Nielsen Media Research

Last updated
Nielsen Media Research
Formerly
ACNielsen
Corporation
Industry Media Research
Founded1996;23 years ago (1996)
Headquarters85 Broad Street, ,
Area served
Worldwide
ServicesConsumerization
Parent Nielsen Holdings
Website www.nielsen.com

Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre films (via the AMC Theatres MAP program) and newspapers. NMR, headquartered in New York City, is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of May 2012, it is part of Nielsen Holdings.

United States Federal republic in North America

The United States of America (USA), commonly known as the United States or America, is a country comprising 50 states, a federal district, five major self-governing territories, and various possessions. At 3.8 million square miles, the United States is the world's third or fourth largest country by total area and is slightly smaller than the entire continent of Europe's 3.9 million square miles. With a population of over 327 million people, the U.S. is the third most populous country. The capital is Washington, D.C., and the largest city by population is New York City. Forty-eight states and the capital's federal district are contiguous in North America between Canada and Mexico. The State of Alaska is in the northwest corner of North America, bordered by Canada to the east and across the Bering Strait from Russia to the west. The State of Hawaii is an archipelago in the mid-Pacific Ocean. The U.S. territories are scattered about the Pacific Ocean and the Caribbean Sea, stretching across nine official time zones. The extremely diverse geography, climate, and wildlife of the United States make it one of the world's 17 megadiverse countries.

Measurement Process of assigning numbers to objects or events

Measurement is the assignment of a number to a characteristic of an object or event, which can be compared with other objects or events. The scope and application of measurement are dependent on the context and discipline. In the natural sciences and engineering, measurements do not apply to nominal properties of objects or events, which is consistent with the guidelines of the International vocabulary of metrology published by the International Bureau of Weights and Measures. However, in other fields such as statistics as well as the social and behavioral sciences, measurements can have multiple levels, which would include nominal, ordinal, interval and ratio scales.

Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets.

Contents

History

Nielsen Media Research, once one of the largest media research companies in the world, began as a division of ACNielsen, a marketing research firm. In 1996, Nielsen Media Research was split off into an independent company and in 1999, was purchased by the Dutch conglomerate VNU. In 2001, VNU also purchased ACNielsen, thereby bringing both companies under the same corporate umbrella. [1] VNU was reorganized and renamed the Nielsen Company in 2007.

Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers. With its focus on the customer, marketing is one of the premier components of business management.

Research formal work undertaken systematically to increase the stock of knowledge

Research comprises "creative and systematic work undertaken to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications." It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories. A research project may also be an expansion on past work in the field. Research projects can be used to develop further knowledge on a topic, or in the example of a school research project, they can be used to further a student's research prowess to prepare them for future jobs or reports. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole. The primary purposes of basic research are documentation, discovery, interpretation, or the research and development (R&D) of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences. There are several forms of research: scientific, humanities, artistic, economic, social, business, marketing, practitioner research, life, technological, etc.

Netherlands Constituent country of the Kingdom of the Netherlands in Europe

The Netherlands is a country located mainly in Northwestern Europe. The European portion of the Netherlands consists of twelve separate provinces that border Germany to the east, Belgium to the south, and the North Sea to the northwest, with maritime borders in the North Sea with Belgium, Germany and the United Kingdom. Together with three island territories in the Caribbean Sea—Bonaire, Sint Eustatius and Saba— it forms a constituent country of the Kingdom of the Netherlands. The official language is Dutch, but a secondary official language in the province of Friesland is West Frisian.

The Nielsen TV Ratings have been produced in the USA since the 1950-51 television season and statistically measure which programs are watched by different segments of the population. The most well-known portion is the "diary". During the four "sweeps" months of February, May, July and November, Nielsen interviewers in Oldsmar, Florida and Radcliff, Kentucky ask homes to participate in filling out a diary of the programs watched in their home for a one-week period.

Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research.

Oldsmar, Florida City in Florida, United States

Oldsmar is a city in Pinellas County, Florida, United States. As of the 2010 census, the city had a population of 13,591. The Oldsmar name dates to April 12, 1916 when automobile pioneer Ransom E. Olds purchased 37,541 acres (151.92 km2) of land by the northern part of Tampa Bay to establish "R. E. Olds-on-the-Bay". The name was later changed to Oldsmar, then to "Tampa Shores" in 1927, and finally back to Oldsmar in 1937. Ransom Olds named some of the original streets himself, such as Gim Gong Road for Lue Gim Gong.

