Disney Cruise Line

Last updated

Disney Cruise Line
FormerlyDisney Vacation Cruises
Devonson Cruise Company, Limited
Company type Subsidiary
Industry Tourism
FoundedMay 3, 1995;29 years ago (May 3, 1995)
Headquarters
Celebration, Florida
,
United States
Number of locations
2
Areas served
Key people
Thomas Mazloum (President, Disney Signature Experiences)
Services Cruise line
Owner The Walt Disney Company (except Japan)
The Oriental Land Company (Japan)
Parent Disney Signature Experiences
Website Official website OOjs UI icon edit-ltr-progressive.svg
Footnotes /references
House flag of Disney Cruise Line.png
House Flag

Disney Cruise Line is a cruise line operation that is a subsidiary of The Walt Disney Company. The company was incorporated in 1996 as Magical Cruise Company Limited, through its first vessel Disney Magic, [1] and is domiciled in London, England, with their operational headquarters located in Celebration, Florida. [2] Disney Cruise Line operates five ships: Disney Magic , Disney Wonder , Disney Dream , Disney Fantasy , and Disney Wish . [3] [4] Three ships will join the fleet in 2024 and 2025: Disney Treasure , Disney Destiny , and Disney Adventure . [5] Castaway Cay, a private island in the Bahamas, is exclusively operated by Disney Cruise Line and is designed as an exclusive port of call for Disney's ships. [6] A second private destination, Lookout Cay at Lighthouse Point, a 700-acre property on the southern end of Eleuthera, Bahamas opened on June 6, 2024. [7] [8] Disney Cruise Line operates two Disney Cruise Line Terminals in Florida.

Contents

The cruise line has experienced some growth over the past several years. In 2011, the company held a 1.95 percent market share [9] and by 2015, Disney Cruise Lines had 2.8 percent of the worldwide cruise market by passenger and 2.4 percent by revenue. [10] In 2018, Disney Cruise Lines declined to 2.3 percent of the worldwide cruise market by passenger and 2.2 percent by revenue. [11] In 2021, the market share is 2.2 percent by passenger and 2.7 percent by revenue. For 2024, Disney Cruise Lines is forecast to capture 2.8 percent of the passenger market and 4.2 percent of total revenue. [12]

Background

In 1985, Premier Cruise Line became Disney's licensed partner cruise line. This allowed Disney characters on their ships and combined cruise, hotel, and theme park packages. In 1993, Premier ended their relationship with Disney and signed a new one with Warner Brothers, utilizing the Looney Tunes characters. Premier continued to offer Disney Land and Sea packages while adding Universal Studios as an option. Thus, Disney approached both Carnival and Royal Caribbean cruise lines to replace Premier as an exclusive sea partner. [13]

History

When Disney's negotiations with two major cruise lines, Carnival and Royal Caribbean, did not produce results, Disney had cruise ship designs drawn up by February 1994. Meanwhile, Walt Disney Travel Company started signing up other cruise lines to offer Disney hotels and resort packages. [14] In May 1994, Disney announced that they intended to start cruise line operations in 1998. Arthur Rodney was selected to serve as the first president of the cruise line [15] tentatively called Disney Vacation Cruises. [16]

In 1995, Disney Cruise Line commissioned Disney Magic and Disney Wonder from Fincantieri in Italy. [17] The cruise line was incorporated as Devonson Cruise Company, Limited in February 1996, in the United Kingdom, and was renamed Magical Cruise Company Limited in October 1996. [18] The cruise line cost as much as a theme park to start up. [19] In 1996, Magical Cruise Company purchased Gorda Cay as the line's private island. The company spent $25 million over 18 months on the island and renamed it Castaway Cay. [17]

The Disney Magic's first cruise was originally scheduled for March 1998 but was postponed twice. [20] The Disney Wonder was scheduled for December 1998. [21] On July 30, 1998, with the first voyage of Magic, the Disney Cruise Line was operational. [17] A 10-year contract was signed with Port Canaveral for its home terminal. [22] With the August 1999, resignation of Rodney as cruise line president, the senior operating officer Matt Ouimet was named as his replacement in July. [23] In 2002, the line added seven-day cruises and western Caribbean cruises. [24]

