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Company type | Private (1946–1999) |
---|---|
Founded | 1945 Dubuque, Iowa, U.S. |
Founder | Fred Ertl Sr. |
Fate | Acquired by Racing Champions in 1999, [1] currently a brand |
Headquarters | , U.S. |
Products | Die-cast scale model cars, commercial vehicles |
Owner | Tomy |
Subsidiaries | |
Website | us.tomy.com/ertl |
Ertl (formerly, the Ertl Company) is a former American manufacturing company and current brand of toys, best known for its die-cast metal alloy collectible replicas (or scale models) of agricultural machinery. Other products manufactured by Ertl include cars, airplanes, and commercial vehicles.
The company was based in Dyersville, Iowa, home of the National Farm Toy Museum.
Ertl has been producing farm toy replicas since 1945. For over 60 years, the company has produced farm toys for industry brands such as: John Deere, Case IH, New Holland, and AGCO. Ertl has also, on different occasions, acquired the licenses to produce die-cast vehicles and figurines as well as model kits for Looney Tunes, Garfield, Thomas the Tank Engine & Friends, Tugs, Theodore Tugboat, Super Mario Bros. DC Comics, and Star Wars. In 1999, Ertl was purchased by Racing Champions. Ertl is currently a brand under the RC2 Corporation umbrella.
Important Dates in Racing Champions/Ertl Company History [2]
In the late 1970s, Ertl offered a series of plastic model kits of heavy commercial trucks, over-the-road trailers, tractors, plows, and farm wagons. Although these kits never achieved the hoped-for popularity, they led to the acquisition of AMT. In 1983, AMT was purchased by Ertl from Lesney, and renamed AMT/Ertl. AMT/Ertl then had a 24-year relationship until AMT was sold in 2007.
In the 1980s, Ertl got licenses to produce and commercialise model cars from movies and TV series, such as KITT from the Knight Rider and the Batvehicles from the 1989 Batman film. [3]
In the early 1990s Ertl started the American Muscle line up of diecast collectible cars, trucks, and motorcycles. These were 1:18 or 1:10 scale replicas that quickly found a dedicated following of baby boomers. Limited editions of 2,500 were especially sought after. Many of the earliest releases have fetched upwards of $500.[ citation needed ] The most popular and desirable is the 1957 Chevy Bel Air known as Peggy Sue.[ citation needed ]
Ertl has also produced a number of die cast airplane models over the years, including some promotional items for Texaco, [4] Continental Airlines [5] and others.
A model car, or toy car, is a miniature representation of an automobile. Other miniature motor vehicles, such as trucks, buses, or even ATVs, etc. are often included in this general category. Because many miniature vehicles were originally aimed at children as playthings, there is no precise difference between a model car and a toy car, yet the word 'model' implies either assembly required or the accurate rendering of an actual vehicle at smaller scale. The kit building hobby became popular through the 1950s, while the collecting of miniatures by adults started to gain momentum around 1970. Precision-detailed miniatures made specifically for adults are a significant part of the market since the mid-1980s.
Dyersville is a city in eastern Delaware County and western Dubuque County in the U.S. state of Iowa. It is part of the Dubuque, Iowa, Metropolitan Statistical Area. The population was 4,477 at the time of the 2020 census, up from 4,035 in 2000.
Revell GmbH is an American-origin manufacturer of plastic scale models, currently based in Bünde, Germany. The original Revell company merged with Monogram in 1986, becoming "Revell-Monogram". The business operated until 2007, when American Revell was purchased by Hobbico, while the German subsidiary "Revell Plastics GmbH" had separated from the American firm in 2006 until Hobbico purchased it in 2012, bringing the two back together again under the same company umbrella. After the Hobbico demise in 2018, Quantum Capital Partners (QCP) acquired Revell.
A die-cast toy is a toy or a collectible model produced by using the die-casting method of putting molten lead, zinc alloy or plastic in a mold to produce a particular shape. Such toys are made of metal, with plastic, rubber, glass, or other machined metal parts. Wholly plastic toys are made by a similar process of injection molding, but the two methods are distinct because of the properties of the materials.
Maisto is a brand of scale model vehicles introduced in 1990 and owned by May Cheong Group, a Chinese company founded in 1967 in Hong Kong by brothers P.Y. Ngan and Y.C Ngan. Head-quartered in Hong Kong, the brand has its offices in the United States, France and China. MCG also owns other model car brands such as former Italian brand Bburago and Polistil.
Tomy Company, Ltd. is a Japanese toy company. It was established in 1924 by Eiichirō Tomiyama as Tomiyama Toy Manufacturing Company (富山玩具製作所), became known for creating popular toys like the B-29 friction toy and luck-based game Pop-up Pirate. In 2006, Tomy merged with another toy manufacturer, Takara, and although the English company name remained the same, it became Takara Tomy in Asia. It has its headquarters in Katsushika, Tokyo.
