Fruit stand

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A fruit stand Byward Market Fruit Stand.jpg
A fruit stand
Fruit stand in Tokyo, Japan

A fruit stand is a primarily open-air business venue that sells seasonal fruit and many fruit products from local growers. It might also sell vegetables and various processed items derived from fruit. The fruit stand is a small business structure that is primarily run as an independent sole proprietorship, with very few franchises or branches of larger fruit stand conglomerates, though many large food industry businesses have developed from fruit stand businesses.

Contents

The fruit stand has been a neighborhood hub for many generations and is one of the few enterprises that is important to every culture and readily available on every continent. Fruit stands still comprise a primary distribution system for the fresh produce consumed by millions in developing countries.

History

Fruit stands in Mercato Centrale, Florence Mercato centrale fruit 2.jpg
Fruit stands in Mercato Centrale, Florence

In the most traditional food distribution model, farmers and growers sell foodstuffs directly to consumers. A simple stand located adjacent to an established road/transportation route is the most familiar model. Fruit and produce stands are often seasonal, harvest-based operations. In the U.S., some fruit stands have grown into famous grocery store chains. Started as a fruit stand in 1948, the Dorothy Lane Market (DLM) company is now a chain of specialty grocery stores. [1] Sprouts, LLC, with over $2.5 million actual sales in 2013, [2] claims to share a similar history.

According to the History Channel, Dole Foods began as a roadside pineapple stand in Hawaii. [3] In 2010, the food industry conglomerate had revenues over $6.9 billion from operations in more than 90 companies. [4]

The past half-century has seen increasing agricultural mechanization, genome-based crop yield modifications, widespread chemical pesticide use, markets influences by subsidies and tariffs and increased household spending capacity. Agribusiness has been the natural business model in this context.

Many but not all people now have a broader range of produce and other foods to choose from in their grocery stores, often at lower cost.

A century and a half of food safety regulation

The U.S. Department of Agriculture was created in the 1860s. By the 1890s, the USDA was beginning to become involved in livestock inspections. [5] In 1905, the U.S. government had a call to action when Upton Sinclair polemic [6] against unsanitary working conditions at the expansive Chicago stockyards was published as a magazine serial. This became a national issue in part because the millions of animals were slaughtered and processed each year were distributed via rail to markets all across the nation. Initially a socialist's demand for better conditions for labor, ‘The Jungle’ was a catalyst for food industry regulation.

The U.S. Food and Drug Administration is the federal agency tasked with food safety regulation. States also pass laws regulating food industry issues. From the FDA website: [7]

Retail Food Protection--A Cooperative Program

More than 3,000 state, local and tribal agencies have primary responsibility to regulate the retail food and foodservice industries in the United States. They are responsible for the inspection and oversight of over 1 million food establishments – restaurants and grocery stores, as well as vending machines, cafeterias, and other outlets in health-care facilities, schools, and correctional facilities.

FDA strives to promote the application of science-based food safety principles in retail and foodservice settings to minimize the incidence of foodborne illness. FDA assists regulatory agencies and the industries they regulate by providing a model Food Code, scientifically-based guidance, training, program evaluation, and technical assistance.

U.S. citizens continue to have a high level of expectation for food safety controls by the government.

California case study: licenses might be needed for fruit stand operations

In 2008, two little girls in Clayton, California, were forced to shut down their fruit stand. The mayor decided it was a commercial enterprise being run in an area that was not zoned for commerce.

“They may start out with a little card-table and selling a couple of things, but then who is to say what else they have. Is all the produce made there, do they grow it themselves? Are they going to have eggs and chickens for sale next,” said Clayton Mayor Gregg Manning. The mayor later called the girls and their father “self-centered.”

As this topic is being researched, Gregg Manning is no longer the Mayor of Clayton, California.

2009 California Assembly Bill 2168 for new farm stand regulations expands options

AB 2168 establishes a new category for farm stands that are allowed to sell processed agricultural products, such as jams, preserves, pickles, juices, cured olives and other “value-added” products made with ingredients produced on or near the farm, in addition to fresh produce and eggs produced on the farm.

