On June 30, 2006, Cedar Fair acquired the company, and the deal included a ten-year license to use the Paramount Parks name and theme, and a four-year license to use Nickelodeon names and themes.[1]
Cedar Fair declined to exercise the Paramount licenses and they dropped Paramount and CBS-licensed names from the parks after the 2007 season, but opted to retain Nickelodeon names and themes until after the 2009 season when this license expired.
Paramount Communications, previously known as Gulf+Western, in turn had acquired the parks from Nelson Schwab and his management group. Schwab and his KECO Entertainment acquired the group in a management-led LBO from the Taft Broadcasting Company, which had built Kings Island in Cincinnati using rides that were moved from the Coney Island amusement park in Cincinnati, Ohio Taft had just closed.
The parks were part of Viacom's Blockbuster Entertainment division until 2002 when they were moved back to Paramount Pictures. After another Viacom corporate shuffle in 2004 the parks became part of Viacom Recreation, a division of Nickelodeon and MTV Networks.
On December 31, 2005, as Viacom went through a corporate split (creating a new version of Viacom and renaming the original company CBS Corporation), Paramount Parks was assigned to CBS Corporation. CBS Corporation, in order to "toss overboard" any unnecessary company assets, sought to sell the parks during the 2006 season, planning to continue their operation until a buyer was found. Cedar Fair, owners of more well known Cedar Point and Knott's Berry Farm theme parks approached the company in 2006. Within the acquisition, there was a license for ten years of use of the Paramount prefix on the parks and Paramount properties at the former Paramount parks, and a four year license for the use of Nickelodeon names and properties.[1] Cedar Fair opted to remove all mentions of Paramount and Paramount intellectual properties by mid-2007. The only references to a Viacom property remaining were the characters and titles used in Nickelodeon Universe (Kings Island) and Nickelodeon Central (Kings Dominion, Carowinds, Great America, and Canada's Wonderland), all of which were rethemed to Peanuts for the 2010 season, to match the children's areas of Cedar Fair's other parks.
In June 2007, it was revealed that a Paramount Theme Park was to be developed and opened at the Dubailand complex (which itself is currently on hold) in the United Arab Emirates. No further developments were made, and the project was abandoned in 2016.[2]
In October 2011, plans for a new Paramount theme park to be developed in Alhama, Murcia were revealed in Madrid. The resort to be called Paramount Park was to be the second-largest theme park in Europe after Disneyland, Paris. Projects to continue with the construction of the park have been scrapped.
In December 2018, it was announced that Paramount Pictures signed a deal with Mohegan Gaming & Entertainment to install the first Paramount-branded theme park in Incheon, South Korea. It is slated to open in 2025, three years after Inspire Integrated Entertainment Resort's opening. Paramount and Daewoo Motor Sales previously announced in 2008 that it will build Paramount Movie Park Korea in Songdo near Incheon, but the plans was never announced due to financial problems of Daewoo Motor Sales.[3]
In December 2019, it was announced that Paramount Pictures with London Resort Company Holdings Paramount-theme in London United Kingdom The London Resort will open in 2024 and start construction in 2021.
In the 1970s and 1980s, Taft Broadcasting created a division called KECO Entertainment (King's Entertainment Company), which was formed in order to build theme parks nationwide.[citation needed] In 1972 and 1975, KECO built Kings Island and Kings Dominion respectively. In 1975, KECO led a forced purchase on the Carowinds Corporation, a bankrupt company, leaving them no choice but to sell Carowinds theme park in Charlotte, North Carolina. In 1981, KECO opened Canada's Wonderland in Vaughan, Ontario, Canada.
In 1984, hotel company Marriott, owner of two parks named Great America, was looking to divest itself of its parks. One of the parks was located in Silicon Valley in the exurbs of San Francisco and the other was located in the North Shore suburbs of Chicago. The California park was purchased by KECO, while the Illinois Park became part of the Six Flags chain.
In 1992, after 22 years of international operations, KECO Entertainment sold five of their parks to Paramount Communications (which was later purchased by Viacom). The remaining property, Australia's Wonderland, was not fully owned by Kings Entertainment and the minor stake they owned was sold to various Australian investor groups as the stake was not opted to be purchased by Paramount. Subsequently, in 1993, the "Paramount's" prefix was added to the parks, excluding Canada's Wonderland, which was renamed to "Paramount Canada's Wonderland", to avoid the use of a double possessive noun. Thus, the first five parks of the Paramount Parks were established: Paramount's Kings Island, Paramount's Kings Dominion, Paramount's Great America, Paramount's Carowinds, and Paramount Canada's Wonderland.
