Nine.com.au

Last updated

Nine.com.au
Nine.com.au logo.svg
Nine screenshot.png
Type of site
 Internet portal
OwnerNine
Created by Nine Entertainment Co.
Microsoft
URL www.nine.com.au
CommercialYes
RegistrationOptional
Launched1997
Current statusActive

Nine.com.au (formerly Ninemsn) is an Australian news website, owned by ASX-listed company, Nine Entertainment Co. It was originally established as a 50:50 joint venture between Microsoft and PBL Media (now Nine Entertainment Co.) in 1997 as "Ninemsn." Microsoft sold its stake in the venture to Nine Entertainment in 2013 and the company was rebranded as Nine Digital in 2016. The website was rebranded to its current name Nine.com.au on 28 June 2016.

Contents

Nine.com.au is currently a network of sites including 9News, Nine's Wide World of Sports, and 9Honey.

History

The venture was established in 1997, with a combined investment of $50 million, which brought together all the online assets of Microsoft and all the media assets of PBL, which include the Nine Network, Australian Consolidated Press (ACP) and other PBL assets. [1]

In December 2005, Ninemsn acquired Australian content syndication and mobile publishing leader HWW Limited, who currently syndicate television, movie, music, restaurant and gig guide listings. [2]

In 2006, Ninemsn purchased 5th Finger Pty Ltd, a leading Australian SMS and mobile marketing service provider.

Ninemsn introduced a new logo and a major redesign in mid-2011, allowing users to customise the site to their own preference.

Microsoft sold its 50% stake of Mi9 to Nine Entertainment Company in 2013, whereby Mi9 was rebranded to Nine Digital. [3] As part of the arrangement, Microsoft signed a long-term strategic partnership agreement, whereby Mi9 will continue to represent Microsoft's suite of advertising products.

Ninemsn introduced a new look homepage in late 2014. Following the rebranding of its television assets in November 2015, Nine Entertainment rebranded Ninemsn to Nine.com.au on 28 June 2016. [4] [5] Ninemsn's sub-brand sites were also rebranded to incorporate the Nine brand as 9Coach, 9Elsewhere, 9Finance, 9TheFix, 9Homes, 9Honey, 9Kitchen, 9Lifestyle and 9Pickle respectively. However, in November 2016, all sub-brands apart from 9Finance and 9Pickle were reorganised under a revised 9Honey umbrella brand that aimed to target women; 9Style was launched to take the previous role of 9Honey while 9Lifestyle was closed. [6] [7] 9Mums was later launched in March 2017 as a family and parenting brand. [8]

Related Research Articles

<span class="mw-page-title-main">Nine Network</span> Australian television network

The Nine Network is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television networks in Australia.

<span class="mw-page-title-main">Network 10</span> Australian television network

Network 10 is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of five national free-to-air networks, 10's owned-and-operated stations can be found in the state capital cities of Sydney, Melbourne, Brisbane, Adelaide and Perth while affiliates extend the network to regional areas of the country.

<i>The Australian Womens Weekly</i> Australian magazine

The Australian Women's Weekly, sometimes known as simply The Weekly, is an Australian monthly women's magazine published by Mercury Capital in Sydney. For many years it was the number one magazine in Australia before being outsold by the Australian edition of Better Homes and Gardens in 2014. As of February 2019, The Weekly has overtaken Better Homes and Gardens again, coming out on top as Australia's most read magazine. The magazine invested in the 2020 film I Am Woman about Helen Reddy, singer, feminist icon and activist. Editor-in-chief Nicole Byers told Film Ink "Helen’s story of adversity and triumph is nothing short of inspirational. The Weekly has been telling stories of iconic Australian women for more than 80 years and we're delighted to be supporting the film production".

<i>Australian Financial Review</i> Australian financial newspaper

The Australian Financial Review is an Australian business-focused, compact daily newspaper covering the current business and economic affairs of Australia and the world. The newspaper is based in Sydney, New South Wales, Australia; owned by Nine Entertainment and has been published continuously since its founding in 1951. The AFR, along with the rest of Fairfax Media, was sold to Nine Entertainment for more than A$2.3 billion. The AFR is published in tabloid format six times a week, whilst providing 24/7 online coverage through its website. In November 2019, the AFR reached 2.647 million Australians through both print and digital mediums (Mumbrella).

<span class="mw-page-title-main">Publishing and Broadcasting Limited</span> Australian media and gaming company

Publishing and Broadcasting Limited (PBL) was one of Australia's largest corporations. With interests primarily in media and gambling, for the entirety of its existence it was largely controlled by the Packer family.

<span class="mw-page-title-main">Nine Entertainment</span> Australian media and entertainment company

Nine Entertainment is an Australian publicly listed media company with holdings in radio and television broadcasting, newspaper publications and digital media. It uses Nine as its corporate branding and also prefers this usage to be used for the parent company.

<span class="mw-page-title-main">Fairfax Media</span> Australian media company

Fairfax Media was a media company in Australia and New Zealand, with investments in newspaper, magazines, radio and digital properties. The company was founded by John Fairfax as John Fairfax and Sons, who purchased The Sydney Morning Herald in 1841. The Fairfax family retained control of the business until late in the 20th century.

