Jetix

Last updated

Jetix
TheJetixLogo.svg
TypeChildren's television network
Country United States
Netherlands
Argentina [1]
Broadcast areaWorldwide
Stations Jetix Play
Headquarters Burbank, California (US programming block)
Buenos Aires, Argentina (Latin American channel) [1]
Hilversum, Netherlands (European and MENA channels)
Programming
Language(s)Available in over 20 languages
Picture format 576i (SDTV)
Timeshift serviceJetix +1 (United Kingdom and Italy)
Ownership
Owner The Walt Disney Company
Parent
Sister channels
  • Jetix Play (Central and Eastern Europe, Middle East, North Africa)
  • Jetix Max
  • GXT (Italy)
  • K2 (Italy)
History
FoundedJanuary 2004
Launched14 February 2004 (2004-02-14) (as a programming block)
August 2004 (2004-08) (as a channel)
Replaced Fox Kids (Europe, Latin America)
Closed13 February 2009 (2009-02-13) (programming block in the US)
10 August 2010 (2010-08-10) (as a channel)
Replaced by Disney XD or Disney Channel
(see table)
Former names Fox Kids (in Europe, Middle East, and Latin America)
Links
Website jetix.net (Europe)
jetixtv.com (Latin America)

Jetix (stylized in all caps) was a children's entertainment brand owned by The Walt Disney Company. The brand was for a slate of action/adventure-related programming blocks and television channels. Jetix programming mainly originated from the Saban Entertainment library, airing live-action and animated series with some original programming. The channel's target audience was older children and adolescents aged 8–15.

Contents

Jetix was first launched as a programming block in the United States on Toon Disney on February 14, 2004, to compete with Cartoon Network's Toonami block, [2] and in Europe in April 2004. [3] By the end of 2004, Jetix began completely replacing the international Fox Kids channels around the world, the first being the French version in August 2004, [4] and the last one being the German version, in June 2005. [5] [6]

Although it was commercially successful, the Jetix brand was later discontinued in 2009. All international channels were rebranded as either Disney XD or Disney Channel due to The Walt Disney Company's focus on its existing television brands. After the shutdown of the last Jetix channel in Russia (replaced with Disney Channel Russia) on August 10, 2010, and with the shutdown of Jetix Play in the Middle East on September 1, 2010 (which was replaced with Playhouse Disney, later Disney Junior) [6] the Jetix brand officially ceased usage.

History

The development of the Jetix brand and launch in the United States

In January 2004, Fox Kids Europe, Fox Kids Latin America (both of which were purchased by Disney in 2001 as part of Fox Family Worldwide) and the ABC Cable Networks Group agreed to rename its then current operations under a single brand, called Jetix, [7] [8] which helped strengthen its then operations into a single force. The Jetix name was applied to its programming blocks which aired on ABC Family and Toon Disney, its television channels in Europe and Latin America, along with its program library and merchandising. [7] After the end of Fox Kids in the US, much of the content previously aired on the block migrated to ABC Family and Toon Disney; the international Fox Kids networks kept operating despite their US forerunner becoming defunct.

The Jetix name was chosen after the company conducted international research specifically with a number of children's focus groups. Many of the children picked the name as it implied action and adventure, and the company was able to use the name internationally due to its ambiguity. Bruce Steinberg, chairman and chief executive officer of Fox Kids Europe, explain that Jetix would help strengthen Fox Kids Europe's partnership with Disney while building new alliances to continue to successfully leverage its programming library and distribution. [9] [10]

On Valentine's Day 2004, Toon Disney and ABC Family launched Jetix with Jetix Cards Live, the world's first concurrently online and telecast trading card game. [2] ABC Family aired Jetix on weekdays from 7am to 9am and weekends 7am to 12 noon ET/PT. The block also aired on Toon Disney Monday through Thursday from 7pm to 9pm ET/PT and weekends from 7pm to 9pm ET/PT. [11]

