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An entertainment promoter works in entertainment industries, including music and sports, as an individual or organization in the business of marketing and promoting live, or pay-per-view and similar, events, such as concerts/gigs, sports events, festivals, raves, and nightclub performances.
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.
Pay-per-view (PPV) is a type of pay television service by which a viewer can purchase events to view via private telecast. The broadcaster shows the event at the same time to everyone ordering it.
A concert is a live music performance in front of an audience. The performance may be by a single musician, sometimes then called a recital, or by a musical ensemble, such as an orchestra, choir, or band. Concerts are held in a wide variety and size of settings, from private houses and small nightclubs, dedicated concert halls, arenas and parks to large multipurpose buildings, and even sports stadiums. Indoor concerts held in the largest venues are sometimes called arena concerts or amphitheatre concerts. Informal names for a concert include show and gig.
Promoters are typically engaged as independent contractors or representative companies by entertainment venues, earning a pre-arranged fee, or a share of revenues (colloquially known as a "cut" and "share of the house"), or both. A share of revenues is often a simple percentage of admission fees (called "the door") and/or food and drink sales, with many variations possible, such as minimums or maximums, allowances for various expenses, or limitations (such as only alcohol sales after midnight). Other promoters operate independently, renting venues for a fixed fee, or under a revenue sharing arrangement with the venue holder, thus keeping larger profits from successful events. One common arrangement for small venues is for the promoter to earn all of the admissions fees, while the venue retains all food and drink revenue.
An independent contractor is a person, business, or corporation that provides goods or services under a written contract or a verbal agreement. Unlike employees, independent contractors do not work regularly for an employer but work as required, when they may be subject to law of agency. Independent contractors are usually paid on a freelance basis. Contractors often work through a limited company or franchise, which they themselves own, or may work through an umbrella company.
Revenue sharing is the distribution of revenue, that is the total amount of income generated by the sale of goods and services among the stakeholders or contributors. It should not be confused with profit shares, in which scheme only the profit is shared, i.e., the revenue left over after costs have been removed, nor with stock shares, which may be bought and sold and whose value may fluctuate.
Some venues have exclusive arrangements with a single promotion company, others work with multiple promoters on a rotating schedule (one night per week, for example), or on an event-by-event basis. Promoters often work together — either as equal partners, or as subcontractors to each other's events. Several promoters may work together for a special event, such as a large New Year's Eve party in a hotel ballroom. They may also engage freelance hosts for their social influence; these amateur promoters market the events to their circle of friends and/or social media followers, in exchange for special treatment and/or free admission to the event and at times, and may form or be included in street teams that promote events at other live venues.
A subcontractor is an individual or in many cases a business that signs a contract to perform part or all of the obligations of another's contract.
In the Gregorian calendar, New Year's Eve, the last day of the year, is on December 31. In many countries, New Year's Eve is celebrated at evening social gatherings, where many people dance, eat, drink, and watch or light fireworks. Some Christians attend a watchnight service. The celebrations generally go on past midnight into New Year's Day, 1 January.
Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:
Minimally, an event promoter manages publicity and advertising. Depending on the arrangement, they may also handle security, ticket sales, event admission (door policies), decorations, and booking of other entertainers. Many promoters are DJs or musicians themselves, and may perform at their own events. Some bloggers and individuals with a large following on social media may consider themselves as promoters and charge fees promotional service via their social media platform(s), or through their efforts.
Publicity is the public visibility or awareness for any product, service or company. It may also refer to the movement of information from its source to the general public, often but not always via the media. The subjects of publicity include people of public interest, goods and services, organizations, and works of art or entertainment.
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.
Security is freedom from, or resilience against, potential harm caused by others. Beneficiaries of security may be of persons and social groups, objects and institutions, ecosystems or any other entity or phenomenon vulnerable to unwanted change by its environment.
Many musicians and artists act as de facto promoters for their own concerts, either directly or through their manager or booking company. Historically, promotion has been a cottage industry, with companies operated by one or several well-connected charismatic individuals, often working part-time. However, with the rise of corporate ownership of live entertainment assets, several large companies have emerged in the field.
A talent agent, or booking agent, is a person who finds jobs for actors, authors, film directors, musicians, models, professional athletes, writers, screenwriters, broadcast journalists, and other professionals in various entertainment or broadcast businesses but also agents. In addition, an agent defends, supports and promotes the interest of their clients. The way old talent agencies specialize, either by creating departments within the agency or developing entire agencies that primarily or wholly represent one specialty. For example, there are modeling agencies, commercial talent agencies, literary agencies, voice-over agencies, broadcast journalist agencies, sports agencies, music agencies and many more.
