Food court

Last updated

Typical shopping center food court vendor layout at Centre Eaton in Montreal, Quebec, Canada Food court edo japan la belle province basha.jpg
Typical shopping center food court vendor layout at Centre Eaton in Montreal, Quebec, Canada
Pirate Champ's Cafe food court at Port Charlotte High School Pirate Champs Cafe 2.jpg
Pirate Champ's Cafe food court at Port Charlotte High School

A food court (in Asia-Pacific also called food hall or hawker centre) [1] is generally an indoor plaza or common area within a facility that is contiguous with the counters of multiple food vendors and provides a common area for self-serve dinner. [2] [3] It can also be a public dining area in front of a cafe or diner.

Contents

Food courts may be found in shopping malls, airports, and parks. In various regions (such as Asia, the Americas, and Africa), a food court may be a standalone development. In some places of learning such as high schools and universities, food courts have also come to replace or complement traditional cafeterias. [4] [5] [6]

Typical Usage

The food court at Jefferson Mall in Louisville, Kentucky Jeffferson Mall Food Court.jpg
The food court at Jefferson Mall in Louisville, Kentucky

Food courts consist of a number of vendors at food stalls or service counters. Meals are ordered at one of the vendors and then carried to a common dining area, often using a common food tray standardized across all the court's vendors. The food may also be ordered as takeout for consumption at another location, such as a home or workplace. In this case, it may be packaged in plastic or foam food containers on location. Vendors at food courts may also sell pre-packaged meals for consumers to take home. [7]

Food is usually eaten with plastic cutlery, and sporks are sometimes used to avoid the necessity of providing both forks and spoons. There are exceptions: Carrefour Laval requires its food court tenants to use solid dinnerware and cutlery which it provides. [8]

Common materials used in constructing food courts are tile, linoleum, Formica, stainless steel, and glass, all of which facilitate easy cleanup. [7]

History

The second-floor food court at the Paramus Park shopping mall in Paramus, New Jersey, which opened in March 1974, has been credited as the first successful shopping mall food court in the United States. However, a food court at the Sherway Gardens shopping center in Toronto, Ontario, Canada, was constructed three years earlier. [9] Built by the Rouse Company, one of the leading mall building companies of the time, it followed an unsuccessful attempt at the Plymouth Meeting Mall in 1971, which reportedly failed because it was "deemed too small and insufficiently varied". [9] [10]

The concept has since evolved in the USA in the form of the food hall which has increased in popularity in the US. [11]

In Jakarta, the food court has evolved into the food-park concept, where food stalls are located on park like open space. There are several food-parks in Jakarta now.[ citation needed ]

In Thailand, the first food court was called Mahbunkhrong Food Center inside Mahbunkhrong Center (modern-day MBK Center), opened on February 7, 1985, along with a shopping center. It was considered the largest food court in the country. In 2014, it was improved to MBK Food Island. [12]

Evolution

The food court at Chhatrapati Shivaji Maharaj International Airport in Mumbai as seen in 2010 Terminal food court between terminals 1A and 1C at Mumbai airport (2).JPG
The food court at Chhatrapati Shivaji Maharaj International Airport in Mumbai as seen in 2010
The food court at SM Seaside City in Cebu City as seen in 2021 SBARRO (06-06-2021).jpg
The food court at SM Seaside City in Cebu City as seen in 2021

In the 1990s, food courts became a shopping mall staple. [13] Food courts became such an integral part of culture that colleges and universities began to incorporate food-court like settings in their cafeteria, and even brought name-brand franchises (KFC, Taco Bell, Subway, etc.) into partnership with the schools. Soon after, airports, as well as many office buildings, incorporated food court layouts in their public spaces as it allows franchises and businesses to gain a wide spectrum of consumers for profit. [14]

In 2010, eating out became more common for an average American in comparison to eating at-home meals. Approximately 47% of their food budget would go towards eating out at restaurants or at food courts. [15]

Though food courts still exist, many food hall elements have been incorporated into food court settings.  In order for vendors to succeed in this setting, businesses feel as though they have to keep up with the popularity of fresh food and stray away from the traditional unhealthy, fast food reputation of food courts. [11]

In the following years, food courts have evolved in response to shifting consumer preferences and broader cultural changes. One example of this transformation is the Time Out Market, which began in Lisbon in 2014 [16] . This food court concept focuses on both convenience and dining experiences of higher quality. Time Out Market was developed to curate a selection of the city's food and drink offerings, bringing together local chefs under one roof. The shift toward gourmet and diverse menus reflects a growing demand for both quality and variety in dining experiences [17] . Time Out Market combines food with cultural activities, positioning the food court as a destination rather than just a place for quick meals. This development reflects an increasing emphasis on quality and experience, which were not traditionally associated with food courts.