International expansion and transition of the Fox Kids brand into Jetix

Outside of the United States, Jetix was first launched as a programming block on the European Fox Kids channels in April 2004, [3] airing in mornings and afternoons. [12]

The transition of Fox Kids networks into Jetix started in August 2004 with the French version's [4] rebranding, which was followed up with the Latin American version later in the month. [13] The transitioning continued throughout 2004 and 2005 with the rebranding of the Scandinavian version (October), versions in most European territories (January), the Netherlands (February) and Italy and Israel (March). The transition was completed in June 2005 when the final Fox Kids network in Germany was rebranded as Jetix. [14]

The Fox Kids Play channels available in CEE and MENA (which primarily aired archive programming from Saban, Fox Kids, and Jetix archives, including some DiC Entertainment shows) were rebranded as Jetix Play, on 1 January 2005. [15]

The Jetix brand unified the children's programming department at ABC's domestic cable networks, as well as Fox Kids in Europe and Latin America, in a joint programming alliance. The first Jetix Europe co-productions were W.I.T.C.H. and Super Robot Monkey Team Hyper Force Go! , with Get Ed and Yin Yang Yo! following in 2005 and 2006 respectively.

The fate of Jetix

In Fall 2006, Toon Disney in the United States became the exclusive home for Jetix, effectively ending the block on ABC Family. [16] The Jetix programming block continued to take significant chunks of Toon Disney's airtime, until the introduction of Disney XD in the United States on February 13, 2009. [17]

Disney XD was to be slightly different from Jetix; it still mostly focused on the boy demographic, but would include more live-action productions under the Disney banner and also be a home for Disney's recent animated productions (for both boys and girls), effectively superseding Toon Disney in the United States. The new brand was to be "aimed at boys ages 6-14 and features content focusing on the themes of adventure, accomplishment, gaming, music and sports." [18]

A few months before the U.S. launch of Disney XD on December 8, 2008, Disney announced that it would be increasing its shares in Jetix Europe to 96% with the intention to buy the remaining shares in the company, effectively ending Jetix Europe's autonomy. [19] Disney wanted full control of the company and to bring the European Jetix channels completely under the Disney umbrella, enabling Disney to have a singular unified strategy for its channels. After the completion of Jetix Europe's share buy-back offer, Jetix Europe was delisted from the Euronext Amsterdam stock exchange on 27 February 2009. [20] [21] In the gradual phase out of the Jetix brand, Jetix Europe's CEO Paul Taylor resigned, with John Hardie, the Executive Vice President of Disney Channels EMEA as CEO on 11 February 2009. John Hardie left Disney for ITN in June 2009 and was replaced with Giorgio Stock (who later became head of Turner Broadcasting System Europe). [22]

In June 2008, Disney France announced that Disney Channel and Jetix would merge operations; at the time, Jetix was being affected by falling carriage rates and came close to leaving the CanalSat pay-TV platform in France after protracted negotiations. Jetix France was the first European version of Jetix to make the conversion to Disney XD on 1 April 2009. [23] [24]

In countries where Disney Channel didn't already exist, Jetix became Disney Channel (most notably the Central Eastern Europe and the Hungarian, Czech, Slovakian, Romanian, and Israeli feeds). The last main Jetix feed in operation, Jetix Russia, made the conversion to Disney Channel on 10 August 2010. Also, in the countries where Jetix Play broadcast, it became a localised version of Playhouse Disney; however, the rollout was not synchronized with the conversion of the main Jetix networks in these areas, instead happening between 2010 and 2011, one region at a time. [25] [15]

In Italy, the managing director of Jetix Italy, Francesco Nespega, led a management buyout; Jetix Italy was renamed as Switchover Media and was now responsible for two channels that were previously operated by Jetix Italy, pay-TV channel GXT and free-to-air channel K2 (as of 2024, they are operated by Warner Bros. Discovery EMEA). However, the main Jetix Italy channel remained at Disney and was rebranded as Disney XD in September 2009. [26]