There are often disputes over money in the promotions industry because it is largely cash business with a history of corruption and uneven recordkeeping. In addition there are many accounting complexities to manage, particularly for large events: revenue, expenses, and oversight of parking, coat checks, concession vendor sales (e.g., CDs and t-shirts), box office so-called "convenience fees", in kind trades, promotional give-away items used to lure guests (e.g., free drinks), costs for insurance, cleaning staff, and so on. One area of frequent contention are quid pro quo cross-promotions, where the promoter or some other party connected with the venue will obtain a favor (for example, a price discount) in exchange for giving a future favor to the vendor. If the existence of the scheme, or the relationship between the parties, is undisclosed this may become a form of bribery. Another opportunity for misunderstanding are the various "lists" of guests who will be admitted for free or with VIP treatment, and the "door policy" used by bouncers to decide who will be admitted and at what price. To deal with these complexities event contracts can become quite long and detailed. Whether written or not, these arrangements tend to favor the party with the greater sophistication or the more control over the production of the event. Even the most detailed, professionally written and negotiated contracts can become the subject of lawsuits over interpretation.
Accounting or accountancy is the measurement, processing, and communication of financial and non financial information about economic entities such as businesses and corporations. The modern field was established by the Benedikt Kotruljevic in 1458, merchant, economist, scientist, diplomat and humanist from Dubrovnik (Croatia), and Italian mathematician Luca Pacioli in 1494. Accounting, which has been called the "language of business", measures the results of an organization's economic activities and conveys this information to a variety of users, including investors, creditors, management, and regulators. Practitioners of accounting are known as accountants. The terms "accounting" and "financial reporting" are often used as synonyms.
Parking is the act of stopping and disengaging a vehicle and leaving it unoccupied. Parking on one or both sides of a road is often permitted, though sometimes with restrictions. Some buildings have parking facilities for use of the buildings' users. Countries and local governments have rules for design and use of parking spaces.
A cloakroom, or sometimes coatroom, is a room for people to hang their cloaks or other outerwear when they enter a building. Cloakrooms are typically found inside large buildings, such as gymnasiums, schools, churches or meeting halls.
Because nightclubs are often associated with drug and alcohol consumption, rowdiness, and other late-night behavior, promoters may become entangled in various criminal disputes as well.
Promoters bring crowds through a variety of methods. The most direct are guerrilla marketing techniques such as plastering posters on outdoor walls, flyposting, and distributing handbills on windows of cars parked in entertainment districts. Promoters also keep mailing lists, usually email lists, of their preferred guests and their wider list of potential customers. Recently, many promoters have taken advantage of online technology such as online social networks and event listing sites to handle publicity, invitations, mailing lists, and so on. Clubs and promoters are among leaders in SMS text message advertising to their own lists as well as sponsored snippets on third-party lists for daily content to subscribers. Many fans promote events,products through their Facebook/Twitter/Myspace on their own free will.
Promoters often build a brand out of their own personalities and the parties they host, marketing the events under a consistent name, style, type of program, and social experience that downplays the branding of the venue or artist. They may develop a loyal clientele that will follow them from one location to another.
In cosmopolitan cities with large affluent populations, there are upscale venues that employ the services of a special kind of promoter called an image promoter. The role of the image promoter is to bring celebrities or fashion models to high end venues and host them at a VIP table. In order to entice models and celebrities to come to the venue, the image promoter is provided with a VIP table and complementary alcohol. High end venues use the presence of models and celebrities to market their venue to an affluent clientele which may often only obtain admittance to the venue through agreeing to spend a certain amount of money on alcohol at the establishment.
Louis "Lou" Duva was a boxing trainer, manager and boxing promoter who handled nineteen world champions. The Duva family promoted boxing events in over twenty countries on six continents. Lou Duva was inducted into the International Boxing Hall of Fame, the New Jersey Boxing Hall of Fame, the National Italian American Sports Hall of Fame, and The Meadowlands Sports Hall of Fame.
Vincent James McMahon, also known as Vince McMahon Sr., was an American professional wrestling promoter. He is best known for running the Capitol Wrestling Corporation from 1954 to 1982, and fathering his successor, Vince McMahon.
Joseph Raymond "Toots" Mondt was an American professional wrestler and promoter who revolutionized the wrestling industry in the early to mid-1920s and co-promoted the World Wide Wrestling Federation. Some of the stars Mondt helped create from the 1920s through the 1960s included Wayne Munn, Jim Londos, Antonino Rocca, Bruno Sammartino, Stu Hart and Cowboy Bill Watts.
Happy hour is a marketing term for a period of time in which a venue offers discounts on alcoholic drinks, such as beer, wine, and cocktails. Free appetizers and discounted menu items are often served during happy hour.