This trend toward an elevated food court experience is also evident in the rise of entertainment malls, where food courts play a central role. In these entertainment-focused malls, food courts have evolved from supplementary elements to integral parts of the shopping experience. According to the International Council of Shopping Centers (ICSC), a growing portion of mall space is now dedicated to food and beverage offerings, as these areas contribute to customer satisfaction [18] . Malls have shifted from being primarily retail spaces to becoming social hubs that combine dining, entertainment, and leisure activities. Food courts serve as central gathering points, helping to create an atmosphere that appeals to a broader consumer base.

As consumer demand for variety and quality has increased, food courts have expanded in size and diversity. Modern food courts now include a range of dining options, such as healthier choices, ethnic cuisine, and high-quality dishes. This shift reflects broader changes in consumer behaviour, with many seeking more diverse and nutritious food offerings. Research on consumer satisfaction in food courts has shown that food quality and variety are key factors in attracting and retaining customers [17] . In response, mall operators have curated diverse food offerings to meet these expectations, which has contributed to customer engagement and loyalty.

In 2009, mall sales reached an approximated $49 billion, and food courts generally did better than other food services inside the malls. The sales, per-square-foot, for food courts declined only 1.7 percent during that year, while fast-food outlets and full-service restaurants inside malls declined 4.4 and 6 percent, respectively, according to the ICSC. [19] For several years, Business Insider named Panda Express as one of the first food court businesses achieving notorious success in the industry. One of the reasons for Panda Express' success was due to their constant change and upgrading of their menu items. [20]

Costco Wholesale has one of the largest and most successful businesses that benefit from the revenue generated by food court sales. While many food court businesses pursue a healthy and fresh image, Costco aligns their food court branding with the stereotypical fast food image. By placing their food court near the exit of their store, Costco is able to generate more revenue, encouraging customers to linger in the store longer and purchase more products. It is one of their main business strategies, since Costco is known for its bulk products, its prices, and its food court. [21]

Since the experience of localized and fusion food trends have been very prominent in North American culture, food trucks have recently been a trend in the industry. The local aspect of food trucks combined with the community aspect of food courts has enabled the recent trend of food truck rallies. By using food trucks as a promotional tool, many vendors are able to brand themselves to fit the demand of local businesses in the realm of franchise competition.[ citation needed ]

Globalization and Variations in Cuisine

As a consequence of globalization, food courts across the world have seen an increase in the variations of cuisines offered. One example of this is the expansion of Western fast-food chains within food courts, like McDonald’s, which provides consumers with a familiar quick service experience. However, Mcdonald's is complex in that it plays into localization. Localization, in this instance, is defined as tailoring the food offerings to align with the cultural, religious, and regional needs of the consumers. [22] In India, the McAloo Tikki Burger, a vegetarian option, was created to accommodate dietary restrictions and uphold cultural values while safeguarding the brand’s identity as an American fast-food provider. [23]

Yet, some food courts include local cuisine to preserve identity. The flagship location of TimeOut Market in Lisbon, Portugal, demonstrates this approach by maintaining a strong cultural identity. This food court emphasizes local flavours and regional delicacies, including pastel de nata, Alentejo ham, and Bacalhau à Brás, alongside global offerings. [24] Time Out Market Lisbon also highlights renowned Portuguese chefs, like Henrique Sá Pessoa whose food reflects his Portuguese origins and international cuisine. [24] This food court demonstrates globalization by catering to a diverse audience, including tourists and locals, with its cosmopolitan food options, while maintaining its cultural roots. [25]