In 2000, Paramount Parks purchased the majority of shares in Spanish theme park Terra Mitica (Land of Myth), branding it Terra Mitica: A Paramount Park. In 2004, Viacom dropped its shares in the park, and the name was reverted without the Paramount suffix.
Theme
Paramount Parks were one of the few remaining seasonal park operators to exclusively use themed layouts and rides (a practice usually observed only by annual park operators such as Universal Destinations & Experiences, Six Flags, SeaWorld Parks & Entertainment and Walt Disney Parks and Resorts). This aspect likely helped the parks stand out against other regional competitors such as Cedar Fair (who later purchased the parks), who ran lightly themed amusement parks exclusively.
For example, while Cedar Fair's flagship park Cedar Point debuted Wicked Twister and Top Thrill Dragster in 2002 and 2003, respectively, Kings Island opened Tomb Raider: The Ride and Scooby-Doo and the Haunted Mansion. These two attractions, while costing only slightly less than Cedar Point's additions, were indoor, highly themed, immersive rides with synchronized musical scores and Hollywood special effects. The same can be said of Paramount's last additions to their parks, The Italian Job: Stunt Track, which are family-oriented roller coasters that also feature flames, water, synchronized music, and many movie props.
When Cedar Fair acquired the Paramount Parks, they revolutionized their own season pass system using Paramount's as a blueprint, and also absorbed some of Paramount's theme-focused entertainment, combining it with their own well-proven thrills to create some of their most famous attractions: Maverick at Cedar Point and Diamondback at Kings Island, among others.
Without the Paramount Pictures film licenses, many of the rides at the Paramount Parks were renamed to more generic names so as not to infringe on Paramount's copyrights. Many of these changes were "in name only", having no actual bearing on the ride's appearance. Because of the level of theme involved in Paramount's later rides, though, (such as The Italian Job: Stunt Track and Tomb Raider: The Ride) some rides did lose core elements, such as synchronized musical scores, special effects, and pre-shows (thereby eliminating story lines).
Drop Zone: Stunt Tower was renamed Drop Tower at all five former Paramount parks.
The Italian Job: Stunt Track at Canada's Wonderland, Kings Dominion, and Kings Island were all renamed Backlot Stunt Coaster.
Tomb Raider: The Ride and Tomb Raider: FireFall at Kings Island and Kings Dominion respectively were both renamed The Crypt. Both have since been removed as of 2020.
The roller coaster at Canada's Wonderland was renamed Time Warp.
Days of Thunder go-kart tracks were renamed Thunder Alley.
Paramount Action-FX Theater was renamed Action Theater.
The Paramount Theatre was renamed after each park it was located in (e.g. Kings Island Theatre).
BORG Assimilator at Carowinds was renamed Nighthawk.
Cliffhanger was renamed Riptide at Canada's Wonderland.
Scooby Doo and the Haunted Mansion at Canada's Wonderland, Carowinds, Kings Dominion & Kings Island was renamed Boo Blasters on Boo Hill with the Scooby Doo theme removed.
The Nickelodeon and Hanna-Barbera children's areas in all of the parks remained dormant until after the 2009 season, when they rethemed to Cedar Fair's Peanuts characters, under the name Planet Snoopy. In 2018, Carowinds rethemed their Planet Snoopy area to Camp Snoopy.
There were two Wayne's World themed lands at Kings Dominion and Carowinds. While Hurler continues to operate at Carowinds, its Kings Dominion counterpart was rebuilt by Rocky Mountain Construction and reopened in 2018 as Twisted Timbers.
Perhaps the most notable change between park owners, Kings Island's $20 million indoor Tomb Raider: The Ride had its water effects, lasers, Hollywood lighting, pre-show, synchronized musical score, film props, artificial fog, and flame effects removed. Notably, The Crypt at Kings Dominion, similar to the ride at Kings Island with the exception that it was outdoors, retained all of its original theming, music, film props, lighting, fog, and flames.
Sale to Cedar Fair
On January 27, 2006, the then-newly minted CBS Corporation announced its intent to sell Paramount Parks due to the fact that it did not fit well within the company's core business (producing and distributing television content). A number of groups expressed interest in purchasing the company, several placed bids, and on May 22, 2006, Cedar Fair announced it had outbid competitors and intended to purchase all five parks in the Paramount Parks chain, including Star Trek: The Experience at the Las Vegas Hilton and the management agreement of Bonfante Gardens. On June 30, 2006, Cedar Fair announced that it had completed its acquisition of Paramount Parks from CBS Corporation in a cash transaction valued at US$1.24 billion.[4][5] Shortly following the transfer of ownership, Cedar Fair began the process of integrating the two companies. With the purchase of the Paramount Parks, Cedar Fair LP announced that it would do business under the name Cedar Fair Entertainment Company. Cedar Fair LP remains the legal company name.[6]
Removal of references
The individual parks continued to operate under their Paramount names during the 2006 season. After 14 years of operation under Paramount, Cedar Fair began removing the Paramount name and logo from the parks in January 2007. The names of the main parks were changed back to their original pre-Paramount names (the Paramount's prefix was removed) with the Cedar Fair corporate logo added. Bonfante Gardens was changed to Gilroy Gardens. Cedar Fair began removing references to Paramount Pictures from all parks.
