This article is about miniature car replicas or toys. For remotely controllable miniature cars with functioning motors or engines, see Radio-controlled car. For the types of life-size automobiles from various manufacturers, see Car model.
A model car, or toy car, is a miniature representation of an automobile. Other miniature motor vehicles, such as trucks, buses, or even ATVs, etc. are often included in this general category. Because many miniature vehicles were originally aimed at children as playthings, there is no precise difference between a model car and a toy car, yet the word 'model' implies either assembly required or the accurate rendering of an actual vehicle at smaller scale. The kit building hobby became popular through the 1950s, while the collecting of miniatures by adults started to gain momentum around 1970. Precision-detailed miniatures made specifically for adults are a significant part of the market since the mid-1980s.[1][2][pageneeded][3]
The scope of the vehicles involved in the hobby, according to Louis Heilbroner Hertz author of The Complete Book of Building and Collecting Model Automobiles, encompasses "ordinary or stock automobiles, racing cars ([...]), buses, trucks, specialized service vehicles (especially fire engines), military vehicles, including such equipment as self-propelled gun carriers and mobile rocket launchers; construction equipment, including bulldozers and road rollers, tractors and related farm equipment; mobile showmen's engines, customized automobiles, hot rods, dragsters, the recently popular so-called 'funny cars', early self-propelled road carriages, and so on."[4]
Miniature models of automobiles first appeared in Europe around the time real automobiles did. Then, shortly after, they appeared in the United States.[5] These were toys and replicas often made of lead and brass.[6] Later models made in the early 20th century were slush cast plaster or iron. Tin and pressed steel cars, trucks, and military vehicles, like those made by Bing of Germany, were introduced in the 1920s through the 1940s, but period models rarely copied actual vehicles, likely because of the crudeness of early casting and metal shaping techniques.[7] Casting vehicles in alloys such as zinc-aluminum-magnesium-copper (trademarked as zamak) became popular in the late 1930s and remained prominent after World War II.[8][pageneeded]
Many early model cars were not intended either as toys or for collecting. By the 1920s, the manufacturers of real automobiles would design and construct scale as well as full-sized models for design or promotion. Citroën of France, for example, made its own models for promotional purposes as early as 1923.[9][10] Sometimes styling or concept models were made out of wood or clay, often in 3/8 scale.[11][12][pageneeded] From 1930 until 1968, General Motors sponsored the Fisher Body Craftsman's Guild Competition where hundreds of modelers competed for scholarship money.[13][pageneeded][14][pageneeded]. The emphasis was to earn recognition for creativity which would lead to possible employment as an industry stylist.
In-house models could also be precise replicas made of similar materials to the real vehicles. For example, Hudson Motor Car Company made twelve precisely crafted 1/4 scale replicas of its 1932 vehicles for promotion at the 1932 New York Auto Show (see Hudson display models). About the same time, but in a different vein, Studebaker made a wooden model of a cabriolet over twice the size of the real car. The vehicle was stationary on the company grounds and large enough to hold a whole band that played mostly for photo shoots (Quinn 2004). As time went by, companies in the United States, Europe and Asia made, provided, or sold toys or precision promotional models to attract succeeding generations to their products. More models also displayed advertising on their bodies for non-automotive promotions.
The scales of toy and model cars vary according to historical precedent, market demand and the need for detail. Many 'in house' models of real car companies are made by professional modelers in full size, or at very large scales like 1:4, 1:5, 3:8, or 1:10 to portray adequate features and proportions. For toys, many European pre-war cars and trucks were made to display with railroad layouts, making 1:87 (1 to 2 inches, or HO scale) or 1:43 (about 4inches long, or O scale) common scales. Other companies made vehicles in variations around 1:40 to 1:50 scales. Some companies went smaller to appeal to the hands of smaller children (about 1:64 scale or about 3inches), which improved profit margins in packaging more items per carton, and increasing profit per vehicle sold. Others moved to larger scales from 1:43 toward 1:40, 1:38 or 1:35. Later, popular scales went even larger. In the United States, 1:25 (6 to 7inches) became the staple size for plastic promotional models, while European manufacturers went to 1:24 or 1:18 (about 9inches long). The larger 1:12 scale was occasionally seen and more rarely, 1:10 or 1:8. At the other extreme, some very tiny toys since the 1980s were fairly accurate down to about 1:120 (a little over an inch).
Models from Spark, 6 different scales
Materials and markets
Toys in the United States almost always were simpler castings of zinc alloy (zamak), pressed steel or plastic and often castings of only seven parts (a car body, four plastic wheels and two axles) – while more complex plastic and zamak models in Europe often had precision detail with more working features.[15][pageneeded] This provides instruction on different regions of the world and their varied cultures, markets, labor and economies.
