Last updated

7mate logo 2020.svg
Country Australia
Broadcast area Sydney, Melbourne, Brisbane, Adelaide, Perth, Regional QLD, Darwin, Tasmania, Regional VIC, Northern NSW, Southern NSW, ACT
Network Seven Network
Slogan The Best Channel in The World Ever.
Picture format 576i (SDTV) 16:9
1080i (HDTV) 16:9 (Seven O&O areas, Griffith NSW/Eastern SA, Remote Eastern/Central and Remote/Regional WA)
Owner Seven West Media
Sister channels Channel 7
Launched25 September 2010;10 years ago (2010-09-25)
Replaced 7HD (HD channel space; later relaunched in May 2016 in select cities and in the remaining cities in December 2016)
7food network (HD simulcast)
Website 7plus.com.au/
ATN Sydney (DVB-T)1315 @ 6 (177.5 MHz) [1]
HSV Melbourne (DVB-T)1331 @ 6 (177.5 MHz)
BTQ Brisbane/Gold Coast (DVB-T)1347 @ 6 (177.5 MHz)
SAS Adelaide (DVB-T)1363 @ 6 (177.5 MHz)
TVW Perth/Mandurah (DVB-T)1379 @ 6 (177.5 MHz)
Freeview Seven owned (virtual)73/63
Freeview Prime7/GWN7 (virtual)63
Freeview WIN Griffith NSW/Eastern SA (virtual)60
Freeview SCTV (virtual)63 (Tasmania, Spencer Gulf/Broken Hill)
70 (Remote Eastern & Central)
73 (Darwin)
Foxtel (virtual)138
Foxtel (virtual)138
VAST (virtual)63/70
Streaming media

7mate is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 25 September 2010. [2] [3] The channel contains sport and regular programs aimed primarily to a male audience, [4] with programming drawn from a combination of new shows, American network shows and other shows previously aired on its sister channels Seven, 7two and 7flix. [2]


Due to the rebroadcast of 7HD on 10 May 2016, 7mate was reduced to a standard definition broadcast in Melbourne and Adelaide. Sydney, Brisbane and Perth instead received a HD simulcast of 7mate until December 2016, [5] [6] [7] with breakaway programming used from that point to broadcast AFL matches in HD while keeping 7HD as the primary channel simulcast. [8]


The channel began airing as a separate channel on 25 September 2010, replacing 7HD as the Seven Network's only high-definition channel. [2] [9] The channel's first program was the 2010 AFL Grand Final, which was simulcast with an SD broadcast on the Seven Network. Following AFL coverage, the channel began airing breakaway programming, with a promotional sneak peek of upcoming programming on 7mate. The first full program to air was an episode of That '70s Show .

Upon the revival of 7HD on 10 May 2016, 7mate was reduced to standard definition. 7HD became a HD simulcast of Seven's main channel in Melbourne and Adelaide, while it simulcast 7mate in Seven's other metropolitan markets. This configuration allowed upcoming AFL matches to be broadcast in HD in all markets. [5] [6]

7HD was temporarily changed to a simulcast of Seven's primary channel in Sydney, Brisbane and Perth on 5 August 2016 to allow the 2016 Summer Olympics to be broadcast in high definition in all capital cities; leaving 7mate in standard definition only. However, 7HD was reverted to its former state as a 7mate simulcast in Sydney, Brisbane and Perth on 22 August 2016 after the conclusion of the Olympics. [10] On 16 December 2016, 7HD was shifted to a simulcast of Seven's primary channel in Sydney, Brisbane and Perth to allow the Summer of Tennis to be telecast in high definition in all capital cities; leaving 7mate in SD. [7] This change was not reverted, with Seven instead using breakaway programming on 7HD to broadcast AFL matches on 7mate in HD. [8]

In October 2019, Seven promised 7mate would switch to HD by 2020. [11] On 29 December 2019, it was later revealed that a HD simulcast of 7mate would replace 7food network from 16 January 2020.

On 10 July 2020, 7mate unveiled their new logo for the first time since its launch in 2010, effectively making it in line with Seven and 7two, which only used one colour in both of their logos. The outlining from the logo was removed and the word "mate" is now in a different font.


The channel is targeting a demographic of 16- to 49-year-old males, after the success of the Seven Network with 7two with females 35+ and 25+ demographics respectively. Programs aired on the channel are a mix of repeated shows that moved from the Seven Network or 7two, programs that would make their free-to-air debut and brand new shows to Australian television. Seven and 7TWO now target its 55+ demographic.

