Learning Express Toys

Last updated
Learning Express, Inc.
  • Learning Express Toys (2005-Present)
  • Learning Express (1987-2005)
Type Private
Industry Retail
Founded1987;36 years ago (1987) in Acton, MA, U.S.
FounderSharon DiMinico
Headquarters,
U.S.
Area served
United States
Key people
Products
  • Toys
  • Games
  • Books
Website learningexpress.com

Learning Express Toys, incorporated in 1987 as Learning Express, Inc., is a specialty toy, game and book retailer and franchisor headquartered in Devens, Massachusetts, United States. [1] The company franchises specialty toy stores in the United States, each locally owned and operated. [2] [3] [4] It also operates online at learningexpress.com.

Contents

Company History

Sharon DiMinico, chair of the Board of Directors and parent of two children at Groton Community School, proposed a business plan in 1987 for the school to open a specialty toy store in order to prevent tuition increases. [5] [6] Later that spring, the school opened the first Learning Express in Acton, Massachusetts, [7] and, six months later, Sharon opened the first store owned by Learning Express, Inc. in Needham, Massachusetts. [8] Inspired by an article about franchising in Inc. Magazine, [9] Sharon licensed the company's first franchise location in Andover, Massachusetts in 1990. [10]

Stores

Typical Learning Express Toys storefront Learning Express Toys of Sea Girt, NJ 2013.jpg
Typical Learning Express Toys storefront

Most Learning Express Toys locations are in strip centers, regional malls, lifestyle centers, and town centers. They range in size from around 1,200 square feet to 4,000 square feet, though 2,500 square feet is a typical size. [11] [12] [13]

Convention

Since 1999, Learning Express Toys has produced an annual convention for its store owners, vendors, and other members of the toy industry. The event is held in various locations in the United States. The final evening is generally reserved for an Awards Banquet, where members of the community give and receive honors for their contributions to the Learning Express Toys community. Notable vendor awards include "Vendor of the Year" and "Toy of the Year." [14] [15] [16] [17] [18]

Catalog

Learning Express Toys produces several print catalogs each year and two during the critical toy industry holiday season during November and December. The holiday catalog is distributed to customers nationwide. Individual store owners use the catalog as a guide for toy purchases throughout the year. [19]

Related Research Articles

<span class="mw-page-title-main">Borders Group</span> Defunct American corporation

Borders Group, Inc. was an American multinational book and music retailer based in Ann Arbor, Michigan, United States. In its final year, the company employed about 19,500 people throughout the U.S., primarily in its Borders and Waldenbooks stores.

Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids and various others. The company was founded in 1957; its first store was built in April 1948, with its headquarters located in Parsippany-Troy Hills, New Jersey, in the New York metropolitan area.

<span class="mw-page-title-main">Hardware store</span> Store that sells household hardware for home improvement

Hardware stores, sometimes known as DIY stores, sell household hardware for home improvement including: fasteners, building materials, hand tools, power tools, keys, locks, hinges, chains, plumbing supplies, electrical supplies, cleaning products, housewares, tools, utensils, paint, and lawn and garden products directly to consumers for use at home or for business. Many hardware stores have specialty departments unique to its region or its owner's interests. These departments include hunting and fishing supplies, plants and nursery products, marine and boating supplies, pet food and supplies, farm and ranch supplies including animal feed, swimming pool chemicals, homebrewing supplies and canning supplies. The five largest hardware retailers in the world are The Home Depot, Lowe's, Kingfisher of the United Kingdom, Obi of Germany, and Leroy Merlin of France.

<span class="mw-page-title-main">Ingles</span> American supermarket chain in the southeast region

Ingles Markets, Inc. is an American supermarket chain based in Black Mountain, North Carolina. As of September 2021, the company operates 198 supermarkets in the Southeastern United States. The company is listed on the NASDAQ under the ticker symbol IMKTA and is part of the Global Select Market tier of trading.

<span class="mw-page-title-main">Party City</span> American corporation

Party City Holdco Inc. is an American publicly traded retail chain of party stores founded in 1986 by Steve Mandell in East Hanover, New Jersey. Party City’s parent organization is Party City Holdings Inc. Based in Woodcliff Lake, NJ, the company is the largest retailer of party goods in the United States, Canada and Mexico, operating over 750 company-owned and franchise outlets under the Party City, Halloween City, Toy City, and Factory Card & Party Outlet brands.