In May 2005, Disney Magic moved its port for the summer cruise season to the Port of Los Angeles. This was temporary for the company's 50th-anniversary celebration of Disneyland and as a test for California expansion. The transfer cruise sold out quicker than expected. Bookings from first-time Disney cruisers were up for these cruises by at least 60%. While Disney had wanted additional ships, shipbuilding costs had increased by at least 33% since it built its first two ships. [22] The Disney Magic was transferred to the Mediterranean for an extended stay in 2007. [25] In 2007, Disney announced the building of two new cruise ships. [26] Disney Dream set sail in January 2011, followed closely by Disney Fantasy in 2012. [3] [27] [28] Meyer Werft shipyard, based in Papenburg, Germany, built the new ships. [17]

New Vacation Operation unit

In February 2009, Tom McAlpin left the Disney Cruise Line presidency and was replaced by Karl Holz as president of Disney Cruise Line and New Vacation Operations. [29] In early 2009, Disney and Canaveral Port Authority extended their agreement to 2022 with expansion to the terminal to handle the new class of ships. A re-posting of the Disney Magic to Europe in 2010 added DCL's first North European cruises to its existing Mediterranean cruises. [25]

With the arrival of Disney Dream in 2011, Disney Wonder was relocated to Los Angeles. [30] With the arrival of Disney Fantasy in 2012, Disney Magic was relocated to New York City in May 2012 for only the Summer season, before relocating to Galveston, Texas. [31]

In late 2012, Disney Wonder began sailing cruises out of Miami, Florida. [32] In 2013, the Disney Magic relocated to Barcelona, Spain [33] and the Disney Wonder relocated to Vancouver, British Columbia, [34] for the summer season. In autumn 2013, the Magic and the Wonder returned to the United States but switched home ports, with the Magic leaving out of Miami and the Wonder leaving out of Galveston. [33] In January 2014, the Wonder took over for the Magic in Miami and the Magic joined the Dream and Fantasy in Port Canaveral, placing all four ships in the state of Florida for the first time. Since then, the Magic and the Wonder have again switched places. [2]

At the February 2016 Cruise Critic Cruisers' Choice Awards, three of Disney's ships won 11 category awards. [35] The company ordered three ships of a new class of ship, Triton, in 2016 and 2017. [36] At the company annual meeting in March 2016, Walt Disney Company Chairman Bob Iger announced the first two new ships of the new line which were planned to be built larger than the previous two ships. The first ship, Disney Wish joined in 2022. And the second. Disney Treasure is expected in 2024. [35] In July 2017, Bob Chapek, President of Walt Disney Parks & Resorts, announced at the D23 Expo that a seventh unnamed ship would join the fleet. [4]

In 2016, the cruise line was looking to buy Egg Island, Eleuthera, the Bahamas, as another destination for the additional cruise ships. However, opposition from nearby island residents and potential damage to the islands' reefs stopped plans. [37]

In April 2017, it was announced that Karl Holz would retire as president of Disney Cruise Line in February 2018. Anthony Connelly assumed the role of president in October 2017. [38] The Canaveral Port Authority Board of Commissioners in January 2019 approved work for Disney's Terminal 8 and adjacent Terminal 10, which would handle more ships when the new class arrived. [39]

With the October 2017 cruise of Disney Magic from New York to the Bahamas, the cruise line held its first Marvel Day at Sea. [40] In October 2018, the cruise line began showing Disney at Sea with D23, a 30-minute entertainment news show that covers the many Disney subsidiaries with input from D23, starting with the Disney Wonder ship. [41]

Disney Signature Experiences unit

Soon after a March 2018 conglomerate reorganized the Disney Parks, Experiences and Products segment division, Disney Cruise Line and New Vacation Operations were renamed Disney Signature Experiences along with a new president, Jeff Vahle. [42]

