Galaxy (Australian television)

Last updated

Galaxy Television
Industry Subscription television
Founded1993
FateBankruptcy
Headquarters Sydney, Australia

Galaxy is a former provider of pay television programming in Australia via satellite and wireless cable (microwave) delivery methods.

Contents

Galaxy was founded in 1993. Galaxy operated:

A National Centre (purposely built-now Lockheed Martin Australia)

A purpose built Production Studio based in Pyrmont Sydney (subsequently operated by Channel 10).

Installation service Centres located in each state.

Galaxy began test broadcasting on 1 January 1995 via microwave transmission, making it the first provider of pay-TV services in the country. [1] It was officially launched on Australia Day (26 January). [2] [3] At launch only two channels were fully operational, the local Premier Sports and international news channel ANBC. [4] Digital satellite broadcasts began in September 1995 with new generation Digital Decoder’s manufactured and imported from the United Kingdom.

Galaxy was a joint venture between Continental Century Pay-TV and Australis Media. Each held licenses allowing them to provide four channels of satellite delivered television

Continental Century Pay-TV and Australis Media held exclusive licenses to broadcast pay-TV in Australia via satellite until 1997. Their main competitors were Foxtel and Optus Vision, both of which operated separate cable networks. The Galaxy channel package was franchised to CETV (Later Austar) and East Coast Television in regional areas.

At its peak, there were around 120,000 Galaxy subscribers. The service ceased shortly after Australis Media went into liquidation on 18 May 1998.

History

In January 1992, the Government of Australia called tenders for Australia's first pay-TV licenses. Surprisingly, the first license was purchased not by one of the major media players but by an entrepreneur, Albert Hadid, who quickly onsold it for a rumoured $33 million profit. [5] The licenses ultimately ended up in the hands of Continental Century Pay-TV, a joint venture between Australian venture capitalist CVC and US cable company Century Communications (now part of Charter Communications) and Australis Media, an upstart company in which TCI and Guinness Peat Group were major shareholders. Australis paid a total of A$333 million for the satellite and microwave licenses they would require to launch a pay-TV service to be branded Galaxy.

Galaxy secured contracts with three major Hollywood studios –Sony Pictures Motion Picture Group, Universal Studios and Paramount Pictures (the latter two both partners on a joint venture, United International Pictures)– for the exclusive first-run rights to broadcast their film and TV product on its Galaxy service. [6] [7] The output of these studios formed three channels – Showtime, Encore and TV1 – that would become the mainstay of Galaxy's programming.

After the remaining output from the major studios was purchased by Optus Vision, Galaxy's other competitor, the News Corporation and Telstra owned Foxtel, was forced into an embarrassing deal to purchase content from Australis at a reported cost of A$4.5 billion over 25 years.

Despite this lucrative deal, the financial situation at Australis was troubling. The installation cost of equipment was high (reportedly around $500 for a microwave antenna and $1000 for a satellite dish), forcing them to greatly subsidise installation costs.

The demand for GalaxyTv and its new Microwave channels (albeit limited) was overwhelming.

National centre waiting boards at the time regularly flashed 99 calls waiting -it’s limited) with subscribers hungry for the new service waiting in excess of 60 and even up to 90 minutes to enquire about connecting.

This sensational demand in advance of Foxtel and Optus visions Services going live although initially a dream outcome for Australis’ owners, contributed to its downfall.

Potential Subscribers waiting for their antenna and decoder boxes also overwhelmed the National Call Centre frustrated at delays in installation. Installers at the time were also overwhelmed and in some cases, either faulty decoder boxes or misaligned line of sight Antenna’s, caused outages and frustrated subscribers wanting a repair but Galaxy had limited Installers who were busy installing new Decoders and this caused repair and installation times to blow out.

With waiting lists for the much anticipated Digital Decider boxes pressure built on the manufacturer for supply to a growing list of both registered new potential subscribers and VIP’s (who were given preference).

From the outset, the rollout of Digital Satellite Deciders ran into trouble with consumer set top box outages. Technicians on site where known by service reports to have re-installed a second decoder and even cases of a third decoder due to unreliable set top Satellite Decoder boxes. It was becoming increasingly evident that the Digital Decider boxes many had been waiting for, experienced quality control problems from the manufacturer.

Furthermore, increased competition from Foxtel and Optus Vision forced Galaxy to lower prices further or lose customers.

