Mix 106.3

Last updated

Mix 106.3 (1CBR)
Mix 106.3 logo 2020.svg
Broadcast areaCanberra RA1 ()
Frequency
Programming
Language(s) English
Format Adult Contemporary (oriented towards classic hits)
Affiliations KIIS Network
Triple M
Ownership
Owner
Hit104.7 Canberra
History
First air date
27 February 1988 (1988-02-27) [1]
Former call signs
2KIX (1988–1994)
Former names
KIX FM
Canberra FM
Call sign meaning
1 = Australian Capital Territory
CanBerRa
Technical information
ERP 20,000 watts
HAAT 332 m [2]
Transmitter coordinates
 35°16′32″S149°5′52″E / 35.27556°S 149.09778°E / -35.27556; 149.09778
Repeater(s) FM: 107.1 MHz Tuggeranong
Links
Webcast Official webcast
Website Official website

Mix 106.3 (call sign: 1CBR) is a commercial radio station in Canberra, Australia and is owned by ARN and Southern Cross Austereo.

Contents

Mix 106.3 plays current hits and a variety of 1970s, 1980s and 1990s music (Hot Adult Contemporary), primarily targeted at the 35+ age group. The station is affiliated to the Southern Cross Austereo Triple M network, and is sold to national advertisers in the KIIS network.

History

KIX 106, as it was then known, and sister station FM104 (now Hit 104.7) were Australia's first supplementary FM licences, as well as being the first new commercial FM radio stations licensed in Australia since 1980. KIX 106 was a supplementary licence of Canberra AM station 2CC, and FM104 a supplementary licence of AM station 2CA.

The station officially opened at 8am on 27 February 1988, with an inaugural broadcast hosted by Frank Fursey. Dennis Clairs was on air noon-pm and Peter Mobbs 6pm to midnight with the KIX Party Mix. [3] KIX carried an iconic eagle mascot, using 'the eagle' as a nick-name for the station. On its first weekend of programme KIX offered 10-in-a-row 'music sweeps', focusing on a teenage audience. [4]

Six years after launch, station manager Steven Pead announced Capital City Broadcasters would re-brand to focus on an older demographic, having finished fifth in eight consecutive ratings surveys. On 12 February 1994, the station became as 'the new' 106.3 Canberra FM and would follow a similar 'soft' format to Melbourne's TTFM. [5] [6] [7]

In 1997, due to flat advertising conditions bought about by Commonwealth public sector cuts, ARN – owner of Mix 106.3 & 2CC, and Austereo – owner of 104.7 and 2CA, formed a joint venture ownership of both FM stations – Canberra FM Pty Ltd. [8] [9] The AM stations were sold off, and are currently operated by a joint-venture between Capital Radio Network and Grant Broadcasters.

In January 2020, the station received a new logo, with a similar branding to the rest of the KIIS Network. [10] [11]

In September 2022, Bronte and Wilko retired from the station. [12]

In July 2023, the station received a 25.7% rating in the Canberra radio ratings, consolidating its Canberra radio lead. [13]

On-Air

Current lineup

News

The station operates a highly successful newsroom which it shares with sister station hit104.7, providing a 7-day news service offering comprehensive coverage of news from the Canberra region and around the globe.

News Team

Studios

Both Mix 106.3 and Hit 104.7 broadcast their studio complex in Bellenden Street, Crace. The broadcast range of the channel is focused to Canberra and some neighbouring regions extending as far as Yass in the north (55 km from Canberra CBD), Tharwa in the South (30 km from Canberra CBD) and Bungendore in the east (40 km from Canberra CBD).

Related Research Articles

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References

  1. ↑ "Archived copy" (PDF). Archived from the original (PDF) on 3 March 2016. Retrieved 18 November 2017.{{cite web}}: CS1 maint: archived copy as title (link)
  2. ↑ HAAT estimated from http://www.itu.int/SRTM3/ using EHAAT.
  3. ↑ "Today's radio". Canberra Times . 27 February 1988. Retrieved 22 February 2021.
  4. ↑ "The Eagle Has Landed". Canberra Times. 27 February 1988. Retrieved 22 February 2021.
  5. ↑ "KIX takes 'soft' option after hard times". Canberra Times . Vol. 68, no. 21, 479. Australian Capital Territory, Australia. 5 February 1994. p. 11. Retrieved 22 October 2020– via National Library of Australia.
  6. ↑ "HIGH FREQUENCY Dicky B's new morning gig out of the blue". Canberra Times . Vol. 68, no. 21, 488. Australian Capital Territory, Australia. 14 February 1994. p. 34. Retrieved 22 October 2020– via National Library of Australia.
  7. ↑ "HIGH FREQUENCY Kix is dead as Canberra offered new FM format". Canberra Times . Vol. 68, no. 21, 481. Australian Capital Territory, Australia. 7 February 1994. p. 28. Retrieved 22 October 2020– via National Library of Australia.
  8. ↑ JONES, MEGAN (20 March 1997). "Canberra FM shake-up". The Age . p. 3. ISSN   0312-6307 . Retrieved 22 October 2020.
  9. ↑ MATHIESON, CLIVE (20 March 1997). "Cuts force operators to pool Canberra FM stations". The Australian . p. 21. Retrieved 22 October 2020.
  10. ↑ Blackiston, Hannah (5 December 2019). "Canberra's Mix 106.3 rebrands to Kiis network branding". Mumbrella. Retrieved 4 August 2023.
  11. ↑ Staff Writer (5 December 2019). "Mix 106.3 Canberra to adopt the KIIS Network branding in 2020". Radio Today. Retrieved 4 August 2023.
  12. ↑ Doherty, Megan (9 September 2022). "Bronte and Wilko move on from MIX 106.3". The Canberra Times. Retrieved 4 August 2023.
  13. ↑ Waymouth, Lizzie (6 July 2023). "Canberra radio ratings: Mix 106.3 consolidates its market lead, moderate growth from ABC Canberra". Riotact. Retrieved 4 August 2023.
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