Formerly | Maker Studios Inc. (2009–2017) |
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Company type | Multi-channel network |
Industry | Entertainment |
Founded | 2009 |
Founders |
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Defunct | April 30, 2019 |
Headquarters | , U.S. |
Key people |
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Parent | Disney Media and Entertainment Distribution |
Subsidiaries | Polaris (formerly The Game Station) |
Website | makerstudios ddn |
Footnotes /references [1] [2] |
Disney Digital Network was an American multi-channel network located in Culver City, California. It was originally the successor to Maker Studios, co-founded by Lisa Donovan, Danny Zappin, Scott Katz, Kassem Gharaibeh, Shay Carl, Rawn Erickson II, Ben Donovan, [3] [4] Philip DeFranco, Glasgow Phillips, Michael Gallagher, Matthew Clawson, and Paul Ballon in 2009. Maker Studios was originally conceived as an incubator for YouTube talent through the use of Super Channels like The Station. Maker Studios adopted the multi-channel network (MCN) model after the initial model failed to take root. [5] [6] Maker Studios was acquired by The Walt Disney Company in 2014 for $500 million, [7] [8] and was absorbed into the newly formed Disney Digital Network in 2017. [8]
Outside the United States, the former Maker Studios had significant audiences in the United Kingdom, Brazil, and Australia, and was aiming to expand its Asian operations, where it once had 700 million monthly unique views. Run by René Rechtman (who now runs Moonbug Entertainment), president for the international division, Maker had plans to build a headquarters in London for its commercial, production and marketing activities outside the USA. An Asian hub had been established in Singapore, which offered limited commercial and marketing support before the company was sold to The Walt Disney Company. [9]
Following the Disney acquisition, the company suffered multiple rounds of layoffs, executive shuffling, and partner cut-offs. [10] [11]
Maker Studios was founded in 2009.
In June 2012, Maker Studios announced that over 1,000 channels signed under the network have received and accumulated over 1.1 billion views for the month of June 2012. [12] [13] At the time, YouTube channels under Maker Studios collectively earned over 90 million subscribers. [14] In October 2012, Maker Studios surpassed Machinima to become the number one independent YouTube network. [15] However, since that time, according to comScore, in December 2012, Fullscreen passed Maker to become the top ranked YouTube-based network. [16]
From late 2012 through 2013, Maker Studios and Ray William Johnson were involved in a public feud that received considerable media attention. [17] [18] [19] [ clarification needed ] Maker Studios formerly produced Johnson's Equals Three and Your Favorite Martian series. [15] In October 2012, Johnson announced he would be leaving Maker Studios in an episode of Equals Three. [20] [21] Johnson also formed his own production studio, Runaway Machine (formerly Runaway Planet). [22] [23] Johnson has stated online that he left Maker Studios due to the pressure the company put on him into signing a contract which gave Maker a 40% share of his channel's AdSense revenue and 50% of his show's intellectual property rights. He stated that they were using "thuggish tactics" to pressure him into signing the contract, one of which was allegedly leveraging his AdSense account for the intellectual property rights to Your Favorite Martian. He also claimed that Maker Studios CEO, Danny Zappin, is a convicted felon, which he was not made aware of, when teaming up with Maker Studios. Zappin later publicly admitted to this claim. [24] [25] [26] [27] This was one of the first such publicized contract disputes between a YouTube content creator and their multi-channel network.
In December 2012, Maker announced that it had closed a $36 million round of financing led by Time Warner Investments. [28]
On March 24, 2014, Maker Studios, Inc. agreed to sell itself to The Walt Disney Company for $500 million, rising to $950 million if financial milestones were met. [29] [30] On April 14, 2014, Relativity Media submitted a competing bid of up to $1.1 billion, but Maker denied the bid. [31] In 2014, Jukin Media partnered with Maker Studios, giving Maker Studios access to Jukin's library of video clips, and giving Jukin access to Maker's operational resources, The partnership also resulted in the launch of a dedicated website for FailArmy, Jukin's owned and operated entertainment brand. [32] In December 2015, the company became a subsidiary of Disney Consumer Products and the Disney Interactive division of The Walt Disney Company. [7] The Network also partnered with Fusion TV in a deal that falls under the corporate umbrella of The Walt Disney Company. [33]
In February 2017, Maker Studios had around 60,000 YouTube partnerships, but announced that it intends to reduce this to about 1,000. Many partnered YouTubers had been unhappy with the terms of their contracts, including difficulty with ending contracts. [34] On May 2, 2017, Disney absorbed the studio into the newly formed Disney Digital Network. [8]
On January 19, 2018, Twitch signed a deal with Disney to secure exclusive content from some of the entertainment giant's top YouTubers, including Markiplier, Jacksepticeye, Strawburry17 and LuzuGames. A total of four YouTubers (with a combined total of over 44 million subscribers), are involved in the deal, and each will manage their own channels on Twitch. [35]
Courtney Holt was the chief strategy officer of Maker Studios. [36] Due to Danny Zappin stepping down as the company's CEO, Ynon Kreiz, former CEO and chairman of Endemol became the CEO of Maker Studios in May 2013. [37] Prior to Kreiz becoming the CEO of Maker, he was the company's chairman. [38] Ryan Lissack is the current CTO of Maker Studios. [39] In December 2015, Courtney Holt replaced Ynon Kreiz as CEO, coming a year after Disney's acquisition of the group. [7]
Animonster was an animation channel co-founded by Maker and Cosmic Toast Studios, which premiered shows such as Your Favorite Martian: The Series, Powerhouse, and Dino Yacht Club. [40] In 2013, the channel ceased uploading.
