Last updated

MusicStation '07 v1.0 TM SMALL.jpg
Opened14 June 2007 (2007-06-14)
Platforms Mobile, web, PC, Blu-ray players, PS3 games console, PSP portable games console, home cinema systems, Walkman digital audio players, S1 and S2 tablets, in-home, in-car
Format Tailored to device and network: includes eAAC+, AAC+, AAC, WMA, MP3, Dolby Pulse
CatalogueInternational Licensing Agreements with Sony Music Entertainment, Universal Music Group, Warner Music Group and EMI
Availability US
New Zealand
Hong Kong
South Africa
FeaturesUnlimited music services

MusicStation is a music service platform developed by Omnifone. The cloud based platform works across a number of different digital device platforms and is tailored specifically for various partners [1] including, [2] RIM, [3] Sony, [4] Sony Ericsson, [5] HP, [6] BSkyB, [7] Vodafone, [8] Telenor, [9] Hutchison Telecom [10] and Vodacom. [11]

Omnifone was a UK-based company that was an independent provider of cloud-based unlimited music services to consumer electronics vendors, mobile carriers, Internet service providers and consumer brands including RIM, Sony, HP, and

Cloud computing form of Internet-based computing that provides shared computer processing resources and data to computers and other devices on demand

Cloud computing is the on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user. The term is generally used to describe data centers available to many users over the Internet. Large clouds, predominant today, often have functions distributed over multiple locations from central servers. If the connection to the user is relatively close, it may be designated an edge server.

Sony Japanese multinational conglomerate corporation

Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo. Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services. The company owns the largest music entertainment business in the world, the largest video game console business and one of the largest video game publishing businesses, and is one of the leading manufacturers of electronic products for the consumer and professional markets, and a leading player in the film and television entertainment industry. Sony was ranked 97th on the 2018 Fortune Global 500 list.



In February 2009 Omnifone introduced MusicStation Next Generation, [12] a white label unlimited music audio and video download and streaming solution for ISPs and consumer electronics device vendors. The cloud based solution offers interoperable music on a wide range of connected devices, including home entertainment systems, gaming consoles, and car audio systems.

White label

White label records are vinyl records with plain white labels attached. There are several variations each with a different purpose. Variations include test pressings, white label promos, and plain white labels.

MusicStation Max [13] is a white label pre-licensed music service development programme for mobile device vendors. Omnifone partners with device vendors to develop MusicStation Max powered devices pre-licensed for unlimited music downloads. [14] The service enables users to download, play and share unlimited amounts of music directly on their device.

The service enables users and keep a specific amount their favourite music at the end of their contract. MusicStation Max is interoperable with MusicStation Desktop Edition [15] with both services provided by partners across multiple territories. [16]

MusicStation Max allows users at the end of the subscription to migrate their music to their next MusicStation Max device and continue access to unlimited music downloads or to keep playing their favourite tracks. The first handset vendor signed up for MusicStation Max is Sony Ericsson for PlayNow plus. [17] Omnifone has reported that it is in talks with a number of vendors for MusicStation Max.

Sony Ericsson's PlayNow services uses MusicStation Max. [14] The first Walkman handsets with PlayNow plus were launched on 24 November 2008 by Telenor in Sweden. Sony Ericsson has rolled out the service in 2009 with Swisscom in Switzerland, Singtel in Singapore and Orange in Austria with further launches planned with mobile carriers internationally.

Walkman trademark

Walkman is a series of portable media players and some Xperia mobile phones manufactured by Sony. The original Walkman, released in 1979, was a portable cassette player that changed listening habits by allowing people to listen to music on the move. It was devised by Sony cofounder Masaru Ibuka, who felt Sony's existing portable player was too unwieldy and expensive. A prototype was built from a modified Sony Pressman, a compact tape recorder designed for journalists.

Telenor Multinational telecommunications company

Telenor ASA is a Norwegian multinational telecommunications company headquartered at Fornebu in Bærum, close to Oslo. It is one of the world's largest mobile telecommunications companies with operations worldwide, focus in Scandinavia, Eastern Europe and Asia. It has extensive broadband and TV distribution operations in four Nordic countries, and a 10-year-old research and business line for Machine-to-Machine technology. Telenor owns networks in 13 countries, and has operations in 29 countries.

Swisscom Swiss telecommunication company

Swisscom AG is a major telecommunications provider in Switzerland. Its headquarters are located in Worblaufen near Bern. The Swiss Confederation owns 51.0 percent of Swisscom AG. According to its own published data, Swisscom holds a market share of 60% for mobile, 67% for broadband and 33% for TV telecommunication in Switzerland. Its Italian subsidiary Fastweb is attributed 16% of private clients and 29% of corporate clients share of Italian broadband and is also active in the mobile market.

