The Advertiser (Adelaide)

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The Advertiser
Advertiser front page 12-12-2005.jpg
The Duke and Duchess of Cambridge on front page of The Advertiser on 23 July 2013
TypeDaily newspaper
Format Tabloid
(since November 1997)
Owner(s)Advertiser Newspapers (News Corp Australia)
Founder(s)Rev John Henry Barrow
EditorGemma Jones
Founded1858 as The South Australian Advertiser
Headquarters31 Waymouth Street,
Adelaide, SA, Australia

The Advertiser is a daily tabloid format newspaper based in the city of Adelaide, South Australia. First published as a broadsheet named The South Australian Advertiser on 12 July 1858, [1] it is currently a tabloid printed from Monday to Saturday. The Advertiser came under the ownership of Keith Murdoch in the 1950s, and the full ownership of Rupert Murdoch in 1987. It is a publication of Advertiser Newspapers Pty Ltd (ADV), a subsidiary of News Corp Australia, itself a subsidiary of News Corp. Through much of the 20th century, The Advertiser was Adelaide's morning broadsheet, The News the afternoon tabloid, with The Sunday Mail covering weekend sport, and Messenger Newspapers community news. The head office was relocated from a former premises in King William Street, to a new News Corp office complex, known as Keith Murdoch House at 31 Waymouth Street.



The office of The Advertiser in Waymouth Street, Adelaide Advertiser Building.JPG
The office of The Advertiser in Waymouth Street, Adelaide

The South Australian Advertiser

An early major daily colonial newspaper, The Adelaide Times , ceased publication on 9 May 1858. Shortly afterwards, Reverend John Henry Barrow, a former editor of the South Australian Register founded the morning newspaper The South Australian Advertiser and a companion weekly The South Australian Weekly Chronicle. The original owners were Barrow and Charles Henry Goode, and the first issues were published on 12 July 1858 and 17 July 1858 respectively. [1] [2] [3] It initially consisted of four pages, each of seven columns, and cost 4 pence. [4]

In 1863 the company started an afternoon newspaper The Express as a competitor to The Telegraph , an afternoon/evening daily paper independent of both The Advertiser and the South Australian Register. [5] The company was then re-formed, effective 9 September 1864, with additional shareholders Philip Henry Burden, John Baker, Captain Scott, James Counsell, Thomas Graves and others. [6] Burden, secretary of the company, died in 1864, and Barrow, whose wife had died in 1856, married his widow in 1865, thus owning together a quarter of the company. In December 1866, the syndicate bought the now defunct The Telegraph (by this time renamed The Daily Telegraph with a morning edition and a weekend Weekly Mail) at auction, and incorporated it with The Express to form The Express and Telegraph . [5]

In 1871, when the shareholders were Barrow, Goode, Robert Stuckey, Thomas Graves, William Parkin, Thomas King, James Counsell, and George Williams Chinner, the partnership was dissolved and the business was carried on by Barrow and King. [7] J. H. Barrow died on 22 August 1874, and Thomas King ran the papers for himself and Mrs. Barrow for about five years. [5] In 1879 a new firm was created, consisting of Thomas King, Fred Burden (son of P. H. Burden and adopted son of J. H. Barrow), and John Langdon Bonython. In July 1884, Thomas King dropped out, and the firm of Burden & Bonython was formed to run the paper. [5]

The Advertiser

The Advertiser Building on King William Street, Adelaide, 1936 The Advertiser Building(GN09850).jpg
The Advertiser Building on King William Street, Adelaide, 1936

On 1 April 1889, the main publication was re-branded with an abbreviated title, The Advertiser. [1] In December 1891, Burden retired, and sold his share of the company to Bonython, [8] who, from 1894 to 1929, became the sole proprietor of The Advertiser. As well as being a talented newspaper editor, he also supported the movement towards the Federation of Australia. Later, in 1923, after a run of 60 years, The Express was stopped just as its renamed rival, The News, was starting. On 12 January 1929, The Mail announced that Bonython had sold The Advertiser for £1,250,000 to a group of Melbourne financiers [9] The Herald and Weekly Times , an external media company, now had the controlling stake, but Bonython still retained a 48.7% interest. Bonython then retired from his newspapers in 1929, after 65 years' service, [10] and his son, John Lavington Bonython, became editor. [11] In February 1931, in the wake of the Great Depression, The Advertiser took over and shut down its ailing competitors, The Register (published 1836-1931), The Chronicle (Register's Saturday sister publication), and The Observer (published 1843-1931), briefly renaming itself for seven months as The Advertiser and Register. [12]

