History
On 27 May 2014, international versions of MTV Hits, MTV Dance and MTV Rocks launched across continental Europe, replacing previously distributed UK feeds and removing UK advertising windows. [3] The pan-regional distribution operated under Czech licences issued by RRTV to MTV Networks sro. [4] Later that year, Viacom International Media Networks moved channel distribution licences from the Czech Republic to the Netherlands. [5] In certain markets, the pan-regional feed carried local insertions for advertising and teleshopping slots.
In the Benelux, carriage ended on 1 October 2017, [6] returned in Belgium and the Netherlands on 1 February 2021, replacing Dutch feed of MTV Brand New. [7] It was withdrawn again in the Netherlands on 31 December 2024. [8]
In Hungary, following the closure of VIVA Hungary in October 2017, MTV Hits replaced it on most platforms. [9] [10]
In Germany, on 6 January 2021, MTV Brand New was replaced by MTV Hits. [11]
MTV’s Russian operations were wound down on 1 July 2021, which included the domestic MTV Hits service. [12]
On 1 June 2021, on DStv in Sub-Saharan Africa, channel 323 switched from the EMEA feed of MTV Music 24 to MTV Hits, [13] [14] before being removed from the platform on 31 October 2022. [14]
On 14 April 2025, MTV Hits refresh the programming schedule after the UK feed close down and added back the "Totally 10's" music block.
On 31 December 2025, MTV Hits will close globally due to the company's restructuring policy. [1]
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