MusicStation Desktop Edition [15] enables consumers to download, play and share music, direct to their desktop computer. The service is provided in partnership with personal computer vendors, mobile carrier networks, and broadband providers. The service offers music recommendations, connected community services and features, and an automatic back-up of private and public playlists to the cloud, plus online search and discovery capabilities. The service is able to synchronise with all other MusicStation-powered services and mobile devices via the cloud.

In April 2009 Hutchison Telecom became the first [16] Omnifone partner to introduce MusicStation Desktop Edition to users in Hong Kong on its 3 network.

Omnifone’s MusicStation was the first subscription based unlimited music download service available on mobiles in the UK launching with Vodafone in November 2007. [18]

In June 2008, Omnifone announced that MusicStation had become the largest subscription based unlimited music download service in the UK within seven months of launching on Vodafone. [19]

Omnifone's MusicStation platform powers a new access based streaming music service 'for the mass market' launched across 16 countries including the US and Europe on 13 December 2011and [2] and across New Zealand [20] the following day. [21] AKB48, O-Zone, The Cardigans, Scatman John, Babyface, Me & My, Mr. Big, Green Day, Fishbone, The Blow Monkeys, Deborah Gibson, Tiffany, Swing Out Sister, Kiss, Aerosmith, Bon Jovi, Boyz II Men, Lenny Kravitz, Meja, Charlotte Church, Alanis Morissette, Enya, David Guetta, David Bisbal, Destiny's Child, t.A.T.u., Michelle Branch, Shakira, Soy Luna, Soy Luna Live, SKE48, Alicia Keys, Busta Rhymes, BTS, Beyoncé, Holly Valance, Britney Spears, Mariah Carey, Morning Musume, Avril Lavigne, Hilary Duff, The Offspring, Ana Johnsson, Backstreet Boys, Stevie Wonder, James Blunt, Red Hot Chili Peppers, Jennifer Lopez, Daniel Powter, Fergie, Sarah Brightman, Delta Goodrem, U2, John Legend, Kanye West, Keyakizaka46, My Chemical Romance, Maroon 5, Leona Lewis, Flo Rida, Lady Gaga, The Black Eyed Peas, Oasis, Christina Aguilera, Norah Jones, HKT48, Redfoo, Taylor Swift, TWICE, Rihanna, Linkin Park, Ne-Yo, NMB48, Nogizaka46, Carly Rae Jepsen, The Strypes, Bruno Mars, Little Mix, One Direction, Katy Perry, Coldplay, Pharrell Williams, Ariana Grande, Justin Bieber, Underworld, Fifth Harmony Perfume and several Korean-pop groups.

Availability of licensed content from major labels

Australia YesYesYesYes
Austria YesYesYesYes
Belgium YesYesYesYes
Brazil YesYesYesYes
Canada YesYesYesYes
Croatia YesYesYesYes
Denmark YesYesYesYes
Finland YesYesYesYes
France YesYesYesYes
Germany YesYesYesYes
Hong Kong YesYesYesYes
Hungary YesYesYesYes
Ireland YesYesYesYes
Italy YesYesYesYes
Luxembourg YesYesYesYes
Mexico YesYesYesYes
Netherlands YesYesYesYes
New Zealand YesYesYesYes
Norway YesYesYesYes
Singapore YesYesYesYes
South Africa YesYesYesYes
Spain YesYesYesYes
Sweden YesYesYesYes
Switzerland YesYesYesYes
Taiwan YesYesYesYes
United Kingdom YesYesYesYes
United States YesYesYesYes



Omnifone has won a number of awards for MusicStation including:

See also

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Amazon Music Amazon.coms online music store

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Rob Lewis is an English businessman and serial entrepreneur. Lewis has established several publishing and technology ventures including Business & Technology magazine, Cromwell Media, Silicon Media Group, Omnifone, and most recently ROXI. Lewis is a 2009 Ernst & Young Entrepreneur of the Year.