In food-courts, globalization has enabled individuals to experience new cuisine outside of its geographic origin. For example, food such as sushi that was once tied to specific geographic and cultural context has become a staple enjoyed by consumers in food-courts globally. [26] Vancouver-based sushi chef Hidekazu Tojo devised the California roll in 1971, and this adaptation has played a pivotal role in popularizing sushi in the West. [26] Today chains like Edo Japan, with over 100 food court locations across Canada, US, and Australia, serve Japanese inspired sushi dishes. [27]

Economic Aspects of Food Courts

Some food courts exist in virtue of a captive market; a reunion of fast-food chains taking advantage of an economic vacuum where customers need a place to rest and enjoy relatively cheap food [28] [29] . For example, Costco’s hot dog vendors exist in a space where their clientele is unlikely to find many other convenient sources of food nearby. These food courts do tremendously well, bringing in one billion USD to Costco annually [30] .  

Increasingly common, though, has been the change to something resembling the British notion of food halls, where customers can find more local chains or even artisan restaurants. These become sort of hubs for the mall and eventually attractions of their own, drawing in their share of customers. Traditionally these new food court and food hall hybrids attract younger clientele, now including bars and, in the case of the malls owned by the Washington Prime Group, even adding craft breweries [31] . As an example, in Egypt, this new view of food courts as potent sources of customers for the mall has become quite prevalent. The mall hypermarket,  exploding to match population growth, now includes various ventures into gastronomy including food courts [32] . Here this is qualified as a symptom of malls beginning to become less retail-centric and more about the experience and ambiance of going to the mall.

Food courts tend to have a complex internal economy. Although the food court functions as one unit, its vendors still exist and act independent of each other. They share one set of customers and they compete for clientele. If one vendor increases the quality of their product, that decreases demand for other vendors at the food court [28] . However, any increase in quality from any vendor also entails a bolstering of the entire food court’s reputation, beneficial for all vendors. This dilemma is not as likely where the food court provides a range of culinary options distinct from vendor to vendor, and vendors are less primed to compete against one another [28] .

See also

Related Research Articles

<span class="mw-page-title-main">Japanese cuisine</span> Culinary traditions of Japan

Japanese cuisine encompasses the regional and traditional foods of Japan, which have developed through centuries of political, economic, and social changes. The traditional cuisine of Japan is based on rice with miso soup and other dishes with an emphasis on seasonal ingredients. Side dishes often consist of fish, pickled vegetables, and vegetables cooked in broth. Common seafood is often grilled, but it is also sometimes served raw as sashimi or as sushi. Seafood and vegetables are also deep-fried in a light batter, as tempura. Apart from rice, a staple includes noodles, such as soba and udon. Japan also has many simmered dishes, such as fish products in broth called oden, or beef in sukiyaki and nikujaga.

<span class="mw-page-title-main">Restaurant</span> Single establishment that prepares and serves food

A restaurant is an establishment that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearance and offerings, including a wide variety of cuisines and service models ranging from inexpensive fast-food restaurants and cafeterias to mid-priced family restaurants, to high-priced luxury establishments.

<span class="mw-page-title-main">Fast-food restaurant</span> Type of restaurant

A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast-food cuisine and has minimal table service. The food served in fast-food restaurants is typically part of a "meat-sweet diet", offered from a limited menu, cooked in bulk in advance and kept hot, finished and packaged to order, and usually available for take away, though seating may be provided. Fast-food restaurants are typically part of a restaurant chain or franchise operation that provides standardized ingredients and/or partially prepared foods and supplies to each restaurant through controlled supply channels. The term "fast food" was recognized in a dictionary by Merriam–Webster in 1951.

<span class="mw-page-title-main">Salad bar</span> Buffet of salad components for people to assemble their own salads

A salad bar is a buffet-style table or bar where customers can create their own salad plates from salad components. Salad bars are commonly found in restaurants, food markets, and school or college cafeterias.

<span class="mw-page-title-main">Take-out</span> Prepared food purchased with the intent to eat elsewhere

A take-out or takeout ; carry-out or to-go ; takeaway ; takeaways ; grab-n-go; and parcel is a prepared meal or other food items, purchased at a restaurant or fast food outlet with the intent to eat elsewhere. A concept found in many ancient cultures, take-out food is common worldwide, with a number of different cuisines and dishes on offer.