2300 Arena is a multipurpose indoor arena used primarily for professional wrestling, boxing, mixed martial arts, and concert events. Located in South Philadelphia under an elevated stretch of Interstate 95, it is named after its address at 2300 South Swanson Street.
The Grand Olympic Auditorium is a former sports venue in southern Downtown Los Angeles, California. The venue was built in 1924 at 1801 South Grand Avenue, now just south of the Santa Monica Freeway. The grand opening of the Olympic Auditorium was on August 5, 1925, and was a major media event, attended by such celebrities as Jack Dempsey and Rudolph Valentino. One of the last known major boxing and wrestling arenas of its respective golden eras still in existence today, the venue now serves as a worship space for a Korean-American Evangelical Church named "Glory Church of Jesus Christ".
Power Slam was an independent non-kayfabe magazine published in the United Kingdom from 1991–2014 by SW Publishing, with co-founders Findlay Martin and former WCW Magazine owner Colin Bowman. Power Slam was Europe's best-selling pro wrestling publication.
A tour manager is the person who helps to organize the administration for a schedule of appearances of a musical group (band) or artist at a sequence of venues. In general, road managers handle small to medium-sized tours, and tour managers are used on large-scale tours.
Live Nation is an American events promoter and venue operator based in Beverly Hills, California. Formed in 1996 by Robert F. X. Sillerman as SFX Entertainment, the company's business was built around consolidating concert promoters into a national company. In 2000, the company was sold to Clear Channel Communications for $4.4 billion, and operated as Clear Channel Entertainment until 2005, when it was spun off as Live Nation.
Dan Duva was an American boxing promoter who promoted or co-promoted over 100 world championship fights through his family-run business, Main Events. Under his leadership Main Events promoted such notable champions as Evander Holyfield, Lennox Lewis, Pernell Whitaker, Meldrick Taylor, Arturo Gatti, Vinny Pazienza, Mark Breland and many others, who were introduced to the boxing world in a monthly series of bouts televised from Ice World in Totowa, New Jersey.
The Bill Graham Civic Auditorium is a multi-purpose arena in San Francisco, California, named after promoter Bill Graham. The arena holds 8,500 people.
Festival Hall is a concert and sporting venue located at 300 Dudley Street, West Melbourne, Victoria. It is one of Melbourne's larger concert venues and has hosted a variety of local and international acts over many years.
José Sulaimán Chagnón was a Mexican boxing official. He was the president of the World Boxing Council.
The York Hall, officially known as York Hall Leisure Centre is a multi-purpose indoor arena and leisure complex in Bethnal Green, London and is situated on Old Ford Road. The hall, opened in 1929 with a capacity of 1,200, and is an international boxing venue and holds concerts and other live events as well as providing a local gymnasium and swimming pool.
Providence Medical Center Amphitheater is an open-air amphitheater located in Bonner Springs, Kansas, United States. It is commonly known as Sandstone Amphitheater or shorten as Sandstone. It is owned by the unified government of Wyandotte County and Kansas City, Kansas, shares its grounds with the Kansas City Renaissance Festival and National Agricultural Center and Hall of Fame and is located adjacent to the Wyandotte County Park.
In sports, a card lists the matches taking place in a title match combat-sport event. Cards include a main event match and the undercard listing the rest of the matches. The undercard may be divided into a midcard and a lower card, according to the perceived importance of the matches. Promoters schedule matches to occur in ascending order of importance.
Live Nation Entertainment is an American global entertainment company, founded in 2010, following the merger of Live Nation and Ticketmaster. The company promotes, operates, and manages ticket sales for live entertainment in the United States and internationally. It also owns and operates entertainment venues, and manages the careers of music artists.
Palace Fighting Championship (PFC) was a mixed martial arts (MMA) organization based in the United States that was created in 2007 by Christian Printup. It ceased operations in 2009.
Sheldon "Shelly" Finkel is an American boxing and music manager and promoter. Finkel received the Boxing Writers Association of America Manager of the Year award in 1990 and 1993. He was inducted into the International Boxing Hall of Fame in 2010. Finkel now currently serves as the Chairman of Strategy and Entertainment for LiveStyle.
Mayweather Promotions, LLC is a boxing promotional firm founded in 2007 by five-division world and twelve-time world champion Floyd Mayweather, Jr., after exercising a provision in his contract with Bob Arum and Top Rank that allowed him to become a free agent for the price of $750,000. Al Haymon has been an advisor of Mayweather since then. Mayweather Promotions also promotes forms of live entertainment, including sporting events, live musical and theatrical events, and film and television productions. Mayweather Promotions mainly co-promotes with Golden Boy Promotions. Leonard Ellerbe is the CEO.