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  1. Screen Digest: February 2009: Omnifone unveils MusicStation Next Generation
  2. 1 2 3 [BBC News: 13 December 2011:]
  3. Paid Content: 25 August 2011: RIM Breaks Social Ground With Its New BBM Music Service,
  4. 1 2 Engadget: 22 December 2010: Sony's Music Unlimited subscription service ready to stream tunes to PS3s and Bravia TVs in the UK
  5. Screen Digest: 24 September 2008: Sony Ericsson steals Nokia's thunder with music service
  6. 1 2 The Guardian: 25 January 2010: HP deal strengthens Omnifone's position in digital music battle
  7. Business Week: 24 January 2010: Hewlett-Packard Computers in Europe Gain Omnifone Music Service
  8. "Vodafone reveals its answer to iPhone". Financial Times. 11 September 2007.
  9. Financial Times: 13 June 2007: Mobile phone groups take on iPhone
  10. Record of the Day: 2 April 2009: Omnifone brings unlimited music downloads to PC and Mobile with MusicStation Desktop Edition Archived 3 February 2010 at the Wayback Machine
  11. Business Day: 31 October 2007: Vodacom to boost data revenue with music download service
  12. Daily Telegraph, 16 February 2009: Omnifone to launch unlimited online music download service with ISPs
  13. 1 2 Daily Telegraph, 12 February 2008: Free mobile music download service launched
  14. 1 2 Business Week, 25 September 2008: Sony Ericsson Phones To Come With Music Too
  15. 1 2 Music Week, 2 April 2009: Omnifone goes PC
  16. 1 2 3 Billboard, 2 April 2009: Hong Kong First To Get New Omnifone Unlimited Service
  17. Sony
  18. Billboard, 1 November 2007: Nokia, Vodafone Launch UK Mobile Music Services
  19. Billboard, 9 June 2008: MusicStation Claims U.K. Market-Leader Status
  20. PC World (New Zealand) 14 December 2011 Streaming music service launches in NZ
  21. Billboard, 13 December 2011, New Music-Subscription Service, Targets Digital-Music Latecomers
  22. Financial Times, 13 June 2007: Mobile phone groups take on iPhone
  23., 14 June 2007: Sound start to music on mobiles
  24., 31 October 2007: Omnifone Launches MusicStation with 3 Hong Kong
  25., 1 November 2007: Vodacom launches music downloads service
  26. Mobile Choice, 2 November 2007: Vodafone offers unlimited music downloads
  27. "Vodafone's unlimited music plan". The Dominion Post . 12 September 2008. Retrieved 27 October 2011.
  28. Sydney Morning Herald, 22 September 2008: Unlimited music for the price of a coffee
  29. BBC News Beat, 25 September 2008: Walkman phone to take on Nokia
  30. Easybourse, 13 November 2008: Sony Ericsson's PlayNow Plus Music Service Opens Friday In Sweden
  31. Billboard, 8 January 2009: Omnifone, Gracenote Partner On Integrated Unlimited Music
  32. CNET, 8 January 2009: Gracenote puts a star in your car
  33. Daily Telegraph, 16 February 2009: Mobile World Congress: Omnifone to launch unlimited online music download service with ISPs
  34. Trading Markets, 13 March 2009: Sony Ericsson launches PlayNow plus in Switzerland
  35., 23 April 2009: Sony Ericsson announces PlayNow plus in Singapore
  36. Billboard, 9 June 2009: Austria Gets Unlimited Sony Ericsson Service
  37. Engadget: 11 September 2009: T-Mobile, Sony Ericsson bring PlayNow Plus to Netherlands
  38. 14 October 2009: Korlátlan zeneletöltés mobilra - itt a PlayNow plus
  39. Forrester: 12 October 2009: Sky Songs: First Take Archived 15 October 2009 at the Wayback Machine
  40. 12 December 2009: Aliado Digital: Brasil: Sony Ericsson lanza PlayNow Plus
  41. 20 March 2010: Pasos para poner PlayNow plus
  42. 20 November 2009: Trading Markets: T-Mobile introduces Sony Ericsson PlayNow Plus in Croatia
  43. 21 November 2009: OCWorkBench: M1 and Sony Ericsson today announce the launch of Sony Ericsson Yari with PlayNow plus from 21 Nov
  44. Music Week: 8 January 2010: Omnifone and Gracenote extend deal
  45. Music Week: 15 February 2010: MusicStation comes to Android
  46. Music Week: 16 February 2010: Dolby and Omnifone launch new format for the cloud
  47. Tech Crunch: 22 January 2011: Sony’s cloud-based Qriocity music service debuts in France, Germany, Italy and Spain
  48. Bloomberg: 17 February 2011: Sony Music Streaming Service Debuts in U.S. to Challenge iTunes
  49. Wired: 25 August 2011: BlackBerry Messenger adds streaming music service
  50. [PC World (New Zealand): 14 December 2011:]