Europe quickly developed niche marketing after World War II. The greater availability of labor there generally allowed the development of relatively complex toys to serve different markets in different countries. In the United States, less labor availability would not allow for complex toys with opening doors, hoods, and complete interiors with all detail, so they were often single castings with few parts. Sophistication in America did come in the form of detailed (but simply cast) promotional models for automotive dealerships which preceded the appearance of automotive kits for assembly.
Among more collectible vehicles in Europe after World War II and during the 1950s, smaller scales, like 1:43, and 1:64 generally became popular first. Since the 1980s, many factory assembled scale model cars made of diecast metal have become more and more adult collectible oriented and less and less toy-like. Besides the smaller scales, these models are manufactured in various scales like 1:12, 1:18, and 1:24.
Early European diecast
Northern Europe and the British Isles were the homes of the most successful European producers in the 1950s and 1960s in the post-war revitalized economies across the continent (Rixon 2005, p.9). Quite popular were models produced in the altered railroad modeling scale of 1:43.
Examples of well known companies are (or were) Corgi Toys, Dinky Toys, Matchbox, and Spot-On Models of the United Kingdom; Solido, Norev, and Majorette of France; Schuco Modell, Gama, and Siku of (West) Germany; Tekno of Denmark, and Mercury, Polistil and Mebetoys of Italy. Immediately post-war, Belgium made Septoy and Gasquy. Even Israel got into the act quite successfully with Gamda Koor Sabra which made its own tooling for several unique models. Non-market system communist countries also had some successful factories, like Kaden models and Igra of Czechoslovakia, Espewe of East Germany, and Estetyka of Poland. State factories of the Soviet Union (commonly known as Novoexport, Saratov, or Tantal) produced many carefully crafted diecast models mostly in 1:43 scale. These were known for their intricate detail, numerous parts, and delicate construction.
Moko Lesney flat bed truck box. Reproduction boxes can sometimes be difficult to spot.
Larger sizes in die-cast grew out of offerings of European companies like Polistil, Schuco Modell, and Martoys, which was later to become Bburago. 1:24 and 1:18 scales did not become really popular until the late 1980s when other brands like Yatming and Maisto were produced in Hong Kong or China by either American or Asian companies. 1:87 scale plastic vehicles, related to railroad modeling or not, also continue to be popular in Europe. Despite continued European companies, today, China is now the center of diecast production. Post-war European diecast models were produced in fairly simple form, such as Dinky Toys (often in the train related 1:64 or 1:43). Dinky production began in 1934, while Matchbox cars (often approx. 1:64) were introduced in the mid-1950s. These early die-cast toys featured no opening parts whatsoever. Affected by market forces and by improvements in production technology, companies began to improve the quality of the toys over time. The "best" improvements were often copied by the competition within 1–2 years of their appearance on the market. Examples of these would be plastic windows, interiors, separate wheel/tire assemblies, working suspensions, opening/moving parts, jeweled headlights, mask-spraying or tampo-printing, and low-friction 'fast' wheels.
Into the 1970s, model makers began to feel the squeeze of rising costs. Often press tooling for a new model might cost more than 30,000 pounds (more than US$50,000). Companies began to offer fewer new issues and the models became simpler with fewer opening parts.[16]
Trends in toy detail
Larger 1:24 and 1:18 scale premium models became extremely popular at toy and hobby centers during the 1990s, but are less popular circa 2010. This size is generally made with close attention to the details of the real vehicles, such as a working steering, and opening doors, trunk/boot, and hood/bonnet. Detailed interiors, instrument panels, trunks/boots with spare tires and engine compartments are common. Chassis often show intricacies of exhaust systems and suspensions. A working suspension system is often included. In smaller scales some of the details are often eliminated, so in 1:43, 1:64, or 1:87 scale cars, working steering is not common. Likewise, only the front doors and hood might open, with non-opening rear doors and trunk. (There are exceptions, of course, such as the steering by lever on the late 1960s 3 inch Ford Mustang by Matchbox or the patented steering on 1:32 Modarri toy cars.)[citation needed]
Over time, market pressures have caused further changes in the way models are designed and manufactured. In the 1960s, many European models had opening parts and working components, but today few of the smaller scale toys do. More working parts mean more production expense and Hot Wheels and Matchbox vehicles now rarely have such features. Today, the number of moving parts has been reduced even in large-scale models. For example, premium model maker AUTOart introduced a line of race and sports cars in 1:18 scale with no opening parts.[citation needed]