The financial crisis at Australis meant that much of Galaxy's life seemed to be spent trying to save the company from receivership. In October 1995 a merger was proposed by Australis and its biggest rival, Foxtel. [8] The proposal was rejected by the Australian Competition & Consumer Commission (ACCC), citing fears that a merger between the two businesses would stifle competition. Another Australis-Foxtel merger was proposed in July 1997 but was also vetoed for similar reasons. Another proposal made in August 1996 under which Australis and Optus would share satellite infrastructure (while still trading separately) was approved by the ACCC but later blocked by the Federal Court of Australia.

With hopes of a merger dashed and serious cashflow problems continuing to plague the company, Australis relied on "rescue packages" of capital injections from a number of new investors (including Kerry Packer's PBL, among others) to stay afloat.

On 18 May 1998 the Supreme Court of New South Wales declared that Australis was insolvent and the company went into liquidation. It has been estimated that losses totalled A$800 million. Of those who purchased assets after the company's collapse, the biggest beneficiary was likely their biggest competitor Foxtel, who were able to purchase Galaxy's 65,000 remaining subscribers as well as terminate their crippling programming deal and renegotiate directly with the studios.

There has been considerable controversy over the role Foxtel may have played in Galaxy's demise: in 2003 it was the target of legal action by Australis bondholders, who sued Foxtel's parent company News Corporation for the $6 billion which they alleged Australis would have earned had it not lost the rights to the programming content. [5]

Legacy

After Australis's insolvency, its eight channels continued to run on the Foxtel platform, and five of them are present in some form on all the major pay television providers in Australia. Two of Galaxy's general entertainment channels, TV1 and Arena, are part of the basic entertainment package on Foxtel (although TV1 closed down on 31 December 2013), Galaxy's sport service became Fox Sports, Galaxy's music channel Red was renamed Channel V in 1997, and Galaxy's two movie channels ran as Showtime Australia until 2012, when it merged with the Movie Network Channels to become Foxtel Movies.

GalaxyTV was a revolutionary concept for Australian consumers at the time.

Microwave Transmission was emitted in each capital city (except Darwin) using line of sight and from the highest point available in those cities.

Microwave Antennas installed then can still be seen in established homes from that era in capital cities even to this day (they were abandoned by Australia post bankruptcy due to the advent of Cable TV).

Staff - Ms Paula Walzdorf was headhunted for the challenging roll of National Call Centre General Manager from AT&T (US Division).

Staff who worked there from launch and when Digital Decoders were introduced for Satellite transmission) consisted in its Adelaide were exposed to and implemented new technology and methods in customer service still used to this day.

New Australia at the time, was Call Routing Technology.

Used for outbound service calls and it’s Save Our Subscribers (SOS)Team, this new technology at the time enabled GalaxyTV’s phone system to auto dial numbers and drop calls into waiting operators non standby whilst database records appeared a few seconds later).

Customer Retention methods created then for Australis’ survival via its SOS involved identifying customer cancellation reasons, then to retain a subscriber offering a like benefit eg if not enough channels, World Movies free of charge was offered complimentary - usual cost $19.95 per month), the cost was too prohibitive, 1 month was offered complimentary, etc with a subsequent flow up the following month by this team).

See also

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References

  1. ↑ Lamont, Leonie (2 January 1995). "Pay TV's First Day: Sporting Fare From Beyond The Fringe". News. Sydney Morning Herald . p. 1. Retrieved 13 July 2010.
  2. ↑ Lamont, Leonie (27 January 1995). "Launch of Pay TV Like Old Times For Ron Casey". News. Sydney Morning Herald . p. 3. Retrieved 13 July 2010.
  3. ↑ Westfield, Mark (2000). The gatekeepers: the global media battle to control Australia's pay TV. Australia: Pluto Press. p. 300. ISBN   1-86403-102-6 . Retrieved 30 September 2009.
  4. ↑ Bertolus, Phil (2 February 1995). "At Home With Pay TV". The Age Green Guide . p. 1. Retrieved 27 January 2010.
  5. 1 2 Ben Hills (1 February 2003). "Rupert's killer of a deal". Sydney Morning Herald. www.smh.com.au. Retrieved 29 December 2010.
  6. ↑ Potter, Ben (22 November 1994). "Australis Gets Film Rights". Business. The Age . p. 43. Retrieved 17 October 2010.
  7. ↑ "Australis, U.S. majors entering fourth Galaxy". The Hollywood Reporter : I3. 29 November 1994. ISSN   0018-3660.
  8. ↑ Potter, Ben (19 October 1995). "Australis And Foxtel Set Up $600m Merger". Business; Media. The Age . p. 25. Retrieved 17 October 2010.
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