Disney Cruise Line purchased in early March 2019 another Bahamas destination, the Lookout Cay at Lighthouse Point property on the island of Eleuthera from the Bahamian Government. The cruise line was looking for another Bahamas location since the announcement of the third ship expansion in 2016. [43]

In February 2020, Disney Wonder moved its home port to New Orleans. [44] From March 14, 2020 until July 2021, Disney Cruise Line ships suspended operations due to the COVID-19 pandemic. [45] Sailings resumed in the form of "Staycation Cruises", closed loop cruises of 2 to 4 nights from the United Kingdom ports of Liverpool, Southampton, Newcastle, and Tilbury for London. [46]

Fleet

Disney Magic at Port of Venice Disney Magic (14346824710).jpg
Disney Magic at Port of Venice

Disney Cruise Line currently operates five ships, with four more set to join in the coming years. As of 2024, all of Disney Cruise Line's ships are officially registered in Nassau, Bahamas. [47] It is expected that Disney Adventure will be the first ship of the Disney Cruise Line to be registered in Singapore. There are five vessels in the current fleet: Disney Magic, Disney Wonder, Disney Dream, Disney Fantasy, and Disney Wish. Three vessels will be added in the future: Disney Treasure (December 21, 2024), Disney Destiny (November 20, 2025), and Disney Adventure (December 15, 2025).

In July 2024, The Oriental Land Company ordered a fourth Wish-class vessel, licensed by Disney, for a planned completion date in 2028. [48] [49] [50] [51]

An additional four ships have were ordered from the German Meyer Werft shipyard in August 2024. [52] [53] They are planned for delivery between 2027 and 2031, which would bring the fleet to a total of 13 ships. [54] The shipyard claimed that it was the highest value order they had ever received. [55]

Disney Cruise Line Terminals

Port Canaveral

Disney Cruise Line Terminal
Disney Cruise Terminal, Port Canaveral, March 2008.jpg
Disney Cruise Line terminal in Port Canaveral
Locale Port Canaveral
Official nameCruise Terminal 8
Owner Canaveral Port Authority
OperatorDisney Cruise Line
Characteristics
History
A Disney Cruise Line bus which takes guests to and from Terminal 8 from Orlando International Airport; as well as around Walt Disney World. Disney World Cruise Line Bus (2531364843).jpg
A Disney Cruise Line bus which takes guests to and from Terminal 8 from Orlando International Airport; as well as around Walt Disney World.

Port Canaveral's Cruise Terminal 8 is located in Port Canaveral in Cape Canaveral, Florida, United States. [56] It is used to transport passengers on and off of the Disney Cruise Line ships. This port has seen the departure of the Disney Magic , the Disney Wonder , the Disney Dream , the Disney Fantasy , and the Disney Wish . [57]

The terminal is a large building owned by Port Canaveral, and operated by Disney Cruise Line. At 70,000 square feet (6,500 m2), this massive building includes the base for Disney Cruise Line check-in, security, and boarding. [58] The terminal was designed loosely on the old Ocean Terminal in Southampton. [17]

Disney Cruise Line had negotiated with the Port Canaveral port authority in early 2009 to extend their contract until 2022. As part of this contract, the port authority expanded and upgraded the dock in order to accommodate the new ships (both of which will be home-ported there), the terminal was enlarged to accommodate more passengers and luggage, and a parking garage was built. In 2019, a new contract agreement of 20 years was negotiated. [59]

In June 2018, Port Canaveral officials approved pursuing a study about how to best upgrade Disney's Terminal 8 and other nearby terminals. With the Disney fleet expected to expand with more ships, Port Canaveral Chief Executive Officer John Murray stated that, without expansion, "we'll have more activity than Terminal 8 can handle". [60] The Canaveral Port Authority Board of Commissioners in January 2019 approved work for Disney's Terminal 8 and adjacent Terminal 10, which would handle more ships when the new Wish-class ships arrive. The upgrades would allow Disney to base three ships year round at the port. [39] The current plan sees two ships at Terminal 8 and one ship at Terminal 10. [61]

