Swedish(main; foreign language programmes shown in original language but with Swedish subtitles) Danish(subtitles for select Swedish original productions)[1]
SVT1 (SVT Ett; commonly referred to as Ettan) is the primary television station of the Swedish public service broadcaster Sveriges Television in Sweden.
Television in Sweden officially launched on 4 September 1956 with the launch of Radiotjänst TV, renamed Sveriges Radio TV a year later. It would take a few years before achieving national coverage. From 1955 to 1958, Danish television carried a program in Swedish (Sydsvenska journalen) aiming at viewers in Skåne until the link with Stockholm was finished in 1958.
The arrival of a second television network, TV2, led to the first channel relaunching as TV1 in 1969, remaining under the Sveriges Radio banner. In connection with the new system, the channel appointed Håkan Unsgaard as its director, and Aktuellt was replaced by TV-nytt, broadcasting on both channels (Aktuellt returned to TV1 in 1972). The old "TV0" was shut down on November 29, 1969 and the new TV1 started the following day. Among the programs shown on the launch night of the renamed service was a special variety show (Cabaret Canalhumorn) with Povel Ramel and Hans Alfredson. Full-time colour broadcasting started in 1970 before both networks were placed under the management of Sveriges Television (SVT) on 1 July 1979.
To encourage competition between the two channels, TV1 relaunched as Kanal 1 on 31 August 1987 with the entirety of its homegrown programming produced in Stockholm, including the national news and current affairs programme Aktuellt (Current). Organizationally, these changes were launched on July 1, less than two months before the rebrand was made official.[5] The merger of the teams behind the two channels created a larger team for Kanal 1. Such merger allowed rationings that, over time, led to an increase in programming time. Kanal 1 got its drama unit, Kanal 1 Drama, which became the largest drama producer in the Nordic region. Increased competition from commercial channels, including TV4, led to another relaunch as SVT1 in 1996, incorporating programming produced from across the country again.
A major corporate revamp in 2001 saw the channel repositioned as SVT's flagship network to make it the most-watched television station in Sweden - a position previously held by SVT2. As part of the revamp, TV2's popular news programme Rapport (Report) moved to the first network while Aktuellt moved to the second network.
Alongside Rapport, SVT's main entertainment shows air on the first channel, including Melodifestivalen, Så ska det låta and På spåret are broadcast on this channel.
In October 2006, some programs on SVT1 began to be broadcast in HDTV format via the channel SVT HD. In June 2008, SVT HD started broadcasting upscaled programs from SVT1 when there were no HD programs available.
On August 25, 2008, a further change was made. The biggest change, which received a lot of criticism, was that Bolibompa's 6pm broadcast, after more than twenty years on SVT1, as well as more programs from the children's range, were moved to Barnkanalen.[6][7] At the same time, regional news moved to SVT1, which made it possible to move SVT2's pre-evening block with news, regional news and Go'kväll to SVT1.[8]
On September 7, 2009, SVT1 became a 24-hour broadcasting channel when the nightly simulcast with SVT24 was replaced by essentially repeats.[9]
On June 17, 2010, SVT received permission from the government to start broadcasting two HDTV channels in the digital terrestrial network.[10] On September 20, 2010, SVT HD was discontinued and replaced by a full-time simulcast of SVT1 in HDTV format. On November 1, HD broadcasts began in the terrestrial network in several locations.
Logos and identities
1956 to 1969
Initially known as Radiotjänst TV, the channel was renamed as Sveriges Radio TV after its parent company. It was usually referred to as TV for short, as it was the only television service available at the time.
During the 1960s, the television service usually used the Sveriges Radio logo as identification. It was designed by Karl-Erik Forsberg and is still in use by Sveriges Radio. At start up and closedown, the service used an ident slide consisting of an art deco version of central Stockholm, with the Stockholm City Hall in the centre.
1969 to 1980
When a second channel launched in December 1969, 'Sveriges Radio TV' was renamed TV1. As colour television arrived a year later, TV1 started using a blue background behind their logo.
1980 to January 1996
SVT1's third logo, designed by Sid Sutton, used from 1980 to 7 January 1996.
TV1 and TV2 became part of Sveriges Television in 1980. The new company received a new logo a year later, designed by Sid Sutton, with similarly designed logos for both networks.[11]
On screen, the TV1 and TV2 logos were usually seen accompanying picturesque slides of the country and the station clock, although in-vision continuity was generally favoured for most junctions.
The Kanal 1 revamp in 1987 saw the introduction of a computer-animated ident featuring Stockholm landmarks surrounding the logo. In-vision continuity was abandoned in favour of out-of-vision presentation over captions, although in-vision returned during the Christmas holidays, usually for the annual Christmas Eve continuity shift, handled by veteran broadcaster Arne Weise.
Full-time in-vision continuity returned as part of a further revamp in 1994, two years before both networks launched a new look.
January to October 1996
October 1996 to 2001
The initial graphics for SVT1 and SVT2 were replaced a year later with a predominantly blue theme.
2001 to 2008
In 2001, a corporate rebranding by Timothy Wilkinson and Darrell Pockett from English & Pockett led to a further revamp, featuring SVT's new starflower logo. A warmer orange and red theme was adapted for the first network and updated two years later. The SVT logo consisted of an orange square with the numeral "1" in the Myriad font next to the starflower.
All SVT presentation switched to widescreen in 2007.
2008 to 2016
SVT1's seventh and previous logo, used from 25 August 2008 to 24 November 2016.