Shows that moved from other Seven channels include new seasons of Family Guy , American Dad! and The Amazing Race . Repeated seasons of Scrubs , Last Comic Standing , Air Crash Investigations , 30 Rock , That '70s Show , Lost and How I Met Your Mother also moved to 7mate. Mighty Ships , of which three episodes aired as one-off specials on the Seven Network, moved as a regular series to 7mate.

In 2012, the Seven Network introduced new weekday morning blocks of children's programming to air both 7two and 7mate. Branded as K-Zone, the 7mate block featured male-skewing Disney series such as Phineas and Ferb , Kick Buttowski: Suburban Daredevil , Pair of Kings and Zeke and Luther , while the 7two block aired female-skewing programs branded as Total Girl. [12]

Programs making their free-to-air debut include Eastbound and Down , Monster Garage , Jersey Shore , Gene Simmons Family Jewels and Punk'd . Brand new series include The Equalizer , Warehouse 13 and Caprica . Additionally, the channel will feature a number of sporting events. [13] [14] From 2012, all AFL are broadcast live on 7mate in New South Wales, Australia and Queensland, Australia.

On 29 February 2016, 7mate removes all children's programming and moves to another digital channel 7flix and this channel replaces lifestyle fishing shows.

7mate's local production Bogan Hunters premiered to the channel's highest ratings for a non-sport program on 13 May 2014. [15]

On 28 February 2018, 7mate started airing The Simpsons every Wednesday night ending Network Ten after 27 years as part of a deal with the Fox Corporation.

Futurama was also added to 7mate in 2019, returning to the Seven Network as part of a deal with FOX and after a very, very long absence since its final broadcast in 2004.

Current programming

Adult animation








Upcoming programming

Former programming

Adult animation

Children's (2012–2016)

Preschool (2012–2016)




Light entertainment

News and current affairs



  • Air Cops



It was announced on 28 April 2011 that, from 2012–2016, 7mate will air a minimum of four live AFL matches each round into the NSW/ACT and Queensland markets, [16] thus going head-to-head with the Nine Network's NRL live coverage on Friday nights.


7mate airs Seven News updates that air on the main Seven channel and from 7TWO. All national news updates are across any state.


7mate televises live AFL coverage into New South Wales and Queensland, where rugby league is the more dominant sport, and Western Australia, due to the time difference. Some matches may be televised after midnight, or not shown at all, as the current AFL contract requires the local teams (i.e. Sydney Swans/Greater Western Sydney Giants, Brisbane Lions/Gold Coast Suns and West Coast Eagles/Fremantle Dockers) to be televised live (or, in the case of Western Australia, on a three-hour delay) into their respective states. 7mate is also the exclusive broadcaster of the International Rules Series to Australian audiences. [17]

During the AFL season, the Supercars Championship airs on 7mate in Melbourne, Adelaide and Perth if there are AFL matches being televised at the same time.

7mate also exclusively broadcast all matches of the 2013 Rugby League World Cup. [18]

It was announced in November 2013 that 7mate have picked up the rights to televise the 2014 Hopman Cup, after Network Ten decided to discontinue its association with the event after three editions. [19]

The 2013–14 LFL Australia season of Legends Football League aired on 7mate.

7mate will broadcast South Australian National Football League games from 2014 as part of the Seven Network's three-year deal to exclusively broadcast the SANFL. After being with the ABC since 1993, this marks the leagues return to commercial television for the first time in 22 years.

On June 15, 2014, it was announced by Reggie Bush on Sunrise that the Seven Network had agreed to a five-year deal to broadcast the NFL.

Since 2015, 7mate has been used to continue Seven's coverage of sport when the main Seven channel breaks for its nightly news bulletin such as with the Australian Open tennis (until 2018) or cricket (from 2019).

In August 2016, 7mate broadcast the 2016 Summer Olympics from Rio de Janeiro.

In April 2018, 7mate broadcast the 2018 Commonwealth Games from the Gold Coast.

The 7mate is the new free-to-air home of cricket in Australia in conjunction with Foxtel. This ended Nine's famous 45-year run as the exclusive Cricket broadcaster and also this ended Ten's famous 5-year run as the exclusive Big Bash League broadcaster. The network will televise all Men's international tests matches, 43 Big Bash League Matches, all women's Internationals and 23 Women's Big Bash League Matches. The six-year deal starts in 2018/19 and runs until 2023/24.


7mate is available in standard definition in metropolitan areas through Seven Network owned-and-operated stations: ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide and TVW Perth. Additionally in Sydney, Brisbane and Perth, 7mate is simulcast in high definition via breakaway programming for the AFL on 7HD. Seven-owned STQ Queensland remains broadcasting 7mate in HD only as it does not carry 7HD.