Port Everglades

Disney Cruise Line Terminal
Port Everglades Cruise Terminal 4.jpg
Disney Cruise Line Terminal before Disney renovation.
Locale Port Everglades
Official nameCruise Terminal 4
Owner Broward County
OperatorDisney Cruise Line
Characteristics
History

In April 2022, it was approved by the Broward County Commission that Port Everglades' Cruise Terminal 4 would be transformed into a second homeport for Disney Cruise Line, alongside Disney's original homeport. [62] This marked the first time that Disney Cruise Line sailed from Port Everglades. DCL markets the departure point as "Fort Lauderdale". This port began embarking guests on November 20, 2023. [63] [64] Disney Magic is currently homeported at Port Everglades. [65]

The terminal is owned by Broward County and operated by Disney Cruise Line. The building is 104,162 square feet (9,677.0 m2) and includes passenger check-in, security, and boarding, as well as a 1,818-space parking garage. The terminal's exterior design is based on Disney's original homeport, while the interior features a Finding Nemo theme. [64]

Disney Cruise Line has negotiated with Broward County for a contract agreement of 15 years with options for three 5-year extensions. The agreement also includes one ship to be homeported year-round as well as a second seasonal ship in 2025. [66]

Disney's Castaway Cay

Disney's Castaway Cay, or simply Castaway Cay, is a private island in the Bahamas which serves as an exclusive port for the Disney Cruise Line ships. It is located near Great Abaco Island and was formerly known as Gorda Cay. In 1997, The Walt Disney Company purchased a 99-year land lease (through 2096) for the cay from the Bahamian government, giving the company substantial control over the island.

Lookout Cay at Lighthouse Point

Lookout Cay at Lighthouse Point, or simply Lookout Cay, is a private peninsula in the Bahamas which serves as an exclusive port for the Disney Cruise Line ships. It is located in the south-eastern region of Bannerman Town, Eleuthera. In March 2019, The Walt Disney Company purchased the peninsula from the Bahamian government, giving the company control over the area.

Related Research Articles

<span class="mw-page-title-main">Port Everglades</span> Seaport in Broward County, Florida

Port Everglades is a seaport in Fort Lauderdale, Florida, located in Broward County. Port Everglades is one of South Florida's foremost economic engines, as it is the gateway for both international trade and cruise vacations. In 2022, Port Everglades was ranked the third-busiest cruise homeport, accommodating more than 1.72 million passengers. Port Everglades' cargo sector has been climbed up the rankings based on its operational performance among 348 seaports in the world.

<i>Disney Wonder</i> Cruise ship built in 1999

Disney Wonder is a 25 year old cruise ship operated by Disney Cruise Line. It was the second ship to join the Disney fleet on entering service in 1999. Disney Wonder is of the same class as Disney Magic. The other three ships in the fleet are the Disney Dream, Disney Fantasy, and Disney Wish. The interior of Disney Wonder is decorated in the Art Nouveau style, in contrast to her sister ship, Disney Magic which is decorated in the Art Deco style. Both ships have 11 public decks, can accommodate 2,400 passengers in 875 staterooms, and have a crew of approximately 950. Disney Wonder was built in the year following completion of Disney Magic. As of 2015, Disney Wonder sails various North American itineraries on a seasonal basis. From early September to late October 2016, the ship underwent dry dock in Cadiz, Spain, where she was given many new dining, entertainment, and accommodation enhancements.

<span class="mw-page-title-main">Castaway Cay</span> Private island in the Bahamas

Disney's Castaway Cay, or simply Castaway Cay, is a private island in the Bahamas which serves as an exclusive port for the Disney Cruise Line ships. It is located near Great Abaco Island and was formerly known as Gorda Cay. In 1997, The Walt Disney Company purchased a 99-year land lease for the cay from the Bahamian government, giving the company substantial control over the island.

