The television industry in India is very diverse and produces thousands of programs in many of the Indian languages. More than half of all Indian households own a television. As of 2016, the country had over 900 channels of which 184 were pay channels. National channels operate in Hindi and English, in addition to channels in several other languages including Telugu, Tamil, Kannada, Malayalam, Bengali, Marathi, Odia, Punjabi, Assamese, Gujarati, Urdu, Bhojpuri, Kashmiri, Konkani and Haryanvi, among others. The Hindi, Telugu and Tamil language television industries are by far the largest television industries in India.
Streaming television is the digital distribution of television content, such as television shows and films, as streaming media delivered over the Internet. Streaming television stands in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable television, and/or satellite television systems.
Now is a subscription over-the-top internet television service operated by British satellite television provider Sky Group. Launched in the United Kingdom in 2012, the service is also available in Ireland, Italy, Germany, and the United States.
Amazon Prime Video, or simply Prime Video, is an American subscription video on-demand over-the-top streaming and rental service of Amazon offered as a standalone service or as part of Amazon's Prime subscription. The service primarily distributes films and television series produced by Amazon MGM Studios or licensed to Amazon, as Amazon Originals, with the service also hosting content from other providers, content add-ons, live sporting events, and video rental and purchasing services.
TV Everywhere refers to a type of American subscription business model wherein access to streaming video content from a television channel requires users to "authenticate" themselves as current subscribers to the channel, via an account provided by their participating pay television provider, in order to access the content.
A smart TV, also known as a connected TV (CTV), is a traditional television set with integrated Internet and interactive Web 2.0 features, which allows users to stream music and videos, browse the internet, and view photos. Smart TVs are a technological convergence of computers, televisions, and digital media players. Besides the traditional functions of television sets provided through traditional broadcasting media, these devices can provide access to over-the-top media services such as streaming television and internet radio, along with home networking access.
An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms—the types of companies that have traditionally acted as controllers or distributors of such content. It has also been used to describe no-carrier cellphones, for which all communications are charged as data, avoiding monopolistic competition, or apps for phones that transmit data in this manner, including both those that replace other call methods and those that update software.
Inview Technology is a UK-based digital TV software company. It specialises in advanced EPGs, interactive broadcast, IP services and solutions for Pay-TV and analogue switch off markets. Their OTT TV platform allows television broadcast and internet content to be simultaneously accessible to the viewer. The company is based in Northwich, Cheshire, UK and is privately owned.
Unifi TV is an IPTV service operated by Telekom Malaysia (TM). It was launched in 2010 as part of TM's bundled Triple-play service offering of VoIP Telephone, Internet and IPTV called unifi.
SonyLIV is an over-the-top streaming platform owned by Culver Max Entertainment. SonyLIV was introduced in 2013 as the first OTT service in India. As a streaming service, it provides live sports, original titles, other content titles from its own networks and content titles in India licensed from third-parties such as Lionsgate and ITV among others. The Sony Liv content library includes films, TV shows, series, and sports.
PlayStation Vue was an American streaming television service that was owned by the Sony Interactive Entertainment subdivision of the Sony Corporation of America division of Sony. Launched with a limited major-market rollout on March 18, 2015, the service – which was structured in the style of a multichannel video programming distributor – combined live TV, on-demand video, and cloud-based DVR to stream television programs, movies, and sporting events directly to a PlayStation console or other supported device – including smart TVs, digital media players and apps – without a subscription to a cable or satellite television provider. Targeting cord cutters, PlayStation Vue was designed to complement subscription video-on-demand services. As of August 26, 2018, the service had approximately 745,000 subscribers. On October 29, 2019, Sony announced PlayStation Vue would be ending service on January 30, 2020, because "the highly competitive Pay TV industry, with expensive content and network deals, has been slower to change than we expected".
HBO Now was an American subscription video on demand streaming service for premium television network HBO owned by WarnerMedia subsidiary Home Box Office, Inc. Officially unveiled on March 9 and launched on April 7, 2015 the service allows subscribers on-demand access to HBO's library of original programs, films and other content on personal computers, smartphones, tablet devices and digital media players. Unlike HBO Go, HBO's online video on demand service for existing subscribers of the linear television channel, HBO Now was available as a standalone service and does not require a television subscription to use, targeting cord cutters who use competing services such as Netflix and Hulu. As of February 2018, HBO Now had 5 million subscribers.
Viu is a Hong Kong-based over-the-top (OTT) video streaming provider from PCCW Media Group's Viu International Ltd. Operated in a dual-revenue model comprising subscriptions and advertising, Viu delivers content in different genres from Asia's top content providers with local language subtitles, as well as original production series under the Viu Original initiative.
Arre is an Indian OTT platform based in Mumbai. It produces and publishes videos, audio series, web series, documentaries, text and doodles through its online channel. Founded by former Network 18 and TV 18 executives B. Sai Kumar, Ajay Chacko, and Sanjay Ray Chaudhari, it is a content-based startup and was launched in April 2016.
There are currently about 46 providers of over-the-top media services (OTT) in India, which distribute streaming media over the Internet. In fiscal year 2018, the OTT market in India was worth ₹2,150 crore. The streaming market in India is predicted to be worth $15 billion by 2030, with $12.5 billion coming from the video market and $2.5 billion from audio. The OTT market in fiscal year 2020 was estimated to be worth $1.7 billion.
Sun NXT is an Indian over-the-top streaming service run by Sun TV Network. It was launched in June 2017 and has content in six languages - Tamil, Telugu, Malayalam, Kannada, Bengali & Marathi. Sun NXT app is available for Android and iOS devices, Smart TVs and other devices.
JioCinema is an Indian over-the-top media streaming service owned by Viacom18, which provides livestreaming as well as video on demand (VOD) based on advertisement (AVOD) and subscription (SVOD) models. It was originally launched on 5 September 2016 for users of Reliance's mobile provider, Jio. In April 2023, Viacom18 completed the scheme of a merger involving Reliance Storage, Bodhi Tree Systems, and Paramount Global, and, by August 2023, Voot's programming was merged with JioCinema's content library. JioCinema's content library includes films, television shows, web series, music videos, documentaries, and sports.
Jungo TV, LLC is a privately-held media company that owns and operates television channels and streaming apps founded in 2016. Jungo TV is headquartered in Los Angeles with offices in San Diego, Mumbai, and Manila.
Uday Reddy is the founder and CEO of Yupp TV, an internet-only television platform for Indians living abroad. Before founding Yupp TV in 2006, he served as a Director for Nortel.