Regional affiliates continue to broadcast 7mate as a standalone multichannel in high definition; GWN7 in regional and remote areas of Western Australia, where 7mate is broadcast on logical channel number 63. [20] QQQ in Remote Eastern & Central Australia also has broadcast 7mate as a standalone multichannel in high definition on channel 70. Prime7 in most regional areas of NSW/ACT, Victoria and the Gold Coast Region of Queensland has broadcast 7mate in standard definition on channel 63 since launching Prime7 HD on channel 60. Southern Cross Television also broadcasts 7mate in standard definition through GTS/BKN Spencer Gulf/Broken Hill on channel 63, TNT Tasmania and TND Darwin on channel 73 since launching Southern Cross HD on channel 60 and 70 respectively.

7mate HD

A full-time high definition simulcast of 7mate launched on 16 January 2020. The service broadcasts in 1080i HD in an MPEG-4 format on digital channel 74, replacing the previously-closed 7food network. The channel is available on the Seven Network's owned-and-operated stations CBN Canberra, ATN Sydney, Southern NSW, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth and STQ Queensland.

Logo and identity history


See also

Related Research Articles

Nine Network Australian television network

The Nine Network, commonly known as Channel Nine or simply Nine, is a major Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment Co., and is one of five main free-to-air television networks in Australia.

Seven Network Australian broadcast television network

The Seven Network is a major Australian commercial free-to-air television network. It is owned by Seven West Media Limited, and is one of five main free-to-air television networks in Australia. The network's headquarters are located in Sydney.

Prime7 is an Australian television network owned by Prime Media Group, and an affiliate of the Seven Network. Prime Television launched on 17 March 1962 as CBN-8 in Orange, and has since expanded to cover regional New South Wales, Victoria and the Australian Capital Territory.

TVW is a television station broadcasting in Perth, Western Australia, wholly owned by Seven West Media. It was the first television station in Western Australia, commencing broadcasting on 16 October 1959. It broadcasts a modulated 64-QAM signal of five DVB channels. The primary channel was available as a PAL-B modulated simulcast on VHF channel 7 at 182.25 MHz before being discontinued in the first half of 2013; it had been the station's primary signal since its inception. The TVW callsign stands for TV Western Australia.

Television in Australia Overview of television in Australia

Television in Australia began experimentally as early as 1929 in Melbourne with radio stations 3DB and 3UZ, and 2UE in Sydney, using the Radiovision system by Gilbert Miles and Donald McDonald, and later from other locations, such as Brisbane in 1934.

Seven News is the television news service of the Seven Network and, as of 2016, the highest-rating in Australia.

Digital terrestrial television in Australia commenced on 1 January 2001 in Sydney, Melbourne, Brisbane, Adelaide and Perth using DVB-T standards. The phase out of analogue PAL transmissions began on 30 June 2010 and was completed by 10 December 2013.

10 HD Australian TV channel

10 HD is an Australian free-to-air television channel that was originally launched on 16 December 2007 on channel 1. The channel was available to high definition digital television viewers through Network 10 owned-and-operated stations. The multichannel broadcast live sport, entertainment, films, documentaries, science fiction and news. The channel ceased broadcasting on 25 March 2009, and the following day was replaced by One.

Timeline of Australian television Timeline of the history of television in Australia

This timeline of Australian television lists important station launches, programs, major television events, and technological advancements that have significantly changed the forms of broadcasting available to viewers of television in Australia. The history of television in Australia can be traced back to an announcement from the Menzies' government concerning plans for television services in Sydney and Melbourne.


7HD is an Australian television channel, owned by Seven West Media, originally launched on 15 October 2007 featuring unique breakaway programming from 10 December 2007 to 4 October 2009 and a HD simulcast of Seven until 25 September 2010. The channel is available to high definition digital television viewers in metropolitan areas through a number of owned-and-operated stations. On 25 September 2010, 7HD was replaced by the new channel 7mate.


9HD is an Australian television channel owned by Nine Entertainment Co., originally launched on 17 March 2008 featuring unique "breakaway" programming until 2009 and a high-definition simulcast of the Nine Network from 2009 to 2010 and again since 26 November 2015. The channel is available on high definition digital television viewers in metropolitan and regional areas through a number of owned-and-operated and affiliate stations. Originally 9HD only simulcast blocks of programming from the Nine Network, and in 2008 it added time-shifted news, movies, drama and entertainment programs. Following the launch of 9Go! in August 2009, 9HD reverted to a HD simulcast of the Nine Network. The channel was replaced completely in 2010 and the space occupied by the newly launched multichannel 9Gem. Following the government's decision to remove the SD Primary Channel limitations, the channel returned as a HD simulcast on channel 90 on 26 November 2015.