Radcliff, Kentucky City in Kentucky, United States

Radcliff is a home rule-class city in Hardin County, Kentucky, in the United States. The population was 21,692 at the 2010 census, and in 2016 the estimated population was 22,490. It is included in the Elizabethtown–Fort Knox Metropolitan Area.

The Nielsen sample included roughly 1,700 audimeter homes and rotating board of nearly 850 diary respondents, by the early 1980s. Nielsen launched its Nielsen Homevideo Index (NHI) in 1980 to measure cable, pay cable, and VCRs, and the NHI began offering daily cable ratings in 1982. Nielsen's continued to advance with steady changes into the mid 2000s (decade). Along with changing their counting methods, Nielsen also started emphasizing their sample in 2003 in reaction to census shifts and requests from some industry sectors. Nielsen's automated Local People Meter (LPM) technology was introduced in New York and Los Angeles. The LPM improved the method of measurement from active and diary-based to passive and meter-monitored. More importantly, the LPM provides accurate measurements to particular local markets, verse a nationwide sample from the People meter. While diary-based surveys concentrated on quarterly sweeps periods, the industry has been pushed toward year-round measurement, due to the automated LPM system.

In 1996 Nielsen Media Research began tracking computer, internet, and video game usage through telephone surveys. [2]

Recently, Nielsen announced the launch of its A2M2 project that would measure television viewing in and out of the home.[ citation needed ]

Nielsen Media Research is a sister company to Nielsen NetRatings, which measures Internet and digital media audiences through a telephone and internet survey, and Nielsen BuzzMetrics, which measures Consumer-Generated Media.

Internet Global system of connected computer networks

The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide. It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing. Some publications no longer capitalize "internet".

Digital media

Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.

Nielsen also conducts market research for the film industry through National Research Group (NRG).

In September 2018, Nielsen acquired SuperData Research, an industry analysis firm that deals with tracking viewing habits within the video game and eSports areas, an area that Nielsen plans to expand into. [3]

Corporate affairs

Nielsen has its headquarters in Lower Manhattan, New York City. [4] [5]

The company maintains an office in Oldsmar, Florida. Most of the employees of Nielsen Media Research work in Oldsmar, and the company's media measurement work originates from the office. The Associated Press said that the Oldsmar building, with a cost figure of $80 million, was "its so-called nerve center."

Initial public offering

Nielsen went in for an IPO (NYSE :  NLSN) in January 2011 and was the largest public offer in the United States in the previous four years. Being the largest IPO for a firm backed by private equity at $1.64 billion, the IPO was well received and closely watched by all big banks and private equity boutiques [6] On March 1, 2011 they announced the appointment of Liz Zale as Senior Vice President for Investor Relations. Liz Zale was previously Vice President for Investor Relations at Moody's Corporation (NYSE :  MCO). [7]

See also

Related Research Articles

Nielsen ratings are the audience measurement systems operated by Nielsen Media Research that seek to determine the audience size and composition of television programming in the United States using a rating system.

Nielsen may refer to:

Nielsen Audio company

Nielsen Audio is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings.

The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States. Regional headquarters for North America are located in Chicago.

Arthur Charles Nielsen Sr. was an American businessman, electrical engineer and market research analyst who founded the ACNielsen company, a market research company.

This was the United States television schedule on all three commercial television networks for the fall season beginning in September 1985. All times are Eastern and Pacific, with certain exceptions, such as Monday Night Football.

Nielsen Holdings American information, data and measurement company

Nielsen Holdings Inc. is an American information, data and measurement company with headquarters in New York City, USA. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide. Total revenues were $6.2 billion in 2016.

A people meter is an audience measurement tool used to measure the viewing habits of TV and cable audiences.

A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content. They can coincide or overlap with one or more metropolitan areas, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets. They are widely used in audience measurements, which are compiled in the United States by Nielsen Media Research. Nielsen measures both television and radio audiences since its acquisition of Arbitron, which was completed in September 2013.