Cartoonium was an animation channel, was launch on April 19, 2013, focus children programming. [41]
Maker Studios produced videos for channels on YouTube, including Consider the Source , Tessa Violet, Chuggaaconroy, Yves Bole, KassemG, Timothy DeLaGhetto, Shimmy AP, Peter Shukoff and Lloyd Ahlquist's Epic Rap Battles of History (seasons 1-5), Joseph Garrett's Wonder Quest and I Wonder , [42] KingManProds, [43] Sam Macaroni, along with several others [44] [45] that have almost as many viewers as Nickelodeon. [4] Maker's first three channels produced for YouTube included Maker Music Network, Tutele, and The Mom's View, with both Maker Music Network and Tutele channels shutting down within six months of their launch. [36] [45] [46] Maker Studios have also signed celebrities such as famous rapper Snoop Dogg and his YouTube channel WestFestTV, [14] [47] [48] actor Robert De Niro's Tribeca Enterprises, [49] and Kevin Smith. [50]
In 2013, the most popular Maker production was Epic Rap Battles of History , which averaged 30 million views an episode. [51] Maker's most successful channel was PewDiePie, who was the most-subscribed user on YouTube. He was signed under the Maker sub-network Polaris and later Revelmode until February 13, 2017, [52] [53] when Maker dropped him as a result of the international backlash to jokes and actions that media outlets widely described as anti-semitic. [54] During his time with the network, Maker produced his YouTube Red (now YouTube Premium) show Scare PewDiePie with Skybound Entertainment. [55] [56] Disney Digital Network in 2017 produced Hyperlinked , a series distributed on YouTube Red and based on the story of the social network Miss O and Friends, and Club Mickey Mouse , a reboot of The Mickey Mouse Club airing exclusively online on social media. [57] [58] [59]
Lisa Donovan is an American former YouTuber. She is a founder of Zappin Productions, a production company that specialized in viral videos, as well as the founder and CEO of The Pattern, an astrology-based personality app.
Smosh is an American YouTube sketch comedy-improv collective, independent production company, and former social networking site founded by Anthony Padilla and Ian Hecox. In 2002, Padilla created a website named "smosh.com" for making Flash animations, and he was later joined by Hecox. They began posting videos on Smosh's YouTube channel in 2005 and quickly became one of the most popular channels on the site. As of 2024, the channel has over 10 billion views and over 26 million subscribers.
Raymond "Ray" William Johnson is an American internet celebrity best known for his eponymous YouTube channel and his web series on that channel, Equals Three. In 2013, the channel surpassed 10 million subscribers and had over 2 billion views, making it one of the most watched and subscribed to channels at the time. For a 564 day period from June 2011 to January 2013 the channel was the most-subscribed YouTube channel, during which it also became the first channel to reach 5 million subscribers. Johnson left the series in March 2014 but continued to produce it and other web series like Booze Lightyear, Comedians On, and Top 6, the first two of which were later cancelled.
Shay Carl Butler, known by his online alias Shay Carl, is an American YouTuber. He has three YouTube channels, two of which have over three million subscribers. Butler and Corey Vidal developed a documentary called Vlogumentary on a $200,000+ budget that was funded with an Indiegogo campaign and raised by mostly from his viewers. Vlogumentary was released on April 20, 2016. Forbes called Butler one of the "most successful video entrepreneurs on YouTube" and in 2011 The New York Times featured Butler's production company Maker Studios.