List of versions

This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources.
MarketTypeFormerly(Fox Kids) launch date [27] ReplacementReplaced date
CanadaBlock on Family Channel Power Box10 September 2006 [28] discontinued[ citation needed ]1 August 2009
United StatesBlock on ABC Family morningsunnamed kids' action/adventure block
(common name: ABC Family Action Block)		14 February 2004 [2] discontinuedFall 2006 [29]
Block on Toon Disney prime timeNone14 February 2004 [2] merged with Toon Disney to become Disney XD 13 February 2009 [30]
ItalyChannel(April 2000) [27] March 2005 [31] Disney XDSeptember 2009 [32]
Latin AmericaFox Kids(November 1996 [33] ) August 2004 [13] 3 July 2009 [34]
JapanBlock on Toon Disney JapanNoneDecember 2005 [35] 9 August 2009 [36]
IndiaBlock on Toon Disney India (English)16th December 2004 [37] [38] Jetix [37] [38] [39] 2007 [38]
Block on STAR One
7 to 8 pm Saturday & Sunday (Hindi)		2 July 2005 [40] discontinued2009 [41]
Channel [38] Toon Disney India2007 [38] Disney XD India [38] 14 November 2009 [38]
Central and Eastern EuropeChannelFox Kids(1 April 1999) 1 January 2005 [31] Disney Channel 19 September 2009 [42]
United Kingdom
and Ireland		(19 October 1996 [43] ) January 2005 [9] Disney XD2009 fall [44]
Block on Fox KidsApril 2004 [44] JetixJanuary 2005 [9]
NetherlandsChannel13 February 2005 [31] Disney XD 1 January 2010 [45]
France(November 1997) August 2004 [4] 1 April 2009 [46]
Poland(18 April 1998 [47] ) 1 January 2005 [31] 18 September 2009 [48] [49]
Block on Polsat (May 1998 [50] )NoneDiscontinued
Hungary, Czech Republic and SlovakiaChannel(September 2000) 1 January 2005 [31] Disney Channel (Hungary), Disney Channel (Czech Republic), Disney Channel SlovakiaSeptember 2009 [51] [52] [53]
Block on Fox KidsApril 2004NoneJanuary 2005
HungaryBlock on TV2 None(2003 [54] )Discontinued
Block on Magyar TV (2000 [55] )
AustraliaBlock on Disney Channel September 2004[ citation needed ]March 2009 [ citation needed ]
ScandinaviaBlockFox Kids(May 1998 [50] )None12 September 2009[ citation needed ]
Channel(12 February 1998 [47] ) October 2004 [31] Disney XD12 September 2009 [56]
SpainBlock on Minimax (May 1998 [50] )NoneDiscontinued
Channel(15 November 1998) 7 January 2005 [31] Disney XD18 September 2009 [57]
South KoreaBlock, weekdays on CHAMP NoneMay 2005 [58] None2009[ citation needed ]
GermanyChannelFox Kids(October 2000) [59] 10 June 2005 [60] Disney XDOctober 2009 [61]
Block, 30 minute. Saturday morning on Kabel 1 None30 October 2004 [62] NoneDiscontinued
Turkey, Middle East and North AfricaChannelFox KidsNovember 2000 [59] (Fox Kids); January 2005 [31] (Jetix)Disney XDOctober 2009 [63]
TurkeyBlock on Show TV None(2000 [55] )NoneDiscontinued
BulgariaBlock on Balkan News
ChannelFox Kids2003 Disney Channel September 2009 [64]
Israel(February 2001 [59] ) 6 March 2005 [31] Disney Channel 9 September 2009 [65]
Greece(October 2001) January 2005 [31] Disney XD (Greece) 2009 [66]
RussiaChannel and block on REN TV channel(1 April 1999, channel; 2001 block) [54] 2005 Disney Channel (Russia) 10 August 2010 [6]
VietnamBlock on VTV NoneNovember 2005 [67] discontinued2009
KazakhstanBlock on KTK 2006 [68]