<span class="mw-page-title-main">Fast food</span> Food prepared and served in a small amount of time

Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. Fast food is a commercial term, limited to food sold in a restaurant or store with frozen, preheated or precooked ingredients and served in packaging for take-out or takeaway. Fast food was created as a commercial strategy to accommodate large numbers of busy commuters, travelers and wage workers. In 2018, the fast-food industry was worth an estimated $570 billion globally.

<span class="mw-page-title-main">Cafeteria</span> Food service location in which there is little or no waiting staff table service

A cafeteria, sometimes called a canteen outside the U.S. and Canada, is a type of food service location in which there is little or no waiting staff table service, whether in a restaurant or within an institution such as a large office building or school; a school dining location is also referred to as a dining hall or lunchroom. Cafeterias are different from coffeehouses, although the English term came from the Spanish term cafetería, which carries the same meaning.

<span class="mw-page-title-main">Buffet</span> Meal system where diners serve themselves

A buffet is a system of serving meals in which food is placed in a public area where the diners serve themselves. A form of service à la française, buffets are offered at various places including hotels, restaurants, and many social events. Buffet restaurants normally offer all-you-can-eat food for a set price, but some measure prices by weight or by number of dishes. Buffets usually have some or mostly hot dishes, so the term cold buffet has been developed to describe formats lacking hot food. Hot or cold buffets usually involve dishware and utensils, but a finger buffet is an array of foods that are designed to be small and easily consumed only by hand, such as cupcakes, slices of pizza, foods on cocktail sticks, etc.

<span class="mw-page-title-main">Foodservice</span> Catering industry

The foodservice or catering industry includes the businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, grocery stores, school and hospital cafeterias, catering operations, and many other formats.

A family entertainment center (FEC) in the entertainment industry, also known as an indoor amusement park, family amusement center, family fun center, soft play, or simply fun center, is a small amusement park marketed towards families with small children to teenagers, often entirely indoors. They usually cater to "sub-regional markets of larger metropolitan areas." FECs are generally small compared to full-scale amusement parks, with fewer attractions, a lower per-person per-hour cost to consumers than a traditional amusement park, and not usually major tourist attractions, but sustained by an area customer base. Many are locally owned and operated, although there are a number of chains and franchises in the field. Some, operated by non-profit organizations as children's museums or science museums, tend to be geared toward edutainment experiences rather than simply amusement.

<span class="mw-page-title-main">Mall of the Emirates</span> Shopping mall in Dubai

Mall of the Emirates is a shopping mall in Dubai. Developed and owned by Majid Al Futtaim Group, it opened in November 2005 and is located at interchange four on Sheikh Zayed Road.

<span class="mw-page-title-main">Night markets in Taiwan</span> Street markets

Taiwanese night markets are night markets in Taiwan that operate in urban or suburban areas between sunset and sunrise. A few, such as Huaxi Street Tourist Night Market, use purpose-built marketplaces, but most occupy either sidewalks or even entire streets that carry vehicle and pedestrian traffic by day. Some night markets in smaller side streets and alleys feature retractable roofs. Most night markets operate daily and feature a mixture of individual stalls selling clothing, consumer goods, xiaochi, and specialty drinks. The atmosphere is usually crowded and noisy with hawkers shouting and fast-paced music playing over loudspeakers. Taiwanese night markets have evolved over the years from small, local gatherings to noisy streets lined with vendors, who must adhere to regulations placed on their activities by the Taiwanese government.

Restaurants fall into several industry classifications, based upon menu style, preparation methods and pricing, as well as the means by which the food is served to the customer. This article mainly describes the situation in the US, while categorisation differs widely around the world.

<span class="mw-page-title-main">Restaurant media</span> Form of advertising

Restaurant media is an emerging form of retail media advertising used in cafeterias, fast food and family restaurants and diners and that reaches consumers while they dine.

<span class="mw-page-title-main">Online food ordering</span> Process of ordering food via a website or other application

Online food ordering is the process of ordering food, for delivery or pickup, from a website or other application. The product can be either ready-to-eat food or food that has not been specially prepared for direct consumption.