Die cast seconds
Also notable is the diffusion of model dies to companies in other countries which could not afford tooling expenses for their own new lines. Traditionally, when European companies have finished marketing their models, newer dies are developed and introduced and older dies are sold off to other companies, often in less developed countries.[citation needed]
As early as about 1970, Dinky tooling became 'Nicky' Toys in India, just as older Matchbox models became 'Miltons' or Corgi dies became 'Maxwell'. Many dies previously made by Corgi, Efsi, Tekno, Sablon or Solido, trekked southward in Europe to Spanish or Portuguese companies like MetOsul, Nacoral or Auto Pilen. Politoys became MacGregor in Mexico and also showed up in plastic in the Soviet Union. Earlier Solido and Schuco dies made their way to Brazil. Even some of Mattel's earlier Hot Wheels tooling showed up in Argentina as Muky. Tomicas became Yat Mings, Tomicas and Yat Mings became Playarts, and Matchbox tooling reappeared in other forms in many places.[citation needed]
The trend is nearly always a diffusion from more industrialized to somewhat lesser industrialized countries and often the result is poorer paint, faulty zamac alloys, and imprecise assembly. One example was the copies of Italian Ediltoys made by Meboto in Turkey. The Argentine Mukys featured paint that was flat and dull, unlike the bright colors of the original Hot Wheels. At the other extreme, Auto Pilen of Spain was an exception and copied models beautifully. These were as good as, or sometimes better, than the original Dinkys or Solidos in quality and paint.[citation needed]
Collecting
Organized collecting of model cars developed shortly after the models first appeared on the market. Even before such companies as Corgi and Dinky were ten years old, adults were collecting them, particularly in the UK and the USA.[17] Often, as well, adults seek the joys of childhood, collecting what they had destroyed in youth or what their parents had thrown away.[18] This also lead to the foundation of the Diecast Hall of Fame in 2009.
The adult collector
Many manufacturers began catering to the adult collector market. In the late 1960s and early 1970s, David Sinclair in Erie, Pennsylvania, was important in bringing new, more sophisticated and rarely produced years and makes to the United States.[19][pageneeded] Model brands like Rio, Western Models, Brooklin, Idea3 and Pirate Models were sold to adult collectors for the first time.[20] Many of these were handmade in white metal in fewer numbers. Also in the early 1970s, craftsmen like Carlo Brianza and Michelle Conti started making ultra-detailed large replicas in Italy and Spain – costing hundreds or even thousands of dollars.[21] In addition, the company Pocher, from Italy, made extremely complex kits in 1:8 scale[6]
Around the early 1990s, many began to collect and record vehicle variations in miniature (in a manner similar to stamp or coin collecting) which led to rising values, especially for rare models (for an example, see Parker 1993). This led to mass producers such as Matchbox (specifically with its Models of Yesteryear series) and Corgi intentionally catering to a higher-price market segment with exclusive 'limited editions' of collectible vehicles.[22] Thus, this smaller movement in the late 1960s and early 1970s gradually gave rise to a huge premium market segment by the early 1990s.
Licensing
The collectors' market also led to licensing aspects not known until the 1980s. In the 1950s and 1960s, models were produced spontaneously without licensing agreements, and real auto manufacturers saw it as free advertising.[23][pageneeded] Today, model companies have licensing arrangements with real car manufacturers to make replicas of their products, whether they be concepts, cars in current production, or models no longer produced.
Licenses appear on models where model car manufacturers enter similar licensing agreements. Licenses are expensive, which enhances the position of mass producers of model cars, while smaller companies have been marginalized and forced out of business.[23][pageneeded] For example, when Ferrari entered into an exclusive agreement with Mattel's Hot Wheels, companies like Solido and Bburago felt the crunch, and Bburago went out of business (though the name was eventually reacquired by Maisto).
Collectible manufacturers and locations
Manufacturers focusing on premium models, usually in white metal and sometimes resin, include Brooklin Models, Western Models, Enchantment Land, Conquest / Madison, Durham Classics, Elegance Models, Mini Auto Emporium, Mini Marque, Motor City USA, Tron, Starter, RacingModels, SMTS and Victory.[24] Several of these started production in the 1970s and 1980s and were handmade in the United States, Canada, or England with the occasional constructor in France, Belgium or the Netherlands. A couple of geographical oddities include Goldvarg (made in Argentina) and some early Milestone Models which were made in South Africa. Mail order companies like Franklin Mint and Danbury Mint also focus on the collector market, though in a more popular vein.
