Super Hungama

Last updated

Super Hungama
CountryIndia
Network Disney Star
Headquarters Mumbai, Maharashtra, India
Programming
Language(s)
Picture format 576i SDTV
Ownership
Owner Disney India
Sister channels Disney Star Channels
History
Launched17 December 2004;19 years ago (2004-12-17)
Former names
  • Toon Disney/Jetix (2004–2009)
  • Disney XD (2009–2019)
  • Marvel HQ (2019–2022)

Super Hungama is an Indian pay television channel operated by Disney Star which is wholly owned by Disney India. It primarily focuses on children's animated series and is a direct sister channel to Hungama. [1]

Contents

The channel was started as the Indian version of Toon Disney in December 2004 and also carried the Jetix block in India. Both brands were replaced by Disney XD on 14 November 2009. The channel became Marvel HQ on 20 January 2019 and Super Hungama on 1 March 2022.

History

In December 2004, The Walt Disney Company launched two television channels in India—Disney Channel and Toon Disney—as a part of an effort to expand their presence in the South Asian market. Both channels broadcast in English, Hindi, Tamil, and Telugu. Toon Disney started with English, Tamil and Telugu and gained a Hindi-language audio track on 1 September 2005. [2] [3] Toon Disney carried the Jetix programming block in India. [4] [5] Among all children's television channels in India, Toon Disney had the lowest number of local programming. It was also one of the leading Indian children's channels at the time. [6] [7]

Disney XD replaced Toon Disney and Jetix in November 2009. [8] [9] In December 2011, Disney India planned to launch Marathi and Bengali language audio tracks for Disney XD in 2012 as a part of its regional expansion within the Indian subcontinent. [10] The channel ceased to be available in Bangladesh in February 2013 as being an unapproved service; the move came as the government banned broadcasts of the Hindi-dubbed cartoon series Doraemon over fears that children would learn Hindi and not Bengali. [11]

Marvel HQ replaced the Indian version of Disney XD on 20 January 2019. [12] Disney India noted that Marvel was a "pop-culture phenomenon" worthy of a dedicated Marvel channel. [13] The channel targeted children aged 6–17 with action-adventure animation and live action programming. [14] [15]

At launch, the main Marvel programming would consist of four animated shows [12] and 40 percent of the total schedule, [13] with additional Marvel animated series added or seasons started in March 2019. Over time, non-Marvel animated series were added, including Pokémon and Beyblade . [12]

On 18 October 2021, Disney announced that Marvel HQ would be rebranded as Super Hungama on 1 December. [16] On 30 November, one day before the intended launch, it was delayed due to issues involving the implementation of the Telecom Regulatory Authority of India's New Tariff Order 2.0. [17] The rebrand went ahead on 1 March 2022. [18]

Programming

See also

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References

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