Ri Happy

Last updated

Ri Happy
Company typePrivately held company
IndustryRetail
Founded1988;38 years ago (1988)
Founder Carlyle Group
Headquarters
São Paulo
,
Brazil
Number of locations
196 locations
Area served
Brazil
Key people
 Ronaldo Pereira Junior  [ pt ] (CEO)
Products
  • Toys
  • Video games
OwnerGrupo Ri Happy
Number of employees
4000+
Divisions Ri Happy Baby
Website
Ri Happy Baby
Founded2013;13 years ago (2013)
HeadquartersSão Paulo
Website

Ri Happy Brinquedos, stylised as RI HAPPY, is the largest toy retailer in Brazil. [1]

Contents

History

Ri Happy was founded in 1988 by pediatrician Ricardo Sayon, his wife Juanita Sayon, and business administrator Roberto Saba. The name "Ri Happy" derives from "Ri", short for Ricardo, and the English word "happy". [2]

In 2012, the private equity fund The Carlyle Group took majority control of the company by acquiring an 85% stake, [3] [4] [5] making Héctor Núñez its new CEO. In the same year, Ri Happy purchased competitor PBKids. [1]

In 2020, a year after it was reported that it had 196 stores, [6] [7] the retailer appointed Ronaldo Pereira Junior, a former executive who held the same position at Óticas Carol  [ pt ], as its CEO. [8] In the toy and game industry, Ri Happy is the retailer most admired by customers, according to the IBEVAR award. [9]

Ri Happy Baby

In 2013, Ri Happy entered into the baby products sector, opening Ri Happy Baby (stylised as RI HAPPY Baby), a specialised retailer for children under three years old.[ citation needed ]

See also

Portal: Brazil

References

  1. 1 2 "Rede de brinquedos RiHappy compra a concorrente PBKids" [Toy chain RiHappy buys competitor PBKids]. G1 (in Brazilian Portuguese). 25 June 2012. Archived from the original on 16 July 2022. Retrieved 19 January 2024.
  2. ↑ Marinho, Mariana (22 May 2016). "Em fase de expansão, Ri Happy é eleita melhor loja de brinquedos" [In its expansion phase, Ri Happy is named best toy store]. Folha de S.Paulo (in Brazilian Portuguese). Archived from the original on 2 October 2016. Retrieved 19 January 2024.
  3. ↑ "Carlyle buys 85% of Ri Happy, will invest R$200 million in 3 years". Reuters. Archived from the original on 18 August 2016. Retrieved 5 August 2016.
  4. ↑ "Change in the presidency of the company". Analysis. Archived from the original on 17 July 2023. Retrieved 7 June 2020.
  5. ↑ "The Carlyle Group acquires 85% of Ri Happy, Brazil's largest toy retailer". The Carlyle Group . 1 March 2012. Archived from the original on 19 August 2023. Retrieved 19 January 2024.
  6. ↑ "About us". Ri Happy Brinquedos. Retrieved 5 August 2016.[ dead link ]
  7. ↑ "Only Rihappy didn't slip". This Is Money. Archived from the original on 26 May 2019. Retrieved 7 August 2016.
  8. ↑ "Ri Happy tem novo comando a partir desta segunda-feira" [Ri Happy has new command starting this Monday]. Valor Econômico (in Brazilian Portuguese). 6 July 2020. Archived from the original on 15 June 2021. Retrieved 19 January 2024.
  9. ↑ Redação (19 October 2022). "Carrefour leads the ranking of the largest retail companies in Brazil". Mercado&Consumo (in Brazilian Portuguese). Retrieved 12 November 2022.[ dead link ]
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