Local-processed farm products sold at farm stands must all be:

New York City regulations

LICENSE DESCRIPTION: A business must have a Stoop Line Stand license if fruits, vegetables, soft drinks, flowers, confectionery, cigars, cigarettes, tobacco, or ice cream are sold from a stand outside of and directly adjacent to an existing retail establishment.

Public policy research

Harvard Law School

Harvard Law School established their Food Law and Policy Clinic of the Center for Health Law and Policy Innovation in 2010 to address growing concerns about the health, environmental, and economic consequences of the laws and policies that structure the U.S. food system. [8]

Their 2012 report titled ‘Good Laws, Good Food: Putting State Food Policy to Work for our Communities’ [9] was a collaboration with Mark Winne, respected food distribution expert, food industry activist and author of ‘Closing the Food Gap.’ Winne's term ‘food desert’ characterizes areas, usually urban, which do not have a local supermarket. This situation, according to Winne and others, underpins a kaleidoscope of social and economic challenges for neighborhood residents.

The HLS report (available in a searchable pdf format) addresses food retail outlets including fruit stands and other non-permanent distribution points.

California

California, the top agricultural producer of all the States, hosts agribusiness interests as well as many strong organizations which advocate for reform of food distribution regulations in the interest of providing greater quantities of healthier, less expensive, efficiently/locally produced fresh foods to consumers.

Change Lab Solutions

Change Lab Solutions is a nonprofit which offers legal information on public health issues. The website states:

‘It can be difficult—if not impossible—to find fresh, affordable healthy food in many urban and rural low-income communities. One way to make fresh produce more accessible is to encourage alternative retail outlets, such as farmers’ markets, farm stands, and community supported agriculture (CSA) programs, where farmers can sell their produce directly to consumers.’

Their report entitled ‘California Certified Farmers’ Markets and Farm Stands: A Closer Look at State Law’ argues for more flexible regulations. Change Lab Solutions has written a fact sheet entitled ‘Creating a Permit Program for Produce Cart Vendors.’

University of California at Davis

The University of California at Davis maintains a Small Farm Program which provides information about California Assembly Bill 2168 (2009). This legislation ‘created more allowances for modern farm stands throughout California.' [10]

Fruit stand policy on the East Coast

In 2012, Durham, North Carolina initiated the ‘Durham Network of Agriculture’ to connect farmer, educators and urban agriculturalists and identify new ways to address ‘food desert’ conditions. Particular focus was placed on encouraging urban farms and selling locally-grown produce, which was previously illegal. [11]

State of New Jersey

The State of New Jersey official website [12] states:

Seasonal markets sprout up in nearly every county as far north as Sussex to down at the southern shore in Cape May County. Leaders and business people in the community have recognized that smart consumers want to improve their diets through purchasing fresh produce. However, these markets go beyond, by providing economic viability and enhancing the quality of life in each community that creates this farm fresh experience.

Rutgers University conducts a ‘Youth Farmstands’ program [13] for students who are 11-17 years old, available one-three 2-3 hour work shifts/week, prepared to do hard, physical work outside in all types of weather...and ‘ready and excited to learn.’ A video link <https://www.youtube.com/watch?v=zEUaqociqeU> from the program website depicts some of the student participants selling fruit and other produce at an urban farm stand. [14]

In film

Urban fruit stands are often used in filmmaking and television productions to add to the sense of community of the area depicted, particularly with regard to ethnic neighborhoods in New York City.

They are significant in two scenes from The Godfather . In Part II, young Corleone's growing respect in the neighborhood is shown partially by a fruit stand's owner's refusal to accept payment from Vito for his purchase. In the first film, Vito is shot down at a fruit stand while buying oranges, harbingers of doom in all three films.

Sidewalk fruit stands have become somewhat of a cliché in action films, as cars frequently crash into them during chases. Examples of these films include:

Raiders of the Lost Ark (1981) feature a chase scene at the market in Cairo involving fruit stands.