OzTAM is an Australian audience measurement research firm that collects and markets television ratings data. It is jointly owned by the Seven Network, the Nine Network and Network Ten, and is the official source of television ratings data for all metropolitan television in Sydney, Melbourne, Brisbane, Adelaide and Perth as well as subscription services on a national basis.

Birch Radio Ratings was a United States media audience measurement service that was founded in 1978 and grew internally and through acquisitions in the 1980s to become the nation's largest provider of newspaper audience data and second largest provider of radio audience ratings. Using a daily telephone interview to capture prior day listening instead of the weekly written diary employed by industry leader Arbitron, Birch was successful in gaining widespread support from over 1,200 radio stations and 2,500 advertising agencies. Birch Radio advertiser and agency clients in the 1980s included BBDO/New York, McCann Erickson, McDonald's, Delta Air Lines, Anheuser Busch and others. At its peak, Birch Radio employed over 1,200 people and conducted over 100,000 monthly interviews, measuring over 280 markets throughout the U.S and Canada.

Numeris is a Canadian audience measurement organization. Established on May 11, 1944 as a division of the Canadian Association of Broadcasters, Numeris is the primary provider of viewership numbers for television and radio broadcasters in Canada.

AGB Nielsen Media Research Philippines, popularly called AGB Nielsen, is a market research firm in the Philippines specializing in broadcast media. AGB Nielsen conducts audience measurement of television ratings for certain areas in the Philippines, most notably in urban areas.

TAM Media Research is a joint venture company between AC Nielsen and Kantar Media Research/IMRB. It is one of the two television Audience measurement analysis firms of India. Besides measuring television viewership, TAM also monitors advertising expenditure through its division AdEx India. It exists in the PR Monitoring space through another division – Eikona PR Monitor.

Television news ratings in Australia are collected by three main organisations: OzTAM in metropolitan areas, Regional TAM in regional areas serviced by three commercial television networks, and in areas with two commercial networks, Nielsen Media Research Australia. Ratings are collected for 40 weeks during the year, excluding a two-week break during Easter and ten weeks over summer. The majority of locally produced news and public affairs top the rating charts week after week.

Scarborough is a United States-based market research company that measures shopping patterns, media usage across platforms, and lifestyle trends of adults. Specializing in local and national consumer research, Scarborough measures over 100 local markets in the United States. Scarborough is headquartered in New York City.

Verenigde Nederlandse Uitgeverijen former Dutch publishing company

Verenigde Nederlandse Uitgeverijen was a Dutch publishing company with products including European consumer magazines, Dutch regional newspapers, business publications in the European and North American markets, and educational publications.

The Council for Research Excellence(CRE) is an independent research group created in 2005 and funded by Nielsen, with a mandate to advance the knowledge and practice of audience measurement methodology. The CRE identifies specific methodological research projects, selects research providers and reports the findings to Nielsen's client base. The organization has numerous working committees including: Big Data, Digital Research, Education, Local Measurement, Media Consumption & Engagement, Return Path Measurement, ROI, Sample Quality and Social Media.

The Media Rating Council (MRC) is a United States-based nonprofit organization that manages accreditation for media research and rating purposes.

References

  1. FABRIKANT, GERALDINE (13 August 2011). "Big Makeover for Dutch Media Data Company". New York Times. Retrieved 1 August 2011.
  2. "Tidbits...". Electronic Gaming Monthly . Ziff Davis (82): 20. May 1996.
  3. Grubb, Jeff (September 5, 2018). "Nielsen acquires SuperData Research to better track digital games and esports". Venture Beat . Retrieved September 5, 2018.
  4. "Univision sues over Nielsen's meters." Associated Press at the St. Petersburg Times . June 11, 2004. Retrieved on August 28, 2011.
  5. "Contact Us Archived 2011-08-29 at the Wayback Machine ." Nielsen Holdings. Retrieved on August 28, 2011. "The Nielsen Company, 770 Broadway, New York, NY 10003-9595"
  6. Cowan, Lynn (26 January 2011). "Nielsen, Demand Media Jump on Debut". Wall Street Journal. Retrieved 4 April 2011.
  7. Bouryal, Kristie. "The Nielsen Company Appoints Liz Zale Senior Vice President for Investor Relations". Nielsen Press Room. The Nielsen Company. Archived from the original on 24 April 2011. Retrieved 4 April 2011.