Since 2000, more than fifty different diecast, resin and white metal manufacturers in England, France, Italy, Ukraine and Russia have exploded onto the adult collector market. These include Spark which focus on motorsport such as 24h Le Mans and F1, Bizarre is the brand dedicated to the unusual and extraordinary in the car world, FDS, YOW Modellini (from Japan) and many others. Since 2000, companies like Altaya, Ixo, and Model Car World (for example, with its White Box line) have been started in Europe – with production increasingly seen in China. Many of these producers have focused on global auto marques producing vehicles that were produced in Russia or Brazil. Some of these companies only produce kits – others produce kits and build them up to order. Still others are professional kit builders, who do not produce the kits themselves.[citation needed]
Promotional models
Promotional models are sometimes used when the real auto manufacturers contract with model or toy companies to make copies of their real vehicles. Some of the earliest promotional models were from the early 1930s, when TootsieToy introduced a line of 1932 Grahams and later, the 1935 LaSalle. These were both diecast and made available in boxes with the brand name displayed with appropriate logos and colors (Seeley, No Date). National Products made models of about 1/28th scale starting in 1934. Later manufacturers like Winross, Lesney Matchbox, Lledo, AHL, and White Rose used their toy vehicles to advertise logos on their flanks promoting various companies.
1:25 scale 1959 Edsel with typical warping of acetylene plastic.
In the U.S., Banthrico started producing diecast promotional model car banks in the late 1940s for the banking industry. These coin-banks were available as gifts to customers who opened a new account and had a slot in the bottom to put their spare change. Usually the bank's name and address was painted on the roof of the car. Banthrico models were also painted in authentic Big Three colors and used as "paint chips" so dealers could gauge the upcoming colors on real models. These primitive promotionals included Buicks, Cadillacs, Lincolns, Packards, DeSotos, Chryslers, Dodges, Ramblers and the more common Chevrolets and Fords.
In the United States, the word 'promo' is usually associated with 1:25 scale plastic, pre-assembled models. In Europe, promotionals were made in smaller vehicle sizes in diecast zamac in 1:32, 1:43, or 1:50 scales. In the case of Chrysler's later Turbine Car, where 50 real cars were put into consumer use, the model by Jo-Han was widely distributed as a good will gesture by Chrysler, though the Turbine was never actually marketed.[25]
In Japan, promotional models from the late 1950s until the 1970s were typically cast in pot metal and given a chrome or gold finish; they typically doubled as cigarette holders and ash trays.
The plastic promo
About the time Banthrico was declining as a promotional maker, two companies, PMC and Ideal Models (later to become Jo-Han) were introducing plastic promotional models to the public. Similar to metal model producer Banthrico, PMC also made many in the form of banks. Many Chevrolet bank models had the inscription on the bottom "To help save for a rainy day, or to buy a new Chevrolet." The scale for these cars was 1:25, however a few Chevrolets and Plymouths were produced in a larger 1:20 scale. Other less well known plastic companies like Lincoln Line, Cruver or Burd Manufacturing, made the occasional promotional model though cars may not have been the company's specialty.[26]
AMT began producing assembled 1/25 friction and coaster models in 1948. These were mostly promotional models manufactured for automobile dealers. Youngsters would be given the scale models to play with while the parents and the salesman haggled. Collecting and trading these "promos" soon became a popular hobby. AMT soon took control of SMP, another plastic promotional model producer. By 1960, Wisconsin-based PMC ceased to produce promo models, though continued to make toys.
Interest in the hobby peaked during the 1950s and 1960s, with AMT, Jo-Han, and Model Products Corporation (MPC) as the primary promotional manufacturers.