News Corp Australia

On the death of Keith Murdoch in 1952, ownership of The News and The Mail passed to his son Rupert Murdoch via News Limited. Following the handover, and in response to suggestions of external influences from Victoria made by competing newspaper The Mail, the Chairman of The Advertiser's board published its policy in The Advertiser as follows:

"It is the same today as when the late Sir Langdon Bonython was in sole control. It is based upon a profound pride and belief in South Australia, and the system of private enterprise which has made this State what it is." [13]

On 24 October 1953 the company launched the Sunday Advertiser in direct competition to News Limited's The Mail, [14] but failed to outreach its rival, [15] though no doubt affecting its profitability. It ceased publication five years or so later, after which the by then renamed Sunday Mail advertised itself as a joint publication of Advertiser Newspapers and News Ltd., and incorporated many of the Sunday Advertiser regular features. It had also introduced colour graphics on the comics page (rather primitive by today's standards), but this was dropped shortly after joint publication commenced.[ citation needed ]

In addition, The Messenger , published since 1951 was partially purchased in 1962, and fully owned by 1983. When Murdoch acquired The Herald and Weekly Times in 1987, he also acquired the remaining 48.7% share of The Advertiser. [16] He sold The News in 1987, and it was closed in 1992. Murdoch then changed the format of The Advertiser from a broadsheet to a tabloid in November 1997, and the masthead and content font and layout was modernised in September 2009. [17]


The Advertiser is available for purchase throughout South Australia and some towns and regions in New South Wales, Victoria and the Northern Territory located near or adjacent to the South Australia state border such as Broken Hill, Mildura, Nhill and Alice Springs. According to The Advertiser's website, the newspaper is read by over 580,000 people each weekday, and by more than 740,000 people each Saturday.[ citation needed ] Circulation figures reported in May 2016 by Roy Morgan Research showed a continuing decline in readership, of 324,000 on weekdays, and 371,000 on Saturdays. [18]

The Advertiser's website,, was rated by third-party web analytics providers Alexa and SimilarWeb as, respectively, the 268th and 313rd most visited website in Australia, as of August 2015. [19] [20] SimilarWeb rates the site as the 29th most visited news website in Australia, attracting almost 1.8 million visitors per month. [20] [21] In 2015, along with other News Corp websites, The Advertiser's website adopted a paywall with non-subscribers being locked out of "premium" content. [22]

Notable personnel

Personnel at The Advertiser include:


The National Library of Australia has digitised, by OCR, photographically archived copies of the following newspapers, accessible through Trove:

See also

Related Research Articles

The News was an afternoon daily tabloid newspaper in the city of Adelaide, South Australia, that had its origins in 1869, and ceased circulation in 1992. Through much of the 20th century, The Advertiser was Adelaide's morning broadsheet, The News the afternoon tabloid, with The Sunday Mail covering weekend sport, and Messenger Newspapers community news.

<i>The Courier-Mail</i> Daily tabloid newspaper in Brisbane, Australia

The Courier-Mail is an Australian newspaper published in Brisbane. Owned by News Corp Australia, it is published daily from Monday to Saturday in tabloid format. Its editorial offices are located at Bowen Hills, in Brisbane's inner northern suburbs, and it is printed at Murarrie, in Brisbane's eastern suburbs. It is available for purchase throughout Queensland, most regions of Northern New South Wales and parts of the Northern Territory.

News Corp Australia is an Australian media conglomerate and wholly owned subsidiary of the American News Corp. News Corp Australia employs more than 8,000 staff nationwide and approximately 3,000 journalists however News Corp Australia has closed approximately 100 newspapers and cut approximately 500 jobs in Australia since 2019.