<span class="mw-page-title-main">Norwegian Cruise Line</span> American cruise line

Norwegian Cruise Line (NCL) is an American cruise line founded in Norway in 1966, incorporated in the Bahamas and headquartered in Miami. It is the fourth-largest cruise line in the world by passengers, controlling about 8.6% of the total worldwide share of the cruise market by passengers as of 2021. It is wholly owned by parent company Norwegian Cruise Line Holdings.

<i>Disney Magic</i> Cruise ship

Disney Magic is a cruise ship owned and operated by Disney Cruise Line, a subsidiary of The Walt Disney Company. She is the line's first vessel, later followed by the Disney Wonder, Disney Dream, Disney Fantasy, Disney Wish, and Disney Treasure. She has 11 public decks, can accommodate 2,700 passengers in 875 staterooms, and has a crew of approximately 950. The interior of Disney Magic is decorated in the Art Deco style.

<i>Norwegian Sun</i> Sun-class cruise ship launched in 2000

Norwegian Sun is a Sun-class cruise ship operated by Norwegian Cruise Line. She entered service in 2001 in a dual christening ceremony at the Port of Miami with Norwegian Star. She was constructed at the Lloyd Werft shipyard in Bremerhaven, Germany.

Thomas Michael McAlpin is the Chairman and former CEO of Virgin Voyages. He previously served as president and CEO of The World, a privately owned residential ship. McAlpin also served as president of Disney Cruises, where he oversaw two cruise ships, the Disney Magic and Disney Wonder as well as Disney's private island Castaway Cay.

<span class="mw-page-title-main">Port Canaveral</span> Port in Florida, United States

Port Canaveral is a cruise, cargo, and naval port in Brevard County, Florida, United States. The port has the busiest cruise terminals in the world. In 2022, the port had over 4 million passengers passing through it during the fiscal year. Additionally, over 5.4 million tonnes of bulk cargo moves through each year.

<span class="mw-page-title-main">Disney's Magical Express</span> Shuttle transportation service (2005–2022)

Disney's Magical Express was a private ground transportation and luggage delivery service for the Walt Disney World Resort in Orlando, Florida and the Disney Cruise Line Terminal at Port Canaveral, operated by Mears Transportation. The complimentary service was only available to guests with hotel reservations at the Walt Disney World Resort as well as those with departures with Disney Cruise Line.

<i>Disney Dream</i> Cruise ship operated by Disney Cruise Line

Disney Dream is a cruise ship operated by Disney Cruise Line, which is part of The Walt Disney Company's Disney Experiences division. She is the third ship of the overall fleet and the first of the Dream class, and was followed by a sister ship, the Disney Fantasy.

<i>Disney Fantasy</i> Cruise ship operated by Disney Cruise Line

Disney Fantasy is a cruise ship owned and operated by Disney Cruise Line, a subsidiary of The Walt Disney Company. Entering service in 2012, she is the second ship of the Dream-class, and the line's fourth vessel overall; the other four ships of the company fleet are the Disney Magic, Disney Wonder, Disney Dream, and Disney Wish. Her sister ship, Disney Dream, was launched in 2011.

<i>Norwegian Breakaway</i> Cruise ship operated by Norwegian Cruise Line

Norwegian Breakaway is a cruise ship of Norwegian Cruise Line. It, along with Norwegian Getaway, are the first two ships in "Project Breakaway" ordered by Norwegian Cruise Line. They were named through a public contest - a contestant submitted the name Norwegian Breakaway, which was announced on 14 September 2011.

<i>Norwegian Escape</i> Cruise ship

Norwegian Escape is a Breakaway Plus-class cruise ship operated by Norwegian Cruise Line (NCL), a subsidiary of Norwegian Cruise Line Holdings. She was the fleet's first Breakaway Plus-class ship to be delivered and was designed with larger dimensions and gross tonnage than her older sister ships, Norwegian Breakaway and Norwegian Getaway, at 164,998 GT.