Throughout, the promo producers were at the whim of the real automakers and would respond to requests of particular scales, paint colors, and other details like working suspensions or even, on occasion, detailed engines, or other opening features.[27]
American promo details
These plastic models were intricately detailed, with body scripts, trim, and emblems, as well as dashboard details, exact duplicates of the real thing, in 1/25 scale. Typically, each automaker would license their cars to one or more model companies. Sometimes the contracts seemed piecemeal – for example in 1965, Chrysler had promos made by AMT, Jo-Han, and MPC.[28] But often one of the BIG 3 favored a particular model maker. For example, Jo-Han produced most Chrysler products and Cadillacs and Oldsmobiles from GM, while AMT did the Chevrolet, Buick, Pontiac, and Fords. American Motors Corporation shared promotional duties between Jo-Han and AMT depending on the year. Also, contracts sometimes changed between companies for similar models almost on an annual basis. For example, Jo-Han uncharacteristically produced the 1972 Ford Torino, and MPC did full-size Chevrolets in the early and mid-1970s. While Jo-Han did Chrysler early on, MPC took on the pentastar in the mid-1970s. 1968 through 1970 Chevy Impala kits were made by both MPC and AMT, as were some Camaros.[29] Trying to beat competition to market, sometimes a model company would make a 'guess' at a particular model for a member of the Big 3 for a particular year and thus get details wrong.[30]
Commercial versions of the promos were also marketed and sold in retail stores like Zayre and Murphy USA from the early 1960s, up until around 1973. Differences from dealer promos were lack of manufacturer's official paint schemes and often the addition of a friction motor located on the front axle, noticeable by the studded white vinyl gear that protruded around the axle (and through the oil pan). However, they were painted and looked just as attractive as dealer promos.[citation needed]
Some model companies sold unassembled versions of the promo cars, that were typically simpler and easier to assemble than the annual kits (with engine and customizing parts available in the full-blown kits left out). They were molded in color (instead of the traditional white) and easily assembled without glue (thus no glue or paint was required). When assembled these were almost identical to the much more elite promotional models. What usually gives them away is that they were mostly molded in a brighter nonmetallic color without paint matched to official 'Big 3' colors. AMT's "Craftsman" series of promo-like models had perforations in the bodies for mirrors and antennae – thus the model's final appearance was not precisely like a promo (which would have had no custom parts attached to the body of the car). Probably, because of the promo look, however, today these often command higher prices than the detailed "3-in-1" kits, especially AMT's Craftsman series of the early and mid sixties.[citation needed]
After being owned for a time by Seville Enterprises, Okey Spaulding purchased once-defunct Jo-Han, which produced a few of its original Jo-Han models in limited quantities. These include the 1963 Chrysler Turbine Car, 1959 Rambler station wagon, and some of its original 1950s Oldsmobiles and Plymouths. However, he has had financial problems from the start, and there are no indications that he will be able to continue to produce the highly desired Johan line of models.[citation needed]
With the exception of some firms like Stahlberg which made larger scale plastic promotional models of Swedish Volvos and Saabs in an American style, European promotionals were usually based on the 1:43 or 1:32 scale diecast metal models produced as toys or collectors items, often brightly colored or with authentic tampo or silk screen liveries for commercial products. Companies commonly making promotionals in Europe have been NZG Models, Conrad Models, Gescha in Germany and Tekno and Emek Muovi in Denmark and Finland, respectively. Tekno was one of the first European companies to offer a wide variety of multiple promotional variations. Almost all European toy model brands had some kind of promotional service, but in Germany, 1:50 scale was, and remains very common for trucks. In the United States, such diecast companies are rare, but Winross Models and Pennjoy are a couple of European style examples which have had much success, particularly Winross which has been making models since the early 1960s.
Another variation on promotionals were whole toy lines or brands constructed to represent vehicles on display at particular automotive museums. Examples were Cursor Models of Germany which made models specifically on display in the Mercedes-Benz Museum in Sindelfingen, R.A.M.I. by J.M.K. of France which made vehicles in the Automobile Museum de Rochetaillée sur Saône in France, or also Dugu Miniautotoys of Italy which made vehicles for the classic automobile museum in Turin.
Scale miniatures of real production vehicles, designed as kits for children or the enthusiast to construct, can be made of plastic, die-cast metal, resin, and even wood. In plastic model kits, parts are molded in single cast 'trees' with thin connections that can be easily severed for painting and assembly. Parts come molded in a variety of colors, white being the most common in the 1960s and 1970s. Some parts are chrome plated to simulate real bumpers, grilles, wheels, and other pieces that might be chrome on the actual vehicle. Tires are most commonly molded in rubber. Water 'slide-on' decals are usually included along with an instruction brochure.
The best kits have incredible levels of accuracy, even in detail and parts unseen when the model is complete. Major manufacturers are AMT, MPC, Revell, Monogram, and Tamiya but many smaller plastics companies, like Aurora, Pyro, IMC, and Premier have come and gone.
Pioneers
The model car "kit" hobby began in the post World War II era with Ace and Berkeley wooden model cars. Revell pioneered the plastic model car in the late 1940s with their Maxwell kit, which was basically an unassembled version of a pull toy. Derek Brand, from England, pioneered the first real plastic kit, a 1932 Ford Roadster for Revell. He was also known for developing a line of 1/32 scale model car kits in England for the Gowland brothers. These kits were later introduced by Revell in the U.S. as the "Highway Pioneers" Series of kits.[31][pageneeded]
On the heels of the promotional model business, Aluminum Model Toys or AMT introduced model car kits in 1957. Jo-Han, Revell and Monogram also started producing model car kits about this same time. Most of these were known as "annual" kits, and were the unassembled kit version of the promotional models or 'promos' representing the new cars that were introduced at the beginning of each model year. As early as 1962, avid British collector Cecil Gibson had even written a book on plastic model cars.[32][pageneeded] By the mid-1960s, plastic model kits had become more plentiful and varied, with increased level of detail. Typically, the kits often had opening hoods, separate engines and detailed suspension parts.