<span class="mw-page-title-main">John Langdon Bonython</span> Australian politician

Sir John Langdon Bonython was an Australian editor, newspaper proprietor, philanthropist, journalist and politician who served as a member of the inaugural federal Parliament, and was editor of the Adelaide daily morning broadsheet, The Advertiser, for 35 years.

<span class="mw-page-title-main">John Lavington Bonython</span> Australian journalist and politician (1875–1960)

Sir John Lavington Bonython was a prominent public figure in Adelaide, known for his work in journalism, business and politics. In association with his father, he became involved in the management of newspapers including The Advertiser; he also served as editor of The Saturday Express and as a journalist. After The Advertiser was sold in 1929 and converted to a public company, he became a director, and for a time vice-chairman; an association that continued until his death. In 1901 he began a long association with the Adelaide City Council, serving as Mayor of Adelaide (1911–1913) and later as Lord Mayor of Adelaide (1927–1930). He was knighted in 1935. The now removed Lavington Bonython Fountain on North Terrace was erected in front of the SA Museum in his honour.

Bonython may refer to:

The Register, originally the South Australian Gazette and Colonial Register, and later South Australian Register, was South Australia's first newspaper. It was first published in London in June 1836, moved to Adelaide in 1837, and folded into The Advertiser almost a century later in February 1931.

<span class="mw-page-title-main">John Henry Barrow</span> Australian politician

John Henry Barrow was a Congregational minister, journalist and South Australian politician.

The Sunday Mail is an Adelaide newspaper first published on 4 May 1912 by Clarence Moody. Through much of the 20th century, The Advertiser was Adelaide's morning broadsheet, The News the afternoon tabloid, The Sunday Mail a vehicle for covering weekend sport, and Messenger Newspapers covering community news.

Hugh Reskymer "Kym" Bonython, was an Australian politician, World War Two veteran, musician, gallery owner, and racing driver.

Charles Warren Bonython, AO was an Australian conservationist, explorer, author, and chemical engineer. A keen bushwalker, he is perhaps best known for his role, spanning many years, of working towards the promotion, planning and eventual creation of the Heysen Trail. His work in conservation has been across a range of issues, but especially those connected with South Australian arid landscapes.

John Langdon Bonython, was a prominent Adelaide businessman.

John Bonython may refer to:

<span class="mw-page-title-main">Angas Parsons</span> Australian politician and judge

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The Chronicle was a South Australian weekly newspaper, printed from 1858 to 1975, which evolved through a series of titles. It was printed by the publishers of The Advertiser, its content consisting largely of reprints of articles and Births, Marriages and Deaths columns from the parent newspaper. Its target demographic was country areas where mail delivery was infrequent, and businesses which serviced those areas.

Frederic Britten Burden was a businessman and newspaper editor in the colony of South Australia.

<span class="mw-page-title-main">William David Ponder</span> Australian politician

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The Adelaide Times was an early newspaper founded by James Allen and printed in Adelaide, the capital of the then colony of South Australia. It was published between 2 October 1848 and 8 May 1858, and evolved through a series of names and publication frequencies, and closed due to uncertainty surrounding Allen's bankruptcy.

<span class="mw-page-title-main">C. A. Hornabrook</span>

Charles Atkins Hornabrook was a businessman in the colony of South Australia who made a fortune from property development in the city of Adelaide and investments in Broken Hill Proprietary and other mining prospects. He is remembered as the owner and developer of the York Hotel, at the time regarded as Adelaide's finest.

<span class="mw-page-title-main">Bessie Anstice Baker</span> Australian writer

Elizabeth Anstice Baker was an Australian writer, philanthropist, and social reformer. Born into an Anglican family, she converted to Roman Catholicism and wrote a book about her religious journey, entitled A Modern Pilgrim's Progress. The book was widely read in Catholic circles and was translated into French. She received the Pro Ecclesia et Pontifice medal from Pope Pius X in 1902, becoming the first Australian woman to be honored with this medal.


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