React Media, LLC is an American digital media and entertainment company founded by brothers Benny Fine and Rafi Fine. The Fines began creating content in 2003 and in 2011, founded their eponymous Fine Brothers Productions, Inc. Now known as React Media, the company produces the React video series, their several timed-spoiler series, narrative web series, and created a "transmedia" sitcom on YouTube, MyMusic.
Philip James DeFranco, commonly known by his online nickname PhillyD, and formerly known as sxephil, is an American media host and YouTube personality. He is best known for The Philip DeFranco Show, a news commentary show centered on current events in politics and pop culture.
Felix Arvid Ulf Kjellberg, better known as PewDiePie, is a Swedish YouTuber known for his comedic videos. Kjellberg's popularity on YouTube and extensive media coverage has made him one of the most noted online personalities and content creators. He has been portrayed in media as a figurehead for YouTube, especially in the genre of gaming.
Fullscreen, LLC was an American entertainment company which offered tools, services, and consultation to social media content creators and brands, multi-channel network. It was owned by Otter Media, which is now a subsidiary of Warner Bros. Discovery.
BBTV is a Canadian media and technology company founded by CEO Shahrzad Rafati in 2005. In 2019, the company was the second-largest video property by unique viewers, according to comScore. Its head office is in Vancouver, British Columbia, Canada. BBTV's clients include the NBA, Paramount Global, and Sony Pictures.
NewMediaRockstars (NMR) was an online magazine which was launched in December 2011 and primarily covered YouTube performers, entrepreneurs, and artists with videos and interviews. In 2013, NewMediaRockstars closed because of lack of funding, but was subsequently acquired by Danny Zappin with the aim of building an online entertainment weekly. In 2014, Filup Molina took over all operations for NewMediaRockstars and rebranded the company as NewRockstars. The company switched focus to film and television analysis and the company's YouTube channel became its primary publication platform.
Marzia Kjellberg is an Italian businesswoman. Known for her videos on her now-inactive YouTube channel Marzia, Kjellberg has also ventured into writing, fashion design, and business. She has been married to Swedish YouTuber Felix ”PewDiePie” Kjellberg since 2019.
Seán William McLoughlin, better known publicly as jacksepticeye, is an Irish YouTuber whose videos focus on gaming, comedy and vlogging.
Jukin Media, Inc. is an entertainment company that operates by identifying shareable or otherwise compelling user-generated videos, negotiating with the video owners, and then licensing the videos for third-party use and/or featuring the videos in its own productions. The company was founded in 2009 by Jonathan Skogmo, Aldo Carrascoso and Josh Entman and is headquartered in Los Angeles, California.
Scare PewDiePie is an American comedy horror reality web series that stars Swedish YouTube personality Felix Kjellberg, known professionally as PewDiePie. The series was produced by Maker Studios and Skybound Entertainment, with Robert Kirkman serving as executive producer, and premiered on February 10, 2016 exclusively for YouTube Red, the paid subscription arm of YouTube. Episodes feature Kjellberg exploring sets designed and based on horror video games that he played and commented over on his YouTube channel.
Ynon Kreiz is an Israeli-American businessman and current chairman and CEO of Mattel. He served as Chairman and CEO of Fox Kids Europe from 1997–2002, Chairman and CEO of television and digital production company Endemol from 2008 to 2011, and as chairman, CEO and president of web video network Maker Studios, Inc. from 2012 to 2016.
Bart Baker is an American social media personality, singer, and comedian. He is best known for making parody videos of notable songs, for which Billboard dubbed him one of the most prolific makers of music parodies.
Meghan Channing Camarena, known by her online pseudonym Strawburry17, is an American YouTube personality, television host, actress and comic book writer. She has worked on a number of videos, web series, and films, gaining popularity as a YouTube star, and participating as a contestant with fellow YouTuber Joey Graceffa on The Amazing Race 22 and The Amazing Race: All-Stars. She was an on-screen host for video content at Teen.com and was the backstage correspondent for season 2 of the TruTV talent contest Fake Off. In 2017, she and fellow YouTuber Jimmy Wong co-hosted the video game themed variety show Polaris Primetime which was part of Disney's inaugural "D | XP" summer programming block on Disney XD. She’s also the co-writer of the Radiant Pink miniseries.
Swedish YouTuber Felix Kjellberg, known online as PewDiePie, has uploaded over 4,700 videos on the YouTube platform. Having accumulated over 29.3 billion video views as of June 2024, PewDiePie's channel ranks within the 100 most viewed on YouTube. Due to PewDiePie's YouTube channel having been the most-subscribed on the platform from 2013 through 2019, and it remaining one of the most since, his channel's videos have attracted substantial media coverage.