<span class="mw-page-title-main">Caldor</span> Defunct chain of US discount department stores

Caldor, Inc. was a discount department store chain founded in 1951 by husband and wife Carl and Dorothy Bennett. Referred to by many as the Bloomingdale's of discounting, Caldor grew from a second story "Walk-Up-&-Save" operation in Port Chester, New York into a regional retailing giant. Its stores were earning over $1 billion in sales by the time Mr. Bennett retired in 1985, by which time Caldor was a subsidiary of Associated Dry Goods.

<span class="mw-page-title-main">Zayre</span> Defunct discount retailer in the United States

Zayre was a chain of discount stores that operated in the eastern half of the United States from 1956 to 1990. The company's headquarters was in Framingham, Massachusetts. In October 1988, Zayre's parent company, Zayre Corp., sold the stores to the competing Ames Department Stores, Inc. chain, and in June 1989, Zayre Corp. merged with one of its subsidiaries, The TJX Companies, parent company of T.J. Maxx. A number of stores retained the Zayre name until 1990, by which time all stores were either closed or converted into Ames stores. The TJX Companies, which also owns Marshalls, HomeGoods, and Sierra, is still in operation as of 2022.

<span class="mw-page-title-main">H-E-B</span> American supermarket chain

H-E-B Grocery Company, LP, is an American privately held supermarket chain based in San Antonio, Texas, with more than 340 stores throughout the U.S. state of Texas, as well as in northeast Mexico. The company also operates Central Market, an upscale organic and fine foods retailer. As of 2019, the company has a total revenue surpassing US$31.2 billion. H-E-B ranked number 9 on Forbes' 2020 list of "America's Largest Private Companies". H-E-B was named Retailer of the Year in 2010 by Progressive Grocer. Supermarket News ranks H-E-B 13th on the list of "Top 75 North American Food Retailers" by sales. Based on 2019 revenues, H-E-B is the 19th-largest retailer in the United States. It donates 5% of pretax profits to charity. The official mascot of H-E-B is named H-E-Buddy, an anthropomorphic brown grocery bag, with multiple grocery items being shown coming out of the top.

<span class="mw-page-title-main">Toy store</span>

A toy store or toy shop is a type of retail business specializing in selling toys.

Service Merchandise was a retail chain of catalog showrooms carrying jewelry, toys, sporting goods, and electronics. The company, which first began in 1934 as a five-and-dime store, was in existence for 68 years before ceasing operations in 2002.

<span class="mw-page-title-main">Build-A-Bear Workshop</span> American retail company

Build-A-Bear Workshop, Inc. is an American retailer headquartered in Saint Louis, Missouri that sells teddy bears and other stuffed animals and characters. Customers go through an interactive process in which the stuffed animal of their choice is assembled and tailored to their own preferences during their visit to the store. These preferences include numerous different stuffed animals, along with varying scents, sounds, and outfits. Build-A-Bear Workshop is the largest chain that operates in this style. The company's slogan was "Where Best Friends Are Made" from 1997–2013 when it was changed to "The Most Fun You'll Ever Make." As of April 2019, the company's president/CEO is Sharon Price John.

<span class="mw-page-title-main">Direct market</span> Dominant distribution and retail network for American comic books

The direct market is the dominant distribution and retail network for American comic books. The concept of the direct market was created in the 1970s by Phil Seuling. The network currently consists of:

Uptown McComb is an enclosed shopping mall located in McComb, Mississippi, United States. The mall is situated at the intersection of Interstate 55 and Veterans Boulevard. The anchor stores are Ross Dress for Less, Aldi, Ashley HomeStore, Marshalls, Hobby Lobby, and Belk. There is 1 vacant anchor store that was once Goody's. The mall currently has over 40 stores and services. A Walmart is located next door and Lowe's is located across the boulevard. The mall’s surrounding businesses include Chick-fil-A, McDonald's, First Bank, McComb Urgent Care, Burger King, The Juicy Seafood, Pike National Bank, Marathon, Walgreens, Holiday Inn Express, and Khalaf Plaza. On the other side of I-55 is a B-Kwik Chevron/Mr. Whiskers Fish & Grill, Arby’s, Hampton Inn & Suites, Comfort Inn & Suites, Deerfield Inn, El Dorado Mexican Bar & Grill, Keith White Ford-Lincoln, and more.

