Mediaset

Mediaset S.p.A.

Mediaset headquarters in Cologno Monzese (Milan)
Formerly	Mediaset Italia S.p.A. (2019-2022)
Company type	Subsidiary
Industry	Mass media
Founded	2019
Founder	Silvio Berlusconi
Headquarters	Cologno Monzese, Milan, Italy
Key people	Pier Silvio Berlusconi (CEO)
Products	Free-to-air and subscription television broadcasting Radio Television Production
Revenue	€2.801 billion (2022)
Net income	€471 million (2018)
Owner	MFE - MediaForEurope
Number of employees	4,858 (2022)
Subsidiaries	Reti Televisive Italiane Publitalia '80
Website	www.mediaset.it

Mediaset S.p.A., simply known as Mediaset is an Italian mass media company which is the largest commercial broadcaster in the country. The company is controlled by the holding company MFE - MediaForEurope (the original iteration of Mediaset S.p.A., a.k.a. the Mediaset Group), which is majority-owned by Berlusconi family's Fininvest Group. Stemming from a business founded in 1987 by entrepreneur and former Italian prime minister Silvio Berlusconi, Mediaset competes primarily against the public broadcaster RAI, the privately owned La7 and (through Sky Group Limited) Comcast's Sky Italia.

Mediaset's headquarters are in Milan, Lombardy. Many of its studios are located in the Milano 2 area of Segrate, a municipality bordering Milan, where broadcasts of local station TeleMilano (now airing nationally as Mediaset's Canale 5) began in 1978. After merging with various local broadcasters to form the Canale 5 syndication, much production was moved to Cologno Monzese, where the infrastructure of the former Telealtomilanese was present. The company currently has three main television production centres, in Milan (Segrate, Cologno Monzese) and Rome. ^[1]

In 2019, Mediaset transferred its corporate functions to the Netherlands and as a result, the Italian operations were taken over by a wholly-owned subsidiary of Mediaset which began operations that year.

History

Starting in late 1970s

Silvio Berlusconi's involvement in the television industry began in 1978, with Telemilano, a local Milan-based broadcaster that became Canale 5 two years later and began broadcasting nationally. Canale 5 was subsequently joined by Italia 1 (bought from the publishing group Rusconi in 1982) and Rete 4 (acquired from Arnoldo Mondadori Editore in 1984). The television area was called RTI and became established with three national analogue networks, supported by an advertising sales company, Publitalia '80, that exclusively collects advertising for all three channels and two other companies, Videotime, that manages TV technology and production activities, and Elettronica Industriale that guarantees signal distribution through the management of the broadcasting infrastructure. In 1987, it bought out Italian's leading home video distributor Domovideo, in a seesaw contest with Vincenzo Romangoli. ^[2]

In the 1980s, Berlusconi's company Fininvest was contracted to operate TV Koper-Capodistria, a TV station which was intended to serve Italian-speaking audiences in the region of Istria, Slovenia, Yugoslavia, but was widely available in Italy through cable systems. Under Fininvest's control, the station mainly operated as a sports channel. This arrangement ended in 1990. ^{[3] [4]}

In 1990, Silvio Berlusconi Communications entered into a partnership with DIC Enterprises and having SBC subsidiary Reteitalia S.p.A.  [ it ] and Spanish TV channel Telecinco (which SBC held a stake) to co-produce shows, ^[5] a relationship that lasted until 1994.

2010s

Eutelsat's Hotbird satellite on Canale 5, Italia 1 and Rete 4 channels are fully encrypted as of 7 September 2015. To continue watching, you will need to purchase the Tivùsat decoder and smartcard, which do not require a monthly subscription, only in Italy. Before 7 September 2015, the 3 Mediaset free channels were encrypted via satellite due to some copyrighted programs and sports events. ^[6] Mediaset's news channel TGcom24 continues to broadcast free-to-air via satellite.

2020s

In October 2021, the headquarters of Mediaset S.p.A. was relocated to Amsterdam, becoming Mediaset N.V. ^[7]

In November 2021, Mediaset announced a major restructuring, under which it would form a new parent company, MFE – MediaForEurope N.V., which would be domiciled in the Netherlands. ^[8]

Holdings

Premium-tier channels

Main article: Mediaset Premium

Channel	LCN on DVB-T	LCN on Sky	Launched	Closed	Description
Premium Action	459	–	1 April 2013	10 January 2022	Television series
Premium Action HD	–	125	23 June 2015
Premium Crime	503	–	1 July 2011
Premium Crime HD	–	10	23 June 2015
Premium Stories	462	–
Premium Stories HD	–	14	4 June 2018
Premium Cinema 1	463	–	1 July 2020		Films
Premium Cinema 1 HD	–	313
Premium Cinema 1 +24 HD	–	314
Premium Cinema 2	464	–
Premium Cinema 2 HD	–	315
Premium Cinema 3	465	–
Premium Cinema 3 HD	–	316

Radio

On 1 July 2016, the radio activities were merged into the new company RadioMediaset, whose presidency Paolo Salvaderi was appointed. ^[9] The company deals with the editorial activities of: Radio Monte Carlo, R101, Radio 105 Network, Virgin Radio, Radio Subasio and their respective television networks. ^[10]