Customizers
The mid-1960s is generally considered the "golden age" of plastic model car kits. Many specialty modelers and customizers, famous for their wild creations, were hired by model companies to sponsor and create new kit designs. George Barris, Darryl Starbird, and the Alexander Brothers worked for AMT. Tom Daniel design vehicles for Monogram and Mattel. Dean Jeffries was employed by MPC. Bill Campbell created hippie monster designs for Hawk. Ed Roth, famous for his 'Rat Fink' was hired by Revell about 1962. Many of these customizers created real cars and had to have specialists convert their creations into model kit form. Jim Keeler, a model kit designer for Revell, brought the world highly detailed model cars in the early sixties and is credited with bringing Ed Roth's famous hot rods and customs to the model car marketplace. He also designed Revell's Custom Car Parts which allowed kit builders to add engines, custom wheels and other custom features to existing models. Keeler later went on to Aurora Plastics and innovated the Prehistoric Scenes, which were highly detailed models of prehistoric dinosaurs. Many of Keelers kit designs are still being sold in the 21st century.[citation needed]
In addition to building them stock, most annual kits offered "3 in 1" versions which allowed the builder to assemble the car in stock, custom, or racing form. MPC joined the kit/promo business in 1965, and among their first annual kits/promos, was the full-size Dodge Monaco, which was released with a gold metallic plastic body and is a valuable collector's item today.
Decline and revival
Interest in model car kits began to wane in the mid-1970s, and while the precise causes are not perfectly clear, some factors were a sharp rise in the price of plastics, parents becoming cautious of 'glue sniffing' and, later, the rise of video gaming.[33][pageneeded] A revival of sorts was seen in the late 1980s, especially among adults, as Monogram introduced a series of replicas of NASCAR race cars, as did AMT with a kit of the 1966 Chevrolet Nova, which American modelers had been requesting for years. New model specific magazines sprang up, such as Scale Auto Enthusiast, (now simply Scale Auto) and Model Cars Magazine!. These magazines spread the word, helped advertisers, and brought a new generation of modelers together from all across the country.
Many of the kits from the golden age of modeling have been reissued. Not only does this allow the craftsman to build the cars they always wanted (but couldn't obtain or afford), but it tends to lower the prices of the originals. In some cases, models of cars from the 1950s and 1960s have been issued with all-new tooling, which allows for even more detailing with modern kit design and manufacturing methods. These include AMT's 1966 Fairlane and 1967 Impala SS, and Monogram's 1967 Chevelle and 1965 Impala Super Sport.[citation needed]
Today, model car companies are still in business, fueled by this renewed interest. ERTL took over AMT and MPC which are now both under the Round 2 LLC name. Revell and Monogram have merged. Modelers today can take advantage of modern technology, which includes photoetched details, adhesive chrome foil for chrome trim, wiring for engines, and billet-aluminum parts. Many builders today can construct a model so it resembles the real car in miniature, much more than could have been done with essentially the same kit more than forty years ago.[citation needed]
The internet has also fueled a growing modeling community through websites, online forums and bulletin boards, and sites that host photographs, allowing the hobby to expand internationally.[citation needed]
Japanese kits
Japanese model kit manufacturers – Tamiya, Fujimi, Aoshima, and Hasegawa, among them – also stepped up their presence in the U.S. market during the 1980s and 1990s. Lesser known kit manufacturers, at least in the United States, were Doyusha, Yamada, Nichimo, Otaki, Marui, Rosso, and Arii. Japanese kits are generally known for being ultra detailed and of very high quality. Most of the subjects of these companies are Japanese cars, both classic and current (and, of course, ships, planes and military vehicles). For example, Hasegawa and Aoshima make detailed models of the first-generation Toyota Celica, which has become somewhat of a classic. Nevertheless, Hasegawa also produced 1/25 scale models of 1965–66 American cars, including the 1965 Chevrolet Impala, and 1966 Buick Wildcat, Cadillac Coupe DeVille, and Thunderbird Landau. These were actually Johan and AMT kits that were simplified and modified for the Japanese market.[citation needed]
Short-run multimedia kits
Since the mid-1990s several companies including: Tameo, Studio 27, Model Factory Hiro, and Renaissance have issued hundreds of Sports Car and Formula 1 subjects in limited-run, multimedia kit sets. These so-called "multimedia" offerings consist of a combination of resin, white metal, photo-etch, and machined aluminum instead of inject plastic parts. The most popular scales are 1/43, 1/20, and 1/24. These multimedia kits are very high quality, require a wide set of construction skills to complete, and are marketed to international competition enthusiasts.[citation needed]
Though most car models are static display items, individual model builders have sometimes powered their vehicles in various ways, including rubber bands, springs, inertia mechanisms, electric motors, internal combustion engines, air engines and steam engines. In order to make them less fragile, powered models are often somewhat simplified and not as detailed as the best static models. For this reason, some modelers dismiss nearly all powered miniature cars as toys; however many individual efforts and commercial products are sufficiently well-scaled and detailed that they deserve to be called models. The main types of commercially produced powered car models include:
Uncontrolled powered models, which were developed in the 1930s and were common until the 1960s. Often guided by a rail between the wheels, or by a tether staked to the center of a circular course, most of these cars use small internal combustion glow plug engines and are known as tether cars.