In Police Academy 6: City Under Siege, Captain Harris and Lt. Proctor commandeer a bus and go chasing after the Mastermind. The bus just manages to avoid hitting a fruit stand.

The cast of Jackass: The Movie go flying into a fruit stand at the end of the opening credits.

In Ronin, the fruit stand is crashed into during a car chase and the fruit vendor is then shot.

In The Matrix, Agent Smith shoots the melons in a fruit stand while pursuing Neo through a crowded market in the Matrix.

The Rock crashed through a fruit stand hilariously during the car chase through San Francisco.

In The Mummy, some fruit and vegetable stands are knocked over when Rick is driving through Cairo to escape the Imhotep.

In 2010's The Tourist, Johnny Depp's character's escape from the bad guys on foot, this involves dropping into an open-air market from above, taking out a fruit stand in the process.

In TV

American Fruit Stand Season 36 Episode on Sesame Street: Alan is busy receiving a big delivery at Hooper's Store so Miles helps him out by watching the fruit stand. Elmo and Zoe walk by talking about cookies and ice cream. All of a sudden, Sesame Street is transformed into a 1950s musical show “American Fruit Stand”. Miles sings “I Love Fruit” (to the tune of “I Feel Good”), a song about how fruit tastes and how good it is for the body. Elmo and Zoe get so excited about fruit that they now want an apple and an orange. Gina comes to the fruit stand and asks Miles for some peaches and pears. Sesame Street is transformed once again and Miles sings, “Peaches and Pears” (to the tune of “Twist and Shout”).

Related Research Articles

<span class="mw-page-title-main">Supermarket</span> Large format of grocery store

A supermarket is a self-service shop offering a wide variety of food, beverages and household products, organized into sections. This kind of store is larger and has a wider selection than earlier grocery stores, but is smaller and more limited in the range of merchandise than a hypermarket or big-box market. In everyday U.S. usage, however, "grocery store" is often used to mean "supermarket".

<span class="mw-page-title-main">Grocery store</span> Retail store that primarily sells food and other household supplies

A grocery store (AE), grocery shop (BE) or simply grocery is a foodservice retail store that primarily retails a general range of food products, which may be fresh or packaged. In everyday U.S. usage, however, "grocery store" is a synonym for supermarket, and is not used to refer to other types of stores that sell groceries. In the UK, shops that sell food are distinguished as grocers or grocery shops.

<span class="mw-page-title-main">Cash crop</span> Agricultural crop grown to sell for profit

A cash crop, also called profit crop, is an agricultural crop which is grown to sell for profit. It is typically purchased by parties separate from a farm. The term is used to differentiate marketed crops from staple crop in subsistence agriculture, which are those fed to the producer's own livestock or grown as food for the producer's family.

<span class="mw-page-title-main">Farmers' market</span> Market featuring foods sold directly by farmers to consumers

A farmers' market is a physical retail marketplace intended to sell foods directly by farmers to consumers. Farmers' markets may be indoors or outdoors and typically consist of booths, tables or stands where farmers sell their produce, live animals and plants, and sometimes prepared foods and beverages. Farmers' markets exist in many countries worldwide and reflect the local culture and economy. The size of the market may be just a few stalls or it may be as large as several city blocks. Due to their nature, they tend to be less rigidly regulated than retail produce shops.

<span class="mw-page-title-main">Organic movement</span>

The organic movement broadly refers to the organizations and individuals involved worldwide in the promotion of organic food and other organic products. It started during the first half of the 20th century, when modern large-scale agricultural practices began to appear.

<span class="mw-page-title-main">Whole Foods Market</span> American natural and organic foods supermarket chain and subsidiary of Amazon

Whole Foods Market, Inc., a subsidiary of Amazon, is an American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections. As of March 4, 2019, Whole Foods has more than 500 stores in North America and seven in the United Kingdom.

<span class="mw-page-title-main">Produce</span> Group of farm-produced crops and goods

Produce is a generalized term for many farm-produced crops, including fruits and vegetables. More specifically, the term produce often implies that the products are fresh and generally in the same state as where and when they were harvested.