Streaming service

• Mediaset Infinity

International service

• Mediaset Italia

Impact

A 2019 study in The American Economic Review examined the impact of Mediaset on Italy during its rollout in the 1980s. The study compared the voting habits of people who grew up in towns and regions that got early access to Mediaset against ones who only got late access to Mediaset. The study noted that Mediaset's programming, especially during the 80s & 90s, was far more slanted toward entertainment and contained far less news and educational content than its competitor, the RAI. It also concluded that "individuals with early access to Mediaset all-entertainment content were more likely to vote for Berlusconi's party in 1994 when he first ran for office... we find that individuals exposed to entertainment TV as children were less cognitively sophisticated and civic-minded as adults, and ultimately more vulnerable to Berlusconi's populist rhetoric." ^[11] The study said the effect included populist parties in general that offered simple slogans and easy cure-alls, including non-Berlusconi populist parties such as the Five Star Movement. ^[12]

Lawsuits

Europa 7

In January 2008, the European Court of Justice ruled that the TV frequencies used by Mediaset to broadcast Rete 4 were shared out unfairly. They should have been given to Europa 7, a competitor channel, the judges maintain, and Rete 4 should be broadcast via satellite instead. Although the Italian Council of State, the highest court on administrative matters, has confirmed that the Italian government should abide by this European ruling, Rete 4 continues its operation on analogue frequencies and on DVB-T. ^[13]

Google

On 30 July 2008, Mediaset filed a lawsuit against Google for €500 million (US$779 million) charging copyright infringement. The company stated that 325 hours worth of material was uploaded to YouTube and the result was the loss of 315,672 viewing days and ad revenue. ^{[14] [15]}

Sky Italia

On 16 September 2009, Sky Italia (owned by the original News Corporation at the time) filed a lawsuit to the Court of Milan, Italy, against Reti Televisive Italiane and Publitalia '80 for a violation of Article 82 of European Treaty that regulates free economic competition between companies, in particular for refusing to allow Sky Italia to purchase advertising on the three main Mediaset television channels (Canale 5, Italia 1 and Rete 4), ^[16] exercising Article 700 of the Italian Civil Procedural Code who permit to require an urgent action. ^[17] Mediaset has rejected the charge of antitrust violations, stating that in 2009 it had broadcast Sky Italia commercials 3107 times on its channels, whereas Sky Italia has always refused to broadcast Mediaset commercials. ^[18]

See also

• Companies portal

• TGCOM, an Italian news website owned by Mediaset
• Television in Italy

References

1. "Offices". Mediaset. Archived from the original on 21 December 2009. Retrieved 31 December 2009.
2. "Berlusconi Buys Italian Distributor". Variety . 29 April 1987. pp. 39–40.
3. Bartolj, Jaka (30 April 2006). "The Olive Grove Revolution". Transdiffusion. Retrieved 10 April 2023.
4. "Chi siamo" (in Italian). Radiotelevizija Slovenija . Retrieved 10 April 2023.
5. "DiC Enterprises gets animated with new tour" (PDF). Broadcasting . 14 May 1990. Archived (PDF) from the original on 16 October 2021. Retrieved 16 October 2021.
6. "Mediaset to encrypt all satellite channels". 25 August 2015.
7. "Mediaset, le siège social déménage aux Pays-Bas et la société change de nom : l'accord a été finalisé". ilfatto quotidiano.
8. "Mediaset becomes MFE-MediaForEurope". Digital TV Europe. 26 November 2021. Archived from the original on 15 February 2022. Retrieved 15 February 2022.
9. "Mediaset accorpa le attività radiofoniche (R101, 105 e Virgin) sotto la controllata RadioMediaset guidata da Paolo Salvaderi" (in Italian). Retrieved 4 July 2016.
10. "RMC con RadioMediaset "l'avventura continua"- TG5 Video" (in Italian). 13 February 2019.
11. Tesei, Andrea; Pinotti, Paolo; Durante, Ruben (2019). "The Political Legacy of Entertainment TV". American Economic Review. 109 (7): 2497–2530. doi: 10.1257/aer.20150958 . hdl: 10419/130776 . ISSN   0002-8282.
12. "How trashy TV made children dumber and enabled a wave of populist leaders". The Washington Post . Archived from the original on 21 July 2019. Retrieved 21 July 2019.
13. Fonte, Giuseppe (31 May 2008). "Italy court rejects Mediaset appeal to EU ruling". Reuters . Archived from the original on 13 September 2020. Retrieved 2 July 2017.
14. Lawson, Stephen (30 July 2008). "Mediaset Files EUR500 Million Suit Vs Google's YouTube". IDG . Archived from the original on 10 January 2016. Retrieved 12 May 2010.
15. "Italian Media Company Sues YouTube". Dow Jones Newswires . CNNMoney.com. 30 July 2008. Archived from the original on 8 September 2008. Retrieved 13 September 2008.
16. "News Corporation's Sky Italia Files Lawsuit Against Mediaset Companies For Antitrust Violations" (Press release). News Corporation. 16 September 2009. Archived from the original on 24 September 2009. Retrieved 16 September 2009.
17. "Sky porta Mediaset in tribunale". Il Sole 24 Ore (in Italian). 17 September 2009. Archived from the original on 16 July 2011. Retrieved 17 September 2009.
18. "Mediaset respinge accuse infondate del concorrente SKY". Mediaset Group press release. 16 September 2009. Archived from the original on 18 July 2011. Retrieved 16 September 2009.

External links

• Official website