Electrically poweredslot cars which draw power from the track. They became extremely popular in the 1960s, but commercial slot car racing experienced a rapid decline in popularity late in the decade. By the end of the 1970s, the slot car hobby had diminished significantly, especially public tracks operating larger scale cars, and modeling in general was on the decline (HO Slot Car Racing 1999–2011). One website attributes the weakening of the pastime to both the ageing of the baby-boomers along with the fragile economics of the slot car industry and the closing of many commercial slot car tracks perhaps as toy companies offered smaller sets to be used at home.[34][pageneeded] A wide variety of electrically powered vehicles, however are available today – in various forms.
Battery powered model cars are also available. They exist in versions with or without remote control and are common toys.
Spring-powered or "clockwork" car models, that are wound with a key or by a friction mechanism. These were common until slot cars largely replaced them in the 1960s. In fact, the first commercially successful slot cars, the Scalextric 1/32 line (originally 1:30) which debuted in 1957, were simply motorized versions of the earlier Scalex clockwork racers.
Radio-controlled cars, which can be bought assembled or built from kits. These are usually powered by electric motors or glow plug engines. Drivers can control the speed and steering of these cars remotely by a radio signal.
Combustion engine powered model cars are expensive and usually remote controllable. As combustion engines have a significant danger such cars are not suitable for children. Combustion engine powered model cars are often used for races.
Matchbox is a toy brand which was introduced by Lesney Products in 1953, and is now owned by Mattel, Inc, which purchased the brand in 1997. The brand was given its name because the original die-cast "Matchbox" toys were sold in boxes similar to those in which matches were sold. The brand grew to encompass a broad range of toys, including larger scale die-cast models, plastic model kits, slot car racing, and action figures.
Revell GmbH is an American-origin manufacturer of plastic scale models, currently based in Bünde, Germany. The original Revell company merged with Monogram in 1986, becoming "Revell-Monogram". The business operated until 2007, when American Revell was purchased by Hobbico, while the German subsidiary "Revell Plastics GmbH" had separated from the American firm in 2006 until Hobbico purchased it in 2012, bringing the two back together again under the same company umbrella. After the Hobbico demise in 2018, Quantum Capital Partners (QCP) acquired Revell.
A die-cast toy is a toy or a collectible model produced by using the die-casting method of putting molten lead, zinc alloy or plastic in a mold to produce a particular shape. Such toys are made of metal, with plastic, rubber, glass, or other machined metal parts. Wholly plastic toys are made by a similar process of injection molding, but the two methods are distinct because of the properties of the materials.
Maisto is a brand of scale model vehicles introduced in 1990 and owned by May Cheong Group, a Chinese company founded in 1967 in Hong Kong by brothers P.Y. Ngan and Y.C Ngan. Headquartered in Hong Kong, the brand has its offices in the United States, France and China. MCG also owns other model car brands, such as the former Italian brand Bburago and Polistil.
Schuco is a German brand and former manufacturing company founded in 1912 by Heinrich Müller and the businessman Heinrich Schreyer in Nuremberg, popularly known as Germany's toy capital. The company's specialty was making toy reproductions of cars and trucks in tin, plastic and die-cast. The company went bankrupt in 1976 but was reorganized in 1993 and then totally independent again by 1996 before its acquisition by the Simba Dickie Group in 1999.