<span class="mw-page-title-main">Market garden</span> Small consumer-oriented agriculture

A market garden is the relatively small-scale production of fruits, vegetables and flowers as cash crops, frequently sold directly to consumers and restaurants. The diversity of crops grown on a small area of land, typically from under 0.40 hectares to some hectares, or sometimes in greenhouses, distinguishes it from other types of farming. A market garden is sometimes called a truck farm in the USA.

Agribusiness is the industry, enterprises, and the field of study of value chains in agriculture and in the bio-economy, in which case it is also called bio-business or bio-enterprise. The primary goal of agribusiness is to maximize profit while satisfying the needs of consumers for products related to natural resources such as biotechnology, farms, food, forestry, fisheries, fuel, and fiber.

<span class="mw-page-title-main">Food policy</span> Area of public policy

Food policy is the area of public policy concerning how food is produced, processed, distributed, purchased, or provided. Food policies are designed to influence the operation of the food and agriculture system balanced with ensuring human health needs. This often includes decision-making around production and processing techniques, marketing, availability, utilization, and consumption of food, in the interest of meeting or furthering social objectives. Food policy can be promulgated on any level, from local to global, and by a government agency, business, or organization. Food policymakers engage in activities such as regulation of food-related industries, establishing eligibility standards for food assistance programs for the poor, ensuring safety of the food supply, food labeling, and even the qualifications of a product to be considered organic.

<span class="mw-page-title-main">Food safety</span> Scientific discipline

Food safety is used as a scientific method/discipline describing handling, preparation, and storage of food in ways that prevent foodborne illness. The occurrence of two or more cases of a similar illness resulting from the ingestion of a common food is known as a food-borne disease outbreak. This includes a number of routines that should be followed to avoid potential health hazards. In this way, food safety often overlaps with food defense to prevent harm to consumers. The tracks within this line of thought are safety between industry and the market and then between the market and the consumer. In considering industry-to-market practices, food safety considerations include the origins of food including the practices relating to food labeling, food hygiene, food additives and pesticide residues, as well as policies on biotechnology and food and guidelines for the management of governmental import and export inspection and certification systems for foods. In considering market-to-consumer practices, the usual thought is that food ought to be safe in the market and the concern is safe delivery and preparation of the food for the consumer. Food safety, nutrition and food security are closely related. Unhealthy food creates a cycle of disease and malnutrition that affects infants and adults as well.

<span class="mw-page-title-main">Henry's Farmers Market</span> Former grocery retailer brand name

Henry's Farmers Market was a grocery retailer that operated in California. In 2011, it started becoming part of the Sprouts Farmers Market chain with a full acquisition taking place by early- to mid-2013.

<span class="mw-page-title-main">Sprouts Farmers Market</span> American supermarket chain

Sprouts Farmers Market, Inc., is a supermarket chain headquartered in Phoenix, Arizona. The grocer offers a wide selection of natural and organic foods, including fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat, poultry, seafood, deli, baked goods, dairy products, frozen foods, natural body care, and household items. Sprouts employs 35,000 workers and operates more than 380 stores in 23 states.

<span class="mw-page-title-main">Food and water in New York City</span>

In New York City, there is an extensive water supply system that supports several programs and infrastructure pertaining to the city's food supply. City officials, agencies, and organizations cooperate with rural farmers to grow food more locally, as well as protect waterways in the New York metropolitan area. The New York City Department of Education operates a school-time and summertime breakfast/lunch program. The city is also deprived of supermarkets in several neighborhoods, and the city government has addressed the problem by allowing extra street vendors to operate. To encourage food safety, the government also operates a restaurant-grading system that it introduced in 2010. The various food programs have made the city a model for food systems internationally.

In 2021, Germany was the third largest importer and exporter of consumer oriented agricultural products worldwide, and by far the most important European market for foreign producers. The retail market's key characteristics are consolidation, market saturation, strong competition and low prices. Germany is an attractive and cost-efficient location in the center of the EU. While many consumers are very price sensitive, the market also provides many wealthy consumers who follow value-for-money concepts. These consumers are looking for premium quality products and are willing to pay higher prices. Germany still has some of the lowest food prices in Europe, and German citizens spend only about 14 percent of their income on food and beverages. Low food prices are a result of high competition between discounters and the grocery retail sale segment.

