakers to customers directly or through a variety of channels, including mail order, department stores, and traveling representatives. [1] For example, Sears made its first attempt at selling a gasoline-engined chain-drive high-wheeler in 1908 through its mail-order catalog and starting in 1951 the Allstate through select its stores and the catalog. [2] [3]

Fred Koller opened the first dedicated car dealership in 1889. Known as the Reading Automobile Company, Koller sold cars manufactured in Cleveland, Ohio at his dealership in Reading, Pennsylvania. This is thought to be the first dealership dedicated solely to selling cars—meaning it hadn’t initially been established to sell horse-drawn carriages. [4]

Today, direct sales by an automaker to consumers are limited by most states in the U.S. through franchise laws that require new cars to be sold only by licensed and bonded, independently owned dealerships. [5] The first woman car dealer in the United States was Rachel "Mommy" Krouse who in 1903 opened her business, Krouse Motor Car Company, in Philadelphia, Pennsylvania. [6]

The number of car dealerships in the US peaked in 1927 at 53,125 and steadily decreased over the next decades. By 1960, there were 33, 658 dealerships; by 1980, 23,379; and by 2001, 22,007. [1]

Car dealerships are usually franchised to sell and service vehicles by specific companies. They are often located on properties offering enough room to have buildings housing a showroom, mechanical service, and body repair facilities, as well as to provide storage for used and new vehicles. Many dealerships are located out of town or on the edge of town centers. An example of a traditional single proprietorship car dealership was Collier Motors in North Carolina. [7] Many modern dealerships are now part of corporate-owned chains with hundreds of locations. [8] Dealership profits in the US mainly come from servicing, some from used cars, and little from new cars. [9]

Most automotive manufacturers have shifted the focus of their franchised retailers to branding and technology. New or refurbished facilities are required to have a standard look for their dealerships and have product experts to liaise with customers. [10] [11] Audi has experimented with a hi-tech showroom that allows customers to configure and experience cars on 1:1 scale digital screens. [12] [13] In markets where it is permitted, Mercedes-Benz opened city centre brand stores. [14]

Tesla Motors has rejected the dealership sales model based on the idea that dealerships do not properly explain the advantages of their cars, and they could not rely on third-party dealerships to handle their sales. [15] However, in the United States, direct manufacturer auto sales are prohibited in almost every state by franchise laws requiring that new cars be sold only by dealers. [16] In response, Tesla has opened city centre galleries where prospective customers can view cars that can only be ordered online. [17] [18] These stores were inspired by the Apple Stores. [19] Tesla's model was the first of its kind, and has given them unique advantages as a new car company. [20]

Economic theory

In economic theory, car dealerships can be characterized as franchisees and the automobile manufacturers as franchisors. A franchise relationship can be beneficial to both parties, as the franchisee can sell a well-made and attractive product while the franchisor can rely on the franchisee to incur downstream costs and use its local relationships to sell more products and services. [1]

The franchisor can act opportunistically by imposing constraints and burden on the franchisee after the latter has incurred sunk costs, such as investing in physical assets and building up a reputation with customers. The franchisor could for example require that cars be sold at low prices, services be performed for little compensation. The franchisee could on the other hand act opportunistically by using its local monopoly to perform poor customer service, charge customers more and pass those unnecessarily high costs to the franchisor. [1] [21]

Regulations that protect car dealers

Car dealerships have lobbied for regulations that increase the survival and profitability of car dealerships: [1]

Economists have characterized these laws as a form of rent-seeking that extracts rents from manufacturers of cars and increases costs for consumers of cars while raising profits for car dealers. [1] [22] [23] [24] Multiple studies have shown that regulations that protect car dealerships increase car costs for consumers and limit the profitability of manufacturers. [25]

The issuance of new dealership licenses is subject to geographical restriction; if there is already a dealership for a company in an area, no one else can open one. This has led to dealerships becoming in essence hereditary, with families running dealerships in an area since the original issuance of their license with no fear of competition or any need to prove qualification or consumer benefit (beyond proving they meet minimum legal standards), as franchises in most jurisdictions can only be withdrawn for illegal activity and no other reason. [26]