Other versions

MarketNameTypeFormerlyLaunch date [27] ReplacementReplaced date
Central and Eastern EuropeJetix PlayChannelFox Kids PlayOctober 2003 [27] Playhouse Disney1 August 2010 (almost all countries, excepting Romania)
12 March 2011 (Romania)
IndiaJetix Action Stationblock on Toon Disney weekdays (Tamil, Telugu and English)NoneDecember 2004 [69] Disney XD 14 November 2009 [70]
Italy GXT channelMay 2005 [71] soldJune 2009 [72]
K2 syndicated block / channelFox Kids2002 [54] /2009 [73]
PolandJetix PlaychannelFox Kids PlayNovember 2003 Playhouse Disney 31 July 2010 [15]
Greece2010
Turkey and MENA Region2004[ when? ]1 June 2011 [74]
United Kingdom1 January 2005discontinued1 August 2010 [74]
Jetix +1timeshift serviceFox Kids +same as Jetix UKDisney XD +1same as Jetix UK
RussiaJetix PlaychannelNonediscontinued2010 [74]
SpainJetix Maxblock on Jetix early evening weekday [75]
+1timeshift serviceJune 2006Disney XD +1same as Jetix Spain
Central and Eastern EuropeJetix Maxblock on Jetix [76]

Programming

Jetix was primarily built upon Disney's ownership of the Saban Entertainment library (acquired along with ABC Family Worldwide in 2001), which included shows from Marvel Productions; action-adventure shows were the primary programming theme, though not all Jetix networks and blocks were necessarily limited to that genre. Furthermore, programming from outside producers and distributors were also included. [77]

Jetix Animation Concepts was a brand by Walt Disney Television Animation used for animation co-produced by and for the Jetix global group by the ABC Cable Networks Group. [4]

Magazine and other ventures

As part of brand extension, many of the overseas Jetix networks engaged in various marketing exercises, including print publications, awards shows and sporting events.

In the U.K., Future plc published the official Jetix Magazine; it was launched in early September 2004 by Jetix Consumer Products and Future Publishing. [78] Cavan Scott was the magazine's initial editor. [79] Published every four weeks, it featured puzzles and features based on the channel's shows. The magazine also came with a free DVD featuring shows from the channel. [78]

In other countries, including Bulgaria, the Netherlands [80] and Romania, similar Jetix magazines were also produced.

With the purchase of the remaining Jetix Europe shares by The Walt Disney Company and the change over of the channels to a Disney branded channel, Future renamed the magazine to Nitro!, to become an independent magazine with the same general focus. [81]

In CEE, there was annual children's musical event called Jetix Kids Awards, in which children could vote their favorite shows and stars, in order to win prizes. The last edition took place in 2008. [82] [83] [84] [85]

The Jetix Kids Cup (formerly known as the Fox Kids Cup [86] [87] [88] ) was an association football tournament in which children from 16 countries competed to "promote fair play, sportsmanship and cultural exchange". [89]

See also

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  81. ↑ Reynolds, John (15 July 2009). "Future rebrands Jetix Magazine as Nitro!". Media Week. London. Retrieved 20 March 2013.
  82. ↑ "Jetix Kids Awards anunţă favoriţii copiilor". 27 October 2007.
  83. ↑ "Jetix Kids Awards".
  84. ↑ "Mihai Traistariu - Tornero @ Jetix Kids Awards". YouTube . 23 August 2010. Archived from the original on 12 December 2021.
  85. ↑ "Ewa Farna - "Ticho" (Jetix Kids Awards - 2008)". YouTube . 6 January 2011. Archived from the original on 12 December 2021.
  86. ↑ "Octagon to handle marketing for Fox Kids Cup 2003".
  87. ↑ "Fox Kids Cup". YouTube . 19 June 2011. Archived from the original on 12 December 2021.
  88. ↑ "Pustii pitesteni sunt chemati la Fox Kids Cup". Libertatea (in Romanian). 13 March 2003. Retrieved 30 November 2021.
  89. ↑ "U.S. youth teams in JETIX Kids Cup". ESPN FC. 29 July 2004. Retrieved 28 April 2014.
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