<span class="mw-page-title-main">Target Corporation</span> American retail corporation

Target Corporation is an American big box department store chain headquartered in Minneapolis, Minnesota. It is the seventh largest retailer in the United States, and a component of the S&P 500 Index. Target was established as the discount division of Dayton's department store of Minneapolis in 1962. It began expanding the store nationwide in the 1980s, and introduced new store formats under the Target brand in the 1990s. The company has found success as a cheap-chic player in the industry. The parent company was renamed Target Corporation in 2000, and divested itself of its last department store chains in 2004. It suffered from a massive, highly publicized security breach of customer credit card data and the failure of its short-lived Target Canada subsidiary in the early 2010s, but experienced revitalized success with its expansion in urban markets within the United States.

Foster & Smith, Inc. was an American mail order and e-commerce pet supply corporation based in Rhinelander, Wisconsin. The company funds PetEducation.com, a "resource for any pet owner who is seeking information."

<span class="mw-page-title-main">Nakajima USA</span> American Toy Company

Nakajima USA, Inc., is an American toy manufacturer, founded in 2000. It is a wholly owned subsidiary of Nakajima Japan, a family run company founded in 1919. A seasoned company in the design and manufacture of licensed plush, collectible and seasonal toys and gifts, Nakajima USA currently produces and distributes a wide range of lifestyle products under a master license agreement for Sanrio Inc. as well as the company’s signature characters.

Golfsmith International Holdings Inc. was an American golf specialty retailer based in Austin, Texas. Each store, along with golfsmith.com, housed a wide selection of golf clubs, shoes, apparel, gadgets and gear from all the major brands as well as proprietary offerings. They also offered custom club fitting, lessons and services for golfers.

<span class="mw-page-title-main">Blue Orange Games</span> American board game company

Blue Orange Games is a board game company based in San Francisco, California. They have been publishing and promoting award-winning games for over 18 years. The company was founded in 1999 by Thierry Denoual and Juilen Mayot. The company is known to use recyclable materials in its games. It has won numerous awards.

Broadleaf Commerce is a software technology company headquartered in Dallas, Texas, providing a Java eCommerce platform based on Spring Framework.

The retail format influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged. In some parts of the world, the retail sector is still dominated by small family-run stores, but large retail chains are increasingly dominating the sector, because they can exert considerable buying power and pass on the savings in the form of lower prices. Many of these large retail chains also produce their own private labels which compete alongside manufacturer brands. Considerable consolidation of retail stores has changed the retail landscape, transferring power away from wholesalers and into the hands of the large retail chains.

References

  1. Hoover's - "Learning Express, Inc. | Company Information"
  2. "Our Story" Archived 2013-08-19 at the Wayback Machine - Learning Express Toys website
  3. Control Scan Case Study - "Learning Express Helps Franchisees Brace for Increasingly Aggressive Hackers" - 2011
  4. "Learning Express Toys Franchise Information" - International Franchise Organization (IFA)
  5. Chain Store Age - "Product Mix Gives Edge to Learning Express" - April 13, 2011
  6. Norman, Jan. "28: Communication is king." What no one ever tells you about franchising: real-life franchising advice from 101 successful franchisors and franchisees. Chicago, IL: Kaplan Pub., 2006. 49-50. Print.
  7. Groton Community School Website
  8. Worcester Business Journal Online - "Learning Express Thrives Alongside Big Box Stores" - November 14, 2012
  9. Retail Merchandiser - "Learning Express" - 2011 Archived 2013-07-27 at the Wayback Machine
  10. "Learning Express Franchise" - Entrepreneur
  11. "Learning Express moves to bigger, brighter store" Archived copy - The Columbia County News-Times
  12. "Retailers making learning fun for more San Antonio kids" - San Antonio Business Journal
  13. "Learning Express reopens in Northern Kentucky" - Cincinnati Business Courier
  14. "Rea Road toy store owner recognized at company’s national convention Archived 2016-03-04 at the Wayback Machine " - South Charlotte Weekly - Page 8 - July 16–22, 2010
  15. "Learning Express Recognizes Toy Vendors at Annual Convention" - Berkshire Partners - Melissa & Doug - In the News
  16. "Toysmith Named Vendor of the Year and Receives Five other Prestigious Awards Archived 2013-03-02 at the Wayback Machine " - Toysmith
  17. "The Orb Factory Receives "The Industry Leader Award" from Learning Express" - PRWeb
  18. "Awards / About Us" - Curiosity Kits
  19. Toy Directory Monthly - "Learning Express CEO Knows Specialty Retail" - February 2006