Although the acquisition granted Cedar Fair a ten-year licensing deal for Paramount names and icons, such as Star Trek and Tomb Raider, Cedar Fair opted to terminate the agreement and not pay an annual licensing fee for all properties besides Nickelodeon as the deal included a four-year license for the latter brand's associated names and icons, which was terminated during 2009.[1] The process of removing references to Paramount/CBS properties began in the parks during the beginning of the 2007 season and by the 2008 season most of the major references were completely removed from the parks, besides some minor remnants and logos occasionally found in the park.[7]
Europe
On October 10, 2011, it was reported that Paramount would develop a theme park in Murcia, Spain with work set to start in 2012. The $1.5 billion Paramount Murcia park was hoped to rival Disneyland Paris as a European tourist destination. The resort would have featured 30 attractions with an adjacent shopping center, hotels and casino.[8]
Following further set backs such as the death of the promoting companies CEO (Jesus Samper)[9] and a High Court ruling, the construction of this park did not continue, and the area was instead expected to be reclassified for agricultural purposes.[10]
In the summer of 2017, a deal between Paramount and developer London Resort Company Holdings to build a resort collapsed, partly for the latter's wish to work with other media and broadcasting companies alongside Paramount.[11] In June 2019, they relaunched the project, named London Resort and scheduled to open in 2025.[12]
Kings Island is a 364-acre (147 ha) amusement park located 24 miles (39 km) northeast of Cincinnati in Mason, Ohio, United States. Owned and operated by Six Flags, the park was built by Taft Broadcasting and opened in 1972. It was part of a larger effort to move and expand Coney Island, a popular resort destination along the banks of the Ohio River that was prone to frequent flooding. After more than $300 million in capital investments over the years, the park has grown to feature over a hundred attractions including fifteen roller coasters and a 33-acre (13 ha) water park.
Canada's Wonderland, formerly known as Paramount Canada's Wonderland, is a 330-acre (130 ha) amusement park located in Vaughan, Ontario, a municipality within the Greater Toronto Area. Opened in 1981 by the Taft Broadcasting Company and the Great-West Life Assurance Company, it was the first major theme park in Canada and remains the country's largest. Cedar Fair purchased the park from Paramount Parks in 2006, and they have owned and operated the park since then. In 2019, it was the most-visited seasonal amusement park in North America with an estimated 3.9 million guests. The park still retains this record, with an estimated 3.8 million guests in 2022 amid the COVID-19 pandemic.
Kings Dominion is an amusement park in Doswell, Virginia, United States, twenty miles (30 km) north of Richmond and 75 miles (120 km) south of Washington, D.C. Owned and operated by Six Flags, the 280-acre (1.1 km2) park opened to the public on May 3, 1975, and features more than 60 rides, shows and attractions including 13 roller coasters and a 20-acre (8.1 ha) water park. Its name is derived from the name of its sister park, Kings Island near Cincinnati, and the nickname for the Commonwealth of Virginia, "Old Dominion."
Carowinds is a 407-acre (165 ha) amusement park primarily located in Charlotte, North Carolina. Owned and operated by Six Flags Entertainment Corporation, the park first opened to the public on March 31, 1973. Carowinds straddles the state line between North and South Carolina, adjacent to Interstate 77, with a portion of the park located in Fort Mill, South Carolina. The park has a sign telling guests where the state line lies. It was constructed at a cost of $70 million following a four-year planning period led by Charlotte businessman Earl Patterson Hall. Carowinds also features Carolina Harbor, a 27-acre (11 ha) water park that is included with park admission. Annual events include the Halloween-themed SCarowinds and the Christmas-themed WinterFest.
California's Great America is an 112-acre (45 ha) amusement park located in Santa Clara, California, United States. Owned and operated by Six Flags Entertainment Corporation, it originally opened in 1976 as one of two parks built by the Marriott Corporation. Great America features over 40 rides and attractions, with Gold Striker among its most notable, which has ranked as a top wooden roller coaster in the world in the annual Golden Ticket Awards publication from Amusement Today. Other notable rides include RailBlazer, a single-rail coaster from Rocky Mountain Construction, and Flight Deck, an inverted coaster from Bolliger & Mabillard. The park made appearances in the 1994 films Beverly Hills Cop III and Getting Even with Dad.