<i>Mardi Gras</i> (2020 ship) Excellence-class cruise ship

Mardi Gras is an Excellence-class cruise ship operated by Carnival Cruise Line. She is Carnival's lead vessel of the fleet's Excel-class, a subclass of the Excellence class, and was built by Finnish shipbuilder Meyer Turku in Turku, Finland. She also has often been incorrectly referred to as Carnival Mardi Gras, though Carnival has specified that her name does not include the "Carnival" prefix, a first since the Fantasy-class vessels originally omitted "Carnival" in their names upon their debuts. Mardi Gras has been subject to numerous delays in her construction, delivery, and debut amid the COVID-19 pandemic and its subsequent impact on tourism. First scheduled for a summer 2020 delivery and debut, she was delivered to Carnival on 18 December 2020. After her debut was postponed on numerous occasions, Mardi Gras began operating weekly sailings on 31 July 2021.

<i>Disney Wish</i> Cruise ship operated by Disney Cruise Line

Disney Wish is the fifth cruise ship owned and operated by Disney Cruise Line, a subsidiary of The Walt Disney Company. She is the largest ship in the fleet and the first of the Wish-class. She entered service in June 2022 and will be followed by her sister ships the Disney Treasure in 2024 and the Disney Destiny in 2025. The other four ships in the fleet are the Disney Magic, Disney Wonder, Disney Dream, and Disney Fantasy. The Disney Adventure will join the fleet in 2025.

<i>Disney Treasure</i> Cruise ship operated by Disney Cruise Line

Disney Treasure is the upcoming sixth cruise ship owned and operated by Disney Cruise Line, a subsidiary of The Walt Disney Company, due to enter service on December 21, 2024. Her sister ship, Disney Wish, was launched in 2022. Disney Treasure is the second ship of the Wish-class. She will enter service on December 21, 2024, and will be followed by Disney Destiny on November 20, 2025. She will sail Western and Eastern Caribbean itineraries. The other five ships in the entire fleet are the Disney Magic, Disney Wonder, Disney Dream, Disney Fantasy and Disney Wish. The Disney Adventure will join the fleet on December 15, 2025.

<span class="mw-page-title-main">Lookout Cay at Lighthouse Point</span> Private peninsula in the Bahamas

Lookout Cay at Lighthouse Point, or simply Lookout Cay, is a private peninsula in The Bahamas which serves as an exclusive port for the Disney Cruise Line ships. It is located in the south-eastern region of Bannerman Town, South Eleuthera. In March 2019, The Walt Disney Company purchased the peninsula from the Bahamian government, giving the company control over the area.

<i>Disney Destiny</i> Cruise ship operated by Disney Cruise Line

Disney Destiny is an upcoming seventh cruise ship owned and operated by Disney Cruise Line, a subsidiary of The Walt Disney Company, due to enter service on November 20, 2025. The first of Destiny's sister ships, the Disney Wish, was launched in June 2022, with the second ship, Disney Treasure, set to launch in December 2024. The other four ships in the entire fleet are the Disney Magic, Disney Wonder, Disney Dream, and Disney Fantasy. The Disney Adventure will join the fleet on December 15, 2025.

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  60. ↑ "Port Canaveral plans: More Disney cruise ships and upgrade to Disney cruise terminal". Florida Today. Retrieved June 29, 2018.
  61. ↑ "Port Addresses & Parking". disneycruise.disney.go.com. Retrieved August 1, 2024.
  62. ↑ "Broward Approves Disney Terminal Design Contract at Port Everglades". www.porteverglades.net. April 5, 2022. Retrieved April 11, 2022.
  63. ↑ "Port Everglades: New Lines, New Ships and a New Terminal". Cruise Industry News. November 9, 2023. Retrieved November 10, 2023.
  64. 1 2 "Terminal 4". www.porteverglades.net. Retrieved December 1, 2023.
  65. ↑ "2024 Fall Itineraries". disneycruise.disney.go.com. Retrieved July 21, 2022.
  66. ↑ "Cruise line announces new community investments in Junior Achievement of South Florida and Boys & Girls Clubs of Broward County". www.porteverglades.net. November 13, 2023. Retrieved December 3, 2023.
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