<span class="mw-page-title-main">Kosher restaurant</span> Restaurant serving food permissible in Jewish dietary law

A kosher restaurant or kosher deli is an establishment that serves food that complies with Jewish dietary laws (kashrut). These businesses, which also include diners, cafés, pizzerias, fast food, and cafeterias, and are frequently in listings together with kosher bakeries, butchers, caterers, and other similar places, differ from kosher-style businesses in that they operate under rabbinical supervision, which requires the observance of the laws of kashrut, as well as certain other Jewish laws, including the separation of meat and dairy.

<span class="mw-page-title-main">Economy rice</span> Type of food accompanied by rice

Economy rice or economic rice is a type of food or food stall serving many dishes accompanied by rice, commonly found in hawker centres, street vendors or food courts in Malaysia and Singapore. Specifically in Singapore, it is commonly known as cai png, from the Hokkien 菜饭; cài fàn; chhài-pn̄g. In recent times, due to COVID-19 restrictions and its associated economic impact, this concept has also become popular in Hong Kong.

An automated restaurant or robotic restaurant is a restaurant that uses robots to do tasks such as delivering food and drink to the tables and/or cooking the food.

<span class="mw-page-title-main">Street food of Thailand</span>

Street food in Thailand brings together various offerings of ready-to-eat meals, snacks, fruits and drinks sold by hawkers or vendors at food stalls or food carts on the street side in Thailand. Sampling Thai street food is a popular activity for visitors, as it offers a taste of Thai cooking traditions. Bangkok is often mentioned as one of the best places for street food. In 2012, VirtualTourist named Bangkok as the number one spot for street food—the city is notable for both its variety of offerings and the abundance of street hawkers.

The retail format influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged. In some parts of the world, the retail sector is still dominated by small family-run stores, but large retail chains are increasingly dominating the sector, because they can exert considerable buying power and pass on the savings in the form of lower prices. Many of these large retail chains also produce their own private labels which compete alongside manufacturer brands. Considerable consolidation of retail stores has changed the retail landscape, transferring power away from wholesalers and into the hands of the large retail chains.