SVT1 underwent another relaunch on 25 August 2008, designed by Stockholm-based Liberty. While the new look did not feature the corporate logo, SVT1's idents featured a violet rectangle theme centred around a TV screen - the new graphics were designed by Dallas Sthlm.[12]
A review of SVT presentation led to the end of in-vision continuity on the network on Sunday 4 March 2012 - the last announcer to appear on camera was Justine Kirk. SVT1 now utilises out-of-vision announcers.
SVT1's seventh and previous logo on a purple rectangle used until 4 March 2012.
HD logo, used from 2010 to 2012.
HD logo, used from 2012 to 2016.
2016–present
SVT1's eighth and current logo since 25 November 2016.
HD logo since 2016.
Programming
On weekdays, a typical broadcast day on SVT1 begins with the breakfast programmeMorgonstudion (lit., "The Morning Studio") followed by a mix of repeats of the previous night's primetime lineup, films, TV series, magazine shows, and documentaries throughout the day as well as live sport. The main evening schedule usually airs from around 5pm (17:00) until midnight with the main 25-minute edition of Rapport at 7:30pm (19:30), alongside shorter bulletins at 6pm (18:00) and later in the evening. Repeat programming airs throughout the night.
SVT1 is usually the channel for annual events of national significance such as the announcement and awarding of the various Nobel Prizes and the Eurovision Song Contest.
Regional programming
Since August 2008, SVT1 also broadcast regional news programming, including opt-outs in Morgonstudion, a main 15-minute bulletin at 6:30pm (18:30) and a mid-evening update at 7:55pm (19:55). Stories from SVT's regional newsrooms also feature in the national programme Sverige idag (Sweden Today) on weekdays. As of April 2015, there are 21 regional news services, under the SVT Nyheter banner, although most are pre-recorded from centralised studios.
Sveriges Television AB, shortened to SVT, is the Swedish national public television broadcaster, funded by a public service tax on personal income set by the Riksdag. Prior to 2019, SVT was funded by a television licence fee payable by all owners of television sets. The Swedish public broadcasting system is largely modelled after the system used in the United Kingdom, and Sveriges Television shares many traits with its British counterpart, the BBC.
SVT2, is one of the two main television channels broadcast by Sveriges Television in Sweden.
Viasat was a satellite and pay television brand, co-owned by the Swedish media group Viaplay Group in the Nordic countries, Antenna Group in Hungary, and by Viasat World internationally. Founded in Sweden in 1991, Viasat has previously been owned by Modern Times Group. The channels of both companies were broadcast from London.
Boxer TV Access is a Swedish brand owned by Tele2 AB providing pay television channels on the digital terrestrial television network in Sweden. Modeled on the British ITV Digital, it was founded in October 1999. Some channels on the Swedish DTT are free-to-air, but most of the channels require subscription from Boxer. Boxer has claimed to have around 500,000 subscribers by June 2016 when it was acquired by ComHem.
Aktuellt is a Swedish nightly news programme produced by Sveriges Television (SVT) and broadcast on its second channel, SVT2 in Sweden.
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SVT24, stylized as svt24, formerly known as SVT 24 or 24 is a Swedish language TV channel broadcast by Sveriges Television (SVT). It started broadcasting in 1999 as a dedicated news channel. In 2003 it extended its scope to include other current events-related programmes and sports at the weekend. Nowadays the channel mainly consists of news, sports, and entertainment programmes with a focus on reruns from SVT1 and SVT2.
Swedish Educational Broadcasting Company is a public-service corporation providing educational programming on radio and television.
SVT World was an international television channel from the Swedish broadcaster Sveriges Television. The channel was available on satellite in Europe and much of Africa, Australia and Asia, terrestrially in parts of Finland and worldwide via IPTV.
SVT Barn, formerly Barnkanalen and SVT B, is a Swedish free-to-air television channel from state broadcaster Sveriges Television dedicated to children's television programming. Barn is Swedish for children, whereas Barnkanalen meant The Children's Channel. In the first semester of 2023 alone, SVT Barn had a daily reach of viewers exceeding 100 times the volume that Disney Channel has in Sweden.
Com Hem was a Swedish brand owned by Tele2 AB which supplied Triple Play services that included cable television, broadband internet and fixed-line telephone.
Rapport ("Report") is one of the two main news programmes from the Swedish television broadcaster Sveriges Television (SVT).
SVT HD was a high-definition television channel from Swedish public broadcaster Sveriges Television (SVT). The channel broadcasts high-definition simulcasts of programmes from the other SVT channels, where available.
Digital terrestrial television was launched in Sweden in 1999. The shutdown of the analogue equivalent started on September 19, 2005, and was finalized on October 15, 2007.
RiksTV is the distributor of pay television in the Norwegian digital terrestrial television network.
Telia Digital TV is an IPTV distribution platform in Sweden owned by Telia Company. It was launched in January 2005 from a few locations.
Television began in Sweden in 1954 with test transmissions, prior to the opening of the first station, Radiotjänst, two years later. A second channel was launched in 1969. Commercial television arrived in the 1980s through cable television and in 1992, the country's first terrestrial commercial channel was launched.
In broadcasting, continuity or presentation is announcements, messages and graphics played by the broadcaster between specific programmes. It typically includes programme schedules, announcement of the programme immediately following and trailers or descriptions of forthcoming programmes. Continuity can be spoken by an announcer or displayed in text over graphics. On television continuity generally coincides with a display of the broadcaster's logo or ident. Advertisements are generally not considered part of continuity because they are advertising another company.
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