1:144 scale is a scale used for some scale models such as micro/mini armor. 1:144 means that the dimensions of the model are 1/144 (0.00694) the dimensions of the original life-sized object; this equates to a scale of 1/2 inch per 6 feet of original dimension. For instance, an airplane 30 feet (9.14 m) in length would be a mere 2.5 inches (63.5 mm) long as a 1:144 scale model.
Tomica is a line of die-cast toy vehicles produced since 1970 by Takara Tomy Co. of Japan. Ostensibly, Tomica diecast were an outgrowth of Tomica World, an autonomous toy line of motorized train accessories that Tomy had created based on Plarail and produced since 1959. Similar in concept, Tomica can be thought of as the "Japanese Matchbox", but focuses mainly on Japanese brands.
Playart was a toy company owned by Hong Kong industrialist Duncan Tong (唐鼎康) that specialized in die-cas toy cars, similar in size and style to Hot Wheels, Matchbox or Tomica. Cars were well done, but were often diecast seconds from other companies like Yatming or Tomica. Cars were made from 1965 to 1983 at the factory in San Po Kong, Kowloon, Hong Kong. Plastic cars and trucks of 1:43, and 1:24 scale were also made, while trains and other theme toys also appeared.
The National Farm Toy Museum is a museum located in Dyersville, Iowa, that specializes in preserving and displaying scale models, replicas, and toys based on farm equipment. The initial idea of the museum came from the founders of the Ertl Company, Dave Bell and Claire Scheibe.
Johnny Lightning is a brand of diecast model cars launched in 1969 by Topper Corporation, similar to the hugely successful Mattel's Hot Wheels cars. Their claim to fame at that time was that they were extremely fast compared to other brands of die-cast cars. Their most important technology was to mold in a small hook under the front axle so that they could be propelled by a lever-driven catapult, far faster than could be obtained by either gravity, or battery powered "supercharger" devices.
1:18 scale diecast replicas are 1/18th the size of the real vehicle. Most popular in this category are 1:18 scale automobile replicas – usually made out of Zamak zinc diecasting alloy with plastic parts. "1:18 scale" is the colloquial reference to this class of toy or replica.
Aluminum Model Toys (AMT) is an American brand of scale model vehicles. The former manufacturing company was founded in Troy, Michigan, in 1948 by West Gallogly Sr. AMT became known for producing 1:25 scale plastic automobile dealer promotional model cars and friction motor models, and pioneered the annual 3-in-1 model kit buildable in stock, custom, or hot-rod versions. The company made a two-way deal in 1966 with Desilu Productions to produce a line of Star Trek models and to produce a 3/4 scale exterior and interior filming set of the Galileo shuttlecraft. It was also known for producing model trucks and movie and TV vehicles.
Merchandise for the Thomas & Friends franchise has been produced to capitalize on the success of the television series Thomas & Friends. Whilst merchandise was produced alongside due to the popularity of the first of The Railway Series by the Rev. W. Awdry since 1945, and the original broadcast of the television series in 1984 in the United Kingdom, large numbers of manufacturers have sought to produce Thomas-branded items after the television series was broadcast in the United States and Japan.
Britains, earlier known by the founder's name W. Britain, is a British toy brand and former manufacturing company known for its die-cast scale models of agricultural machinery, and figurines. The company was established in 1893 as a toy soldiers manufacturer.
The Hubley Manufacturing Company was an American producer of a wide range of cast-iron toys, doorstops, and bookends. Toys, particularly motor vehicles and cap guns, were also produced in zinc alloy and plastic. The company is probably most well known for its detailed scale metal kits of Classic cars in about 1:20 scale. Starting in 1960, Hubley participated for a couple of years with Detroit automakers as a plastic promotional model maker. Many Hubley toys are now sought-after collectibles.
Model Products Corporation, usually known by its acronym, MPC, is an American brand and former manufacturing company of plastic scale model kits and pre-assembled promotional models of cars that were popular in the 1960s and 1970s. MPC's main competition was model kits made by AMT, Jo-Han, Revell, and Monogram.
Greenlight Collectibles or simply Greenlight is an American manufacturing company based in Indianapolis, which produces die-cast scale model vehicles. The company was founded in 2002, and mainly produces diecast models of cars, trucks, and other vehicles.
Round 2 is an American manufacturing company which produces scale models including die-cast, plastic, slot cars, and other hobby products. The company is based in South Bend, Indiana. The company was founded in 2005 by Thomas E. Lowe who previously owned toy company Playing Mantis. Round 2 holds several hobby brands, most of which were acquired and relaunched by Round 2 under the original brand name. Brands sold under Round 2 includes long-running model kit and diecast brands, including AMT, Hawk, Johnny Lightning, MPC, and Racing Champions.