Toy store

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A shop specializing in homemade toys in Oslo, Norway Handmade-toy-shop-homansbyen-oslo.jpg
A shop specializing in homemade toys in Oslo, Norway

A toy store or toy shop is a type of retail business specializing in selling toys.

Contents

History

The first toy store was founded in 1760 by William Hamley in London, under the name of "Noah's Ark", later renamed to Hamleys. [1] [2] Set over seven floors, a Hamleys branch at 200 Regent Street in the West End of London opened in 1881. The famous toy store in New York City, FAO Schwarz, was founded under the name Schwarz Toy Bazaar. It was founded in 1862 by the German immigrant, Frederick August Otto Schwarz. [3] The former largest toy retailer in the United States, Toys "R" Us, started business in 1948 by Charles Lazarus, a veteran of World War II. [4] In 2015, FAO Schwarz closed, and did not reopen until after Toys "R" Us went bankrupt in 2018. [3]

Notable examples

Founded in 1760, Hamleys' flagship store has been based on Regent Street, London since 1881 Hamleys, Regent Street - geograph.org.uk - 290931.jpg
Founded in 1760, Hamleys' flagship store has been based on Regent Street, London since 1881

Economics

The Casagrande toy store started its operations in 1912 in Turku, Finland. The store pictured in 2014. Casagrande toyshop Turku Finland.jpg
The Casagrande toy store started its operations in 1912 in Turku, Finland. The store pictured in 2014.

Today, toy stores face competition from the online toy market. As a result, many large toy retailers have been rendered bankrupt. These competing websites include Amazon or eBay. Toys "R" Us cut prices in an attempt to compete, but it ultimately ended in failure. [4] As Jeff P. Bezos explained, "For a toy store to survive, they've got to create the kind of fun that Amazon can't." Toy Stores that adopt this model by increasing in-store interactivity have been more successful in maintaining business. Another model many stores have adopted is an online alternative, specifically for the individual retailer. [6]

Controversies

There can be a large gender bias for the marketing of certain products. This includes using color to market products to a certain gender, or only showing one gender to market to that specific demographic. On the U.S. Disney Store website, the toys for boys are predominantly red, black, brown, or grey, while the toys for girls are mostly pink or purple. However, the toys meant for both boys and girls were mostly of the same color palette as the toys for boys. [7]

Related Research Articles

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<span class="mw-page-title-main">FAO Schwarz</span> American toy brand and store

FAO Schwarz is an American toy brand and store. The company is known for its high-end toys, life-sized stuffed animals, interactive experiences, brand integrations, and games.

<span class="mw-page-title-main">Grocery store</span> Retail store that primarily sells food and other household supplies

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Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids and various others. The company was founded in 1957; its first store was built in April 1948, with its headquarters located in Parsippany-Troy Hills, New Jersey, in the New York metropolitan area.

<span class="mw-page-title-main">Hamleys</span> British multinational toy retailer

Hamleys is a British multinational toy retailer, owned by Reliance Retail. Listed in the Guinness Book of Records as the world's oldest toy store, it was founded by William Hamley as "Noah's Ark" in High Holborn, London, in 1760. It moved to its current site on Regent Street in London's West End in 1881. This flagship store is set over seven floors, with more than 50,000 lines of toys on sale. It receives around five million visitors each year.

<span class="mw-page-title-main">Online shopping</span> Form of electronic commerce

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The Grove is a retail and entertainment complex in Los Angeles, located on parts of the historic Farmers Market. The mall features Nordstrom and Barnes & Noble.

<span class="mw-page-title-main">The Lego Group</span> Danish multinational toy production company

The Lego Group is a Danish construction toy production company based in Billund, Denmark. It manufactures Lego-branded toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.

K·B Toys was an American chain of mall-based retail toy stores. The company was founded in 1922 as Kaufman Brothers, a wholesale candy store. The company opened a wholesale toy store in 1946, and ended its candy wholesales two years later to emphasize its toy products. Retail sales began during the 1970s, using the name Kay-Bee Toy & Hobby.

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<span class="mw-page-title-main">Lego Friends</span> Lego theme

Lego Friends is a product range of Lego construction toys designed primarily for girls that was launched in 2012. It introduced "mini-doll" figures, which are about the same size as traditional Lego minifigures but are more detailed and realistic. The original cast consisted of Andrea, Olivia, Stephanie, Mia and Emma. The theme was rebooted and relaunched in January 2023 to focus on a more diverse cast of characters, the main cast now consisting of Aliya, Nova, Zac, Liann, Paisley, Leo, Autumn and Olly.

<span class="mw-page-title-main">Let Toys Be Toys</span> Advocacy campaign

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<span class="mw-page-title-main">Detsky Mir</span>

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<span class="mw-page-title-main">Retail apocalypse</span> Period in the 2010s where many American brick and mortar retail stores have closed or struggled

Retail apocalypse refers to the closing of numerous brick-and-mortar retail stores, especially those of large chains, beginning around 2010 and accelerating due to the mandatory closures during the COVID-19 pandemic.

Tru Kids, Inc. is an American retail and licensing company that operates the Toys "R" Us locations in the United States. Although they only operate locations in the United States, they own the Toys R Us brand internationally. It was established on January 20, 2019 after its lenders cancelled the bankruptcy auction and took over the Toys "R" Us intellectual property in October 2018.

<span class="mw-page-title-main">Fourways Mall</span> Shopping mall in Johannesburg, South Africa

Fourways Mall is a shopping mall in South Africa located in the Fourways area of Sandton, in suburban Johannesburg. It doubled its size, from 85,000m² to 178,000m², relaunching in 2019

The retail format influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged. In some parts of the world, the retail sector is still dominated by small family-run stores, but large retail chains are increasingly dominating the sector, because they can exert considerable buying power and pass on the savings in the form of lower prices. Many of these large retail chains also produce their own private labels which compete alongside manufacturer brands. Considerable consolidation of retail stores has changed the retail landscape, transferring power away from wholesalers and into the hands of the large retail chains.

References

  1. Peter Matthews, Michelle Dunkley McCarthy (1994). The Guinness Book of Records 1994. Facts on File. p. 134.
  2. "The history of Hamleys". 2010-02-11. Retrieved 2019-03-25.
  3. 1 2 Howland, Daphne. "FAO Schwarz returns to New York". Retail Dive. Retrieved 2019-03-25.
  4. 1 2 Blakemore, Erin. "Inside the Rise and Fall of Toys 'R' Us". HISTORY. Retrieved 2019-03-25.
  5. "Historia" (in Finnish). Leluliike Casagrande. Retrieved 14 November 2023.
  6. "Why neighborhood toy stores are thriving while Toys R Us goes bankrupt". Washington Post. Retrieved 2019-03-25.
  7. Auster, Carol J.; Mansbach, Claire S. (2012). "The Gender Marketing of Toys: An Analysis of Color and Type of Toy on the Disney Store Website". Sex Roles. 67 (7–8): 375–388. doi:10.1007/s11199-012-0177-8. ISSN   0360-0025. S2CID   143551702.