This has led to consumer campaigns for establishment or reform, which have been met by huge lobbying efforts by franchise holders. New companies trying to enter the market, such as Tesla, have been restricted by this model and have either been forced out or been forced to work around the franchise model, facing constant legal pressure. [27]

Electric vehicles

According to a 2023 survey by the Sierra Club, two-thirds of US car dealerships did not have electric or hybrid vehicles for sale. [28] Reasons for this include supply chain difficulties, [28] [29] as well as a need for car dealers to make substantial investments in new employee training and infrastructure to be able to sell, service and maintain electric vehicles. [30]

Car dealerships in the European Union

In the European Union, car manufacturers were permitted from 1985 to 2006 to enter into contracts with car dealerships that restricted what kinds of cars that dealers were permitted to sell. [31] [32] Car manufacturers were able "to impose qualitative, quantitative and geographical restrictions on supply by selling their cars only through a limited number of dealers bound by strict franchise agreements." [31] In 2006, the European Commission determined that it was anticompetitive for car manufacturers to prohibit dealers from carrying multiple car brands. [32]

Car manufacturers in the European Union are increasingly shifting towards selling cars directly to customers without reliance on independent dealers. Volvo has announced plans to sell all vehicles directly to customers by 2030. [33] [34]

Multibrand car dealers

Multibrand and multi-maker car dealers sell cars from different and independent carmakers. [35] Some are specialized in electric vehicles. [36]

Auto transport

Auto transport is used to move vehicles from the factory to the dealerships. This includes international and domestic shipping. It was largely a commercial activity conducted by manufacturers, dealers, and brokers. Internet use has encouraged this niche service to expand and reach the general consumer marketplace.

See also

Organizations

Related Research Articles

<span class="mw-page-title-main">Disintermediation</span> Eliminating middlemen from a supply chain

Disintermediation is the removal of intermediaries in economics from a supply chain, or "cutting out the middlemen" in connection with a transaction or a series of transactions. Instead of going through traditional distribution channels, which had some type of intermediary, companies may now deal with customers directly, for example via the Internet.

<span class="mw-page-title-main">Car dealerships in the United States</span>

In the United States, a car dealership is a business that sells cars. A car dealership can either be a franchised dealership selling new and used cars, or a used car dealership, selling only used cars. In most cases, dealerships provide car maintenance and repair services as well as trade-in, leasing, and financing options for customers.

<span class="mw-page-title-main">Captive import</span> Marketing term and strategy

Captive import is a marketing term and a strategy for a vehicle that is foreign-built and sold under the name of an importer or by a domestic automaker through its own dealer distribution system.

<span class="mw-page-title-main">AutoNation</span> American automotive retailer

AutoNation is an American automotive retailer based in Fort Lauderdale, Florida, which provides new and pre-owned vehicles and associated services in the United States. The company was founded by Wayne Huizenga in 1996, starting with twelve AutoNation locations, and now has more than 300 retail outlets.

<span class="mw-page-title-main">Roy Abernethy</span>

Roy Abernethy was an executive in the American automobile industry, serving as CEO of American Motors Corporation (AMC) from February 1962 to January 1967. Before his tenure at AMC, Abernethy had been with Packard Motors and Willys-Overland. Abernethy replaced George W. Romney, who resigned from AMC to become Governor of Michigan.

<span class="mw-page-title-main">Used car</span> Vehicle previously owned by another

A used car, a pre-owned vehicle, or a secondhand car, is a vehicle that has previously had one or more retail owners. Used cars are sold through a variety of outlets, including franchise and independent car dealers, rental car companies, buy here pay here dealerships, leasing offices, auctions, and private party sales. Some car retailers offer "no-haggle prices," "certified" used cars, and extended service plans or warranties.

<span class="mw-page-title-main">Automobile repair shop</span> Shop where automobiles are repaired by mechanics and electricians

An automobile repair shop is an establishment where automobiles are repaired by auto mechanics and technicians. The customer interface is typically a service advisor, traditionally called a service writer.