<span class="mw-page-title-main">WIN Corporation</span> Private Australian media company

WIN Corporation is a private Australian media company, that owns assets including the WIN Television network, Crawford Productions and several local radio stations. The company is based in Wollongong, New South Wales.

Southern Cross Media Group is one of Australia's major media companies, as the parent company of Southern Cross Austereo. Its headquarters are in South Melbourne.

<i>Womans Day</i> (Australian magazine)

Woman's Day is an Australian women's magazine published by Are Media. It is Australia's highest selling weekly magazine.

<span class="mw-page-title-main">Extra (Australian TV channel)</span> Australian television channel

Extra is an Australian free-to-air television channel launched on 26 March 2012. It broadcasts mainly infomercials, religion, community, educational, multi-cultural programming as well as stories taken from Nine Network programs including A Current Affair, Getaway, Today and Today Extra.

<span class="mw-page-title-main">New Zealand Media and Entertainment</span> New Zealand media business

New Zealand Media and Entertainment is a New Zealand newspaper, radio and digital media business. It was launched in 2014 as the formal merger of the New Zealand division of APN News & Media, APN New Zealand; The Radio Network, part of the Australian Radio Network; and GrabOne, New Zealand's biggest ecommerce website.

Nine Digital Pty Ltd is an Australian digital media company and subsidiary of Nine Entertainment Co.

Stan is an Australian over-the-top streaming service. It was launched on 26 January 2015. Stan originally was founded as StreamCo Media, a 50/50 joint venture between Nine Entertainment Co. and Fairfax Media. In August 2014, each company invested A$50 million in StreamCo. StreamCo was renamed Stan Entertainment in December 2014, prior to the January 2015 launch of the streaming service. Nine Entertainment would ultimately acquire Fairfax Media in 2018, making Stan a wholly owned subsidiary of Nine Digital.

Junkee Media, formerly known as Sound Alliance, is a digital media company based in Australia. According to the company, Junkee Media's websites attract a monthly audience of over 2 million unique browsers. Nearly 70 per cent of the website's traffic comes from mobile devices and the biggest referrer to the network is Facebook.

<span class="mw-page-title-main">9Now</span>

9Now is a video on demand, catch-up TV service run by the Nine Network in Australia. The service launched on 27 January 2016, replacing Nine's previous service 9Jumpin. 9Now offers online live streaming of Channel 9, 9Gem, 9Go!, 9Life and 9Rush, as well as live news via nine.com.au.

ITV Studios Australia is an Australian television production company and the Australian arm of UK company ITV Studios. It was formed as Artist Services in 1989, later becoming Granada Media Australia before being rebranded to its current name in 2013.

<span class="mw-page-title-main">Mamamia (website)</span> Australian news, opinion and lifestyle website

Mamamia is an Australian news, opinion and lifestyle website targeted at women. It was created in 2007 by former magazine-editor Mia Freedman as an online blog. The website has since expanded, growing into an online hub for women's news and opinion across many subjects, with over 100 different contributors creating content for the site.

Pedestrian, formerly PEDESTRIAN.TV, is a youth digital news and entertainment website based in Sydney, Australia, which has existed since 2005. It is owned by Pedestrian Group, a company created by Nine Entertainment in 2018 after buying out PEDESTRIAN.TV and merging it with Allure Media, three years after acquiring a majority share in PEDESTRIAN.TV.

<span class="mw-page-title-main">Are Media</span> Australian media company

Are Media is an Australian media company that was formed after the 2020 purchase of the assets of Bauer Media Australia, which had in turn acquired the assets of Pacific Magazines, AP Magazines and Australian Consolidated Press during the 2010s. It is owned by the Sydney investment firm Mercury Capital.

References

  1. ↑ Douglas, Jeanne-Vida (23 September 2002). "Contract wording alone rescued NineMSN: sources". ZDNet Australia. CBS Interactive. Retrieved 2 June 2009.
  2. ↑ AAP (22 December 2005). "HWW agrees to Ninemsn acquisition". SMH. Fairfax. Retrieved 2 June 2009.
  3. ↑ Fitzsimmons, Caitlin (14 October 2013). "Nine buys out online arm Mi9 ahead of float, ending joint venture with Microsoft". Business Review Weekly. Fairfax Media.
  4. ↑ Hayes, Alex (11 May 2016). "Ninemsn brand set to disappear as Nine renames site". Mumbrella. Retrieved 28 June 2016.
  5. ↑ Howcroft, Russel (24 June 2016). "Nine Unveils New-Look Nine.Com.Au Ahead Of Ninemsn Rebrand". Mumbrella. Retrieved 28 June 2016.
  6. ↑ Ward, Miranda (7 November 2016). "Nine unites verticals under 9Honey network umbrella as Helen McCabe seeks better TV and digital integration". Mumbrella. Retrieved 4 September 2017.
  7. ↑ Kruger, Colin (8 November 2016). "Nine Network hope to lure women with 9Honey". The Sydney Morning Herald . Sydney. Retrieved 4 September 2017.
  8. ↑ Ward, Miranda (23 March 2017). "9Honey officially launches mums content play as Helen McCabe eyes off video and finance expansion". Mumbrella. Retrieved 4 September 2017.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.