2000s
"Canal+ Zap/Rød/Punainen" (Red) was launched on 22 September 2001, allowing cable and satellite viewers to select alternate matches during FA Premier League and National Hockey League fixtures.
The channels were redesigned on 1 May 2004. The three colour-coded channels were replaced by four themed channels: the main Canal+ channel, Canal+ Film 1 and Canal+ Film 2 (showing new films), the all-sports Canal+ Sport, and C More Film, a channel featuring older films. C More Film was the first channel to use the "C More" name.
On 1 September 2005, the line-up was expanded with the launch of Canal+ Film 3, C More Film 2, and C More HD—the first HD channel in the Nordic region. Canal+ Film 1 was renamed "Canal+ Film", and Canal+ Sport was divided into country-specific channels. Canal+, which had been localized, became a pan-Nordic channel. Around the same time, IPTV operators, in partnership with Canal Digital, launched an interactive VOD service called "Canal+ Play", allowing viewers to watch past seasons and films via their set-top boxes. This service was later integrated into Canal Digital Go, available both on set-top boxes and online, similar to the British service Sky Go.
On 1 November 2006, the C More Film and C More Film 2 channels were merged with Canal+ Film 2, and the main Canal+ channel was replaced by Canal+ Mix, a bonus channel broadcasting series, entertainment, music, sports, children's programming, documentaries, and films. C More also introduced a new sports channel, Canal+ Sport 2. At the same time, several channels were renamed: Canal+ Film became "Canal+ Film 1", Canal+ Sport became "Canal+ Sport 1", and C More HD became "Canal+ HD". Customers were now able to subscribe separately to film or sports packages instead of all channels collectively. The "Canal+ Film" package included Canal+ Film 1, 2, and 3, while "Canal+ Sport" included Canal+ Sport 1 and 2. The full package, "Canal+ Total", included Canal+ Mix and Canal+ HD as bonus channels.
On 1 February 2007, Canal+ HD was divided into two separate HD channels: Canal+ Film HD (for films) and Canal+ Sport HD (for sports events). In September 2007, a pay-per-view sports service called C Sports was launched in Sweden, Denmark, and Norway. Although not available in Finnish, it could be accessed in Finland. Initially, it offered single matches on a PPV basis but later expanded to subscription-based viewing of entire leagues. In 2009, it was further developed to include on-demand archives and live streaming of Canal+ Sport channels. The service remains available in all Nordic countries except Finland, where similar content is provided through MTV3's VOD platform Katsomo.
The channels underwent another redesign on 1 November 2007. The film and series channels were renamed and restructured: Canal+ Film 1 became "Canal+ First" (focused on new films and series), Canal+ Film 2 became "Canal+ Hits" (focused on classic films), Canal+ Film 3 became "Canal+ Action", and Canal+ Mix became "Canal+ Drama". These were joined by "Canal+ Comedy", which broadcast films from multiple genres. Canal+ Sport 1 and 2 retained their names, while "Canal+ Sport Extra" was added, time-sharing with Canal 69, which specialized in adult films.
In July 2009, C More Entertainment launched Canal 9, a new sports and male-oriented channel. Canal 9 was free for Canal+ Sport and Canal+ Total subscribers across cable, satellite, and IPTV platforms. The channel shared some sports rights with Canal+ and also held its own, commissioned by TV4 Gruppen. It was modelled after Finland's MTV3 Max, with discussions later arising about renaming MTV3 Max to Canal 9 Suomi. Canal 9 also launched in Norway in November 2011.
On 1 October 2009, Canal+ launched SF-kanalen, a channel broadcasting Swedish films and miniseries from Svensk Filmindustri's library. After TV4's acquisition of C More, both Canal+ and Svensk Filmindustri became part of the same corporate group. SF-kanalen replaced Canal 69, which closed the previous day.
2010s
On 1 April 2010, Canal+ Comedy was replaced by Canal+ Series, which broadcast television series from 8 p.m. to midnight and films during the daytime.
On 14 May 2010, C More Entertainment launched three sports channels: Canal+ Sport 3, Canal+ Football, and Canal+ Hockey. Canal+ Sport 3 was exclusive to Norway. Later that year, Canal+ announced a second Finnish-language sports channel, Canal+ Aitio (translated as "Canal+ Skybox"), which began broadcasting in December 2010. The new channel aired additional Premier League and UEFA Champions League matches, allowing two simultaneous broadcasts. Another Finnish channel, "Canal+ Urheilu", was also introduced, with HD versions available across all platforms.
On 1 June 2011, Canal+ launched two additional film and series channels: Canal+ Family (featuring family and children's programming) and Canal+ Emotion (formerly Canal+ Drama).
In May 2012, C More Entertainment announced a rebrand to "C More." Most channels retained their names but replaced the Canal+ prefix with C More. Sports channels were also renamed: Canal+ Sport 1 became C More Sport, Canal+ Sport 2 became C More Tennis, Canal+ Sport Extra became C More Extreme, and Canal+ Extra channels were rebranded as C More Live. The Danish Canal 8 Sport and Canal 9 were unaffected. C More also introduced documentaries to its programming.
On 30 October 2012, C More's Finnish channels merged with MTV3 Kanavapaketti to form MTV3 Total. C More Urheilu (Sport), C More Aitio, and C More Premier HD were renamed MTV3 MAX Sport 1, MTV3 MAX Sport 2, and MTV3 MAX Premier HD, respectively. The package was rebranded MTV Total in 2013, then reverted to C More in 2017. Following the 2017 rebrand, MTV Oy's MTV Juniori and MTV Max became C More Juniori and C More Max, respectively.
In October 2012, C More launched the Filmnet online streaming service in Sweden to compete with Netflix and HBO Nordic. Filmnet expanded to Norway and Finland in early 2013, while in Denmark, C More collaborated with YouSee on a similar service called YouBio. Filmnet was merged into the main C More website on 30 June 2015.