Produce traceability makes it possible to track produce from its point of origin to a retail location where it is purchased by consumers.

<span class="mw-page-title-main">Marin Organic</span>

Marin Organic is a non-profit 501(c)(3) association of organic producers headquartered in Point Reyes Station, California. Founded in 1999 with the goal of creating the first all-organic county, Marin Organic is known for working with the government, community groups and organizations, fellow ranchers and farmers to advance the practice of sustainable, organic production. The organization is internationally recognized model for building economically viable, community-based local foodsheds.

<span class="mw-page-title-main">Farmers' Market Nutrition Program / Senior Farmers' Market Nutrition Program</span>

The Farmers' Market Nutrition Program (FMNP) is a federal assistance program in the United States associated with the Special Supplemental Nutrition Program for Women, Infants and Children that provides fresh, unprepared, locally grown fruits and vegetables and nutrition education to WIC participants. Women, infants and children that have been certified to receive WIC program benefits or who are on a waiting list for WIC certification are eligible to participate in the FMNP.

Farm gate marketing or farmgate sales describes a direct marketing method whereby farmers sell agricultural produce—mostly food—directly to the consumer, to restaurants and caterers, and to independent retailers. Farm gate sales are a common type of marketing found throughout traditional small farming sectors worldwide and, in some countries, account for the vast amount of sales as far as foodstuffs and livestock are concerned.

<span class="mw-page-title-main">Urban agriculture in West Oakland</span>

Urban agriculture in West Oakland involves the implementation of Urban agriculture in West Oakland, California.

References

  1. "Home - Dorothy Lane Market". Dorothylane.com. Archived from the original on 2020-03-31. Retrieved 2020-04-04.
  2. Sprouts 2013 10-K, p. 44: http://investors.sprouts.com/secfiling.cfm?filingid=1193125-14-73116&cik Archived 2014-04-07 at the Wayback Machine
  3. By History.com Editors. "Hawaii". History. Archived from the original on 2018-02-19. Retrieved 2020-04-04.{{cite web}}: |author= has generic name (help)
  4. "About Dole". Dole.com. Archived from the original on 2015-11-17. Retrieved 2020-04-04.
  5. "leg : USDA ARS". Ars.usda.gov. Archived from the original on 2016-04-10. Retrieved 2020-04-04.
  6. Upton Sinclair, The Jungle, 1905 (serial), 1906 (book)
  7. "Retail Food Protection | FDA". Fda.gov. Archived from the original on 2019-04-23. Retrieved 2020-04-04.
  8. Harvard Law School (2014-06-23). "Food Law and Policy Clinic | Harvard Law School". Law.harvard.edu. Archived from the original on 2015-05-06. Retrieved 2020-04-04.
  9. "Harvard Food Law and Policy Clinic Publishes State Food Policy Toolkit | Harvard Food Law and Policy Clinic". Archived from the original on 2013-05-18. Retrieved 2014-04-06.
  10. University of California Agriculture and Natural Resources (2009-01-01). "New farm stand regulations expand options - UC Small Farm Program". Sfp.ucdavis.edu. Archived from the original on 2019-09-26. Retrieved 2020-04-04.
  11. "New law means fresh produce for Durham residents | the Durham VOICE". Archived from the original on 2019-01-15. Retrieved 2020-04-06.
  12. "Department of Agriculture | Community Farmers Markets". Nj.gov. Archived from the original on 2020-02-19. Retrieved 2020-04-04.
  13. New Jersey Agricultural Experiment Station (2016-08-11). "Youth Farmstands (Rutgers NJAES)". Njaes.rutgers.edu. Archived from the original on 2017-12-17. Retrieved 2020-04-04.
  14. "Youth Farmstands Feed Bodies and Minds". YouTube. 2012-07-27. Retrieved 2020-04-04.