Company type | GmbH |
---|---|
Founded | 1923 |
Headquarters | |
Products | Die-cast scale model commercial vehicles |
Website | conrad-modelle.de |
Conrad GmbH (previously "Gescha Toys") is a German manufacturer of diecast scale model trucks, primarily in 1:50 scale for use both as toys and promotional models by heavy equipment manufacturers. Conrad is one of the few European diecast companies which have not outsourced production to China or elsewhere in Asia. [1] Conrad Modelle is headquartered in Kalchreuth, just northeast of Nuremberg.
In the past, Conrad also manufactured model cars.
On early German toys the abbreviation "Ges. Gesch." was short for the German for "trademark registered". This may have led to the eventual name of the predecessor toy firm of Gescha which was established in 1923. [2] Gescha had previously specialized in wind-up tin toys similar to Schuco Modell or Gama Toys. The Conrad website says that Conrad – a family name – started making diecast models in 1956, however Gescha used the Conrad name as a sub-brand first. [3] [4] Most diecast truck and heavy equipment models, for which Conrad became most well-known, were marketed as Gescha in the 1960s and 1970s. The name Conrad was increasingly used through the 1970s and by about 1980, the Gescha name was discontinued.
The official website says that since 1987 the company has been run by Gunther Conrad assisted by his wife Gerde and their son, Michael. Thus the company has remained a family owned business, probably since about 1956 when the Conrad name was introduced when the Conrad family took control of Gescha.
Conrad today has a line of over 90 separate models, mostly trucks and cranes. The appearance and finish of the diecast models themselves is similar to its competitor, NZG Models, though perhaps NZG's are slightly more adventurous in models contracted and slightly more realistic – but this is simply a perception. While NZG Modelle focuses more on construction and earth moving equipment, Conrad's line-up centers more on a variety of commercial trucks themselves. Several models, however, are quite distinct, like stationary construction cranes, tunnel borers, and jackhammer trucks.
Lately, some NZG Models have been marketed under the Conrad name, but normally the two companies remain fairly autonomous from one another, while competing for similar contracts. For example, Conrad had the Caterpillar line of construction vehicles through about 1990, but the licenses changed over to NZG sometime after.
Model details were generally finely crafted. For example, Conrad's Volvo 470 F16 Intercooler Globetrotter cab with refrigeration tanker had some priceless details such as an opening rear door on the tanker revealing cooling gauges and mechanisms. Intricately detailed cooling fins under the rear of the tanker were surprising considering one couldn't even see them unless the model was turned over.
Various websites show that prices for Conrad construction models vary greatly from about $55.00 (AU) for a Moffett forklift or $80.00 (AU) for basic Mercedes Sprinter ambulances to over $1,900.00 (AU) for some of the more complex Liebherr tower cranes. [5]
During the 1980s in particular, and similar to NZG, Conrad introduced automobile promotionals mainly in 1:43 scale. Fit and finish of the auto models was very good and comparable to other German manufacturers, Schuco Modell, Schabak, Gama Toys, or NZG. Conrad focused on Volkswagen (Polo (Mk2, hatchback and coupé), Passat (B2, 5-door hatchback and wagon), Santana, Scirocco (second generation) and Type 2 (T3)) and Audi (Coupé (B2), 100 (C3 sedan) and the Quattro). [6] By contrast, NZG did more Mercedes-Benz and Porsche models while Cursor focused on Mercedes and BMW. Conrad did, however, do some Mercedes-Benz replicas like the 280TE wagon and 190E sedan. [6] Also similar to NZG, Mercedes-Benzes were cast in a larger 1:35 scale, indicating the marketing preferences of the client. Also NZG made Porsche promotionals, while Conrad did not, but, like NZG Conrad has not produced automobile models since the 1980s so as to focus more on models of trucks and construction equipment.
Observation of the selection and timing of promotional products of Conrad and NZG reveals a sophisticated relationship between model companies and real vehicle manufacturers – relationships rarely seen among toy manufacturers in England or Italy. In Germany, the contract of the model manufacturers, the choice of models and their appearance and packaging, appear to be more decided by the specifications of the specific German auto producing client, not the demands of the toy industry or the collector. This kind of relationship, however, was somewhat more common in France where even Citroen (for a time) made its own promotional models. [7] This marketing relationship also emphasizes the probability that, to avoid confusion, there was more interaction between the different German firms making the models.
Conrad model cars were packaged in boxes virtually identical to those of other German manufacturers like NZG and Cursor. Boxes were normally silver and standardized (down to vehicle likenesses on the flaps and the big blue serif lettering on the box sides). This is another indication demonstrating that, here, the requirements of the client drove the appearance and marketing of the promotional product. The model companies are closely knit to the real companies' requirements – something not quite as common with American promotional makers and the 'Big 3' auto companies.
The uniform packaging situation among different model manufacturers, then, causes brand confusion. Which models are made by Conrad and which by NZG or Cursor? It is not always clear on the box – one could assume Mercedes-Benz itself might have made them. This is similar in a way to how Corgi Toys, Dinky Toys or Lonestar Toys were packaged similarly in the 1960s. But, by contrast, Corgi and Dinky were not making promos for competing companies, they were competing against each other.