Seven Network Olympic broadcasts

The broadcasts of Summer and Winter Olympic Games produced by Seven Sport is televised on the Seven Network in Australia.

10 Bold Australian TV channel

10 Bold is an Australian free-to-air digital television multichannel owned by Network 10. It originally launched on 26 March 2009 as One with a focus on broadcasting sports-based programming and events, but changed in April 2011 to more reality, scripted and adventure-based programming aimed at males between the ages of 25 to 54. As of October 2018, the channel now primarily broadcasts dramatic programming aimed towards viewers 40 and older.

9Go! Australian television channel

9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009. It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, animation and drama aimed at people between the ages of 4 to 18.

7two Australian television channel

7two is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 1 November 2009.

9Gem Australian television channel

9Gem is an Australian free-to-air digital television multichannel, launched by the Nine Network in September 2010. The channel provides general entertainment and movie programming, from which the original name "GEM" is derived.

Seven West Media

Seven West Media Limited is an ASX-listed media company and is Australia's largest diversified media business, with an extensive presence in broadcast television, print and online publishing.

High-definition television in Australia is available via cable, IPTV, satellite and terrestrial television. The first high-definition broadcasts began in 2001 and since then the number of channels available to view has grown to a maximum of 27 that can be viewed on pay-TV service, Foxtel.

7food network Former Australian television channel

7food network was a short-lived Australian free-to-air television channel owned by the Seven Network which launched on 1 December 2018. The channel marked the start of Seven's new deal with Discovery, Inc., immediately after the end of SBS's previous deal with Discovery which saw the creation of SBS Food in 2015. The channel was a hybrid of the Seven Network and the American Food Network, and featured shows about food and cooking from around the world.


  1. "Australian Digital Terrestrial Television Broadcasting Service Information Register" (PDF). 17 February 2013. Archived from the original (PDF) on 1 January 2017. Retrieved 8 May 2013.
  2. 1 2 3 "Seven launches third channel: 7mate". The Spy Report. Media Spy. 19 August 2010. Retrieved 19 August 2010.
  3. Idato, Michael (19 August 2010). "Seven targets men with third digital channel". The Sydney Morning Herald. Retrieved 19 August 2010.
  4. "7mate Ident: 50 sec". YouTube. 20 August 2010. Retrieved 13 June 2014.
  5. 1 2 Long, Trevor (10 May 2016). "7HD is coming - it's official, your TV is updating as you read this". EFTM. Retrieved 10 May 2016.
  6. 1 2 Thompson, Matt (10 May 2016). "Seven to finally broadcast footy in high definition". Australian Football League. Retrieved 10 May 2016.
  7. 1 2 "Seven switches to High Definition nationally for Australian Open Tennis". DeciderTV.
  8. 1 2 "Everyone happy with MKR-AFL battle outcome". Australian Football League. 20 April 2017. Retrieved 21 April 2017.
  9. "New channel coming: 7mate". TV Tonight. 19 August 2010.
  10. Knox, David (30 July 2016). "Seven to switch Olympics to HD". TV Tonight. Retrieved 30 July 2016.
  11. https://tvtonight.com.au/2019/10/7food-flagged-for-closure.html
  12. Knox, David (23 February 2012). "New Kids line-up coming to 7TWO and 7mate". TV Tonight . Retrieved 13 June 2017.
  13. Knox, David (18 September 2010). "7mate releases full Guide". TV Tonight. Retrieved 13 June 2014.
  14. "Sarah Ferguson grilling tops ABC1". Knox, David. TV Tonight. 14 May 2014. Retrieved 15 May 2014.
  15. "AFL Television Broadcast Rights 2012–2016 Media Briefing" (PDF). 28 April 2011. Archived from the original (PDF) on 16 May 2011. Retrieved 28 April 2011.
  16. "Indigenous All Stars on 7mate for International Rules Series". Archived from the original on 12 November 2014. Retrieved 16 October 2013.
  17. "Seven to show World Cup comp in entirety". The Sydney Morning Herald.
  18. 7mate to serve up Hopman Cup action Archived 23 November 2013 at the Wayback Machine , The West Australian, 19 November 2013
  19. "7mate on Prime to Launch same time as 7mate in the Cities". Throng. 25 August 2010. Archived from the original on 11 March 2012. Retrieved 25 August 2010.