Kings Entertainment Company (KECO) owned and/or operated six theme parks around the world. The company was originally owned by Taft Broadcasting and in 1984 was purchased for $167.5 million by senior executives and general managers of Taft's Amusement Park Group.
Woodstock Express is a wooden roller coaster located at Kings Island and designed by John C. Allen. It is located in the children's rides area of the park known as Planet Snoopy. The coaster has undergone four different name changes as the children's area in which it resides has been renamed and rethemed multiple times since the park opened. It has also been painted a number of different color schemes since its debut.
The Action Theater is a motion simulator ride that debuted in 1993. It is currently only operating at California's Great America. Located formerly at Canada's Wonderland, Carowinds, Kings Dominion and Kings Island. The attraction was previously known as "Paramount Action F/X Theater" before being renamed following the purchase of the Paramount Parks chain by Cedar Fair in 2006.
Since the 1990s, Nickelodeon, a worldwide children's television network and franchise, owned by Paramount Global, has had an involvement in the creation and theming of amusement parks rides.
Drop Tower, formerly known as Drop Zone: Stunt Tower, is the name of five drop tower amusement rides located at Six Flags amusement parks in the United States and Canada. Each installation varies in size and capacity.
Backlot Stunt Coaster is a launched roller coaster located at three Six Flags amusement parks. The first two installations opened at Kings Island and Canada's Wonderland in 2005 under the name Italian Job: Stunt Track, while the third opened at Kings Dominion in 2006 as Italian Job: Turbo Coaster. All three were themed to the climactic chase scene at the end of the 2003 film The Italian Job. Special effects were incorporated throughout the ride to reproduce the scene, although some of the effects were removed in later years. The Italian Job theme was also dropped in 2008 following Cedar Fair's acquisition of the amusement parks from Paramount.
The Smurfs is a Belgian comic book series created by Peyo in 1958. It became well-known worldwide with the Hanna-Barbera cartoon series in the 1980s. With the popularity of the Smurfs came a wide range of toys and spin-off products and use of the Smurfs in merchandising. In 2020, ViacomCBS partnered with LAFIG Belgium and IMPS to manage licensing rights to the Smurfs in several territories, as part of a deal that will also see the company's Nickelodeon channel air the IMPS-produced animated Smurfs series.
Through its history, Hanna-Barbera has operated theme park attractions, mostly as a section in Kings Island, Carowinds, California's Great America, Kings Dominion, Canada's Wonderland, and, recently, Six Flags Great America.
There have been several children's areas at Canada's Wonderland since opening in 1981.
Ghost Blasters is an interactive dark ride franchise, designed and created by Sally Corporation. The franchise includes many locations at various amusement parks throughout the United States and Canada. Riders on "Ghost Blasters" are equipped with laser guns, as the attraction travels through a themed "haunted manor". The goal of the attraction is to accumulate a high score by aiming and firing at lit targets.
WindSeeker is a 301-foot-tall (92 m) swing ride at several Six Flags parks. The rides are Wind Seeker models manufactured by Mondial. They opened for the 2011 season at Canada's Wonderland in Ontario, Cedar Point and Kings Island in Ohio, and Knott's Berry Farm in California. Carowinds in North Carolina and Kings Dominion in Virginia opened their WindSeekers in 2012. The first four each cost US$5 million, while the remaining two each cost $6.5 million. Cedar Fair relocated the Knott's Berry Farm WindSeeker to Worlds of Fun in 2014, where it reopened as SteelHawk.
Dinosaurs Alive! was an animatronic dinosaur themed area which formerly operated at several amusement parks and zoos, but has since been closed.
Fast Lane is an optional, pay-per-person line queue system offered on select rides at legacy Cedar Fair amusement parks, now Six Flags amusement parks. The system provides shorter lines, and guests who want access must pay a fee in addition to general park admission. They are given a wristband for identification, and an unspecified, limited number are sold each day to control wait times. First piloted in 2011 at Kings Island, the system was rolled out to the rest of the Cedar Fair chain in 2012. An upgrade called Fast Lane Plus featuring additional rides is available at some parks.
Boo Blasters on Boo Hill is an interactive family dark ride designed and manufactured by Sally Corporation. The ride opened in 2010 at four Six Flags amusement parks — Canada's Wonderland, Carowinds, Kings Dominion, and Kings Island. The ride was a slight alteration and replacement of Scooby-Doo! and the Haunted Castle after Cedar Fair chose to remove all Hanna-Barbera branding from each of their parks by 2010.
Woodstock Express is a steel kiddie roller coaster located at California's Great America in Santa Clara, California. The coaster has slight drops and turns and uses a lap bar for guests' safety. It is themed to Woodstock, the best friend of Snoopy from the Peanuts comic strip.
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