Majorette is a French toy manufacturer which mostly produces small Die-cast scale model cars, commercial vehicles, aircraft, and other vehicles, particularly in 1:64 scale. This is a normal 2.5–3 in (64–76 mm) size, thus Majorette has sometimes been called "the Matchbox of France". Traditionally, production was centered in the urban area of Lyon, but diecast models are now made in China, the Philippines, Taiwan, Thailand and Vietnam.
Monogram is an American brand and former manufacturing company of scale plastic models of cars, aircraft, spacecraft, ships, and military vehicles since the early 1950s. The company was formed by two former employees of Comet Kits, Jack Besser and Bob Reder.
Playart was a toy company owned by Hong Kong industrialist Duncan Tong (唐鼎康) that specialized in die-cas toy cars, similar in size and style to Hot Wheels, Matchbox or Tomica. Cars were well done, but were often diecast seconds from other companies like Yatming or Tomica. Cars were made from 1965 to 1983 at the factory in San Po Kong, Kowloon, Hong Kong. Plastic cars and trucks of 1:43, and 1:24 scale were also made, while trains and other theme toys also appeared.
1:18 scale diecast replicas are 1/18th the size of the real vehicle. Most popular in this category are 1:18 scale automobile replicas – usually made out of Zamak zinc diecasting alloy with plastic parts. "1:18 scale" is the colloquial reference to this class of toy or replica.
Jo-Han was a manufacturer of plastic scale promotional model cars and kits originally based in Detroit. The company was founded in 1947 by tool and die maker John Hanley a year before West Gallogly's competing company AMT was formed and about the same time as PMC. After changing ownership a few times, Jo-Han models were sporadically manufactured by Okey Spaulding in Covington, Kentucky, but apparently none have been offered for several years.
Aluminum Model Toys (AMT) is an American brand of scale model vehicles. The former manufacturing company was founded in Troy, Michigan, in 1948 by West Gallogly Sr. AMT became known for producing 1:25 scale plastic automobile dealer promotional model cars and friction motor models, and pioneered the annual 3-in-1 model kit buildable in stock, custom, or hot-rod versions. The company made a two-way deal in 1966 with Desilu Productions to produce a line of Star Trek models and to produce a 3/4 scale exterior and interior filming set of the Galileo shuttlecraft. It was also known for producing model trucks and movie and TV vehicles.
Tootsietoy is a manufacturer of die cast toy cars and other toy vehicles which was originally based in Chicago, Illinois. Though the Tootsietoy name has been used since the 1920s, the company's origins date from about 1890. An enduring marque, toys with the Tootsietoy name were consistently popular from the 1930s through the 1990s.
Solido is a French brand and former manufacturing company of die-cast scale models of cars, military vehicles and commercial vehicles. The models are usually made of zamac alloy in varying scales.
The Aurora Plastics Corporation was an American toy and hobby manufacturing company. It is known primarily for its production of plastic scale models of cars, airplanes, and TV and movie figures in the 1960s. Its principal competition in modeling were various other plastic modeling firms like Revell and Monogram.
The Hubley Manufacturing Company was an American producer of a wide range of cast-iron toys, doorstops, and bookends. Toys, particularly motor vehicles and cap guns, were also produced in zinc alloy and plastic. The company is probably most well known for its detailed scale metal kits of Classic cars in about 1:20 scale. Starting in 1960, Hubley participated for a couple of years with Detroit automakers as a plastic promotional model maker. Many Hubley toys are now sought-after collectibles.
Model Products Corporation, usually known by its acronym, MPC, is an American brand and former manufacturing company of plastic scale model kits and pre-assembled promotional models of cars that were popular in the 1960s and 1970s. MPC's main competition was model kits made by AMT, Jo-Han, Revell, and Monogram.
Gama is a German maker of toys, usually cars and trucks, dating from before World War I. The company is headquartered in Fürth, Bavaria, near Nürnberg, a traditional German toymaking center. Other German companies that competed with Gama Toys were Schuco Modell and Conrad Models.
RIO Models was an Italian manufacturer of diecast and plastic 1:43 scale model cars, based in Cernobbio, Italy.
Product Miniature Company, or known by the acronym PMC, was a company that manufactured pre-assembled plastic promotional models cars, banks and toys in Milwaukee, Wisconsin. It was started by brothers William Edward "Ed" and Paul Ford in 1946. Car model production, the company mainstay, ended about 1965. In 1958 or 1959 the company moved to Pewaukee, west of Milwaukee, and remains there to this day, now producing other plastic promotional products, but not vehicles. Sigmunt "Zigmund" Alexander Suchorski worked as a molding machine operator for Product Miniature in Milwaukee
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