A model car, or toy car, is a miniature representation of an automobile. Other miniature motor vehicles, such as trucks, buses, or even ATVs, etc. are often included in this general category. Because many miniature vehicles were originally aimed at children as playthings, there is no precise difference between a model car and a toy car, yet the word 'model' implies either assembly required or the accurate rendering of an actual vehicle at smaller scale. The kit building hobby became popular through the 1950s, while the collecting of miniatures by adults started to gain momentum around 1970. Precision-detailed miniatures made specifically for adults are a significant part of the market since the mid-1980s.
A die-cast toy is a toy or a collectible model produced by using the die-casting method of putting molten lead, zinc alloy or plastic in a mold to produce a particular shape. Such toys are made of metal, with plastic, rubber, glass, or other machined metal parts. Wholly plastic toys are made by a similar process of injection molding, but the two methods are distinct because of the properties of the materials.
Schuco is a German brand and former manufacturing company founded in 1912 by Heinrich Müller and the businessman Heinrich Schreyer in Nuremberg, popularly known as Germany's toy capital. The company's specialty was making toy reproductions of cars and trucks in tin, plastic and die-cast. The company went bankrupt in 1976 but was reorganized in 1993 and then totally independent again by 1996 before its acquisition by the Simba Dickie Group in 1999.
1:50 scale is a popular size for diecast models from European manufacturers such as Conrad, Tekno, NZG, WSI and LionToys. Typically they produce scale models of construction vehicles, tower cranes, trucks and buses. These are often the official models distributed by the manufacturers of the real vehicles as a promotional items for prospective customers. These models are also very popular in Europe despite their small size compared to stamped metal construction toys which are usually found in the US.
1:43 scale is a popular size of die-cast model cars in Europe, Asia and the US. It has its origins in the British / European O scale for model trains and the rise of certain accessories made for that scale which since have become popular in their own right. Models in this scale are 10–13 cm length.
Tekno is a Danish manufacturing company of scale model trucks and other vehicles, currently headquartered in De Lier, Netherlands. Originally established and based in Copenhagen, Tekno began manufacturing construction toys in 1928 and model vehicles immediately after World War II, selling 1 million a year during its peak.
Schabak is a die-cast toy producer based in Nuremberg, Germany. The company is well known for its line of German cars and commercial airline models. The company's on and off relation with German Schuco Modell is particularly notable.
Nürnberger Zinkdruckguß-Modelle GmbH is a German manufacturer of diecast scale models primarily in 1:50 scale for use both as toys and promotional models mainly by heavy transport and construction equipment manufacturers.
Mikro'67 is a Bulgarian manufacturing company based in Razgrad, that produces and commercialises basketball backboards, outdoor recreation goods, toys, and scale model vehicles.
Solido is a French brand and former manufacturing company of die-cast scale models of cars, military vehicles and commercial vehicles. The models are usually made of a zamac alloy in varying scales.
Norev is a French manufacturer of die-cast scale model cars. Traditionally based in Villeurbanne, a suburb of Lyon. It has normally produced modern and vintage European vehicles, especially those of French origin – though Italian, German, British, and American vehicles were also produced. Norev's closest competition was Solido, but that company had more pan-European influence, while Norev was more national in orientation.
Gama is a German maker of toys, usually cars and trucks, dating from before World War I. The company is headquartered in Fürth, Bavaria, near Nürnberg, a traditional German toymaking center. Other German companies that competed with Gama Toys were Schuco Modell and Conrad Models.
Gescha was the name of a toy manufacturer established in Nuremberg, Germany in 1923. Sometime around 1980, the name was changed to Conrad Models, after the family that owned the company.
Cursor Modell was a German company making models of antique and modern German vehicles. It is best known for its plastic replicas of vehicles mainly of the era 1880 to about 1920, produced for, and sold in, the Daimler-Benz museum in Stuttgart.
Pilen S.A. was a Spanish manufacturing company headquartered in Ibi, Alicante, which produced die-cast scale model cars from the 1970s through the mid-1990s mostly in 1:43 scale. A majority of the castings were inherited from French Dinky.
Holand Oto is a Dutch manufacturing company based in Weert that produces diecast scale model cars and trucks. The company was established in 1959 in Heerlen as "Bestbox", then changing its name to "Efsi" in early 1970s.
MetOsul was Portugal's oldest diecast toy manufacturer. The original company was founded in the Atlantic coastal town of Espinho a few miles south of Oporto, in 1931. At its high point it was known for making quality second hand castings of Dinky Toys.
Sablon was a Belgian company near Brussels that made diecast zamac toy cars in the late 1960s and early 1970s. Models were mostly in 1:43 scale and were similar in concept to Dinky Toys or Solido.
Ziss-Modell, originally also called R. W. Modell or Wittek Modell were 'brand' names of the German Mini-Auto firm which made diecast metal classic and contemporary vehicles from the 1960s through the late 1970s. Later, use of the Mini-Auto name largely disappeared and the models were mainly known as Ziss or R. W. Modell. The company was based in Lintorf.