References

  1. "Four of the best: Asian food halls". NZ Herald . May 22, 2011.
  2. "Landlord Tenant Common Areas Law & Legal Definition". definitions.uslegal.com. Retrieved March 12, 2009.
  3. "Food court". The American Heritage Dictionary of the English Language (Fourth ed.). Retrieved May 22, 2007 via Answers.
  4. Beach, George (August 2000). "High School Food Courts: A New Evolution in Student Dining". School Planning and Management. 39 (8): 22–23.
  5. Amy Milshtein (November 1999). "Bye Bye Cafeteria - Hello Restaurant-Style Dining". College Planning and Management. Archived from the original on February 3, 2010.
  6. "Stamford University Food Court". Archived from the original on July 26, 2010. Retrieved August 2, 2010.
  7. 1 2 Underhill, Paco (2004). Call of the Mall . Simon & Schuster. ISBN   978-0-7432-3592-1.
  8. "Carrefiyr Laval Reinvents the Shopping Center Food Experience With Its New Dining Terrace" (Press release). November 4, 2009. Archived from the original on October 4, 2010.
  9. 1 2 "Rouse Left Mark On Malls, Not Just His Own". Shopping Centers Today (International Council of Shopping Centers). May 2004. Archived from the original on October 17, 2012. Retrieved April 20, 2010.
  10. Bloom, Nicholas Dagen. "Public Life as Consumerism: American Businessmen Revolutionize Suburban Commerce", in From Department Store to Shopping Mall (2005)
  11. 1 2 Gose, Joe (September 12, 2017). "The Food Court Matures into the Food Hall". The New York Times .
  12. "FOOD LEGENDS BY MBK". MBK Group (in Thai).
  13. Sanburn, Josh (July 20, 2017). "Why the Death of Malls Is About More Than Shopping". Time .
  14. "A History of the Food Court". Mental Floss. February 8, 2016. Retrieved November 10, 2018.
  15. Kolodinsky, Jane; Green, Jennifer; Michahelles, Marina; Harvey-Berino, Jean R. (November 2008). "The Use of Nutritional Labels by College Students in a Food-Court Setting". Journal of American College Health. 57 (3): 297–302. doi:10.3200/jach.57.3.297-302. ISSN   0744-8481. PMID   18980885. S2CID   28823954.
  16. Madeira, Arlindo; Rodrigues, Rosa; Palrão, Teresa; Mendes, Alexandra Sofia (January 2023). "Tourists' Fascination with Urban Food Markets: The Successful Case of Time Out Market Lisbon". Foods. 12 (9): 1795. doi: 10.3390/foods12091795 . ISSN   2304-8158. PMC   10177848 . PMID   37174333.
  17. 1 2 EL Shaer, Noha (March 1, 2019). "Evaluating Food Court Operation in Shopping Malls to Enhance Customer Satisfaction for Different Market Segments". International Journal of Heritage, Tourism and Hospitality. 13 (1): 152–172. doi:10.21608/ijhth.2019.35112. ISSN   2636-414X.
  18. "The successful integration of Food & beverage within Retail Real Estate" (PDF). Food Beverage Study. 2017 via ICSC.
  19. "Shop and awe: malls, operators embrace fancy food courts as sales and traffic drivers". Nation's Restaurant News
  20. "Death Of The Food Court: Iconic mall chains like Cinnabon, Sbarro, and Panda Express are transforming to survive". Business Insider. Retrieved November 10, 2018.
  21. Meyersohn, Nathaniel (October 4, 2018). "Costco's secret weapon: Food courts and $1.50 hot dogs". CNN. Retrieved November 10, 2018.
  22. Han, Danielle (February 27, 2023). "Fast and Pluribus: Impacts of a Globalizing McDonald's". JSTOR Daily. Retrieved November 16, 2024.
  23. "IJSSER". ijsser.org. Retrieved November 16, 2024.
  24. 1 2 "Arquivo de Comer & Beber". Time Out Market Lisboa. Retrieved November 16, 2024.
  25. Madeira, Arlindo; Rodrigues, Rosa; Palrão, Teresa; Mendes, Alexandra Sofia (2023). "Tourists' Fascination with Urban Food Markets: The Successful Case of Time Out Market Lisbon". Multidisciplinary Digital Publishing Institute. 12 (9): 1795. doi: 10.3390/foods12091795 . ISSN   2304-8158. PMID   37174333.
  26. 1 2 Lincicome, Scott; Bagley, Sophia. "Food Globalization Puts the World on Your Plate". www.cato.org. Retrieved November 16, 2024.
  27. "Edo Japan: Grill & Sushi - Edo Japan offers freshly prepared and delicious meals you can feel good about. Discover why we're making food simply better. Order now or eat here today!". Edo Japan: Grill & Sushi. Retrieved November 16, 2024.
  28. 1 2 3 Winfree, Jason; Allen, Connor (December 1, 2023). "The Economics of Food Courts". Journal of Agricultural & Food Industrial Organization. 21 (2): 99–108. doi:10.1515/jafio-2022-0001. ISSN   1542-0485.
  29. Ikhwani, Isa (August 22, 2016). "Feasibility Study of Business Development Foodland Shopping Complex and Foodcourt". Universitas Ciputra. The 3rd ICOEN 2016 (Book 4) via ICOEN.org.
  30. "Costco's Genius Business Strategy: How Value and Simplicity Built a Retail Empire | Brand Vision". www.brandvm.com. Retrieved November 16, 2024.
  31. Thomas, Lauren (April 10, 2018). "One attraction still drawing shoppers to malls: Food". CNBC. Retrieved November 16, 2024.
  32. Saad EL Shaer, Noha (March 2019). "Evaluating Food Court Operation in Shopping Malls to Enhance Customer Satisfaction for Different Market Segments" (PDF). International Journal of Heritage, Tourism and Hospitality. 13 (1): 172–205 via IJHTH.journals.ekb.eg.

[1]

  1. Paeratakul, Sahasporn; Ferdinand, Daphne P.; Champagne, Catherine M.; Ryan, Donna H.; Bray, George A. (2003). "Fast-food consumption among US adults and children: dietary and nutrient intake profile". Journal of the American Dietetic Association. 103 (10): 1332–1338. doi:10.1016/s0002-8223(03)01086-1. ISSN   0002-8223. PMID   14520253.