<span class="mw-page-title-main">Jeep-Eagle</span> Division of Chrysler

Jeep-Eagle was the name of the automobile sales division created by the Chrysler Corporation after the US$2 billion takeover of American Motors Corporation (AMC) in 1987. The division marketed a variety of vehicles until 1997.

<span class="mw-page-title-main">National Automobile Dealers Association</span> American trade organization

The National Automobile Dealers Association (NADA) is an American trade organization representing nearly 16,500 franchised new car and truck dealerships, both domestic and foreign. Established in 1917, the organization is based in Tysons Corner, Virginia. As the automotive retail industry's primary trade association, NADA monitors federal legislation and regulation affecting dealerships and publishes forecasts and reports about industry trends. American Truck Dealers, established in 1970, is a division of NADA representing nearly 1,800 heavy- and medium-duty truck dealerships throughout the United States.

<span class="mw-page-title-main">Auto auction</span> Selling auto vehicle

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The Herb Chambers Companies, usually shortened to Herb Chambers, is one of the largest automotive dealership in New England and is the North America's 17th largest dealer group.

<span class="mw-page-title-main">Car finance</span> Financial products enabling ownership of a car

Car finance refers to the various financial products which allow someone to acquire a car, including car loans and leases.

The Motor Vehicle Owners' Right to Repair Act, sometimes also referred to as Right to Repair, is a name for several related proposed bills in the United States Congress and several state legislatures which would require automobile manufacturers to provide the same information to independent repair shops as they do for dealer shops.

<span class="mw-page-title-main">Auto row</span> Business cluster with multiple car dealerships

An auto row or auto mall is a business cluster with multiple car dealerships in a single neighborhood or road. Auto rows are distinct from car supermarkets which are a single, large dealership.

<span class="mw-page-title-main">Automotive industry in the United States</span> Overview of U.S. automotive industry

In the United States, the automotive industry began in the 1890s and, as a result of the size of the domestic market and the use of mass production, rapidly evolved into the largest in the world. The United States was the first country in the world to have a mass market for vehicle production and sales and is a pioneer of the automotive industry and mass market production process. During the 20th century, global competitors emerged, especially in the second half of the century primarily across European and Asian markets, such as Germany, France, Italy, Japan and South Korea. The U.S. is currently second among the largest manufacturers in the world by volume.

<span class="mw-page-title-main">American Honda Motor Company</span> American automobile distributor

The American Honda Motor Company, Inc. is the North American subsidiary of the Honda Motor Company. It was founded in 1959. The company combines product sales, service and coordinating functions of Honda in North America, and is responsible for distribution, marketing and sales of Honda and Acura brand automobiles, Honda Powersports products, Honda Power Equipment products, Honda Engines products, Honda Marine engines, and the HondaJet aircraft.

Homer B. Roberts (1885–1952) was a graduate of Kansas State Agricultural College and veteran of World War I who was the first black man to attain the rank of lieutenant in the United States Army Signal Corps. He began his auto business by placing ads in the local paper advertising used cars. By the end of 1919, Roberts had negotiated over 60 car sales exclusively for African-American buyers. He hired two salesmen to work his lot, offered auto insurance and payment terms to customers, and later founded Roberts Motors, the first African-American owned car dealership in the United States.

The electric car company Tesla, Inc. has faced dealership disputes in several U.S. states as a result of local laws. In the United States, direct manufacturer auto sales are prohibited in many states by franchise laws requiring that new cars be sold only by independent dealers.

<span class="mw-page-title-main">Compliance car</span>

A compliance car is an alternative fuel vehicle that is explicitly designed to meet tightening government regulations for low-emission vehicle sales, while the automobile manufacturer restricts sales to specific jurisdictions to meet the rules, or limits production, or both.

<span class="mw-page-title-main">Toyota dealerships (Japan)</span>

Toyota vehicles in Japan are distributed to numerous dealership chains throughout the country. Up to May 2020, each dealership chain had a different product offering, with some models restricted to one chain to maintain exclusivity. Since May 2020, every Toyota model in Japan was available in all dealership chains. Current dealership chains include Toyota Store, Toyopet Store, Toyota Corolla Store and Netz Store.

References

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Further reading